Compare Adapt and Adobe Marketo Engage 
Featured Products
At a Glance
Market Segments
Small-Business (64.3% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Month
Adapt
Star Rating
(2,789)4.6 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdaptAdobe Marketo Engage
Star Rating
(3,124)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's ability to handle complex workflows without manual intervention is particularly appreciated, making it a reliable choice for marketing teams.
- Users say that Adapt stands out for its intuitive interface, which makes it easy for new users to navigate. Reviewers have noted that the platform's features, such as access to targeted market data, significantly enhance their work efficiency, making it a valuable tool for small businesses.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong market presence and extensive user base. With nearly 3,000 reviews, users consistently praise its scalability and customization options, which cater well to mid-market companies.
- Reviewers mention that while Adapt offers a good user experience, it may not match the comprehensive capabilities of Adobe Marketo Engage, especially for larger organizations. Users appreciate Adapt's specific features, like job title and location targeting, but some feel it lacks the depth needed for more complex marketing strategies.
- Users highlight that Adobe Marketo Engage's reporting and dashboard features are particularly beneficial for tracking campaign performance. The structured organization of campaigns and data helps users maintain clarity and focus, which is crucial for effective marketing management.
- G2 reviewers note that while both platforms have positive feedback regarding support quality, Adapt receives slightly higher marks in this area. Users have expressed satisfaction with the support they receive, which is essential for small businesses that may require more hands-on assistance during implementation.
Pricing
Entry-Level Pricing
Adapt
No pricing availableAdobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adapt
Free Trial is available
Adobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.6
1,926
8.3
2,620
Ease of Use
9.1
1,961
7.3
2,681
Ease of Setup
8.9
533
6.7
1,332
Ease of Admin
8.7
503
7.6
1,176
Quality of Support
8.6
1,687
7.5
2,470
Has the product been a good partner in doing business?
8.7
497
7.7
1,169
Product Direction (% positive)
8.0
1,789
8.0
2,588
Features by Category
Email Marketing
Not enough data
8.3
1758
|
Verified
Not enough data
8.7
1743
|
Verified
Not enough data
8.1
1715
|
Verified
Not enough data
8.5
1656
|
Verified
Online Marketing
Not enough data
7.8
1701
|
Verified
Not enough data
7.8
1518
|
Verified
Not enough data
7.9
1573
|
Verified
Not enough data
7.4
1572
|
Verified
Not enough data
7.4
1338
|
Verified
Lead Management
Not enough data
8.5
1357
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1632
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1547
|
Verified
Not enough data
8.2
1601
|
Verified
Campaign Management
Not enough data
8.3
1608
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1189
|
Verified
Not enough data
7.0
944
Social
Not enough data
7.3
747
|
Verified
Not enough data
7.5
798
|
Verified
Not enough data
7.6
786
|
Verified
Not enough data
7.5
753
|
Verified
Not enough data
7.5
715
|
Verified
Reporting & Analytics
Not enough data
7.7
1648
|
Verified
Not enough data
7.2
1414
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1011
|
Verified
Platform
Not enough data
7.7
902
|
Verified
Not enough data
8.0
897
|
Verified
Not enough data
8.4
914
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
637
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
595
Agentic AI - Marketing Automation
Not enough data
7.3
62
Not enough data
7.4
61
Not enough data
7.2
62
Not enough data
6.9
62
Not enough data
7.1
60
Not enough data
7.4
60
Integration
Not enough data
8.0
913
|
Verified
Not enough data
7.9
870
|
Verified
Not enough data
8.1
793
|
Verified
Data Availability
8.1
851
Not enough data
8.2
806
Not enough data
8.0
732
|
Verified
Not enough data
7.9
7
Not enough data
Data Accuracy
8.0
862
Not enough data
8.1
804
Not enough data
8.1
7
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.4
237
Not enough data
Feature Not Available
Not enough data
8.5
272
Not enough data
8.4
238
|
Verified
Not enough data
8.2
203
|
Verified
Not enough data
8.3
203
Not enough data
Features
8.4
692
Not enough data
8.2
552
Not enough data
8.1
557
|
Verified
Not enough data
8.2
554
|
Verified
Not enough data
8.3
742
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
597
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Lead Management
Not enough data
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Marketing Campaigns
Not enough data
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Campaign Execution
Not enough data
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Lead Intelligence
8.0
81
Not enough data
8.0
76
Not enough data
8.2
78
Not enough data
8.0
68
Not enough data
8.6
77
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Analytics
Not enough data
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Customizations
Not enough data
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Lead Intelligence
8.2
418
8.4
297
8.2
422
8.2
290
8.4
437
8.3
311
Lead Management
Feature Not Available
8.6
308
Feature Not Available
8.1
295
Feature Not Available
8.3
294
Marketing Campaigns
8.2
353
8.3
277
8.0
347
8.1
258
8.1
342
8.2
266
8.1
359
8.2
275
8.1
362
8.3
297
Data Availability - Marketing Account Intelligence
Not enough data
7.9
34
Data Accuracy - Marketing Account Intelligence
7.0
5
8.0
34
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
Not enough data
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Campaigns
Not enough data
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Engagement
Not enough data
8.1
94
|
Verified
Platform
Not enough data
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Categories
Categories
Shared Categories
Adapt and Adobe Marketo Engage are categorized as Marketing Account Intelligence
Unique Categories
Adapt is categorized as Lead Intelligence and Sales Intelligence
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
13.9%
Marketing and Advertising
11.2%
Computer Software
7.8%
Staffing and Recruiting
4.8%
Market Research
3.7%
Other
58.6%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.1%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Alternatives
Discussions
how can i stop the limit
2 Comments
6A
how can i stop the LimitRead more
How do i subscribe in yearly bundle?
2 Comments
PR
You can subscribe to one of our yearly plans that works out for you direct from this pricing page. (https://www.adapt.io/prospector/pricing.htm)
If you...Read more
how did you make this tool success? Name out the marketing strategy you have applied
2 Comments
FM
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business...Read more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
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