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Compare AdButler and Google Ad Manager 
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At a Glance
Market Segments
Small-Business (86.7% of reviews)
Mid-Market (42.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdButler
Star Rating
(62)4.6 out of 5
Market Segments
Small-Business (86.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdButlerGoogle Ad Manager
Star Rating
(232)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerAdButler vs Google Ad Manager
When assessing the two solutions, reviewers found AdButler easier to use, set up, and administer. Reviewers also preferred doing business with AdButler overall.
- Reviewers felt that AdButler meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that AdButler is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdButler over Google Ad Manager.
Pricing
Entry-Level Pricing
AdButler
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AdButler
Free Trial is available
Google Ad Manager
No trial information availableRatings
Meets Requirements
9.0
53
8.6
207
Ease of Use
9.0
55
7.8
204
Ease of Setup
8.6
45
7.6
103
Ease of Admin
8.8
43
7.9
96
Quality of Support
9.1
50
7.0
189
Has the product been a good partner in doing business?
9.1
43
7.8
94
Product Direction (% positive)
8.7
52
7.6
202
Features by Category
Channel Functionality
9.4
11
Not enough data
Platform Interoperability
8.7
9
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
11
Not enough data
Feature Not Available
Not enough data
9.5
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Targeting
9.2
10
Not enough data
Feature Not Available
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
Platform
Feature Not Available
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
9.5
10
Not enough data
9.2
10
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Categories
Categories
Shared Categories
AdButler and Google Ad Manager are categorized as Publisher Ad Server
Unique Categories
AdButler is categorized as Display Advertising and Retail Media Advertising Platforms
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdButler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.3%
Publishing
13.3%
Online Media
11.7%
Media Production
5.0%
Financial Services
5.0%
Other
41.7%
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Discussions
Could you add phone support please? I've had some issues trying to contact in the past to the phone system?
2 Comments
RJ
Hey Jonathan,
Phone Support (outside of your onboarding period) is included in our Extended Support offering here...Read more
How do we put our zipped html in a friendly iframe?
1 Comment
RJ
Hey Leu! Once you've checked the "Expandable" option for an ad item, it will render it to a friendly iFrame. You can use either the push or float option, ...Read more
AdButler has no more discussions with answers
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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