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Compare Adentro and Purple 
At a Glance
Market Segments
Mid-Market (57.1% of reviews)
Mid-Market (46.9% of reviews)
Entry-Level Pricing
Free Trial
No pricing available
Adentro
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (57.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Learn more about AdentroPurple
Star Rating
(39)4.1 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PurpleSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Purple excels in "Ease of Use" with a score of 7.7, while Adentro shines in "Ease of Setup" with a higher score of 8.3, indicating that users find it easier to get started with Adentro.
- Reviewers mention that Purple has a strong "Social WiFi" feature with a score of 8.7, which is highly appreciated for its effectiveness in engaging visitors, whereas Adentro's score in this area is not as high, suggesting it may not be as robust in social engagement capabilities.
- G2 users highlight that Purple's "Quality of Support" is rated at 7.9, which is slightly better than Adentro's 7.6, indicating that users may find Purple's customer service more responsive and helpful.
- Users on G2 report that Adentro has a better "User, Role, and Access Management" feature with a score of 8.7 compared to Purple's 7.5, suggesting that Adentro offers more comprehensive control over user permissions and roles.
- Reviewers say that Purple's "Product Direction" score of 7.2 indicates a more positive outlook on future updates and improvements compared to Adentro's lower score of 5.0, which may raise concerns about its long-term viability.
- Users report that Adentro's "Customization" options are more extensive, particularly in "Behavioral Targeting" and "Audience Segmentation," allowing for more tailored marketing strategies, while Purple's offerings in these areas are less flexible.
Pricing
Entry-Level Pricing
Adentro
Adentro
Free Trial
Adentro is technology that makes you money, not just another cost. Whether you’re a single location or a nationwide chain, our marketing solutions can scale up or down to suit your needs.
Use the only WiFi product on the market that ties to your marketing and proves a digital view converts into a walk-through visit. Talk to us about your risk free trial.
- Custom Branded Captive Portal
- Collect Email Addresses and Phone Numbers
- Build a Segmented CRM
Purple
No pricing availableFree Trial
Adentro
No trial information availablePurple
Free Trial is available
Ratings
Meets Requirements
8.1
7
8.8
28
Ease of Use
8.8
7
8.0
27
Ease of Setup
8.3
5
7.7
25
Ease of Admin
8.7
5
7.8
25
Quality of Support
7.6
7
8.1
27
Has the product been a good partner in doing business?
8.7
5
8.4
25
Product Direction (% positive)
5.0
7
7.8
26
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics - Digital Wayfinding
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Wayfinding
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Login Portal
Not enough data
8.1
13
Not enough data
8.3
11
Not enough data
8.6
11
Not enough data
7.8
6
WiFi Usage
Not enough data
7.6
7
Not enough data
8.1
7
Connectivity
Not enough data
8.3
10
Not enough data
9.0
12
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Mobile
Not enough data
Feature Not Available
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adentro and Purple are categorized as Guest Wi-Fi Providers and Location-Based Marketing
Unique Categories
Adentro is categorized as Retargeting, Social Media Advertising, Email Tracking, and Digital Analytics
Purple is categorized as Digital Wayfinding, Visitor Behavior Intelligence, Retail Analytics, and Geofencing
Reviews
Reviewers' Company Size
Adentro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Purple
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Restaurants
21.4%
Marketing and Advertising
21.4%
Food & Beverages
21.4%
Public Relations and Communications
14.3%
Hospitality
7.1%
Other
14.3%
Restaurants
9.4%
Marketing and Advertising
9.4%
Transportation/Trucking/Railroad
6.3%
Retail
6.3%
Leisure, Travel & Tourism
6.3%
Other
62.5%
Alternatives
Discussions
Adentro has no discussions with answers
Which social media channels does Purple offer?
1 Comment
Official Response from Purple
Customers can currently log on through the use of the following Social Media platforms: Facebook, Twitter, Instagram, LinkedIn, and VKRead more
Which languages does Purple support?
1 Comment
Official Response from Purple
Purple supports 24 languages. For a full list, visit: https://support.purplewifi.net/en/support/solutions/articles/11000027792-which-languages-do-you-support
Read more
Which countries does Purple work in?
1 Comment
Official Response from Purple
Purple WiFi will work in any country, currently, there are users in over 125 countries.
Read more
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