# Adentro vs Purple Comparison

| | Adentro | Purple | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 18 | 39 | 
| **Largest Market Segment** | Mid-Market (57.1% of reviews) | Mid-Market (46.9% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Adentro

**Not enough data**

### Purple

Pros:
- Efficiency (4 reviews)
- Customer Support (3 reviews)

Cons:
- Complex Usability (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Adentro | Purple | 
|---|---|---|
  | **Meets Requirements** | 8.1 (7 reviews) | 8.8 (28 reviews) | 
  | **Ease of Use** | 8.8 (7 reviews) | 8.0 (27 reviews) | 
  | **Ease of Setup** | 8.3 (5 reviews) | 7.7 (25 reviews) | 
  | **Ease of Admin** | 8.7 (5 reviews) | 7.8 (25 reviews) | 
  | **Quality of Support** | 7.6 (7 reviews) | 8.1 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (5 reviews) | 8.4 (25 reviews) | 
  | **Product Direction (% positive)** | 5.0 (7 reviews) | 7.8 (26 reviews) | 

---
## Pricing

### Adentro

#### Entry-Level Pricing

Plan: Adentro

Price: Free Trial

Description: Adentro is technology that makes you money, not just another cost. Whether you’re a single location or a nationwide chain, our marketing solutions can scale up or down to suit your needs.  

Use the only WiFi product on the market that ties to your marketing and proves a digital view converts into a walk-through visit.  Talk to us about your risk free trial.

Key Features:
- Custom Branded Captive Portal
- Collect Email Addresses and Phone Numbers
- Build a Segmented CRM

[Learn more about Adentro](https://www.g2.com/products/adentro/reviews)

#### Free Trial

No

### Purple

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Metrics

| Feature | Adentro | Purple | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Reporting

| Feature | Adentro | Purple | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Other

| Feature | Adentro | Purple | 
|---|---|---|
| **User Data** | Not enough data | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Adentro | Purple | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Administration

| Feature | Adentro | Purple | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Not enough data | Not enough data | 
| **Beacons** | Feature Not Available | Not enough data | 
| **IP Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adentro | Purple | 
|---|---|---|
| **Geolocation** | Not enough data | Not enough data | 
| **Campaign Automation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | Not enough data | 

### Digital Wayfinding

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Customization

| Feature | Adentro | Purple | 
|---|---|---|
| **Enhance maps** | Not enough data | Not enough data | 
| **Themes** | Not enough data | Not enough data | 
| **Update** | Not enough data | Not enough data | 
| **Audio** | Not enough data | Not enough data | 
| **Create maps** | Not enough data | Not enough data | 

#### Logistics - Digital Wayfinding

| Feature | Adentro | Purple | 
|---|---|---|
| **Deployment** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Indoor and outdoor** | Not enough data | Not enough data | 
| **Positioning systems** | Not enough data | Not enough data | 

#### Agentic AI - Digital Wayfinding

| Feature | Adentro | Purple | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Retargeting

| Feature | Adentro | Purple | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **Geo Targeting** | Not enough data | Not enough data | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Retargeting

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Guest Wi-Fi Providers

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | 8.2/10 | 16 |

#### Login Portal

| Feature | Adentro | Purple | 
|---|---|---|
| **Profile** | Not enough data | 8.1 (13 reviews) | 
| **Social WiFi** | Not enough data | 8.3 (11 reviews) | 
| **White Label** | Not enough data | 8.6 (11 reviews) | 
| **Multilingual Login** | Not enough data | 7.8 (6 reviews) | 

#### WiFi Usage

| Feature | Adentro | Purple | 
|---|---|---|
| **Cost of Usage** | Not enough data | 7.6 (7 reviews) | 
| **Content Monitoring** | Not enough data | 8.1 (7 reviews) | 

#### Connectivity

| Feature | Adentro | Purple | 
|---|---|---|
| **Hardware Integration** | Not enough data | 8.3 (10 reviews) | 
| **Number of Access Points** | Not enough data | 9.0 (12 reviews) | 

### Visitor Behavior Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Reporting

| Feature | Adentro | Purple | 
|---|---|---|
| **Visit Tracking** | Not enough data | Not enough data | 
| **Visitor Retention** | Not enough data | Not enough data | 
| **Visitor Engagement** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Administration

| Feature | Adentro | Purple | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Geofencing

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Functionality 

| Feature | Adentro | Purple | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **Location Triggers** | Not enough data | Not enough data | 
| **Location Determination** | Not enough data | Not enough data | 

#### Management

| Feature | Adentro | Purple | 
|---|---|---|
| **Fence Drawing** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **International Usability** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Platform Interoperability

| Feature | Adentro | Purple | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Adentro | Purple | 
|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Adentro | Purple | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Adentro | Purple | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Adentro | Purple | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Retail Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Data Management

| Feature | Adentro | Purple | 
|---|---|---|
| **Consolidation
** | Not enough data | Not enough data | 
| **Data types
** | Not enough data | Not enough data | 
| **Correction** | Not enough data | Not enough data | 
| **Cleansing** | Not enough data | Not enough data | 
| **Validation
** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adentro | Purple | 
|---|---|---|
| **KPIs** | Not enough data | Feature Not Available | 
| **Forecasting** | Not enough data | Feature Not Available | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Predictive analytics** | Not enough data | Feature Not Available | 

#### Mobile

| Feature | Adentro | Purple | 
|---|---|---|
| **Mobile dashboard** | Not enough data | Feature Not Available | 
| **Mobile application** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adentro | Purple | 
|---|---|---|
| **Cloud** | Not enough data | Not enough data | 
| **On-Premise** | Not enough data | Not enough data | 

#### Integration 

| Feature | Adentro | Purple | 
|---|---|---|
| **Marketplace** | Not enough data | Feature Not Available | 
| **Retail POS** | Not enough data | Not enough data | 
| **Other software** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adentro | Purple | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Retail Analytics

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adentro** | N/A | N/A |
| **Purple** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adentro | Purple | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adentro | Purple | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | Adentro | Purple | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adentro | Purple | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing)

**Unique to Adentro (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Purple (4):** [Digital Wayfinding Software](https://www.g2.com/categories/digital-wayfinding), [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence), [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [Geofencing Software](https://www.g2.com/categories/geofencing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adentro | Purple | 
|---|---|---|
| **Small-Business** | 35.7% | 25.0% | 
| **Mid-Market** | 57.1% | 46.9% | 
| **Enterprise** | 7.1% | 28.1% | 

### By Industry

#### Adentro

- **Restaurants:** 21.4%
- **Marketing and Advertising:** 21.4%
- **Food & Beverages:** 21.4%
- **Public Relations and Communications:** 14.3%
- **Hospitality:** 7.1%
- **Financial Services:** 7.1%
- **Apparel & Fashion:** 7.1%

#### Purple

- **Restaurants:** 9.4%
- **Marketing and Advertising:** 9.4%
- **Transportation/Trucking/Railroad:** 6.3%
- **Retail:** 6.3%
- **Leisure, Travel & Tourism:** 6.3%
- **Hospitality:** 6.3%
- **Hospital & Health Care:** 6.3%
- **Automotive:** 3.1%
- **Banking:** 3.1%
- **Broadcast Media:** 3.1%
- **Other:** 40.6%

---
## Alternatives

### Alternatives to Adentro

- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1545 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14810 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)

### Alternatives to Purple

- [Connecteam](https://www.g2.com/products/connecteam/reviews) — 4.6/5 stars (3505 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (629 reviews)
- [AirDroid Business](https://www.g2.com/products/airdroid-business/reviews) — 4.9/5 stars (421 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) — 4.8/5 stars (491 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews)
- [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (367 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (359 reviews)

---
## Top Discussions

### Adentro

No discussions available for this product.

### Purple

- Title: [Is there a more easy to use program with great customer support? Is there a program that suites smaller businesses?](https://www.g2.com/discussions/is-there-a-more-easy-to-use-program-with-great-customer-support-is-there-a-program-that-suites-smaller-businesses) — 1 comment, 1 upvote
  > **Top comment:** "GoZone WIfi - Alternative, easier to use, better support"
- Title: [Where does Purple have offices?](https://www.g2.com/discussions/office-locations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Purple is a global company with offices in Austin, Melbourne, Madrid, Santiago and Manchester (HQ). "
- Title: [How do I place an order?](https://www.g2.com/discussions/place-an-order) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Orders are placed through your Purple Sales Representative. Purple use an e-sign document tool called PandaDoc, from which your Sales Representative will..."
- Title: [How do I become a Purple partner?](https://www.g2.com/discussions/partners-d843c277-8706-4080-9249-5eb9bcde8460) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Visit our “Become A Partner” page and accept the T&C’s email you will receive after completing the form. Our Partner Sales Managers will get in touch within..."
- Title: [Do Purple sell direct?](https://www.g2.com/discussions/selling) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "No. Purple is a channel business which means we do not sell directly to customers. We work in partnership with you to help sell Purple in every relevant..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adentro-vs-purple)