Introducing G2.ai, the future of software buying.Try now
Compare Adapty.io and AppsFlyer 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
No pricing available
Adapty.io
Star Rating
(245)4.7 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansAppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerAdapty.io vs AppsFlyer
When assessing the two solutions, reviewers found Adapty.io easier to use, set up, and administer. Reviewers also preferred doing business with Adapty.io overall.
- Reviewers felt that Adapty.io meets the needs of their business better than AppsFlyer.
- When comparing quality of ongoing product support, reviewers felt that Adapty.io is the preferred option.
- When assessing product direction, Adapty.io and AppsFlyer received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Adapty.io
Free
$0.00
Per Month
Use Adapty for free with all basic features if you're under $10K
- Purchase SDKs for all platforms
- Subscription analytics
- Remote paywall editing
AppsFlyer
No pricing availableFree Trial
Adapty.io
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
9.1
201
8.7
441
Ease of Use
9.3
207
8.4
585
Ease of Setup
9.1
121
8.0
346
Ease of Admin
9.3
84
8.4
189
Quality of Support
9.2
196
8.6
418
Has the product been a good partner in doing business?
9.4
83
8.6
187
Product Direction (% positive)
9.3
197
9.3
434
Features by Category
User Identification
8.4
39
Feature Not Available
8.8
39
8.2
266
9.1
39
8.2
255
Tracking & Reporting
8.2
40
8.7
289
8.9
40
8.4
279
8.5
39
8.9
293
9.5
40
8.4
296
8.4
39
8.3
269
9.0
40
8.2
268
Metrics
8.6
43
8.6
231
8.4
40
8.4
220
8.8
40
8.5
227
8.7
39
8.4
218
9.2
42
8.8
241
Billing and Payments
8.8
99
Not enough data
8.8
99
Not enough data
8.5
98
Not enough data
Revenue Recognition
8.7
100
Not enough data
8.5
98
Not enough data
8.9
98
Not enough data
Revenue Optimization
8.0
95
Not enough data
8.7
95
Not enough data
8.4
97
Not enough data
8.5
98
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Platform Data
Not enough data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Data Management
8.7
105
Not enough data
8.5
103
Not enough data
9.0
106
Not enough data
Analysis
8.8
108
Not enough data
9.0
108
Not enough data
8.8
108
Not enough data
9.1
109
Not enough data
Agentic AI - Subscription Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
8.3
12
Not enough data
Analysis
Not enough data
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Engagement
Not enough data
7.8
112
Platform
Not enough data
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.6
43
8.6
231
8.4
40
8.4
220
8.8
40
8.5
227
8.7
39
8.4
218
9.2
42
8.8
241
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
164
Not enough data
8.5
189
Personalization
Not enough data
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Categories
Categories
Shared Categories
Adapty.io and AppsFlyer are categorized as Mobile App Analytics
Unique Categories
Adapty.io is categorized as Subscription Revenue Management and Subscription Analytics
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adapty.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.4%
Health, Wellness and Fitness
11.8%
Information Technology and Services
9.7%
Entertainment
8.0%
Marketing and Advertising
4.2%
Other
46.8%
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Discussions
What is Adapty.io used for?
1 Comment
OG
Adapty is a great tool for tracking full analytics of in-app subscriptions.Read more
Adapty.io has no more discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
