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At a Glance
Market Segments
Small-Business (64.3% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Adapt
Star Rating
(2,787)4.6 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdaptMetadata.io
Star Rating
(296)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Metadata.io excels in "Quality of Support" with a score of 9.5, while Adapt's support quality is rated lower at 8.6. Reviewers mention that the responsiveness and helpfulness of Metadata.io's support team significantly enhance their experience.
- Reviewers mention that Metadata.io's "Marketing Automation Integration" is rated at 9.1, indicating a strong capability to connect with various marketing tools, whereas Adapt's integration score is lower at 8.1. Users on G2 appreciate the seamless workflow that Metadata.io provides through its integrations.
- Users say that Metadata.io shines in "Lead Validation" with a score of 8.8, compared to Adapt's 8.0. Reviewers highlight that the accuracy and reliability of leads generated through Metadata.io are superior, which is crucial for effective marketing strategies.
- G2 users report that Adapt has a higher "Ease of Use" rating at 9.1, while Metadata.io scores 8.6. Users mention that Adapt's user interface is more intuitive, making it easier for teams to adopt and utilize the software without extensive training.
- Reviewers mention that Metadata.io's "Lead Builder" feature is rated at 8.9, which is higher than Adapt's 8.5. Users appreciate the advanced capabilities of Metadata.io in creating targeted lead lists, which they find essential for their marketing efforts.
- Users on G2 report that Metadata.io has a better "Product Direction" score of 9.7, indicating a positive outlook on future updates and features, while Adapt's score is 8.0. Reviewers express confidence in Metadata.io's commitment to evolving its product based on user feedback.
Pricing
Entry-Level Pricing
Adapt
No pricing availableMetadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
Adapt
Free Trial is available
Metadata.io
Free Trial is available
Ratings
Meets Requirements
8.6
1,924
8.9
211
Ease of Use
9.1
1,959
8.6
212
Ease of Setup
8.9
530
8.4
108
Ease of Admin
8.7
502
8.7
108
Quality of Support
8.6
1,685
9.5
211
Has the product been a good partner in doing business?
8.7
496
9.4
109
Product Direction (% positive)
8.0
1,787
9.7
193
Features by Category
Data Availability
8.1
850
Not enough data
8.1
805
Not enough data
8.0
732
|
Verified
Not enough data
7.9
7
Not enough data
Data Accuracy
8.0
862
Not enough data
8.1
804
Not enough data
8.1
7
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.4
237
Not enough data
Feature Not Available
Not enough data
8.5
272
Not enough data
8.4
238
|
Verified
Not enough data
8.2
203
|
Verified
Not enough data
8.3
203
Not enough data
Features
8.4
692
Not enough data
8.2
552
Not enough data
8.1
557
|
Verified
Not enough data
8.2
554
|
Verified
Not enough data
8.3
742
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
597
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.8
18
Not enough data
8.7
21
Not enough data
8.6
22
Lead Management
Not enough data
9.1
22
Not enough data
8.2
14
Not enough data
8.9
19
Marketing Campaigns
Not enough data
9.4
20
Not enough data
9.2
16
Not enough data
8.9
19
Not enough data
9.3
18
Not enough data
9.0
20
Campaign Execution
Not enough data
7.9
13
Not enough data
8.9
19
Not enough data
8.8
16
Not enough data
6.0
7
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.9
31
Not enough data
9.0
28
Platform Additional Functionality
Not enough data
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
71
Platform Data
Not enough data
8.8
93
Not enough data
8.6
83
Platform Additional Functionality
Not enough data
9.1
84
Not enough data
8.8
88
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
81
8.7
32
|
Verified
8.0
76
8.9
32
|
Verified
8.2
78
8.6
33
|
Verified
8.0
68
8.7
32
|
Verified
8.6
77
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
418
Feature Not Available
8.2
422
8.8
54
8.4
437
8.9
57
Lead Management
Feature Not Available
8.9
59
Feature Not Available
8.4
44
Feature Not Available
8.7
54
Marketing Campaigns
8.2
353
8.8
53
8.0
347
Feature Not Available
8.1
342
9.0
53
8.1
359
8.6
48
8.1
362
8.6
53
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.5
38
Not enough data
8.9
46
Not enough data
9.0
45
Lead Management
Not enough data
8.8
52
Not enough data
8.4
37
Not enough data
8.7
41
Marketing Campaigns
Not enough data
9.1
44
Not enough data
8.9
32
Not enough data
9.2
46
Not enough data
8.9
39
Not enough data
8.6
44
Not enough data
9.0
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adapt and Metadata.io are categorized as Marketing Account Intelligence and Lead Intelligence
Unique Categories
Adapt is categorized as Sales Intelligence
Metadata.io is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Account Data Management
Reviews
Reviewers' Company Size
Adapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.9%
Marketing and Advertising
11.2%
Computer Software
7.8%
Staffing and Recruiting
4.8%
Market Research
3.7%
Other
58.6%
Computer Software
44.8%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Alternatives
Discussions
How do I get more credits?
2 Comments
FA
respond to the survey questionsRead more
how did you make this tool success? Name out the marketing strategy you have applied
2 Comments
FM
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business...Read more
How do i subscribe in yearly bundle?
2 Comments
PR
You can subscribe to one of our yearly plans that works out for you direct from this pricing page. (https://www.adapt.io/prospector/pricing.htm)
If you...Read more
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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