Compare ActiveDEMAND and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
$0.00 Per Month
$0.00 Per Month
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansOmnisend
Star Rating
(1,171)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting the platform's intuitive templates that simplify email design. One user mentioned, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that ActiveDEMAND offers a robust set of features, particularly in automation and integration. Reviewers appreciate the platform's ability to combine email marketing, landing pages, and social media management, making it easier to manage marketing efforts without switching tools constantly.
- According to verified reviews, Omnisend stands out for its quick and helpful customer support, with users noting that the support team is always responsive. One user stated, "Very easy to use, and the customer support is always quick and helpful," which contributes to a positive overall experience.
- Reviewers mention that while ActiveDEMAND has strong automation capabilities, some users find it less user-friendly compared to Omnisend. One user pointed out that the onboarding process is excellent, but there are still complexities that can arise, which may hinder new users from fully leveraging the platform.
- G2 reviewers highlight that Omnisend's ease of setup is a significant advantage, with many users appreciating the straightforward onboarding process. A user remarked, "The initial setup was fairly easy, and the customer support team was very helpful," indicating a smooth transition for new users.
- Users report that ActiveDEMAND's built-in call tracking feature is particularly beneficial for marketing agencies, allowing for better integration of phone call tracking with other marketing activities. This feature provides valuable insights into campaign effectiveness, which some users find essential for their operations.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
ActiveDEMAND
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.9
923
Ease of Use
7.5
57
9.1
927
Ease of Setup
7.7
41
9.0
551
Ease of Admin
8.0
38
9.2
431
Quality of Support
9.3
57
9.1
844
Has the product been a good partner in doing business?
9.3
39
9.2
418
Product Direction (% positive)
9.0
56
9.1
900
Features by Category
Email Marketing
8.4
33
|
Verified
9.0
701
|
Verified
8.6
35
|
Verified
9.2
672
|
Verified
8.3
31
|
Verified
8.9
665
|
Verified
9.1
31
|
Verified
9.1
629
Online Marketing
8.4
35
|
Verified
8.6
571
|
Verified
8.5
31
|
Verified
8.6
556
|
Verified
7.9
22
|
Verified
8.6
476
|
Verified
8.5
27
|
Verified
8.8
608
|
Verified
9.1
16
|
Verified
8.5
460
Lead Management
8.6
31
|
Verified
8.6
483
|
Verified
8.4
29
|
Verified
8.6
494
|
Verified
8.8
27
|
Verified
8.7
571
|
Verified
8.8
26
|
Verified
8.3
337
8.5
27
|
Verified
8.6
457
|
Verified
9.0
30
|
Verified
8.7
518
|
Verified
8.4
28
|
Verified
8.5
471
|
Verified
8.2
22
|
Verified
8.3
351
|
Verified
Campaign Management
8.2
29
|
Verified
8.7
477
|
Verified
8.4
21
|
Verified
8.2
352
8.4
26
|
Verified
8.2
376
|
Verified
6.9
7
8.2
358
Social
6.9
7
7.9
354
8.1
22
|
Verified
8.2
423
|
Verified
8.3
20
|
Verified
8.2
400
|
Verified
7.9
21
|
Verified
8.1
382
|
Verified
7.5
10
|
Verified
8.0
370
|
Verified
Reporting & Analytics
9.1
30
|
Verified
8.9
624
|
Verified
9.2
30
|
Verified
8.6
546
|
Verified
8.0
10
|
Verified
8.6
505
|
Verified
8.3
15
|
Verified
8.7
516
|
Verified
8.6
20
|
Verified
7.8
273
Platform
7.9
22
|
Verified
8.5
421
|
Verified
7.8
22
|
Verified
8.9
402
|
Verified
7.9
21
|
Verified
8.9
293
|
Verified
Not enough data
8.5
330
|
Verified
8.2
10
|
Verified
8.1
297
|
Verified
8.3
21
|
Verified
9.1
406
|
Verified
8.7
5
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
7.6
17
|
Verified
8.7
389
|
Verified
7.4
13
|
Verified
8.6
366
|
Verified
6.9
9
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Phone Number Management
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Tracking
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Analytics
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Omnisend are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
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