Compare ActiveDEMAND and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial Per Month
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansDrip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansActiveDEMAND vs Drip
When assessing the two solutions, reviewers found Drip easier to use, set up, and administer. However, reviewers preferred doing business with ActiveDEMAND overall.
- Reviewers felt that Drip meets the needs of their business better than ActiveDEMAND.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Drip.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
ActiveDEMAND
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.8
372
Ease of Use
7.5
57
8.5
372
Ease of Setup
7.7
41
8.3
205
Ease of Admin
8.0
38
8.7
200
Quality of Support
9.3
57
8.8
359
Has the product been a good partner in doing business?
9.3
39
8.9
199
Product Direction (% positive)
9.0
56
8.6
367
Features by Category
Email Marketing
8.4
33
|
Verified
8.7
276
|
Verified
8.6
35
|
Verified
9.1
272
|
Verified
8.3
31
|
Verified
8.5
250
|
Verified
9.1
31
|
Verified
9.2
238
|
Verified
Online Marketing
8.4
35
|
Verified
7.1
177
|
Verified
8.5
31
|
Verified
8.2
185
|
Verified
7.9
22
|
Verified
7.7
148
|
Verified
8.5
27
|
Verified
8.7
211
|
Verified
9.1
16
|
Verified
8.0
29
Lead Management
8.6
31
|
Verified
8.3
208
|
Verified
8.4
29
|
Verified
8.1
190
|
Verified
8.8
27
|
Verified
8.8
244
|
Verified
8.8
26
|
Verified
8.1
198
|
Verified
8.5
27
|
Verified
8.5
209
|
Verified
9.0
30
|
Verified
8.3
202
|
Verified
8.4
28
|
Verified
8.4
169
|
Verified
8.2
22
|
Verified
7.8
126
|
Verified
Campaign Management
8.2
29
|
Verified
8.4
140
|
Verified
8.4
21
|
Verified
7.9
87
8.4
26
|
Verified
7.5
67
6.9
7
6.5
54
Social
6.9
7
7.1
22
8.1
22
|
Verified
7.9
23
8.3
20
|
Verified
7.7
79
|
Verified
7.9
21
|
Verified
8.1
24
7.5
10
|
Verified
7.8
78
|
Verified
Reporting & Analytics
9.1
30
|
Verified
7.9
242
|
Verified
9.2
30
|
Verified
7.8
179
|
Verified
8.0
10
|
Verified
7.4
143
|
Verified
8.3
15
|
Verified
7.5
139
|
Verified
8.6
20
|
Verified
7.1
23
Platform
7.9
22
|
Verified
8.1
124
|
Verified
7.8
22
|
Verified
8.7
134
|
Verified
7.9
21
|
Verified
8.6
120
|
Verified
Not enough data
7.4
64
|
Verified
8.2
10
|
Verified
7.5
16
8.3
21
|
Verified
8.7
134
|
Verified
8.7
5
7.6
71
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
8.4
125
|
Verified
7.4
13
|
Verified
8.3
124
|
Verified
6.9
9
|
Verified
7.9
103
|
Verified
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Tracking
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Analytics
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Drip are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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