# ActiveDEMAND vs Leadsquared Marketing Automation Comparison

| | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 68 | 234 | 
| **Largest Market Segment** | Small-Business (80.6% of reviews) | Small-Business (45.4% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | $400.00 Per Month | 

---
## Top Pros & Cons

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

### Leadsquared Marketing Automation

Pros:
- Automation Features (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)

---
## Ratings Comparison
| Rating | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.5 (57 reviews) | 8.6 (183 reviews) | 
  | **Ease of Use** | 7.5 (57 reviews) | 8.7 (181 reviews) | 
  | **Ease of Setup** | 7.7 (41 reviews) | 8.7 (110 reviews) | 
  | **Ease of Admin** | 8.0 (38 reviews) | 8.5 (106 reviews) | 
  | **Quality of Support** | 9.3 (57 reviews) | 9.0 (180 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (39 reviews) | 8.9 (105 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 9.3 (173 reviews) | 

---
## Pricing

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

### Leadsquared Marketing Automation

#### Entry-Level Pricing

Plan: BASIC

Price: $400.00 Per Month

Key Features:
- 10,000 contacts
- Automation Workflows
- Website Tracking

[Browse all 3 editions](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 40 |
| **Leadsquared Marketing Automation** | 8.4/10 | 159 |

#### Email Marketing

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (33 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.6 (35 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (31 reviews) ✓ Verified | 8.3 (129 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.1 (31 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) ✓ Verified | 8.4 (126 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (31 reviews) ✓ Verified | 8.3 (114 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (22 reviews) ✓ Verified | 7.7 (53 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (27 reviews) ✓ Verified | 7.8 (112 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 9.1 (16 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (31 reviews) ✓ Verified | 8.8 (135 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (29 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Segmentation** | 8.8 (27 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (26 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (27 reviews) ✓ Verified | 8.5 (127 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 9.0 (30 reviews) ✓ Verified | 8.3 (122 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (28 reviews) ✓ Verified | 8.5 (124 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (22 reviews) ✓ Verified | 8.9 (102 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Program Management** | 8.2 (29 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.4 (21 reviews) ✓ Verified | 8.5 (88 reviews) ✓ Verified | 
| **Calendaring** | 8.4 (26 reviews) ✓ Verified | 8.6 (64 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (7 reviews) | 7.8 (41 reviews) | 

#### Social

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Social Listening** | 6.9 (7 reviews) | 8.2 (56 reviews) | 
| **Social Sharing** | 8.1 (22 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Social Campaigns** | 8.3 (20 reviews) ✓ Verified | 8.7 (45 reviews) | 
| **Social Media Engagement** | 7.9 (21 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Social Media Advertising** | 7.5 (10 reviews) ✓ Verified | 8.2 (56 reviews) | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 9.1 (30 reviews) ✓ Verified | 8.4 (133 reviews) ✓ Verified | 
| **Web Analytics** | 9.2 (30 reviews) ✓ Verified | 8.3 (107 reviews) ✓ Verified | 
| **ROI Analytics** | 8.0 (10 reviews) ✓ Verified | 7.9 (91 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.3 (15 reviews) ✓ Verified | 8.0 (89 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.6 (20 reviews) ✓ Verified | 8.1 (55 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Customization ** | 7.9 (22 reviews) ✓ Verified | 8.2 (82 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (22 reviews) ✓ Verified | 8.4 (78 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (21 reviews) ✓ Verified | 8.3 (84 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.6 (56 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.2 (10 reviews) ✓ Verified | 8.5 (34 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (21 reviews) ✓ Verified | 8.4 (86 reviews) ✓ Verified | 
| **Output Document Generation** | 8.7 (5 reviews) | 8.9 (30 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (17 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Integration APIs** | 7.4 (13 reviews) ✓ Verified | 8.2 (72 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 8.1 (65 reviews) ✓ Verified | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Data Sourcing

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 8 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Phone Number Management

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Local Phone Numbers** | 8.8 (7 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.0 (5 reviews) | Not enough data | 
| **Port Existing Numbers** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Visitor & Keyword Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 8.0 (5 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.3 (5 reviews) | Not enough data | 

#### Analytics

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Call Data** | 8.9 (6 reviews) | Not enough data | 
| **Call Recording** | 8.3 (6 reviews) | Not enough data | 
| **Advanced Reporting** | 7.5 (6 reviews) | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 

#### Call Routing

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **IVR** | Not enough data | Not enough data | 
| **Call Scheduling** | Not enough data | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveDEMAND (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)



---
## Reviewer Demographics

### By Company Size

| Segment | ActiveDEMAND | Leadsquared Marketing Automation | 
|---|---|---|
| **Small-Business** | 80.6% | 45.4% | 
| **Mid-Market** | 13.4% | 38.0% | 
| **Enterprise** | 6.0% | 16.7% | 

### By Industry

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

#### Leadsquared Marketing Automation

- **Education Management:** 20.7%
- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 10.8%
- **E-Learning:** 7.5%
- **Computer Software:** 7.0%
- **Real Estate:** 4.2%
- **Financial Services:** 3.3%
- **Internet:** 2.8%
- **Higher Education:** 2.8%
- **Consumer Services:** 2.3%
- **Other:** 26.8%

---
## Alternatives

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14718 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Leadsquared Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14861 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14718 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

### Leadsquared Marketing Automation

- Title: [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) — 1 comment, 1 upvote
  > **Top comment:** "Hi Harish, could you please elaborate on the features that didn't work for you? "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activedemand-vs-leadsquared-marketing-automation)