Reduce your software costs by 18% overnight

Compare ActiveDEMAND and Maropost

See this
side-by-side comparison of ActiveDEMAND vs. Maropost
based on preference data from user reviews. ActiveDEMAND rates 4.5/5 stars with 55 reviews. By contrast, Maropost rates 4.4/5 stars with 111 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
ActiveDEMAND
ActiveDEMAND
(55)
4.5 out of 5
ActiveDEMAND
Maropost
Maropost
(111)
4.4 out of 5
Maropost
Star Rating
ActiveDEMAND
ActiveDEMAND
Maropost
Maropost
Market Segments
ActiveDEMAND
ActiveDEMAND
Small-Business (81.8% of reviews)
Maropost
Maropost
Small-Business (66.0% of reviews)
Entry Level Price
ActiveDEMAND
ActiveDEMAND
$0 per month
Maropost
Maropost
Contact for pricing Unlimited users, contacts, lists, tags

ActiveDEMAND vs Maropost

When assessing the two solutions, reviewers found Maropost easier to use, set up, and administer. However, reviewers preferred doing business with ActiveDEMAND overall.

  • ActiveDEMAND and Maropost both meet the requirements of our reviewers at a comparable rate.
  • When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Maropost.
Categories
Shared Categories
ActiveDEMAND
ActiveDEMAND
Maropost
Maropost
ActiveDEMAND and Maropost are categorized as Marketing Automation
Pricing
ActiveDEMAND
ActiveDEMAND Pricing
Call Tracking
$0per month
Small Business Marketer
$69per month
Agency Marketing
$109per month
Free Trial
Maropost
Maropost Pricing
Enterprise
Contact for pricingUnlimited users, contacts, lists, tags
Professional
Contact for pricingUnlimited users, contacts, lists, tags
Essentials
Contact for pricingUnlimited users, contacts, lists, tags
Free Trial Unavailable
Ask a Question

Have questions for ActiveDEMAND and Maropost?

Start a private conversation.
Ratings
Meets Requirements
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 51
Maropost
Maropost
8.7
Responses: 94
Ease of Use
ActiveDEMAND
ActiveDEMAND
7.6
Responses: 51
Maropost
Maropost
8.2
Responses: 94
Ease of Setup
ActiveDEMAND
ActiveDEMAND
7.7
Responses: 36
Maropost
Maropost
8.5
Responses: 44
Ease of Admin
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 35
Maropost
Maropost
8.9
Responses: 45
Quality of Support
ActiveDEMAND
ActiveDEMAND
9.5
Responses: 51
Maropost
Maropost
9.0
Responses: 92
Ease of Doing Business With
ActiveDEMAND
ActiveDEMAND
9.4
Responses: 36
Maropost
Maropost
9.0
Responses: 47
Product Direction (% positive)
ActiveDEMAND
ActiveDEMAND
9.3
Responses: 50
Maropost
Maropost
8.6
Responses: 94
Features
Email Marketing
Building and Personalizing Emails
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 31
Verified Feature
Maropost
Maropost
8.3
Responses: 43
Verified Feature
Sending Outbound Emails
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 33
Verified Feature
Maropost
Maropost
8.9
Responses: 44
Verified Feature
Manage Email Deliverability
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 29
Verified Feature
Maropost
Maropost
8.1
Responses: 45
Verified Feature
Automated Email Responses
ActiveDEMAND
ActiveDEMAND
9.1
Responses: 29
Verified Feature
Maropost
Maropost
8.5
Responses: 35
Verified Feature
Online Marketing
Landing Pages and Forms
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 33
Verified Feature
Maropost
Maropost
7.7
Responses: 22
Verified Feature
Dynamic Content
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 29
Verified Feature
Maropost
Maropost
7.2
Responses: 27
Verified Feature
A/B Testing
ActiveDEMAND
ActiveDEMAND
7.7
Responses: 20
Verified Feature
Maropost
Maropost
7.5
Responses: 35
Verified Feature
Mobile Optimized
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 25
Verified Feature
Maropost
Maropost
8.5
Responses: 31
Verified Feature
Search Tracking and Optimization
ActiveDEMAND
ActiveDEMAND
9.0
Responses: 14
Verified Feature
Maropost
Maropost
8.2
Responses: 20
Verified Feature
Lead Management
Marketing Lead Database
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 29
Verified Feature
Maropost
Maropost
8.2
Responses: 19
Data Quality Management
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 27
Verified Feature
Maropost
Maropost
7.8
Responses: 26
Verified Feature
Segmentation
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 25
Verified Feature
Maropost
Maropost
8.5
Responses: 36
Verified Feature
Lead Scoring and Grading
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 24
Verified Feature
Maropost
Maropost
7.7
Responses: 14
Verified Feature
Lead Nurturing
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 24
Verified Feature
Maropost
Maropost
7.7
Responses: 16
Verified Feature
Online Behavior Tracking
ActiveDEMAND
ActiveDEMAND
9.0
Responses: 29
Verified Feature
Maropost
Maropost
7.3
Responses: 17
Automated Alerts and Tasks
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 26
Verified Feature
Maropost
Maropost
7.9
Responses: 16
Verified Feature
CRM Lead Integration
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Maropost
Maropost
7.8
Responses: 20
Verified Feature
Campaign Management
Program Management
ActiveDEMAND
ActiveDEMAND
8.6
Responses: 25
Verified Feature
Maropost
Maropost
8.3
Responses: 21
Event / Webinar Marketing
ActiveDEMAND
ActiveDEMAND
8.9
Responses: 18
Verified Feature
Maropost
Maropost
8.3
Responses: 15
Calendaring
ActiveDEMAND
ActiveDEMAND
8.8
Responses: 23
Verified Feature
Maropost
Maropost
7.9
Responses: 11
Budgeting
ActiveDEMAND
ActiveDEMAND
Not enough data available
Maropost
Maropost
8.7
Responses: 10
Social
Social Listening
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 5
Maropost
Maropost
8.5
Responses: 9
Social Sharing
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 19
Verified Feature
Maropost
Maropost
8.1
Responses: 13
Verified Feature
Social Campaigns
ActiveDEMAND
ActiveDEMAND
8.7
Responses: 17
Verified Feature
Maropost
Maropost
7.7
Responses: 11
Verified Feature
Social Engagement
ActiveDEMAND
ActiveDEMAND
8.4
Responses: 18
Verified Feature
Maropost
Maropost
7.7
Responses: 10
Social Ads
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 7
Verified Feature
Maropost
Maropost
8.1
Responses: 9
Verified Feature
Reporting & Analytics
Basic Reporting
ActiveDEMAND
ActiveDEMAND
9.1
Responses: 28
Verified Feature
Maropost
Maropost
7.8
Responses: 41
Verified Feature
Web Analytics
ActiveDEMAND
ActiveDEMAND
9.2
Responses: 28
Verified Feature
Maropost
Maropost
7.1
Responses: 25
Verified Feature
ROI Analytics
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 8
Verified Feature
Maropost
Maropost
7.1
Responses: 14
Verified Feature
Revenue Analytics
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 13
Verified Feature
Maropost
Maropost
6.9
Responses: 14
Verified Feature
SEO / Keyword Analytics
ActiveDEMAND
ActiveDEMAND
8.5
Responses: 18
Verified Feature
Maropost
Maropost
7.6
Responses: 11
Platform
Customization
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Maropost
Maropost
8.4
Responses: 19
Verified Feature
Workflow Capability
ActiveDEMAND
ActiveDEMAND
8.2
Responses: 20
Verified Feature
Maropost
Maropost
8.3
Responses: 17
Verified Feature
User, Role, and Access Management
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 19
Verified Feature
Maropost
Maropost
8.7
Responses: 18
Verified Feature
Internationalization
ActiveDEMAND
ActiveDEMAND
Not enough data available
Maropost
Maropost
8.5
Responses: 9
Sandbox / Test Environments
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 9
Verified Feature
Maropost
Maropost
8.5
Responses: 12
Verified Feature
Performance and Reliability
ActiveDEMAND
ActiveDEMAND
8.3
Responses: 20
Verified Feature
Maropost
Maropost
8.9
Responses: 19
Verified Feature
Output Document Generation
ActiveDEMAND
ActiveDEMAND
Not enough data available
Maropost
Maropost
9.1
Responses: 11
Verified Feature
Integration
Data Import & Export Tools
ActiveDEMAND
ActiveDEMAND
8.1
Responses: 15
Verified Feature
Maropost
Maropost
8.4
Responses: 16
Verified Feature
Integration APIs
ActiveDEMAND
ActiveDEMAND
8.0
Responses: 11
Verified Feature
Maropost
Maropost
8.4
Responses: 18
Verified Feature
Breadth of Partner Applications
ActiveDEMAND
ActiveDEMAND
7.9
Responses: 7
Verified Feature
Maropost
Maropost
8.8
Responses: 11
Verified Feature
Reviewers' Company Size
Reviewers of both ActiveDEMAND and Maropost were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
ActiveDEMAND
ActiveDEMAND
81.8%
Maropost
Maropost
66.0%
Mid-Market
(51-1000 emp.)
ActiveDEMAND
ActiveDEMAND
14.5%
Maropost
Maropost
28.3%
Enterprise
(> 1000 emp.)
ActiveDEMAND
ActiveDEMAND
3.6%
Maropost
Maropost
5.7%
Reviewers' Industry
ActiveDEMAND
ActiveDEMAND Industry
Marketing and Advertising
41.8%
Information Technology and Services
10.9%
Industrial Automation
9.1%
Health, Wellness and Fitness
7.3%
Retail
3.6%
Other
27.3%
Maropost
Maropost Industry
Marketing and Advertising
27.9%
Health, Wellness and Fitness
14.4%
Retail
6.7%
Internet
6.7%
Publishing
4.8%
Other
39.4%
Reviews
Most Helpful Favorable Review
ActiveDEMAND
Kevin W.
Agency in Marketing and Advertising

The tool seems very powerful and we've only scratched the service at this point. I also really like the responsiveness and flexibility of Sean to develop the platform based on our needs for each particular client. He's always available to help and very...

Maropost
Mike H.
Consultant in Marketing and Advertising

The Maropost delivery has been above and beyond any system we have used to date. Their teams knowledge of delivery needs, combined with their contacts inside of the necessary companies, has been instrumental in ensuring all of our clients receive maximum...

Most Helpful Critical Review
ActiveDEMAND
GI
Administrator in Information Technology and Services

The back-end management is far from intuitive, there are so many "characteristics" of the product that you have to understand and master before you can do something that you thought would be intuitive. Setting up a chain of events and communication should...

Maropost
Lynn M.
Administrator in Health, Wellness and Fitness

My manager emailed asking kindly to cancel. The ceo accidentally responded to her and an employee telling them to ignore it. When my manager replied back to the CEO she was upset and said if they didn't cancel our account she'd take this to the BBB. He...

Discussions
ActiveDEMAND
ActiveDEMAND Discussions
Monty the Mongoose crying
ActiveDEMAND has no discussions with answers
Maropost
Maropost Discussions
What is pricing?
1 comment
Melodie M.
MM
Hey Melodie, Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote. Cheers, Ross AndrewRead more
Monty the Mongoose crying
Maropost has no more discussions with answers
Screenshots
ActiveDEMAND
ActiveDEMAND Screenshots
Maropost
Maropost Screenshots
Ask ActiveDEMAND a QuestionContact ActiveDEMANDAsk Maropost a QuestionContact Maropost
Need help?
I can help.
Kate
Learning about Business Software?
Ask the community