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Compare ActiveCampaign and Wishpond 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$99 per month
ActiveCampaign
Star Rating
(14,575)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansWishpond
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Entry-Level Pricing
$99 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and responsive customer support. One user noted, "The marketing automation functions really well, and if there is a question, the customer support will find a solution."
- Users say that Wishpond offers a comprehensive solution for streamlining marketing efforts, integrating landing pages, pop-ups, and email marketing into one platform. A reviewer mentioned, "It streamlines marketing by bringing together everything from landing pages and pop-ups to email marketing in one platform."
- Reviewers mention that ActiveCampaign's ease of use is a significant advantage, especially for those with minimal experience in email automation. Users appreciate the platform's simplicity, stating, "As someone who has minimal experience in email automations, this site is very easy to use."
- According to verified reviews, Wishpond's customer support is highlighted for its responsiveness and knowledge. Users have noted, "The response time and their availability to work to fulfill my business needs" as a key benefit of using the platform.
- G2 reviewers report that ActiveCampaign has a more affordable entry-level pricing structure, starting at just $15 per month, making it a more accessible option for small businesses compared to Wishpond's starting price of $99.
- Users say that while Wishpond performs well in landing page creation, ActiveCampaign outshines it in overall user satisfaction and feature breadth, with a significantly higher G2 Score reflecting its strong market presence and user approval.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Wishpond
Pro
$99
per month
- Leads 2,500
- Users 5
- Integrations (Mailchimp, Salesforce & more.) Import, Export & Sync
Free Trial
ActiveCampaign
Free Trial is available
Wishpond
Free Trial is available
Ratings
Meets Requirements
8.8
11,100
7.4
144
Ease of Use
8.2
11,215
7.3
141
Ease of Setup
8.0
7,148
7.4
60
Ease of Admin
8.4
6,325
7.1
48
Quality of Support
8.5
10,275
7.6
146
Has the product been a good partner in doing business?
8.8
6,182
7.2
52
Product Direction (% positive)
8.2
10,507
6.6
140
Features by Category
Sales Force Automation
8.2
2098
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1675
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1428
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2308
|
Verified
Not enough data
8.8
2199
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1976
|
Verified
Not enough data
8.0
1930
|
Verified
Not enough data
8.1
2024
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2095
|
Verified
Not enough data
7.4
1474
|
Verified
Not enough data
Integration
8.1
1927
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6466
|
Verified
7.4
40
8.9
6297
|
Verified
7.4
37
8.5
6137
|
Verified
7.4
35
8.8
5757
|
Verified
7.9
37
Online Marketing
7.4
4383
|
Verified
8.6
43
7.9
4076
|
Verified
7.9
35
7.8
3533
|
Verified
8.0
28
8.1
4864
|
Verified
8.2
44
7.8
3467
|
Verified
Feature Not Available
Lead Management
8.3
4357
|
Verified
7.5
40
8.0
3958
|
Verified
7.4
34
8.5
5099
|
Verified
6.9
29
8.0
3487
|
Verified
7.3
23
8.5
4347
|
Verified
7.6
29
8.1
3993
|
Verified
7.3
30
8.2
3792
|
Verified
7.5
26
8.0
3570
|
Verified
7.0
26
Campaign Management
8.0
3487
|
Verified
Feature Not Available
7.8
3104
|
Verified
6.9
24
7.2
2634
6.1
17
6.8
2333
|
Verified
Feature Not Available
Social
6.9
2321
|
Verified
Feature Not Available
7.3
2674
|
Verified
Feature Not Available
7.3
2546
|
Verified
8.0
35
7.1
2439
|
Verified
7.8
34
7.0
2397
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5183
|
Verified
7.5
42
7.6
3587
|
Verified
7.3
28
7.2
2915
|
Verified
Feature Not Available
7.1
2721
|
Verified
Feature Not Available
6.9
2440
|
Verified
Feature Not Available
Platform
7.9
3718
|
Verified
7.5
28
8.2
3512
|
Verified
7.9
28
8.3
3703
|
Verified
7.4
26
7.5
2400
|
Verified
7.5
19
7.0
2132
|
Verified
Feature Not Available
8.4
3711
|
Verified
7.8
24
7.5
2423
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3754
|
Verified
7.6
24
8.1
3648
|
Verified
7.3
20
7.8
3126
|
Verified
6.9
18
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Messenger
7.4
1123
Not enough data
5.9
976
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
602
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
524
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.6
1677
Not enough data
Edit
7.4
1752
Not enough data
8.0
1965
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1814
Not enough data
7.0
1578
Not enough data
7.8
1772
Not enough data
7.8
1542
Not enough data
Generative AI
6.0
837
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
7.8
24
7.6
197
7.8
28
8.1
179
8.3
20
8.0
189
7.8
23
Campaigns
7.9
168
7.8
21
8.3
179
7.7
18
7.9
146
7.9
18
7.8
180
7.3
23
Integrations
8.1
172
6.8
17
6.7
115
8.1
13
7.9
130
7.4
19
7.3
143
7.5
21
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.8
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
198
Not enough data
7.2
193
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
584
6.9
23
|
Verified
7.9
610
7.4
24
|
Verified
7.8
528
7.1
24
|
Verified
7.6
550
6.7
22
|
Verified
Page Optimization
7.6
423
6.9
20
|
Verified
7.8
527
6.8
21
|
Verified
7.5
470
6.9
24
|
Verified
7.2
411
6.8
19
|
Verified
Integrations
7.5
403
6.9
23
|
Verified
8.5
540
7.1
23
|
Verified
8.2
513
7.2
26
|
Verified
Generative AI
6.2
166
5.6
6
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Wishpond are categorized as Pop-Up Builder, Marketing Automation, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Wishpond is categorized as Sweepstakes
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wishpond
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
16.4%
Health, Wellness and Fitness
11.9%
Retail
9.0%
Apparel & Fashion
5.6%
Professional Training & Coaching
3.4%
Other
53.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Litigation
1 Comment
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Wishpond has no more discussions with answers
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