G2 reviewers report that Zoho CRM excels in customizability and affordability, making it a popular choice for small businesses. Users appreciate its extensive automation capabilities, with one reviewer noting, "IT has been helpful in using it for data and email customization and easy to use."
Users say that ActiveCampaign shines in marketing automation, particularly with its flexible workflow builder. Reviewers highlight how it allows them to create detailed customer journeys based on user behavior, which significantly enhances their email targeting and saves time.
According to verified reviews, Zoho CRM is praised for its centralized hub for managing activities, with users describing it as "a great central hub for all my activity." This feature is particularly beneficial for teams looking to streamline their operations.
Reviewers mention that ActiveCampaign's advanced segmentation and integrated CRM capabilities allow for personalized campaigns. One user noted, "I like ActiveCampaign for its powerful automation builder," which helps in tracking customer journeys and analyzing engagement effectively.
G2 reviewers highlight that while Zoho CRM has a solid overall satisfaction score, it faces challenges in sales analytics compared to ActiveCampaign. Users have noted that the sales engagement features in ActiveCampaign are more robust, making it a better fit for those focused on sales performance.
Users report that both platforms have similar ease of setup, but ActiveCampaign's quality of support stands out, with a score of 8.5 compared to Zoho CRM's 7.6. This difference is crucial for teams that may require more assistance during implementation and ongoing use.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
UR
It free in trail after that you have to pay Read more
What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?
3 Comments
MS
Zoho CRM has some great strengths when it comes to managing customer relationships. First, it's highly customizable, so you can easily tweak the platform to...Read more