Compare ActiveTrail and Listrak
See this
side-by-side comparison of ActiveTrail vs. Listrak
based on preference data from user reviews. ActiveTrail rates 5.0/5 stars with 5 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 ActiveTrail |  Listrak | |
| Star Rating | ActiveTrail | Listrak |
| Market Segments | ActiveTrail Small-Business (60.0% of reviews) | Listrak Mid-Market (50.4% of reviews) |
| Entry Level Price | ActiveTrail No pricing information available | Listrak No pricing information available |
ActiveTrail vs Listrak
- Reviewers felt that ActiveTrail meets the needs of their business better than Listrak.
- When comparing quality of ongoing product support, reviewers felt that ActiveTrail is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveTrail over Listrak.
Categories
Shared Categories
ActiveTrail and Listrak are categorized as Marketing Automation
Unique Categories
ActiveTrail has no unique categories
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
ActiveTrail
Responses: 5
Listrak
Responses: 115
Ease of Use
ActiveTrail
Responses: 5
Listrak
Responses: 116
Ease of Setup
ActiveTrail
Not enough data availableListrak
Responses: 57
Ease of Admin
ActiveTrail
Not enough data availableListrak
Responses: 61
Quality of Support
ActiveTrail
Responses: 5
Listrak
Responses: 114
Ease of Doing Business With
ActiveTrail
Not enough data availableListrak
Responses: 60
Product Direction (% positive)
ActiveTrail
Responses: 5
Listrak
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
ActiveTrail
Responses: 5
Listrak
Responses: 63
Verified Feature
Sending Outbound Emails
ActiveTrail
Responses: 5
Listrak
Responses: 64
Verified Feature
Manage Email Deliverability
ActiveTrail
Responses: 5
Listrak
Responses: 63
Verified Feature
Automated Email Responses
ActiveTrail
Responses: 5
Listrak
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
ActiveTrail
Responses: 5
Listrak
Responses: 32
Verified Feature
Dynamic Content
ActiveTrail
Responses: 5
Listrak
Responses: 49
Verified Feature
A/B Testing
ActiveTrail
Responses: 5
Listrak
Responses: 53
Verified Feature
Mobile Optimized
ActiveTrail
Listrak
Responses: 56
Verified Feature
Search Tracking and Optimization
ActiveTrail
Responses: 5
Listrak
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
ActiveTrail
Responses: 5
Listrak
Responses: 27
Verified Feature
Data Quality Management
ActiveTrail
Responses: 5
Listrak
Responses: 35
Verified Feature
Segmentation
ActiveTrail
Responses: 5
Listrak
Responses: 58
Verified Feature
Lead Scoring and Grading
ActiveTrail
Listrak
Responses: 22
Verified Feature
Lead Nurturing
ActiveTrail
Listrak
Responses: 31
Verified Feature
Online Behavior Tracking
ActiveTrail
Responses: 5
Listrak
Responses: 36
Verified Feature
Automated Alerts and Tasks
ActiveTrail
Listrak
Responses: 25
Verified Feature
CRM Lead Integration
ActiveTrail
Responses: 5
Listrak
Responses: 19
Verified Feature
Campaign Management
Program Management
ActiveTrail
Listrak
Responses: 29
Verified Feature
Event / Webinar Marketing
ActiveTrail
Listrak
Responses: 11
Calendaring
ActiveTrail
Listrak
Responses: 14
Verified Feature
Budgeting
ActiveTrail
Listrak
Responses: 10
Social
Social Listening
ActiveTrail
Listrak
Responses: 10
Verified Feature
Social Sharing
ActiveTrail
Listrak
Responses: 12
Verified Feature
Social Campaigns
ActiveTrail
Listrak
Responses: 12
Verified Feature
Social Engagement
ActiveTrail
Listrak
Responses: 10
Verified Feature
Social Ads
ActiveTrail
Listrak
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
ActiveTrail
Responses: 5
Listrak
Responses: 57
Verified Feature
Web Analytics
ActiveTrail
Listrak
Responses: 40
Verified Feature
ROI Analytics
ActiveTrail
Responses: 5
Listrak
Responses: 37
Verified Feature
Revenue Analytics
ActiveTrail
Responses: 5
Listrak
Responses: 45
Verified Feature
SEO / Keyword Analytics
ActiveTrail
Listrak
Responses: 16
Verified Feature
Platform
Customization
ActiveTrail
Listrak
Responses: 30
Verified Feature
Workflow Capability
ActiveTrail
Listrak
Responses: 24
Verified Feature
User, Role, and Access Management
ActiveTrail
Listrak
Responses: 34
Verified Feature
Internationalization
ActiveTrail
Listrak
Responses: 12
Verified Feature
Sandbox / Test Environments
ActiveTrail
Listrak
Responses: 14
Verified Feature
Performance and Reliability
ActiveTrail
Listrak
Responses: 31
Verified Feature
Output Document Generation
ActiveTrail
Listrak
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
ActiveTrail
Listrak
Responses: 30
Verified Feature
Integration APIs
ActiveTrail
Listrak
Responses: 30
Verified Feature
Breadth of Partner Applications
ActiveTrail
Listrak
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of ActiveTrail were most often representing companies in the Small-Business segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
ActiveTrail
Listrak
Mid-Market
(51-1000 emp.)
ActiveTrail
Listrak
Enterprise
(> 1000 emp.)
ActiveTrail
Listrak
Reviewers' Industry
Marketing and Advertising
60.0%
Entertainment
20.0%
Arts and Crafts
20.0%
‐
‐
Other
0.0%
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
User in Arts and Crafts
I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates,...
Megan N.
Administrator in Publishing
I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...
Most Helpful Critical Review
Vasil P.
User in Marketing and Advertising
Interface could be a bit more modern, it looks abit old school in my opinion.
Brad G.
Administrator in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Top Alternatives
Discussions
ActiveTrail has no discussions with answers
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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