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Compare ActiveDEMAND and Sailthru

See this
side-by-side comparison of ActiveDEMAND vs. Sailthru
based on preference data from user reviews. ActiveDEMAND rates 4.5/5 stars with 55 reviews. By contrast, Sailthru rates 4.2/5 stars with 134 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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ActiveDEMAND
ActiveDEMAND
(55)
4.5 out of 5
ActiveDEMAND
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Have you used ActiveDEMAND before?
Yes
Sailthru
Sailthru
(134)
4.2 out of 5
Sailthru
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Yes
Star Rating
ActiveDEMAND
ActiveDEMAND
Sailthru
Sailthru
Market Segments
ActiveDEMAND
ActiveDEMAND
Small-Business (81.8% of reviews)
Sailthru
Sailthru
Mid-Market (62.4% of reviews)
Entry Level Price
ActiveDEMAND
ActiveDEMAND
$0 per month
Sailthru
Sailthru
No pricing information available

ActiveDEMAND vs Sailthru

When assessing the two solutions, reviewers found Sailthru easier to use, set up, and administer. However, reviewers preferred doing business with ActiveDEMAND overall.

  • ActiveDEMAND and Sailthru both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Sailthru.
Categories
Shared Categories
ActiveDEMAND
ActiveDEMAND
Sailthru
Sailthru
ActiveDEMAND and Sailthru are categorized as Marketing Automation
Unique Categories
ActiveDEMAND
ActiveDEMAND is categorized as Inbound Call Tracking
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Pricing
ActiveDEMAND
ActiveDEMAND Pricing
Call Tracking
$0per month
Small Business Marketer
$69per month
Agency Marketing
$109per month
Free Trial
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 51
Sailthru
Sailthru
8.7
Responses: 122
Ease of Use
ActiveDEMAND
ActiveDEMAND
7.6
Responses: 51
Sailthru
Sailthru
8.2
Responses: 122
Ease of Setup
ActiveDEMAND
ActiveDEMAND
7.7
Responses: 36
Sailthru
Sailthru
8.0
Responses: 46
Ease of Admin
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 35
Sailthru
Sailthru
8.5
Responses: 49
Quality of Support
ActiveDEMAND
ActiveDEMAND
9.5
Responses: 51
Sailthru
Sailthru
8.4
Responses: 114
Ease of Doing Business With
ActiveDEMAND
ActiveDEMAND
9.4
Responses: 36
Sailthru
Sailthru
8.7
Responses: 46
Product Direction (% positive)
ActiveDEMAND
ActiveDEMAND
9.3
Responses: 50
Sailthru
Sailthru
7.4
Responses: 120
Features
Email Marketing
Building and Personalizing Emails
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 31
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 33
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 29
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
ActiveDEMAND
ActiveDEMAND
9.1
Responses: 29
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 33
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 29
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
ActiveDEMAND
ActiveDEMAND
7.7
Responses: 20
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 25
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
ActiveDEMAND
ActiveDEMAND
9.0
Responses: 14
Verified Feature
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 29
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 27
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 25
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 24
Verified Feature
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 24
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
ActiveDEMAND
ActiveDEMAND
9.0
Responses: 29
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 26
Verified Feature
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 25
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
ActiveDEMAND
ActiveDEMAND
8.9
Responses: 18
Verified Feature
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 23
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
ActiveDEMAND
ActiveDEMAND
Not enough data available
Sailthru
Sailthru
Not enough data available
Social
Social Listening
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 5
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 19
Verified Feature
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 17
Verified Feature
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 18
Verified Feature
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 7
Verified Feature
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
ActiveDEMAND
ActiveDEMAND
9.1
Responses: 28
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
ActiveDEMAND
ActiveDEMAND
9.2
Responses: 28
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 8
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 13
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 18
Verified Feature
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
ActiveDEMAND
ActiveDEMAND
8.2
Responses: 20
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 19
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
ActiveDEMAND
ActiveDEMAND
Not enough data available
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 9
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
ActiveDEMAND
ActiveDEMAND
Not enough data available
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 15
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 11
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
ActiveDEMAND
ActiveDEMAND
7.9
Responses: 7
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of ActiveDEMAND were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
ActiveDEMAND
ActiveDEMAND
81.8%
Sailthru
Sailthru
21.1%
Mid-Market
(51-1000 emp.)
ActiveDEMAND
ActiveDEMAND
14.5%
Sailthru
Sailthru
62.4%
Enterprise
(> 1000 emp.)
ActiveDEMAND
ActiveDEMAND
3.6%
Sailthru
Sailthru
16.5%
Reviewers' Industry
ActiveDEMAND
ActiveDEMAND Industry
Marketing and Advertising
41.8%
Information Technology and Services
10.9%
Industrial Automation
9.1%
Health, Wellness and Fitness
7.3%
Retail
3.6%
Other
27.3%
Sailthru
Sailthru Industry
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Reviews
Most Helpful Favorable Review
ActiveDEMAND
Susan F.
Administrator in Media Production

It is a great tool for online marketing. Specifically, the call tracking capabilities are outstanding. We needed a solution that not only tracked and routed calls, we needed a solution that would help us drive our marketing initiatives. The Email marketing,...

Sailthru
Lemuel C.
User in Retail

Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon...

Most Helpful Critical Review
ActiveDEMAND
GI
Administrator in Information Technology and Services

The back-end management is far from intuitive, there are so many "characteristics" of the product that you have to understand and master before you can do something that you thought would be intuitive. Setting up a chain of events and communication should...

Sailthru
GC
User in Consumer Goods

Ran into issues with capacity, speed, and reliability

Discussions
ActiveDEMAND
ActiveDEMAND Discussions
Monty the Mongoose crying
ActiveDEMAND has no discussions with answers
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
ActiveDEMAND
ActiveDEMAND Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Downloads
ActiveDEMAND
ActiveDEMAND Downloads
No downloads provided
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