Compare ActiveDEMAND and Marchex 
Featured Products
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial Per Month
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansMarchex
Star Rating
(184)4.1 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansActiveDEMAND vs Marchex
When assessing the two solutions, reviewers found Marchex easier to use and set up. However, ActiveDEMAND is easier to administer. Reviewers also preferred doing business with ActiveDEMAND overall.
- Reviewers felt that ActiveDEMAND meets the needs of their business better than Marchex.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Marchex.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Marchex
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
Free Trial
ActiveDEMAND
Free Trial is available
Marchex
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.2
168
Ease of Use
7.5
57
8.0
167
Ease of Setup
7.7
41
7.8
134
Ease of Admin
8.0
38
7.9
134
Quality of Support
9.3
57
8.2
159
Has the product been a good partner in doing business?
9.3
39
8.3
133
Product Direction (% positive)
9.0
56
7.2
165
Features by Category
Email Marketing
8.4
33
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.3
31
|
Verified
Not enough data
9.1
31
|
Verified
Not enough data
Online Marketing
8.4
35
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.1
16
|
Verified
Not enough data
Lead Management
8.6
31
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.8
26
|
Verified
Not enough data
8.5
27
|
Verified
Not enough data
9.0
30
|
Verified
Not enough data
8.4
28
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
Campaign Management
8.2
29
|
Verified
Not enough data
8.4
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
6.9
7
Not enough data
Social
6.9
7
Not enough data
8.1
22
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
Reporting & Analytics
9.1
30
|
Verified
Not enough data
9.2
30
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
Platform
7.9
22
|
Verified
Not enough data
7.8
22
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Not enough data
Not enough data
8.2
10
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
Not enough data
7.4
13
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
Call Analytics
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Artificial Intelligence - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
8.7
42
9.0
5
8.9
43
Not enough data
8.1
12
Tracking
7.8
6
7.9
32
8.0
5
8.1
14
8.3
5
7.6
27
Analytics
8.9
6
9.0
46
8.3
6
9.3
43
7.5
6
8.7
36
Not enough data
Not enough data
Call Routing
Not enough data
7.1
21
Not enough data
7.4
19
Not enough data
7.6
16
Administration
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Marchex are categorized as Inbound Call Tracking
Unique Categories
ActiveDEMAND is categorized as Marketing Automation and Customer Data Platform (CDP)
Marchex is categorized as Conversation Intelligence
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marchex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Marketing and Advertising
60.6%
Internet
7.2%
Automotive
3.3%
Information Technology and Services
2.8%
Real Estate
1.7%
Other
24.4%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
Marchex has no discussions with answers
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