Compare ActiveDEMAND and Adobe Campaign 
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (37.3% of reviews)
Entry-Level Pricing
$0.00 Per Month
No pricing available
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansAdobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignActiveDEMAND vs Adobe Campaign
When assessing the two solutions, reviewers found ActiveDEMAND easier to use, set up, and administer. Reviewers also preferred doing business with ActiveDEMAND overall.
- ActiveDEMAND and Adobe Campaign both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that ActiveDEMAND is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of ActiveDEMAND over Adobe Campaign.
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
Adobe Campaign
No pricing availableFree Trial
ActiveDEMAND
Free Trial is available
Adobe Campaign
No trial information availableRatings
Meets Requirements
8.5
57
8.5
284
Ease of Use
7.5
57
7.4
290
Ease of Setup
7.7
41
6.7
105
Ease of Admin
8.0
38
7.3
99
Quality of Support
9.3
57
7.8
274
Has the product been a good partner in doing business?
9.3
39
7.8
98
Product Direction (% positive)
9.0
56
7.7
280
Features by Category
Email Marketing
8.4
33
|
Verified
8.4
160
|
Verified
8.6
35
|
Verified
8.4
155
|
Verified
8.3
31
|
Verified
8.2
154
|
Verified
9.1
31
|
Verified
8.2
149
|
Verified
Online Marketing
8.4
35
|
Verified
8.3
123
|
Verified
8.5
31
|
Verified
8.1
154
|
Verified
7.9
22
|
Verified
8.1
135
|
Verified
8.5
27
|
Verified
7.9
146
|
Verified
9.1
16
|
Verified
8.1
87
|
Verified
Lead Management
8.6
31
|
Verified
8.1
70
|
Verified
8.4
29
|
Verified
8.2
141
|
Verified
8.8
27
|
Verified
8.1
142
|
Verified
8.8
26
|
Verified
7.9
64
|
Verified
8.5
27
|
Verified
8.2
64
|
Verified
9.0
30
|
Verified
8.4
65
|
Verified
8.4
28
|
Verified
8.0
133
|
Verified
8.2
22
|
Verified
7.9
124
|
Verified
Campaign Management
8.2
29
|
Verified
8.3
148
|
Verified
8.4
21
|
Verified
8.1
130
|
Verified
8.4
26
|
Verified
8.1
128
|
Verified
6.9
7
8.0
109
|
Verified
Social
6.9
7
8.0
77
8.1
22
|
Verified
8.4
122
|
Verified
8.3
20
|
Verified
8.4
124
|
Verified
7.9
21
|
Verified
8.2
75
|
Verified
7.5
10
|
Verified
8.1
113
|
Verified
Reporting & Analytics
9.1
30
|
Verified
8.0
155
|
Verified
9.2
30
|
Verified
8.0
91
|
Verified
8.0
10
|
Verified
7.8
73
|
Verified
8.3
15
|
Verified
8.1
72
|
Verified
8.6
20
|
Verified
8.2
76
|
Verified
Platform
7.9
22
|
Verified
8.2
52
|
Verified
7.8
22
|
Verified
8.1
52
|
Verified
7.9
21
|
Verified
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
8.2
10
|
Verified
8.3
44
|
Verified
8.3
21
|
Verified
8.0
51
|
Verified
8.7
5
8.1
45
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.6
17
|
Verified
7.9
52
|
Verified
7.4
13
|
Verified
7.6
45
|
Verified
6.9
9
|
Verified
7.1
42
|
Verified
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Platform Data
Not enough data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Platform Additional Functionality
Not enough data
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Campaigns
Not enough data
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Engagement
Not enough data
8.1
17
|
Verified
Platform
Not enough data
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
7
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Tracking
7.8
6
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Analytics
8.9
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Campaign Activity
Not enough data
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveDEMAND and Adobe Campaign are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking and Customer Data Platform (CDP)
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Computer Software
6.0%
Health, Wellness and Fitness
6.0%
Other
35.8%
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Alternatives
Discussions
What metrics are tracked with call tracking?
2 Comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 Comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 Comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
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