# AdCreative.ai, AdRoll vs Roku OneView (formerly Dataxu) Comparison

| | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 797 | 776 | 86 | 
| **Largest Market Segment** | Small-Business (90.7% of reviews) | Small-Business (56.0% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | Starting at $39.00 2 User Per Month | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdCreative.ai

Pros:
- Ease of Use (131 reviews)
- Ad Management (80 reviews)

Cons:
- Expensive (36 reviews)
- Limited Creativity (25 reviews)

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Roku OneView (formerly Dataxu)

**Not enough data**

---
## Ratings Comparison
| Rating | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
  | **Meets Requirements** | 8.1 (624 reviews) | 8.2 (631 reviews) | 7.6 (79 reviews) | 
  | **Ease of Use** | 8.8 (633 reviews) | 8.3 (636 reviews) | 7.1 (77 reviews) | 
  | **Ease of Setup** | 8.8 (419 reviews) | 8.3 (419 reviews) | 7.0 (46 reviews) | 
  | **Ease of Admin** | 8.5 (273 reviews) | 8.1 (343 reviews) | 7.3 (45 reviews) | 
  | **Quality of Support** | 8.3 (532 reviews) | 8.0 (599 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (261 reviews) | 8.1 (342 reviews) | 8.1 (50 reviews) | 
  | **Product Direction (% positive)** | 8.8 (576 reviews) | 7.3 (618 reviews) | 7.4 (80 reviews) | 

---
## Pricing

### AdCreative.ai

#### Entry-Level Pricing

Plan: Starter Plans

Price: Starting at $39.00 2 User Per Month

Description: The Starter plans give you 10 credits/downloads of the generated ad creatives. 

Associate your brand and get all the insights into your campaign's performance 
once you connect your ad accounts.

Generate as many creatives as you want until you like what you see! 

Get more than 15 million free image stock libraries for royalty-free images for your ads.

Free text generator to write multiple copies of ads and headlines!

Key Features:
- Get Started

[Browse all 3 editions](https://www.g2.com/products/adcreative-ai/pricing)

#### Free Trial

Yes

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 8.2/10 | 483 |
| **AdRoll** | 7.7/10 | 523 |
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |

#### Channel Functionality

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Display Functionality** | 8.7 (251 reviews) | 8.3 (419 reviews) | 8.0 (67 reviews) | 

#### Platform Interoperability

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | 8.0 (156 reviews) | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.0 (448 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (379 reviews) | 7.6 (433 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 7.9 (369 reviews) | 8.1 (440 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (381 reviews) | 7.0 (375 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (361 reviews) | 7.7 (371 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.4 (353 reviews) | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (323 reviews) | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 7.6 (324 reviews) | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.3 (405 reviews) | 7.5 (381 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 7.5 (334 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | 7.9 (419 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 7.8 (338 reviews) | 8.7 (455 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 7.8 (320 reviews) | 8.0 (375 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.8 (329 reviews) | 7.7 (340 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (321 reviews) | 7.2 (342 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (412 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.6 (378 reviews) | 7.4 (331 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (354 reviews) | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (326 reviews) | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.8 (323 reviews) | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |

#### Data Integration

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | 8.8 (8 reviews) | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | 7.4 (7 reviews) | 
| **Offline Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | Not enough data | 9.4 (6 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Recommendations** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Standard Dashboards** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 9.0 (10 reviews) | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.9 (8 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 8.0/10 | 152 |
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Authoring Tools

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Ad Templates** | 8.3 (122 reviews) | Not enough data | Not enough data | 
| **HTML5 Authoring** | Feature Not Available | Not enough data | Not enough data | 
| **Automated Ad Creation** | 8.5 (139 reviews) | Not enough data | Not enough data | 
| **Lanugage Translation** | 8.2 (119 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.0 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.7 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Dynamic Versioning** | 8.2 (122 reviews) | Not enough data | Not enough data | 
| **A/B Testing ** | 8.2 (124 reviews) | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Demand Side Platform Built-in** | 8.1 (117 reviews) | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | 8.0 (116 reviews) | Not enough data | Not enough data | 
| **Campaign Scheduling** | 8.4 (119 reviews) | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 7.8/10 | 246 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Retargeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | Not enough data | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | Not enough data | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | Not enough data | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | Not enough data | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 8.0/10 | 42 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Attribution Modeling

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | Not enough data | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | Not enough data | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | Not enough data | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | Not enough data | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | Not enough data | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | Not enough data | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | Not enough data | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Dashboards** | Not enough data | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | Not enough data | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | Not enough data | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 7.7/10 | 518 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | 8.0 (204 reviews) | 7.7 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.0 (448 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (379 reviews) | 7.6 (433 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 7.9 (369 reviews) | 8.1 (440 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (381 reviews) | 7.0 (375 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (361 reviews) | 7.7 (371 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.4 (353 reviews) | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (323 reviews) | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 7.6 (324 reviews) | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.3 (405 reviews) | 7.5 (381 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 7.5 (334 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | 7.9 (419 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 7.8 (338 reviews) | 8.7 (455 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 7.8 (320 reviews) | 8.0 (375 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.8 (329 reviews) | 7.7 (340 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Mobile

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | 7.8 (169 reviews) | 7.1 (42 reviews) | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (321 reviews) | 7.2 (342 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (412 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.6 (378 reviews) | 7.4 (331 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (354 reviews) | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (326 reviews) | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.8 (323 reviews) | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 7.5/10 | 515 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Platform Interoperability

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Video Functionality** | Not enough data | 8.1 (16 reviews) | 8.0 (47 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.0 (448 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (379 reviews) | 7.6 (433 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 7.9 (369 reviews) | 8.1 (440 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (381 reviews) | 7.0 (375 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (361 reviews) | 7.7 (371 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.4 (353 reviews) | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (323 reviews) | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 7.6 (324 reviews) | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.3 (405 reviews) | 7.5 (381 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 7.5 (334 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | 7.9 (419 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 7.8 (338 reviews) | 8.7 (455 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 7.8 (320 reviews) | 8.0 (375 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.8 (329 reviews) | 7.7 (340 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (321 reviews) | 7.2 (342 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (412 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.6 (378 reviews) | 7.4 (331 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (354 reviews) | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (326 reviews) | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.8 (323 reviews) | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | 7.6/10 | 481 |
| **AdRoll** | 7.7/10 | 517 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Close Ecosystem API** | 7.8 (236 reviews) | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.1 (6 reviews) | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.8 (6 reviews) | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.1 (6 reviews) | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 5.8 (6 reviews) | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Social Functionality** | 8.3 (337 reviews) | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.0 (448 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (379 reviews) | 7.6 (433 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 7.9 (369 reviews) | 8.1 (440 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (381 reviews) | 7.0 (375 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (361 reviews) | 7.7 (371 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.4 (353 reviews) | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (323 reviews) | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 7.6 (324 reviews) | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.3 (405 reviews) | 7.5 (381 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 7.5 (334 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | 7.9 (419 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 7.8 (338 reviews) | 8.7 (455 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 7.8 (320 reviews) | 8.0 (375 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.8 (329 reviews) | 7.7 (340 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (321 reviews) | 7.2 (342 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (412 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.6 (378 reviews) | 7.4 (331 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (354 reviews) | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (326 reviews) | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.8 (323 reviews) | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 8.0/10 | 515 |
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |

#### Demand Side Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Campaign Dashboard** | 8.1 (397 reviews) | 8.0 (448 reviews) | 7.1 (64 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (379 reviews) | 7.6 (433 reviews) | 7.4 (69 reviews) ✓ Verified | 
| **Reach** | 7.9 (369 reviews) | 8.1 (440 reviews) | 8.5 (49 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (381 reviews) | 7.0 (375 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (361 reviews) | 7.7 (371 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Brand Safety** | 8.4 (353 reviews) | 7.9 (359 reviews) | 7.8 (65 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (323 reviews) | 7.7 (315 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **Frequency Capping** | Feature Not Available | 7.6 (364 reviews) | 8.5 (68 reviews) ✓ Verified | 
| **Budget Pacing** | 7.6 (324 reviews) | 8.1 (403 reviews) | 8.0 (71 reviews) ✓ Verified | 
| **Creative Optimization** | 8.3 (405 reviews) | 7.5 (381 reviews) | 7.3 (60 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.1 (340 reviews) | 7.5 (334 reviews) | 7.7 (49 reviews) ✓ Verified | 
| **In-App Ads** | 7.5 (304 reviews) | 7.7 (213 reviews) | 7.0 (38 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.1 (310 reviews) | 7.8 (211 reviews) | 7.5 (30 reviews) ✓ Verified | 

#### Targeting

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Targeting** | 8.0 (359 reviews) | 7.9 (419 reviews) | 8.0 (73 reviews) ✓ Verified | 
| **Retargeting** | 7.8 (338 reviews) | 8.7 (455 reviews) | 8.5 (71 reviews) ✓ Verified | 
| **Geo-Targeting** | 7.8 (320 reviews) | 8.0 (375 reviews) | 8.0 (68 reviews) ✓ Verified | 
| **Contextual Targeting** | 7.8 (329 reviews) | 7.7 (340 reviews) | 7.6 (60 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | 8.3 (5 reviews) | 7.9 (39 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 8.3 (5 reviews) | 6.8 (39 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.3 (5 reviews) | 8.0 (34 reviews) ✓ Verified | 

#### Platform

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **API / Integrations** | 7.7 (319 reviews) | 7.7 (295 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (321 reviews) | 7.2 (342 reviews) | 7.3 (61 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.2 (353 reviews) | 8.1 (372 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.3 (396 reviews) | 8.1 (412 reviews) | 8.0 (69 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.1 (332 reviews) | 7.8 (315 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Customization** | 7.6 (378 reviews) | 7.4 (331 reviews) | 6.9 (55 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (354 reviews) | 7.5 (322 reviews) | 7.1 (53 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (326 reviews) | 7.8 (269 reviews) | 7.6 (35 reviews) ✓ Verified | 
| **Notifications** | 7.8 (323 reviews) | 7.6 (334 reviews) | 6.6 (45 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 8.6/10 | 9 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | Not enough data | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | Not enough data | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Creative Assets** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | Not enough data | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.1 (7 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | 7.2/10 | 11 |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdCreative.ai** | N/A | N/A |
| **AdRoll** | N/A | N/A |
| **Roku OneView (formerly Dataxu)** | N/A | N/A |

#### Marketing Distribution

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdCreative.ai (2):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to AdRoll (9):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to Roku OneView (formerly Dataxu) (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdCreative.ai | AdRoll | Roku OneView (formerly Dataxu) | 
|---|---|---|---|
| **Small-Business** | 90.7% | 56.0% | 32.1% | 
| **Mid-Market** | 7.3% | 35.8% | 40.5% | 
| **Enterprise** | 2.0% | 8.2% | 27.4% | 

### By Industry

#### AdCreative.ai

- **Marketing and Advertising:** 34.0%
- **Information Technology and Services:** 6.3%
- **Computer Software:** 5.4%
- **Health, Wellness and Fitness:** 3.3%
- **Consulting:** 2.8%
- **Retail:** 2.4%
- **Design:** 1.5%
- **Financial Services:** 1.5%
- **Graphic Design:** 1.5%
- **Internet:** 1.5%
- **Other:** 39.6%

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to AdCreative.ai

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1066 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (181 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (181 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)

---
## Top Discussions

### AdCreative.ai

- Title: [What is AdCreative.ai used for?](https://www.g2.com/discussions/what-is-adcreative-ai-used-for) — 1 comment, 2 upvotes
  > **Top comment:** "Creating super content and ads with multiple customisation and it is my Ai friend to create content or ads ."

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Roku OneView (formerly Dataxu)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adcreative-ai-vs-adroll-vs-roku-oneview-formerly-dataxu)