Introducing G2.ai, the future of software buying.Try now
Compare AdEspresso by Hootsuite and needls. 
Featured Products
At a Glance
Market Segments
Small-Business (72.9% of reviews)
Small-Business (93.8% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
$100 per month
AdEspresso by Hootsuite
Star Rating
(74)3.6 out of 5
Market Segments
Small-Business (72.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdEspresso by Hootsuiteneedls.
Star Rating
(49)3.4 out of 5
Market Segments
Small-Business (93.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$100 per month
Browse all 2 pricing plansAdEspresso by Hootsuite vs needls.
When assessing the two solutions, reviewers found needls. easier to use. However, AdEspresso by Hootsuite is easier to set up and administer. Reviewers also preferred doing business with AdEspresso by Hootsuite overall.
- Reviewers felt that AdEspresso by Hootsuite meets the needs of their business better than needls..
- When comparing quality of ongoing product support, reviewers felt that needls. is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdEspresso by Hootsuite over needls..
Pricing
Entry-Level Pricing
AdEspresso by Hootsuite
No pricing availableneedls.
needls.Business
$100
per month
A low cost, automated solution for small businesses, startups and independent professionals.
- Automated Ad Creation
- Automatic Cross Platform Optimization
- Real Time Simple Reporting
Free Trial
AdEspresso by Hootsuite
Free Trial is available
needls.
No trial information availableRatings
Meets Requirements
7.4
61
6.6
43
Ease of Use
7.8
63
8.1
45
Ease of Setup
7.8
29
7.4
24
Ease of Admin
7.2
29
7.1
24
Quality of Support
6.1
58
7.1
45
Has the product been a good partner in doing business?
7.0
28
6.8
24
Product Direction (% positive)
7.1
60
6.2
43
Features by Category
Campaign Management & Optimization
7.9
8
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics & Administration
8.1
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
Platform
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.6(won by 0.3)
46
7.3
32
Campaign Management
7.9(won by 0.2)
48
7.7
35
7.6(tied score)
49
7.6(tied score)
32
Feature Not Available
7.1(won by default)
32
7.1
48
7.2(won by 0.1)
23
Feature Not Available
8.0(won by default)
22
Feature Not Available
8.0(won by default)
21
Feature Not Available
6.9(won by default)
20
7.6(won by 0.2)
38
7.4
16
7.7(won by 0.5)
44
7.2
31
7.8
46
8.0(won by 0.2)
28
7.7(won by 0.3)
42
7.4
23
7.4(won by default)
29
Not enough data
Feature Not Available
Not enough data
Targeting
7.8(won by 0.4)
50
7.4
31
7.4
47
7.5(won by 0.1)
19
7.2
44
7.8(won by 0.6)
26
7.3(tied score)
42
7.3(tied score)
25
Platform
6.9
41
7.4(won by 0.5)
19
7.6
43
7.8(won by 0.2)
23
7.6
43
7.8(won by 0.2)
24
7.1(tied score)
47
7.1(tied score)
30
7.1
42
8.1(won by 1.0)
18
7.3
40
7.6(won by 0.3)
26
7.4(won by 0.1)
40
7.3
21
7.2(won by 0.1)
39
7.1
15
Feature Not Available
8.1(won by default)
27
Categories
Categories
Shared Categories
AdEspresso by Hootsuite and needls. are categorized as Social Media Advertising
Unique Categories
AdEspresso by Hootsuite is categorized as Paid Search Advertising
needls. has no unique categories
Reviews
Reviewers' Company Size
AdEspresso by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
needls.
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Retail
7.1%
Food & Beverages
5.7%
Management Consulting
2.9%
Internet
2.9%
Other
41.4%
Marketing and Advertising
29.2%
Health, Wellness and Fitness
8.3%
Apparel & Fashion
6.3%
Management Consulting
4.2%
Legal Services
4.2%
Other
47.9%
Discussions
AdEspresso by Hootsuite has no discussions with answers
needls. has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
