# ActiveDEMAND vs Ontraport Comparison

| | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 68 | 224 | 
| **Largest Market Segment** | Small-Business (80.6% of reviews) | Small-Business (94.8% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Starting at $29.00 Per Month | 

---
## Top Pros & Cons

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

### Ontraport

Pros:
- Customer Support (10 reviews)
- Helpful (8 reviews)

Cons:
- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)

---
## Ratings Comparison
| Rating | ActiveDEMAND | Ontraport | 
|---|---|---|
  | **Meets Requirements** | 8.5 (57 reviews) | 8.7 (165 reviews) | 
  | **Ease of Use** | 7.5 (57 reviews) | 8.2 (168 reviews) | 
  | **Ease of Setup** | 7.7 (41 reviews) | 8.0 (94 reviews) | 
  | **Ease of Admin** | 8.0 (38 reviews) | 8.4 (90 reviews) | 
  | **Quality of Support** | 9.3 (57 reviews) | 9.2 (164 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (39 reviews) | 9.0 (88 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 8.4 (157 reviews) | 

---
## Pricing

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

### Ontraport

#### Entry-Level Pricing

Plan: Basic

Price: Starting at $29.00 Per Month

Key Features:
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each

[Browse all 8 editions](https://www.g2.com/products/ontraport/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | 8.1/10 | 64 |

#### Sales Force Automation

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.9 (46 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 7.8 (31 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.0 (44 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 7.7 (40 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.2 (22 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 7.5 (32 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.6 (32 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.1 (22 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.0 (23 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Email Marketing** | Not enough data | 9.0 (49 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.6 (44 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.8 (40 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (31 reviews) ✓ Verified | 

#### Customer Support

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Case Management** | Not enough data | 8.2 (31 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.6 (43 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.8 (45 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (33 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.0 (28 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Reporting** | Not enough data | 7.9 (43 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (51 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 6.9 (25 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.1 (22 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 7.9 (23 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.6 (24 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Customization** | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.6 (34 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.8 (35 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.0 (16 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.9 (19 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.9 (35 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (23 reviews) ✓ Verified | 

#### Integration

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (32 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.8 (35 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (28 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (12 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 40 |
| **Ontraport** | 8.4/10 | 93 |

#### Email Marketing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (33 reviews) ✓ Verified | 8.7 (78 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.6 (35 reviews) ✓ Verified | 9.2 (78 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (31 reviews) ✓ Verified | 8.5 (77 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.1 (31 reviews) ✓ Verified | 9.0 (75 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) ✓ Verified | 8.8 (75 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (31 reviews) ✓ Verified | 8.6 (65 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (22 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (27 reviews) ✓ Verified | 8.3 (59 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 9.1 (16 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (31 reviews) ✓ Verified | 8.9 (66 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (29 reviews) ✓ Verified | 8.6 (54 reviews) ✓ Verified | 
| **Segmentation** | 8.8 (27 reviews) ✓ Verified | 8.9 (64 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (26 reviews) ✓ Verified | 8.6 (49 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (27 reviews) ✓ Verified | 8.8 (66 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 9.0 (30 reviews) ✓ Verified | 8.7 (50 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (28 reviews) ✓ Verified | 8.8 (54 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (22 reviews) ✓ Verified | 8.5 (59 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Program Management** | 8.2 (29 reviews) ✓ Verified | 8.8 (53 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.4 (21 reviews) ✓ Verified | 8.4 (54 reviews) ✓ Verified | 
| **Calendaring** | 8.4 (26 reviews) ✓ Verified | 7.5 (35 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (7 reviews) | 7.2 (27 reviews) ✓ Verified | 

#### Social

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Social Listening** | 6.9 (7 reviews) | 7.6 (28 reviews) ✓ Verified | 
| **Social Sharing** | 8.1 (22 reviews) ✓ Verified | 8.0 (33 reviews) ✓ Verified | 
| **Social Campaigns** | 8.3 (20 reviews) ✓ Verified | 7.8 (27 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.9 (21 reviews) ✓ Verified | 7.7 (27 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (10 reviews) ✓ Verified | 7.5 (29 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Basic Reporting** | 9.1 (30 reviews) ✓ Verified | 8.4 (66 reviews) ✓ Verified | 
| **Web Analytics** | 9.2 (30 reviews) ✓ Verified | 8.1 (46 reviews) ✓ Verified | 
| **ROI Analytics** | 8.0 (10 reviews) ✓ Verified | 7.8 (40 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.3 (15 reviews) ✓ Verified | 8.2 (41 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.6 (20 reviews) ✓ Verified | 7.4 (32 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Customization ** | 7.9 (22 reviews) ✓ Verified | 9.0 (37 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (22 reviews) ✓ Verified | 9.0 (36 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (21 reviews) ✓ Verified | 8.9 (44 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.7 (25 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.2 (10 reviews) ✓ Verified | 8.7 (23 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (21 reviews) ✓ Verified | 9.1 (41 reviews) ✓ Verified | 
| **Output Document Generation** | 8.7 (5 reviews) | 8.9 (25 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (17 reviews) ✓ Verified | 8.9 (43 reviews) ✓ Verified | 
| **Integration APIs** | 7.4 (13 reviews) ✓ Verified | 8.6 (46 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 8.3 (36 reviews) ✓ Verified | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Content

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Content Authoring** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Plug-ins/Widgets/Apps** | Not enough data | Not enough data | 
| **Approval Process** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **Internal Search** | Not enough data | Not enough data | 
| **Content Repository** | Not enough data | Not enough data | 

#### Design

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Branding/Themes** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **User Community** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 
| **Flexible Navigation Structures** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Dashboards and Reports** | Not enough data | Not enough data | 
| **API / Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Lead Generation

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Email Tracking/Automation** | Not enough data | Not enough data | 
| **Calls and Voice** | Not enough data | Not enough data | 
| **Other Outreach Options ** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Shared Records** | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Workflow Performance** | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 

#### AI and Automation

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Lead Prioritization** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | Not enough data | Not enough data | 
| **Buyer Intelligence** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Text Messaging

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Data Sourcing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Productivity Tools

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Notes** | Not enough data | Not enough data | 
| **Internal Discussion** | Not enough data | Not enough data | 
| **Assignments and Tasks** | Not enough data | Not enough data | 
| **Workflows** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Tagging System** | Not enough data | Not enough data | 

#### Analytics

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Trends** | Not enough data | Not enough data | 
| **Performance Tracking** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Subscription Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Order Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Opportunities** | Not enough data | Not enough data | 
| **Order History** | Not enough data | Not enough data | 
| **Upsell & Cross-sell** | Not enough data | Not enough data | 
| **Renewals** | Not enough data | Not enough data | 

#### Products & Plans

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Multi-part Deals** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Not enough data | 
| **Bundles** | Not enough data | Not enough data | 

#### Pricing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Standard Price** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Revenue Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Adjustments** | Not enough data | Not enough data | 
| **Billing Types** | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Payments** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **CRM & Sales** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | 8.7/10 | 49 |

#### Page Customization

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.9 (38 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.6 (43 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 8.6 (32 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.3 (33 reviews) ✓ Verified | 

#### Page Optimization

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (23 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.7 (27 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (30 reviews) | 
| **SEO** | Not enough data | 8.2 (23 reviews) | 

#### Integrations

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 9.0 (25 reviews) | 
| **Email Marketing Integration** | Not enough data | 9.2 (41 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 9.1 (36 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (10 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | 8.4/10 | 22 |

#### Customization

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.7 (21 reviews) | 
| **Conditional Logic** | Not enough data | 8.5 (17 reviews) | 
| **Multi-page Forms** | Not enough data | 8.9 (15 reviews) | 
| **Design** | Not enough data | 8.2 (21 reviews) | 

#### Additional Functionality

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.4 (21 reviews) | 
| **Offline Capability** | Not enough data | 6.5 (10 reviews) | 
| **Notifications** | Not enough data | 9.0 (12 reviews) | 
| **Payments** | Not enough data | 8.8 (17 reviews) | 
| **Mobile Forms** | Not enough data | 8.6 (17 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 8 |
| **Ontraport** | N/A | N/A |

#### Phone Number Management

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Local Phone Numbers** | 8.8 (7 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.0 (5 reviews) | Not enough data | 
| **Port Existing Numbers** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Visitor & Keyword Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 8.0 (5 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.3 (5 reviews) | Not enough data | 

#### Analytics

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Call Data** | 8.9 (6 reviews) | Not enough data | 
| **Call Recording** | 8.3 (6 reviews) | Not enough data | 
| **Advanced Reporting** | 7.5 (6 reviews) | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 

#### Call Routing

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **IVR** | Not enough data | Not enough data | 
| **Call Scheduling** | Not enough data | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Ontraport** | N/A | N/A |

#### Customizations

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Not enough data | Not enough data | 

#### Content

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveDEMAND (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Ontraport (10):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [CRM Software](https://www.g2.com/categories/crm), [Subscription Management Software](https://www.g2.com/categories/subscription-management), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveDEMAND | Ontraport | 
|---|---|---|
| **Small-Business** | 80.6% | 94.8% | 
| **Mid-Market** | 13.4% | 4.3% | 
| **Enterprise** | 6.0% | 1.0% | 

### By Industry

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

#### Ontraport

- **Professional Training & Coaching:** 17.3%
- **Marketing and Advertising:** 12.1%
- **Health, Wellness and Fitness:** 8.9%
- **Management Consulting:** 4.7%
- **Education Management:** 4.7%
- **Internet:** 4.2%
- **E-Learning:** 3.3%
- **Mental Health Care:** 2.8%
- **Non-Profit Organization Management:** 2.8%
- **Computer Software:** 2.3%
- **Other:** 36.9%

---
## Alternatives

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)

### Alternatives to Ontraport

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (638 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.8/5 stars (26 reviews)

---
## Top Discussions

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

### Ontraport

- Title: [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) — 2 comments
  > **Top comment:** "Yes, although that is a narrow description. It’s much more. "
- Title: [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) — 2 comments
  > **Top comment:** "Ontraport has a free 14 day trial. Then the basic plan is $40.00 a  month. I pay more because I have the membership site for my classes."
- Title: [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) — 2 comments
  > **Top comment:** "I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport."
- Title: [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) — 1 comment
  > **Top comment:** "I use Ontraport for everything! 
Emails, Pre-Sales, Annuncing Events, Classes, and Sales
Ontraport can be a website, newsletter and a blog too. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activedemand-vs-ontraport)