# ActiveDEMAND, eTrigue vs Oracle Eloqua Comparison

| | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 68 | 49 | 626 | 
| **Largest Market Segment** | Small-Business (80.6% of reviews) | Small-Business (48.7% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | $600.00 Per Month | $2,000/month  | 

---
## Top Pros & Cons

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

### eTrigue

Pros:
- Marketing Automation (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Dashboard Issues (2 reviews)
- Limited Customization (2 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (57 reviews) | 8.7 (36 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 7.5 (57 reviews) | 8.8 (37 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 7.7 (41 reviews) | 8.6 (23 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 8.0 (38 reviews) | 9.0 (21 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 9.3 (57 reviews) | 9.2 (34 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (39 reviews) | 9.4 (21 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 8.1 (36 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

### eTrigue

#### Entry-Level Pricing

Plan: eTrigue (up to 1,000 email records)

Price: $600.00 Per Month

Key Features:
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.

[Browse all 4 editions](https://www.g2.com/products/etrigue/pricing)

#### Free Trial

No

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 40 |
| **eTrigue** | 8.3/10 | 39 |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (33 reviews) ✓ Verified | 8.6 (30 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.6 (35 reviews) ✓ Verified | 9.0 (29 reviews) ✓ Verified | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (31 reviews) ✓ Verified | 8.0 (29 reviews) ✓ Verified | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.1 (31 reviews) ✓ Verified | 9.0 (24 reviews) ✓ Verified | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) ✓ Verified | 8.0 (28 reviews) ✓ Verified | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (31 reviews) ✓ Verified | 7.5 (21 reviews) ✓ Verified | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (22 reviews) ✓ Verified | 7.5 (16 reviews) ✓ Verified | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (27 reviews) ✓ Verified | 7.6 (16 reviews) ✓ Verified | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 9.1 (16 reviews) ✓ Verified | 8.4 (19 reviews) ✓ Verified | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Lead Database** | 8.6 (31 reviews) ✓ Verified | 8.6 (29 reviews) ✓ Verified | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (29 reviews) ✓ Verified | 8.5 (27 reviews) ✓ Verified | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.8 (27 reviews) ✓ Verified | 8.6 (27 reviews) ✓ Verified | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (26 reviews) ✓ Verified | 8.4 (20 reviews) ✓ Verified | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (27 reviews) ✓ Verified | 8.8 (30 reviews) ✓ Verified | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 9.0 (30 reviews) ✓ Verified | 8.6 (23 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (28 reviews) ✓ Verified | 8.7 (26 reviews) ✓ Verified | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (22 reviews) ✓ Verified | 7.5 (21 reviews) ✓ Verified | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Program Management** | 8.2 (29 reviews) ✓ Verified | 8.9 (24 reviews) ✓ Verified | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.4 (21 reviews) ✓ Verified | 9.1 (23 reviews) ✓ Verified | 8.0 (279 reviews) | 
| **Calendaring** | 8.4 (26 reviews) ✓ Verified | 8.1 (13 reviews) ✓ Verified | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (7 reviews) | 8.0 (5 reviews) | 6.8 (195 reviews) | 

#### Social

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Social Listening** | 6.9 (7 reviews) | 8.5 (8 reviews) | 6.9 (160 reviews) | 
| **Social Sharing** | 8.1 (22 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 8.3 (20 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.9 (21 reviews) ✓ Verified | 8.3 (7 reviews) | 7.1 (170 reviews) | 
| **Social Media Advertising** | 7.5 (10 reviews) ✓ Verified | Not enough data | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Basic Reporting** | 9.1 (30 reviews) ✓ Verified | 8.6 (30 reviews) ✓ Verified | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 9.2 (30 reviews) ✓ Verified | 8.3 (24 reviews) ✓ Verified | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 8.0 (10 reviews) ✓ Verified | 7.9 (18 reviews) ✓ Verified | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.3 (15 reviews) ✓ Verified | 7.4 (12 reviews) ✓ Verified | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.6 (20 reviews) ✓ Verified | 7.5 (12 reviews) ✓ Verified | 6.9 (205 reviews) | 

#### Platform

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Customization ** | 7.9 (22 reviews) ✓ Verified | 8.2 (15 reviews) ✓ Verified | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (22 reviews) ✓ Verified | 7.8 (6 reviews) | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (21 reviews) ✓ Verified | 9.0 (16 reviews) ✓ Verified | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (7 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.2 (10 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (21 reviews) ✓ Verified | 8.9 (16 reviews) ✓ Verified | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 8.7 (5 reviews) | 8.5 (11 reviews) ✓ Verified | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.6 (17 reviews) ✓ Verified | 8.9 (18 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.4 (13 reviews) ✓ Verified | 8.6 (13 reviews) ✓ Verified | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 7.6 (9 reviews) ✓ Verified | 7.7 (134 reviews) ✓ Verified | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **eTrigue** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Data Sourcing

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | Not enough data | 

#### Intelligence

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 8 |
| **eTrigue** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Phone Number Management

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Local Phone Numbers** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Toll-Free Numbers** | 9.0 (5 reviews) | Not enough data | Not enough data | 
| **Port Existing Numbers** | Not enough data | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Visitor & Keyword Tracking** | 7.8 (6 reviews) | Not enough data | Not enough data | 
| **Dynamic Number Insertion** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Multi-Channel Call Attribution** | 8.3 (5 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Call Data** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Call Recording** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Advanced Reporting** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | Not enough data | 

#### Call Routing

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **IVR** | Not enough data | Not enough data | Not enough data | 
| **Call Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveDEMAND (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)




---
## Reviewer Demographics

### By Company Size

| Segment | ActiveDEMAND | eTrigue | Oracle Eloqua | 
|---|---|---|---|
| **Small-Business** | 80.6% | 48.7% | 13.7% | 
| **Mid-Market** | 13.4% | 38.5% | 32.1% | 
| **Enterprise** | 6.0% | 12.8% | 54.1% | 

### By Industry

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

#### eTrigue

- **Information Technology and Services:** 20.5%
- **Computer Software:** 17.9%
- **Marketing and Advertising:** 10.3%
- **Computer Hardware:** 5.1%
- **Publishing:** 5.1%
- **Electrical/Electronic Manufacturing:** 5.1%
- **Hospital & Health Care:** 5.1%
- **Internet:** 5.1%
- **Computer & Network Security:** 2.6%
- **Insurance:** 2.6%
- **Other:** 20.5%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1068 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to eTrigue

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (219 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Right On Interactive](https://www.g2.com/products/right-on-interactive/reviews) — 4.5/5 stars (41 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (28 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4463 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)

---
## Top Discussions

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

### eTrigue

No discussions available for this product.

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activedemand-vs-etrigue-vs-oracle-eloqua)