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Compare ActiveTrail and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (65.0% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
ActiveTrail
Star Rating
(21)4.4 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ActiveTrailDrip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansActiveTrail vs Drip
- Reviewers felt that ActiveTrail meets the needs of their business better than Drip.
- When comparing quality of ongoing product support, reviewers felt that ActiveTrail is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Drip over ActiveTrail.
Pricing
Entry-Level Pricing
ActiveTrail
No pricing availableDrip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
ActiveTrail
No trial information availableDrip
Free Trial is available
Ratings
Meets Requirements
9.1
16
8.8
372
Ease of Use
8.8
16
8.5
372
Ease of Setup
9.2
6
8.3
205
Ease of Admin
Not enough data
8.7
200
Quality of Support
9.6
16
8.8
359
Has the product been a good partner in doing business?
Not enough data
8.9
199
Product Direction (% positive)
8.5
16
8.6
367
Features by Category
Email Marketing
9.6
13
8.7
276
|
Verified
9.7
13
9.1
272
|
Verified
9.6
13
8.5
250
|
Verified
9.2
13
9.2
238
|
Verified
Online Marketing
8.8
11
7.1
177
|
Verified
9.1
11
8.2
185
|
Verified
8.8
12
7.7
148
|
Verified
8.9
11
8.7
211
|
Verified
9.4
11
8.0
29
Lead Management
9.6
12
8.3
208
|
Verified
8.8
10
8.1
190
|
Verified
8.5
10
8.8
244
|
Verified
8.8
10
8.1
198
|
Verified
9.5
10
8.5
209
|
Verified
8.8
11
8.3
202
|
Verified
8.6
11
8.4
169
|
Verified
9.3
12
7.8
126
|
Verified
Campaign Management
8.5
11
8.4
140
|
Verified
7.9
11
7.9
87
8.5
11
7.5
67
8.8
11
6.5
54
Social
8.6
11
7.1
22
8.5
11
7.9
23
9.1
11
7.7
79
|
Verified
9.2
11
8.1
24
9.5
11
7.8
78
|
Verified
Reporting & Analytics
8.3
12
7.9
242
|
Verified
8.6
11
7.8
179
|
Verified
8.9
12
7.4
143
|
Verified
8.8
12
7.5
139
|
Verified
8.5
11
7.1
23
Platform
8.9
6
8.1
124
|
Verified
8.3
6
8.7
134
|
Verified
7.9
7
8.6
120
|
Verified
7.8
6
7.4
64
|
Verified
8.1
6
7.5
16
9.2
6
8.7
134
|
Verified
8.3
6
7.6
71
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.9
9
8.4
125
|
Verified
7.4
7
8.3
124
|
Verified
8.1
6
7.9
103
|
Verified
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveTrail and Drip are categorized as Marketing Automation
Unique Categories
ActiveTrail has no unique categories
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
ActiveTrail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Information Technology and Services
10.0%
Manufacturing
5.0%
Oil & Energy
5.0%
Media Production
5.0%
Other
35.0%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
ActiveTrail has no discussions with answers
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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