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At a Glance
Market Segments
Small-Business (60.0% of reviews)
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adform Integrated Advertising Platform
Star Rating
(11)4.3 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adform Integrated Advertising PlatformGoogle Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerAdform Integrated Advertising Platform vs Google Ad Manager
- Reviewers felt that Adform Integrated Advertising Platform meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that Adform Integrated Advertising Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adform Integrated Advertising Platform over Google Ad Manager.
Pricing
Entry-Level Pricing
Adform Integrated Advertising Platform
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
Adform Integrated Advertising Platform
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
9.3
10
8.6
207
Ease of Use
8.3
10
7.8
204
Ease of Setup
Not enough data
7.6
103
Ease of Admin
Not enough data
7.9
96
Quality of Support
8.7
10
7.0
189
Has the product been a good partner in doing business?
Not enough data
7.8
94
Product Direction (% positive)
8.8
10
7.6
202
Features by Category
Channel Functionality
9.0
8
Not enough data
Platform Interoperability
8.9
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
9.8
7
Not enough data
8.3
7
Not enough data
8.8
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
Targeting
8.8
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Platform
9.8
7
Not enough data
10.0
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
9.0
5
Not enough data
Mobile Functionality
8.8
7
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
9.8
7
Not enough data
8.3
7
Not enough data
8.8
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
Targeting
8.8
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Mobile
10.0
7
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
Platform
9.8
7
Not enough data
10.0
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
9.8
7
Not enough data
8.3
7
Not enough data
8.8
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
Targeting
8.8
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Platform
9.8
7
Not enough data
10.0
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.4
8
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
9.8
7
Not enough data
8.3
7
Not enough data
8.8
8
Not enough data
8.8
7
Not enough data
9.0
8
Not enough data
Targeting
8.8
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.8
7
Not enough data
10.0
8
Not enough data
9.6
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.5
8
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adform Integrated Advertising Platform and Google Ad Manager are categorized as Supply Side Platform (SSP) and Publisher Ad Server
Unique Categories
Adform Integrated Advertising Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Data Management Platform (DMP)
Google Ad Manager is categorized as App Monetization Platforms
Reviews
Reviewers' Company Size
Adform Integrated Advertising Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.0%
Market Research
10.0%
Investment Banking
10.0%
Information Technology and Services
10.0%
‐
Other
0.0%
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Alternatives
Discussions
Which platform is best for advertising?
1 Comment
RK
Google ad managerRead more
Adform Integrated Advertising Platform has no more discussions with answers
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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