# ActiveDEMAND vs Adobe Campaign Comparison

| | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 68 | 347 | 
| **Largest Market Segment** | Small-Business (80.6% of reviews) | Small-Business (37.0% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### ActiveDEMAND

Pros:
- Analytics (1 reviews)
- Customer Support (1 reviews)

Cons:
- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
  | **Meets Requirements** | 8.5 (57 reviews) | 8.5 (287 reviews) | 
  | **Ease of Use** | 7.5 (57 reviews) | 7.4 (293 reviews) | 
  | **Ease of Setup** | 7.7 (41 reviews) | 6.8 (108 reviews) | 
  | **Ease of Admin** | 8.0 (38 reviews) | 7.4 (100 reviews) | 
  | **Quality of Support** | 9.3 (57 reviews) | 7.8 (277 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (39 reviews) | 7.8 (99 reviews) | 
  | **Product Direction (% positive)** | 9.0 (56 reviews) | 7.7 (282 reviews) | 

---
## Pricing

### ActiveDEMAND

#### Entry-Level Pricing

Plan: Call Tracking

Price: $0.00 Per Month

Description: ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.

Key Features:
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers

[Browse all 4 editions](https://www.g2.com/products/activedemand/pricing)

#### Free Trial

Yes

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 40 |
| **Adobe Campaign** | 8.1/10 | 183 |

#### Email Marketing

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (33 reviews) ✓ Verified | 8.4 (161 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.6 (35 reviews) ✓ Verified | 8.4 (157 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (31 reviews) ✓ Verified | 8.2 (156 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.1 (31 reviews) ✓ Verified | 8.2 (149 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Landing Pages and Forms** | 8.4 (35 reviews) ✓ Verified | 8.3 (124 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (31 reviews) ✓ Verified | 8.1 (155 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (22 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.5 (27 reviews) ✓ Verified | 7.9 (146 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 9.1 (16 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 

#### Lead Management

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (31 reviews) ✓ Verified | 8.1 (70 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (29 reviews) ✓ Verified | 8.2 (141 reviews) ✓ Verified | 
| **Segmentation** | 8.8 (27 reviews) ✓ Verified | 8.1 (143 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.8 (26 reviews) ✓ Verified | 7.9 (64 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (27 reviews) ✓ Verified | 8.2 (65 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 9.0 (30 reviews) ✓ Verified | 8.4 (65 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (28 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (22 reviews) ✓ Verified | 7.9 (124 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Program Management** | 8.2 (29 reviews) ✓ Verified | 8.3 (149 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.4 (21 reviews) ✓ Verified | 8.1 (130 reviews) ✓ Verified | 
| **Calendaring** | 8.4 (26 reviews) ✓ Verified | 8.1 (128 reviews) ✓ Verified | 
| **Budgeting** | 6.9 (7 reviews) | 8.0 (109 reviews) ✓ Verified | 

#### Social

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Social Listening** | 6.9 (7 reviews) | 8.0 (77 reviews) | 
| **Social Sharing** | 8.1 (22 reviews) ✓ Verified | 8.4 (122 reviews) ✓ Verified | 
| **Social Campaigns** | 8.3 (20 reviews) ✓ Verified | 8.4 (125 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.9 (21 reviews) ✓ Verified | 8.2 (75 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (10 reviews) ✓ Verified | 8.1 (113 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Basic Reporting** | 9.1 (30 reviews) ✓ Verified | 8.0 (155 reviews) ✓ Verified | 
| **Web Analytics** | 9.2 (30 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 
| **ROI Analytics** | 8.0 (10 reviews) ✓ Verified | 7.8 (73 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.3 (15 reviews) ✓ Verified | 8.1 (72 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.6 (20 reviews) ✓ Verified | 8.2 (76 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Customization ** | 7.9 (22 reviews) ✓ Verified | 8.2 (52 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (22 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (21 reviews) ✓ Verified | 8.0 (51 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.0 (44 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.2 (10 reviews) ✓ Verified | 8.3 (45 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (21 reviews) ✓ Verified | 8.0 (53 reviews) ✓ Verified | 
| **Output Document Generation** | 8.7 (5 reviews) | 8.1 (45 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (17 reviews) ✓ Verified | 7.9 (54 reviews) ✓ Verified | 
| **Integration APIs** | 7.4 (13 reviews) ✓ Verified | 7.6 (46 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 7.1 (42 reviews) ✓ Verified | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Adobe Campaign** | N/A | N/A |

#### Data Sourcing

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Adobe Campaign** | 8.5/10 | 18 |

#### Platform Basics

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.8 (13 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.6 (16 reviews) ✓ Verified | 

#### Platform Data

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.3 (15 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 8.1 (12 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (14 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.6 (14 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (12 reviews) | 
| **Integrations** | Not enough data | 8.2 (13 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.3 (12 reviews) ✓ Verified | 

#### Agentic AI - Customer Journey Analytics

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Adobe Campaign** | 8.5/10 | 22 |

#### Analysis

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (18 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.5 (21 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.2 (17 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 8.1 (18 reviews) ✓ Verified | 

#### Campaigns

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.6 (19 reviews) | 
| **Push Notifications** | Not enough data | 8.8 (20 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.7 (19 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 9.0 (16 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 8.3 (18 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.7 (18 reviews) ✓ Verified | 

#### Engagement

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (17 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Optimization** | Not enough data | 8.5 (21 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.7 (21 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.4 (19 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | 8.3/10 | 8 |
| **Adobe Campaign** | N/A | N/A |

#### Phone Number Management

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Local Phone Numbers** | 8.8 (7 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.0 (5 reviews) | Not enough data | 
| **Port Existing Numbers** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Visitor & Keyword Tracking** | 7.8 (6 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 8.0 (5 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.3 (5 reviews) | Not enough data | 

#### Analytics

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Call Data** | 8.9 (6 reviews) | Not enough data | 
| **Call Recording** | 8.3 (6 reviews) | Not enough data | 
| **Advanced Reporting** | 7.5 (6 reviews) | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 

#### Call Routing

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **IVR** | Not enough data | Not enough data | 
| **Call Scheduling** | Not enough data | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveDEMAND** | N/A | N/A |
| **Adobe Campaign** | 8.4/10 | 29 |

#### Marketing Operations

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.8 (23 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.4 (25 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (25 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.2 (25 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.1 (12 reviews) | 
| **White Label** | Not enough data | 8.8 (11 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (25 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (26 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (25 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.7 (25 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (11 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveDEMAND (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Adobe Campaign (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveDEMAND | Adobe Campaign | 
|---|---|---|
| **Small-Business** | 80.6% | 37.0% | 
| **Mid-Market** | 13.4% | 32.7% | 
| **Enterprise** | 6.0% | 30.3% | 

### By Industry

#### ActiveDEMAND

- **Marketing and Advertising:** 35.8%
- **Information Technology and Services:** 9.0%
- **Industrial Automation:** 7.5%
- **Computer Software:** 6.0%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 4.5%
- **Construction:** 3.0%
- **Facilities Services:** 3.0%
- **Arts and Crafts:** 1.5%
- **Computer Networking:** 1.5%
- **Other:** 22.4%

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

---
## Alternatives

### Alternatives to ActiveDEMAND

- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1069 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) — 4.5/5 stars (188 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4469 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### ActiveDEMAND

- Title: [What metrics are tracked with call tracking?](https://www.g2.com/discussions/what-metrics-are-tracked-with-call-tracking) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When it comes to call tracking, many marketers think that counting the number of incoming calls is all that matters. Simply counting the number of calls..."
- Title: [Does ActiveDEMAND support call routing?](https://www.g2.com/discussions/does-activedemand-support-call-routing) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The myriad of benefits associated with the call routing tactic include, but are certainly not limited to:

Callers spending less time navigating systems..."
- Title: [Is DNI going to hurt my SEO?](https://www.g2.com/discussions/is-dni-going-to-hurt-my-seo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than,..."
- Title: [What is DNI and why would a marketer want to use it?](https://www.g2.com/discussions/1312-dni-dynamic-number-insertion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a..."

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activedemand-vs-adobe-campaign)