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Compare ActiveTrail and Listrak

See this
side-by-side comparison of ActiveTrail vs. Listrak
based on preference data from user reviews. ActiveTrail rates 5.0/5 stars with 5 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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ActiveTrail
ActiveTrail
(5)
5.0 out of 5
ActiveTrail
Listrak
Listrak
(136)
4.5 out of 5
Listrak
Star Rating
ActiveTrail
ActiveTrail
Market Segments
ActiveTrail
ActiveTrail
Small-Business (60.0% of reviews)
Listrak
Listrak
Mid-Market (50.4% of reviews)
Entry Level Price
ActiveTrail
ActiveTrail
No pricing information available
Listrak
Listrak
No pricing information available

ActiveTrail vs Listrak

  • Reviewers felt that ActiveTrail meets the needs of their business better than Listrak.
  • When comparing quality of ongoing product support, reviewers felt that ActiveTrail is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of ActiveTrail over Listrak.
Categories
Shared Categories
ActiveTrail
ActiveTrail
Listrak
Listrak
ActiveTrail and Listrak are categorized as Marketing Automation
Unique Categories
ActiveTrail
ActiveTrail has no unique categories
Pricing
ActiveTrail
ActiveTrail Pricing
Free Trial Unavailable
Listrak
Listrak Pricing
Free Trial Unavailable
Ratings
Meets Requirements
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.9
Responses: 115
Ease of Use
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.3
Responses: 116
Ease of Setup
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.8
Responses: 57
Ease of Admin
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.6
Responses: 61
Quality of Support
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
9.4
Responses: 114
Ease of Doing Business With
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
9.3
Responses: 60
Product Direction (% positive)
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
9.5
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
9.0
Responses: 63
Verified Feature
Sending Outbound Emails
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
9.3
Responses: 64
Verified Feature
Manage Email Deliverability
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.9
Responses: 63
Verified Feature
Automated Email Responses
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.8
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
ActiveTrail
ActiveTrail
9.3
Responses: 5
Listrak
Listrak
8.1
Responses: 32
Verified Feature
Dynamic Content
ActiveTrail
ActiveTrail
9.3
Responses: 5
Listrak
Listrak
8.4
Responses: 49
Verified Feature
A/B Testing
ActiveTrail
ActiveTrail
9.3
Responses: 5
Listrak
Listrak
8.7
Responses: 53
Verified Feature
Mobile Optimized
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.7
Responses: 56
Verified Feature
Search Tracking and Optimization
ActiveTrail
ActiveTrail
9.3
Responses: 5
Listrak
Listrak
8.2
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
ActiveTrail
ActiveTrail
9.7
Responses: 5
Listrak
Listrak
8.1
Responses: 27
Verified Feature
Data Quality Management
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.1
Responses: 35
Verified Feature
Segmentation
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
9.0
Responses: 58
Verified Feature
Lead Scoring and Grading
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.0
Responses: 22
Verified Feature
Lead Nurturing
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.1
Responses: 31
Verified Feature
Online Behavior Tracking
ActiveTrail
ActiveTrail
9.7
Responses: 5
Listrak
Listrak
8.6
Responses: 36
Verified Feature
Automated Alerts and Tasks
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.7
Responses: 25
Verified Feature
CRM Lead Integration
ActiveTrail
ActiveTrail
10.0
Responses: 5
Listrak
Listrak
8.5
Responses: 19
Verified Feature
Campaign Management
Program Management
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.4
Responses: 29
Verified Feature
Event / Webinar Marketing
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.9
Responses: 11
Calendaring
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.2
Responses: 14
Verified Feature
Budgeting
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.2
Responses: 10
Social
Social Listening
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
6.7
Responses: 10
Verified Feature
Social Sharing
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
6.5
Responses: 12
Verified Feature
Social Campaigns
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.1
Responses: 12
Verified Feature
Social Engagement
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.2
Responses: 10
Verified Feature
Social Ads
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.3
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
ActiveTrail
ActiveTrail
9.7
Responses: 5
Listrak
Listrak
8.9
Responses: 57
Verified Feature
Web Analytics
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.5
Responses: 40
Verified Feature
ROI Analytics
ActiveTrail
ActiveTrail
9.7
Responses: 5
Listrak
Listrak
8.6
Responses: 37
Verified Feature
Revenue Analytics
ActiveTrail
ActiveTrail
9.7
Responses: 5
Listrak
Listrak
8.6
Responses: 45
Verified Feature
SEO / Keyword Analytics
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.9
Responses: 16
Verified Feature
Platform
Customization
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.9
Responses: 30
Verified Feature
Workflow Capability
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.9
Responses: 24
Verified Feature
User, Role, and Access Management
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
9.2
Responses: 34
Verified Feature
Internationalization
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.1
Responses: 12
Verified Feature
Sandbox / Test Environments
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
7.4
Responses: 14
Verified Feature
Performance and Reliability
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
9.3
Responses: 31
Verified Feature
Output Document Generation
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.7
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.9
Responses: 30
Verified Feature
Integration APIs
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.3
Responses: 30
Verified Feature
Breadth of Partner Applications
ActiveTrail
ActiveTrail
Not enough data available
Listrak
Listrak
8.0
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of ActiveTrail were most often representing companies in the Small-Business segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
ActiveTrail
ActiveTrail
60.0%
Listrak
Listrak
37.6%
Mid-Market
(51-1000 emp.)
ActiveTrail
ActiveTrail
20.0%
Listrak
Listrak
50.4%
Enterprise
(> 1000 emp.)
ActiveTrail
ActiveTrail
20.0%
Listrak
Listrak
12.0%
Reviewers' Industry
ActiveTrail
ActiveTrail Industry
Marketing and Advertising
60.0%
Entertainment
20.0%
Arts and Crafts
20.0%
Other
0.0%
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
ActiveTrail
GM
User in Arts and Crafts

I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates,...

Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

Most Helpful Critical Review
ActiveTrail
Vasil P.
User in Marketing and Advertising

Interface could be a bit more modern, it looks abit old school in my opinion.

Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

Discussions
ActiveTrail
ActiveTrail Discussions
Monty the Mongoose crying
ActiveTrail has no discussions with answers
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Screenshots
ActiveTrail
ActiveTrail Screenshots
No screenshots provided
Listrak
Listrak Screenshots
No screenshots provided
Videos
ActiveTrail
ActiveTrail Videos
No videos provided
Listrak
Listrak Videos
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Listrak Delivers Results

Downloads
ActiveTrail
ActiveTrail Downloads
No downloads provided
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