Compare ActiveCampaign and Workbooks 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (60.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansWorkbooks
Star Rating
(573)4.2 out of 5
Market Segments
Small-Business (60.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Workbooks excels as a comprehensive all-in-one CRM solution, integrating various functionalities like sales automation, marketing tracking, and customer support into a single platform. Users appreciate the seamless experience of managing business data without the need to switch between multiple tools.
- Users say that ActiveCampaign shines in its marketing automation capabilities, particularly with its flexible workflow builder. Reviewers highlight how it allows for the creation of detailed customer journeys based on user behavior, making it easier to send targeted emails and enhance customer engagement.
- According to verified reviews, Workbooks is praised for its user-friendly interface and flexibility, which helps users efficiently track customer information and sales activities. This structured approach is particularly beneficial for small businesses looking to streamline their operations.
- Reviewers mention that ActiveCampaign's advanced segmentation features are a standout, enabling users to create personalized campaigns that resonate with their audience. This capability is often cited as a key factor in improving marketing effectiveness and customer satisfaction.
- G2 reviewers highlight that while Workbooks has a solid support system, ActiveCampaign's customer support is slightly more robust, with users noting the helpfulness of their resources and responsiveness to inquiries, which can be crucial for businesses needing quick assistance.
- Users report that both platforms have their strengths, but Workbooks tends to be favored for its all-encompassing approach to CRM, while ActiveCampaign is preferred for its marketing automation prowess. This distinction helps potential buyers align their choice with their specific business needs.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
Workbooks
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
8.4
468
Ease of Use
8.2
11,258
8.4
472
Ease of Setup
8.0
7,191
7.9
228
Ease of Admin
8.4
6,339
8.2
235
Quality of Support
8.5
10,315
8.6
432
Has the product been a good partner in doing business?
8.8
6,197
8.7
222
Product Direction (% positive)
8.2
10,548
8.7
460
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.5
345
|
Verified
7.0
1018
8.0
207
7.9
1764
|
Verified
8.2
318
|
Verified
7.7
1680
|
Verified
8.2
346
|
Verified
7.0
1220
|
Verified
7.9
219
|
Verified
7.6
1431
|
Verified
8.1
282
|
Verified
7.0
1206
|
Verified
7.9
252
|
Verified
6.9
1138
|
Verified
8.1
248
|
Verified
7.3
1280
|
Verified
8.1
255
|
Verified
Marketing Automation
9.0
2316
|
Verified
7.9
269
|
Verified
8.8
2204
|
Verified
7.8
290
|
Verified
8.5
2150
|
Verified
8.0
309
|
Verified
7.8
1483
|
Verified
8.0
215
|
Verified
Customer Support
7.6
1470
|
Verified
8.4
277
|
Verified
7.7
1628
|
Verified
8.1
245
|
Verified
7.9
1762
|
Verified
8.2
265
|
Verified
7.0
1323
|
Verified
8.1
201
|
Verified
7.5
1450
|
Verified
8.2
208
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
8.2
343
|
Verified
7.9
2144
|
Verified
8.1
343
|
Verified
7.1
1289
|
Verified
8.0
253
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.8
168
|
Verified
7.3
1327
|
Verified
7.7
165
|
Verified
7.1
1370
|
Verified
7.5
207
|
Verified
Platform
7.8
1983
|
Verified
8.4
186
|
Verified
8.0
1937
|
Verified
8.2
155
|
Verified
8.1
2028
|
Verified
8.5
184
|
Verified
7.3
1452
|
Verified
8.0
107
|
Verified
7.0
1349
|
Verified
8.3
108
|
Verified
Feature Not Available
7.8
129
|
Verified
8.2
2100
|
Verified
8.5
187
|
Verified
7.4
1475
|
Verified
8.2
144
|
Verified
Integration
8.1
1929
|
Verified
8.3
183
|
Verified
8.1
1935
|
Verified
8.2
137
|
Verified
7.8
1635
|
Verified
7.7
113
Generative AI
6.1
644
6.7
16
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
660
Not enough data
7.5
552
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
671
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
7.5
12
8.1
409
8.2
13
8.0
391
7.6
11
Discovery
8.1
443
8.1
13
8.2
450
7.4
12
8.0
399
7.5
12
Management
8.0
384
7.9
11
8.3
426
7.1
11
Platform
8.1
405
7.3
14
8.1
434
7.5
14
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
6.7
9
Not enough data
6.7
8
Not enough data
6.3
9
Not enough data
7.1
12
Personalization
Not enough data
7.3
10
Not enough data
8.6
12
Not enough data
8.5
14
Not enough data
6.9
9
Administrative
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.5
10
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
8.1
12
7.9
313
8.7
13
7.8
269
7.7
11
7.9
308
8.2
14
8.2
330
8.3
15
Predictive Analytics
8.0
292
8.3
13
7.8
276
8.6
12
7.3
240
7.6
11
7.4
266
8.0
14
Sales Management
8.2
318
8.6
14
7.6
181
7.7
11
8.0
304
8.3
12
8.3
349
8.7
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Workbooks are categorized as CRM, Sales Analytics, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Workbooks is categorized as Sales Performance Management and A/B Testing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workbooks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
8.3%
Computer Software
7.4%
Accounting
6.1%
Marketing and Advertising
6.1%
Retail
4.9%
Other
67.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Which Email marketing products is Workbooks integrated with ?
2 Comments
IM
Workbooks has out of the box free included integration with Mailchimp. Dotmailer and Constant Contact (MPZmail integration will also be available from them...Read more
What are the key differences between Salesforce and Workbooks and have you moved anyone else from Salesforce to your platform?
1 Comment
IM
Workbooks often provides all (and more) that a customer had or wanted from Salesforce with an easier to use interface and at 50-70% cheaper licensing. We...Read more
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