Compare ActiveDEMAND and Ontraport 
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
Starting at $29.00 Per Month
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansOntraport
Star Rating
(224)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansActiveDEMAND vs Ontraport
When assessing the two solutions, reviewers found Ontraport easier to use, set up, and administer. However, reviewers preferred doing business with ActiveDEMAND overall.
- Reviewers felt that Ontraport meets the needs of their business better than ActiveDEMAND.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Ontraport.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
ActiveDEMAND
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.7
164
Ease of Use
7.5
57
8.2
167
Ease of Setup
7.7
41
8.0
93
Ease of Admin
8.0
38
8.4
90
Quality of Support
9.3
57
9.2
163
Has the product been a good partner in doing business?
9.3
39
9.0
88
Product Direction (% positive)
9.0
56
8.4
156
Features by Category
Sales Force Automation
Not enough data
8.9
46
|
Verified
Not enough data
7.8
31
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
7.7
40
|
Verified
Not enough data
7.2
22
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
8.0
23
|
Verified
Marketing Automation
Not enough data
9.0
49
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.1
31
|
Verified
Customer Support
Not enough data
8.2
31
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.8
45
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
8.0
28
|
Verified
Reporting & Analytics
Not enough data
7.9
43
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
6.9
25
|
Verified
Mobile & Social
Not enough data
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
7.6
24
|
Verified
Platform
Not enough data
8.5
34
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
8.9
35
|
Verified
Not enough data
8.0
23
|
Verified
Integration
Not enough data
8.5
32
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
8.2
28
|
Verified
Generative AI
Not enough data
8.3
12
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
33
|
Verified
8.7
78
|
Verified
8.6
35
|
Verified
9.2
78
|
Verified
8.3
31
|
Verified
8.5
77
|
Verified
9.1
31
|
Verified
9.0
75
|
Verified
Online Marketing
8.4
35
|
Verified
8.8
75
|
Verified
8.5
31
|
Verified
8.6
65
|
Verified
7.9
22
|
Verified
8.7
50
|
Verified
8.5
27
|
Verified
8.3
59
|
Verified
9.1
16
|
Verified
7.9
47
|
Verified
Lead Management
8.6
31
|
Verified
8.9
66
|
Verified
8.4
29
|
Verified
8.6
54
|
Verified
8.8
27
|
Verified
8.9
64
|
Verified
8.8
26
|
Verified
8.6
49
|
Verified
8.5
27
|
Verified
8.8
66
|
Verified
9.0
30
|
Verified
8.7
50
|
Verified
8.4
28
|
Verified
8.8
54
|
Verified
8.2
22
|
Verified
8.5
59
|
Verified
Campaign Management
8.2
29
|
Verified
8.8
53
|
Verified
8.4
21
|
Verified
8.4
54
|
Verified
8.4
26
|
Verified
7.5
35
|
Verified
6.9
7
7.2
27
|
Verified
Social
6.9
7
7.6
28
|
Verified
8.1
22
|
Verified
8.0
33
|
Verified
8.3
20
|
Verified
7.8
27
|
Verified
7.9
21
|
Verified
7.7
27
|
Verified
7.5
10
|
Verified
7.5
29
|
Verified
Reporting & Analytics
9.1
30
|
Verified
8.4
66
|
Verified
9.2
30
|
Verified
8.1
46
|
Verified
8.0
10
|
Verified
7.8
40
|
Verified
8.3
15
|
Verified
8.2
41
|
Verified
8.6
20
|
Verified
7.4
32
|
Verified
Platform
7.9
22
|
Verified
9.0
37
|
Verified
7.8
22
|
Verified
9.0
35
|
Verified
7.9
21
|
Verified
8.9
44
|
Verified
Not enough data
8.7
25
|
Verified
8.2
10
|
Verified
8.7
23
|
Verified
8.3
21
|
Verified
9.1
40
|
Verified
8.7
5
8.9
25
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
8.9
43
|
Verified
7.4
13
|
Verified
8.6
46
|
Verified
6.9
9
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.9
38
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.6
32
|
Verified
Not enough data
8.3
33
|
Verified
Page Optimization
Not enough data
8.8
23
|
Verified
Not enough data
8.7
27
Not enough data
8.5
30
Not enough data
8.2
23
Integrations
Not enough data
9.0
25
Not enough data
9.2
41
|
Verified
Not enough data
9.1
36
|
Verified
Generative AI
Not enough data
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Tracking
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Analytics
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Ontraport are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Ontraport is categorized as Shared Inbox, SMS Marketing, Sales Engagement, Online Form Builder, Landing Page Builders, Website Builder, CRM, Subscription Management, Web Content Management, and Lead Scoring
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Professional Training & Coaching
17.4%
Marketing and Advertising
12.2%
Health, Wellness and Fitness
8.9%
Management Consulting
4.7%
Education Management
4.7%
Other
52.1%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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