# AdCreative.ai, Pencil vs Smartly Comparison

| | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 792 | 14 | 468 | 
| **Largest Market Segment** | Small-Business (90.6% of reviews) | Small-Business (78.6% of reviews) | Mid-Market (51.4% of reviews) | 
| **Entry Level Price** | Starting at $39.00 2 User Per Month | Starting at $14.00 50 Generations Per Month | % Fee of Media Spend | 

---
## Top Pros & Cons

### AdCreative.ai

Pros:
- Ease of Use (131 reviews)
- Ad Management (80 reviews)

Cons:
- Expensive (35 reviews)
- Limited Creativity (25 reviews)

### Pencil

Pros:
- AI Technology (1 reviews)


### Smartly

**Not enough data**

---
## Ratings Comparison
| Rating | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (620 reviews) | 9.0 (12 reviews) | 8.5 (385 reviews) | 
  | **Ease of Use** | 8.8 (629 reviews) | 8.9 (12 reviews) | 8.3 (387 reviews) | 
  | **Ease of Setup** | 8.8 (415 reviews) | 9.2 (6 reviews) | 8.3 (178 reviews) | 
  | **Ease of Admin** | 8.5 (272 reviews) | 9.2 (6 reviews) | 8.3 (178 reviews) | 
  | **Quality of Support** | 8.4 (529 reviews) | 10.0 (12 reviews) | 9.3 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (260 reviews) | 9.7 (6 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 8.9 (572 reviews) | 10.0 (12 reviews) | 8.6 (381 reviews) | 

---
## Pricing

### AdCreative.ai

#### Entry-Level Pricing

Plan: Starter Plans

Price: Starting at $39.00 2 User Per Month

Description: The Starter plans give you 10 credits/downloads of the generated ad creatives. 

Associate your brand and get all the insights into your campaign's performance 
once you connect your ad accounts.

Generate as many creatives as you want until you like what you see! 

Get more than 15 million free image stock libraries for royalty-free images for your ads.

Free text generator to write multiple copies of ads and headlines!

Key Features:
- Get Started

[Browse all 3 editions](https://www.g2.com/products/adcreative-ai/pricing)

#### Free Trial

Yes

### Pencil

#### Entry-Level Pricing

Plan: Pencil Basic

Price: Starting at $14.00 50 Generations Per Month

Description: Self-serve for individuals

Key Features:
- Self-serve AI Magic Tools to generate text, images, video and ad creatives
- Realtime AI insights and performance predictions
- Launch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn

[Browse all 2 editions](https://www.g2.com/products/pencil-pencil/pricing)

#### Free Trial

Yes

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 8.2/10 | 482 |
| **Pencil** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Channel Functionality

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Display Functionality** | 8.7 (250 reviews) | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Close Ecosystem API** | 8.0 (156 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.1 (8 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (379 reviews) | 8.6 (7 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (369 reviews) | 9.2 (6 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.8 (380 reviews) | 8.0 (5 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.8 (361 reviews) | 9.4 (6 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.4 (353 reviews) | Not enough data | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.2 (323 reviews) | Not enough data | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | Not enough data | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.6 (324 reviews) | Not enough data | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.3 (404 reviews) | 9.8 (9 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 8.9 (6 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.5 (303 reviews) | Not enough data | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (309 reviews) | 8.0 (5 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | Not enough data | 8.8 (312 reviews) | 
| **Retargeting** | 7.8 (338 reviews) | Not enough data | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.8 (320 reviews) | Not enough data | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.8 (329 reviews) | Not enough data | Feature Not Available | 

#### Platform

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 8.0 (5 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.6 (321 reviews) | Not enough data | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 9.0 (5 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (8 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 9.7 (5 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.6 (377 reviews) | 9.2 (6 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (354 reviews) | 9.0 (7 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.0 (326 reviews) | Not enough data | 8.6 (223 reviews) | 
| **Notifications** | 7.8 (323 reviews) | 8.8 (7 reviews) | 8.2 (274 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 8.0/10 | 149 |
| **Pencil** | N/A | N/A |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Ad Templates** | 8.3 (122 reviews) | Not enough data | 8.5 (57 reviews) | 
| **HTML5 Authoring** | Feature Not Available | Not enough data | 7.8 (24 reviews) | 
| **Automated Ad Creation** | 8.5 (137 reviews) | Not enough data | 8.5 (56 reviews) | 
| **Lanugage Translation** | 8.2 (119 reviews) | Not enough data | 8.2 (32 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Dynamic Versioning** | 8.2 (122 reviews) | Not enough data | 8.7 (45 reviews) | 
| **A/B Testing ** | 8.2 (124 reviews) | Not enough data | 8.8 (54 reviews) | 

#### Publishing Tools

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Demand Side Platform Built-in** | 8.1 (117 reviews) | Not enough data | Feature Not Available | 
| **Demand Side Platform Integration** | 8.0 (116 reviews) | Not enough data | Feature Not Available | 
| **Campaign Scheduling** | 8.4 (119 reviews) | Not enough data | 8.9 (56 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **Pencil** | N/A | N/A |
| **Smartly** | 8.6/10 | 360 |

#### Platform Interoperability

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Video Functionality** | Not enough data | Not enough data | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.1 (8 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (379 reviews) | 8.6 (7 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (369 reviews) | 9.2 (6 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.8 (380 reviews) | 8.0 (5 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.8 (361 reviews) | 9.4 (6 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.4 (353 reviews) | Not enough data | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.2 (323 reviews) | Not enough data | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | Not enough data | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.6 (324 reviews) | Not enough data | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.3 (404 reviews) | 9.8 (9 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 8.9 (6 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.5 (303 reviews) | Not enough data | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (309 reviews) | 8.0 (5 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | Not enough data | 8.8 (312 reviews) | 
| **Retargeting** | 7.8 (338 reviews) | Not enough data | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.8 (320 reviews) | Not enough data | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.8 (329 reviews) | Not enough data | Feature Not Available | 

#### Platform

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 8.0 (5 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.6 (321 reviews) | Not enough data | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 9.0 (5 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (8 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 9.7 (5 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.6 (377 reviews) | 9.2 (6 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (354 reviews) | 9.0 (7 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.0 (326 reviews) | Not enough data | 8.6 (223 reviews) | 
| **Notifications** | 7.8 (323 reviews) | 8.8 (7 reviews) | 8.2 (274 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 7.6/10 | 480 |
| **Pencil** | 8.8/10 | 10 |
| **Smartly** | 8.3/10 | 367 |

#### Platform Interoperability

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Close Ecosystem API** | 7.8 (236 reviews) | Not enough data | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.1 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.1 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Social Functionality** | 8.3 (337 reviews) | 9.4 (9 reviews) | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.1 (8 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (379 reviews) | 8.6 (7 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.9 (369 reviews) | 9.2 (6 reviews) | Feature Not Available | 
| **Bulk Editing** | 7.8 (380 reviews) | 8.0 (5 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.8 (361 reviews) | 9.4 (6 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.4 (353 reviews) | Not enough data | 8.2 (204 reviews) | 
| **Fraud Protection** | 8.2 (323 reviews) | Not enough data | 8.0 (161 reviews) | 
| **Frequency Capping** | Feature Not Available | Not enough data | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.6 (324 reviews) | Not enough data | 8.2 (273 reviews) | 
| **Creative Optimization** | 8.3 (404 reviews) | 9.8 (9 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 8.9 (6 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 7.5 (303 reviews) | Not enough data | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (309 reviews) | 8.0 (5 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | Not enough data | 8.8 (312 reviews) | 
| **Retargeting** | 7.8 (338 reviews) | Not enough data | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.8 (320 reviews) | Not enough data | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.8 (329 reviews) | Not enough data | Feature Not Available | 

#### Platform

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 8.0 (5 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.6 (321 reviews) | Not enough data | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 9.0 (5 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (8 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 9.7 (5 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.6 (377 reviews) | 9.2 (6 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 8.0 (354 reviews) | 9.0 (7 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.0 (326 reviews) | Not enough data | 8.6 (223 reviews) | 
| **Notifications** | 7.8 (323 reviews) | 8.8 (7 reviews) | 8.2 (274 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **Pencil** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to AdCreative.ai (2):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


**Unique to Smartly (3):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdCreative.ai | Pencil | Smartly | 
|---|---|---|---|
| **Small-Business** | 90.6% | 78.6% | 19.0% | 
| **Mid-Market** | 7.3% | 21.4% | 51.4% | 
| **Enterprise** | 2.1% | 0% | 29.6% | 

### By Industry

#### AdCreative.ai

- **Marketing and Advertising:** 34.0%
- **Information Technology and Services:** 6.3%
- **Computer Software:** 5.4%
- **Health, Wellness and Fitness:** 3.4%
- **Consulting:** 2.7%
- **Retail:** 2.4%
- **Professional Training & Coaching:** 1.5%
- **Internet:** 1.5%
- **Graphic Design:** 1.5%
- **Financial Services:** 1.5%
- **Other:** 39.6%

#### Pencil

- **Marketing and Advertising:** 35.7%
- **Consumer Goods:** 21.4%
- **Health, Wellness and Fitness:** 14.3%
- **Renewables & Environment:** 7.1%
- **Food & Beverages:** 7.1%
- **Education Management:** 7.1%
- **Cosmetics:** 7.1%

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to AdCreative.ai

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (405 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
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- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews)
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### Alternatives to Smartly

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- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (405 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)

---
## Top Discussions

### AdCreative.ai

- Title: [What is AdCreative.ai used for?](https://www.g2.com/discussions/what-is-adcreative-ai-used-for) — 1 comment, 2 upvotes
  > **Top comment:** "Creating super content and ads with multiple customisation and it is my Ai friend to create content or ads ."

### Pencil

No discussions available for this product.

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adcreative-ai-vs-pencil-pencil-vs-smartly)