# AdButler, Google Ad Manager vs Equativ Comparison | | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.0 out of 5 | | **Total Reviews** | 64 | 237 | 12 | | **Largest Market Segment** | Small-Business (87.1% of reviews) | Mid-Market (41.9% of reviews) | Small-Business (54.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Top Pros & Cons ### AdButler Pros: - Ease of Use (8 reviews) - Advertising (4 reviews) Cons: - Budget Management (1 reviews) - Complex Setup (1 reviews) ### Google Ad Manager **Not enough data** ### Equativ **Not enough data** --- ## Ratings Comparison | Rating | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Meets Requirements** | 9.0 (54 reviews) | 8.6 (211 reviews) | 9.1 (11 reviews) | | **Ease of Use** | 9.0 (56 reviews) | 7.8 (209 reviews) | 8.2 (11 reviews) | | **Ease of Setup** | 8.6 (46 reviews) | 7.6 (108 reviews) | Not enough data | | **Ease of Admin** | 8.8 (43 reviews) | 7.9 (97 reviews) | Not enough data | | **Quality of Support** | 9.1 (51 reviews) | 7.0 (193 reviews) | 7.3 (11 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (43 reviews) | 7.9 (95 reviews) | Not enough data | | **Product Direction (% positive)** | 8.7 (53 reviews) | 7.7 (205 reviews) | 8.9 (11 reviews) | --- ## Pricing ### AdButler #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Google Ad Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Equativ #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **AdButler** | 8.9/10 | 12 | | **Google Ad Manager** | N/A | N/A | | **Equativ** | N/A | N/A | #### Channel Functionality | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Display Functionality** | 9.4 (12 reviews) | Not enough data | Not enough data | #### Platform Interoperability | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Close Ecosystem API** | 8.7 (9 reviews) | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Campaign Dashboard** | 8.8 (12 reviews) | Not enough data | Not enough data | | **Campaign Optimization** | Feature Not Available | Not enough data | Not enough data | | **Reach** | 9.5 (10 reviews) | Not enough data | Not enough data | | **Bulk Editing** | Feature Not Available | Not enough data | Not enough data | | **Batch Uploading** | Feature Not Available | Not enough data | Not enough data | | **Brand Safety** | Feature Not Available | Not enough data | Not enough data | | **Fraud Protection** | 8.5 (9 reviews) | Not enough data | Not enough data | | **Frequency Capping** | 9.0 (10 reviews) | Not enough data | Not enough data | | **Budget Pacing** | Feature Not Available | Not enough data | Not enough data | | **Creative Optimization** | Feature Not Available | Not enough data | Not enough data | | **Rich Media Capabilties** | 9.0 (10 reviews) | Not enough data | Not enough data | | **In-App Ads** | 8.5 (9 reviews) | Not enough data | Not enough data | | **Mobile Rich Media Capabilities** | 8.9 (9 reviews) | Not enough data | Not enough data | #### Targeting | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Targeting** | 9.2 (10 reviews) | Not enough data | Not enough data | | **Retargeting** | Feature Not Available | Not enough data | Not enough data | | **Geo-Targeting** | 9.0 (10 reviews) | Not enough data | Not enough data | | **Contextual Targeting** | 8.3 (9 reviews) | Not enough data | Not enough data | #### Platform | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **API / Integrations** | Feature Not Available | Not enough data | Not enough data | | **Custom Reports** | 8.8 (10 reviews) | Not enough data | Not enough data | | **User, Role, and Access Management** | 9.0 (10 reviews) | Not enough data | Not enough data | | **Performance and Reliability** | 9.5 (10 reviews) | Not enough data | Not enough data | | **Enterprise Scalability** | 9.2 (10 reviews) | Not enough data | Not enough data | | **Customization** | 8.1 (9 reviews) | Not enough data | Not enough data | | **Workflow Capability** | Feature Not Available | Not enough data | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | Not enough data | | **Notifications** | 8.5 (9 reviews) | Not enough data | Not enough data | ### Retail Media Advertising Platforms | Product | Score | Reviews | |---|---|---| | **AdButler** | N/A | N/A | | **Google Ad Manager** | N/A | N/A | | **Equativ** | N/A | N/A | #### Platform Basics | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Ad Serving Rules** | Not enough data | Not enough data | Not enough data | | **Sponsored Product Listing Ads** | Not enough data | Not enough data | Not enough data | | **Banner Ads** | Not enough data | Not enough data | Not enough data | | **Display Ads** | Not enough data | Not enough data | Not enough data | #### Platform Data | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Reporting Performance Metrics** | Not enough data | Not enough data | Not enough data | | **Data Filtering** | Not enough data | Not enough data | Not enough data | | **Reporting Dashboards** | Not enough data | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Offline Ads** | Not enough data | Not enough data | Not enough data | | **Video Ads** | Not enough data | Not enough data | Not enough data | | **Team Collaboration** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Retail Media Advertising Platforms | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **AdButler** | N/A | N/A | | **Google Ad Manager** | N/A | N/A | | **Equativ** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Automated Tools** | Not enough data | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Ad Exchange** | Not enough data | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **AdButler** | N/A | N/A | | **Google Ad Manager** | 8.8/10 | 13 | | **Equativ** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | 8.3 (7 reviews) | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | 9.6 (8 reviews) | Not enough data | | **Ad Inventory Management** | Not enough data | 9.6 (8 reviews) | Not enough data | | **Dynamic Ad Placement** | Not enough data | 9.0 (7 reviews) | Not enough data | | **Ad Tag Management** | Not enough data | 9.0 (8 reviews) | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Geo-Targeting** | Not enough data | 9.5 (7 reviews) | Not enough data | | **A/B Testing for Ads** | Not enough data | 9.5 (7 reviews) | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | 8.8 (7 reviews) | Not enough data | | **Audience Targeting** | Not enough data | 9.3 (9 reviews) | Not enough data | | **Frequency Capping** | Not enough data | 8.9 (6 reviews) | Not enough data | | **Contextual Targeting** | Not enough data | 8.9 (6 reviews) | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Header Bidding Support** | Not enough data | 9.2 (6 reviews) | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | 9.2 (6 reviews) | Not enough data | | **Revenue Forecasting** | Not enough data | 8.3 (6 reviews) | Not enough data | | **Performance & Engagement Analytics** | Not enough data | 9.5 (10 reviews) | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 8.0 (5 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 8.1 (6 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | Not enough data | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **AdButler** | N/A | N/A | | **Google Ad Manager** | 8.2/10 | 73 | | **Equativ** | N/A | N/A | #### Agentic AI - Supply Side Platform (SSP) | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### SSP Functionality | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **SSP Functionality ** | Not enough data | 8.2 (53 reviews) | Not enough data | #### SSP | Feature | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Ad Unit Availability** | Not enough data | 8.2 (54 reviews) | Not enough data | | **Impression Targeting** | Not enough data | 8.6 (50 reviews) | Not enough data | | **Floor Price** | Not enough data | 8.1 (46 reviews) | Not enough data | | **Advertiser Restrictions** | Not enough data | 7.7 (50 reviews) | Not enough data | | **Bid Reporting** | Not enough data | 8.2 (47 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to AdButler (2):** [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Unique to Google Ad Manager (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Unique to Equativ (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | AdButler | Google Ad Manager | Equativ | |---|---|---|---| | **Small-Business** | 87.1% | 37.1% | 54.5% | | **Mid-Market** | 12.9% | 41.9% | 27.3% | | **Enterprise** | 0% | 21.0% | 18.2% | ### By Industry #### AdButler - **Marketing and Advertising:** 24.6% - **Publishing:** 13.1% - **Online Media:** 11.5% - **Media Production:** 4.9% - **Financial Services:** 4.9% - **Sports:** 3.3% - **Broadcast Media:** 3.3% - **Entertainment:** 3.3% - **Health, Wellness and Fitness:** 3.3% - **Airlines/Aviation:** 1.6% - **Other:** 26.2% #### Google Ad Manager - **Marketing and Advertising:** 40.7% - **Publishing:** 6.5% - **Internet:** 6.1% - **Broadcast Media:** 4.3% - **Newspapers:** 4.3% - **Online Media:** 3.9% - **Media Production:** 3.0% - **Information Technology and Services:** 3.0% - **Retail:** 2.6% - **Computer Software:** 2.6% - **Other:** 22.9% #### Equativ - **Marketing and Advertising:** 27.3% - **Publishing:** 18.2% - **Legal Services:** 9.1% - **Internet:** 9.1% - **Hospital & Health Care:** 9.1% - **Education Management:** 9.1% - **Broadcast Media:** 9.1% - **Arts and Crafts:** 9.1% --- ## Alternatives ### Alternatives to AdButler - [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews) ### Alternatives to Google Ad Manager - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) — 4.3/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Media.net](https://www.g2.com/products/media-net/reviews) — 4.0/5 stars (18 reviews) ### Alternatives to Equativ - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (143 reviews) - [33Across](https://www.g2.com/products/33across/reviews) — 4.3/5 stars (128 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Perion One](https://www.g2.com/products/perion-one/reviews) — 4.0/5 stars (91 reviews) - [Sharethrough](https://www.g2.com/products/sharethrough/reviews) — 4.5/5 stars (88 reviews) --- ## Top Discussions ### AdButler - Title: [Could you add phone support please? I've had some issues trying to contact in the past to the phone system?](https://www.g2.com/discussions/could-you-add-phone-support-please-i-ve-had-some-issues-trying-to-contact-in-the-past-to-the-phone-system) — 2 comments, 1 upvote > **Top comment:** "Hey Jonathan, Phone Support (outside of your onboarding period) is included in our Extended Support offering here..." - Title: [How do we put our zipped html in a friendly iframe?](https://www.g2.com/discussions/how-do-we-put-our-zipped-html-in-a-friendly-iframe) — 1 comment, 1 upvote > **Top comment:** "Hey Leu! Once you've checked the "Expandable" option for an ad item, it will render it to a friendly iFrame. You can use either the push or float option, ..." ### Google Ad Manager - Title: [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) — 2 comments > **Top comment:** "Yes" - Title: [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) — 1 comment > **Top comment:** "Using Ad manager we can easily manage our ads" - Title: [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) — 1 comment > **Top comment:** "It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue" ### Equativ No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adbutler-vs-google-ad-manager-vs-equativ)