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Compare ActiveTrail and Sailthru

See this
side-by-side comparison of ActiveTrail vs. Sailthru
based on preference data from user reviews. ActiveTrail rates 5.0/5 stars with 5 reviews. By contrast, Sailthru rates 4.2/5 stars with 134 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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ActiveTrail
ActiveTrail
(5)
5.0 out of 5
ActiveTrail
Answer a few questions to help the ActiveTrail community
Have you used ActiveTrail before?
Yes
Sailthru
Sailthru
(134)
4.2 out of 5
Sailthru
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Answer a few questions to help the Sailthru community
Have you used Sailthru before?
Yes
Star Rating
ActiveTrail
ActiveTrail
Sailthru
Sailthru
Market Segments
ActiveTrail
ActiveTrail
Small-Business (60.0% of reviews)
Sailthru
Sailthru
Mid-Market (62.4% of reviews)
Entry Level Price
ActiveTrail
ActiveTrail
No pricing information available
Sailthru
Sailthru
No pricing information available

ActiveTrail vs Sailthru

  • Reviewers felt that ActiveTrail meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that ActiveTrail is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of ActiveTrail over Sailthru.
Categories
Shared Categories
ActiveTrail
ActiveTrail
Sailthru
Sailthru
ActiveTrail and Sailthru are categorized as Marketing Automation
Unique Categories
ActiveTrail
ActiveTrail has no unique categories
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
ActiveTrail
ActiveTrail Pricing
Free Trial Unavailable
Sailthru
Sailthru Pricing
Free Trial Unavailable
Ratings
Meets Requirements
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.7
Responses: 122
Ease of Use
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.2
Responses: 122
Ease of Setup
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.0
Responses: 46
Ease of Admin
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.5
Responses: 49
Quality of Support
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.4
Responses: 114
Ease of Doing Business With
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.7
Responses: 46
Product Direction (% positive)
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
7.4
Responses: 120
Features
Email Marketing
Building and Personalizing Emails
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
ActiveTrail
ActiveTrail
9.3
Responses: 5
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
ActiveTrail
ActiveTrail
9.3
Responses: 5
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
ActiveTrail
ActiveTrail
9.3
Responses: 5
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
ActiveTrail
ActiveTrail
9.3
Responses: 5
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
ActiveTrail
ActiveTrail
9.7
Responses: 5
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
ActiveTrail
ActiveTrail
9.7
Responses: 5
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
ActiveTrail
ActiveTrail
10.0
Responses: 5
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
Not enough data available
Social
Social Listening
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
ActiveTrail
ActiveTrail
9.7
Responses: 5
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
ActiveTrail
ActiveTrail
9.7
Responses: 5
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
ActiveTrail
ActiveTrail
9.7
Responses: 5
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
Not enough data available
Performance and Reliability
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
ActiveTrail
ActiveTrail
Not enough data available
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of ActiveTrail were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
ActiveTrail
ActiveTrail
60.0%
Sailthru
Sailthru
21.1%
Mid-Market
(51-1000 emp.)
ActiveTrail
ActiveTrail
20.0%
Sailthru
Sailthru
62.4%
Enterprise
(> 1000 emp.)
ActiveTrail
ActiveTrail
20.0%
Sailthru
Sailthru
16.5%
Reviewers' Industry
ActiveTrail
ActiveTrail Industry
Marketing and Advertising
60.0%
Entertainment
20.0%
Arts and Crafts
20.0%
Other
0.0%
Sailthru
Sailthru Industry
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Reviews
Most Helpful Favorable Review
ActiveTrail
GM
User in Arts and Crafts

I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates,...

Sailthru
Lemuel C.
User in Retail

Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon...

Most Helpful Critical Review
Sailthru
GC
User in Consumer Goods

Ran into issues with capacity, speed, and reliability

Discussions
ActiveTrail
ActiveTrail Discussions
Monty the Mongoose crying
ActiveTrail has no discussions with answers
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
ActiveTrail
ActiveTrail Screenshots
No screenshots provided
Sailthru
Sailthru Screenshots
No screenshots provided
Downloads
ActiveTrail
ActiveTrail Downloads
No downloads provided
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