Link copied to clipboard

# ActiveCampaign vs Wishpond Comparison - What are their main differences?

Share
[
Export
](/compare/activecampaign/wishpond/export.csv)

ActiveCampaignWishpond[+ Add Product](#)

Pricing

**ActiveCampaign**
Free Trial

**$15.00** flat\_rate Per Month · Starter

**$49.00** flat\_rate Per Month · Plus

**$79.00** flat\_rate Per Month · Pro

**$145.00** flat\_rate Per Month · Enterprise

Show more

**Wishpond**
Free Trial

**$99** per month · Pro

**$199** per month · Growth

**Pricing Insights**
from reviews

Perceived Cost

**ActiveCampaign**
$$$$$

**Wishpond**
$$$$$

Average Discount

**ActiveCampaign**
8%

**Wishpond**
16%8% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**ActiveCampaign** 6 months
Based on 100 responses

**Wishpond** 6 months
Based on 100 responses

Return on Investment

**ActiveCampaign** 6 months
Based on 100 responses

**Wishpond** 6 months
Based on 100 responses

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

 ![Wishpond](https://images.g2crowd.com/uploads/product/hd_favicon/1543950424/wishpond.svg "Wishpond")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

**Pros & Cons**
from reviews

**ActiveCampaign**
[
Ease of Use (848)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[
Automation (787)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[
Learning Curve (419)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[
Expensive (403)
](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews)

**Wishpond**
[
Customer Support (6)
](https://www.g2.com/products/wishpond/reviews?filters%5Bsentiment_snippet%5D=1102374&qs=pros-and-cons#reviews)[
Business Growth (3)
](https://www.g2.com/products/wishpond/reviews?filters%5Bsentiment_snippet%5D=1102394&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/wishpond/reviews?filters%5Bsentiment_snippet%5D=1102126&qs=pros-and-cons#reviews)[
Learning Curve (3)
](https://www.g2.com/products/wishpond/reviews?filters%5Bsentiment_snippet%5D=1938525&qs=pros-and-cons#reviews)

Integrations

**ActiveCampaign**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image")

123FormBuilder

](https://www.g2.com/products/123formbuilder/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image")

ablefy

](https://www.g2.com/products/ablefy/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image")

ActiveCampaign Postmark

](https://www.g2.com/products/activecampaign-postmark/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image")

Acuity Scheduling

](https://www.g2.com/products/acuity-scheduling/reviews)[
View all
](https://www.g2.com/products/activecampaign/integrations)

**Wishpond**
Not enough data

Screenshots

**ActiveCampaign**
 ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg)

**Wishpond**
 ![Wishpond screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/36058/uploads_2Ff0d57454-8ca2-44e2-8310-18b7a487868d_2Fdevice-modes.gif)

**Ratings**
from reviews

Meets Requirements

**ActiveCampaign**

**8.8** /10

Based on 11,392 responses

**Wishpond**

**7.4** /10

Based on 144 responses

Ease of Use

**ActiveCampaign**

**8.2** /10

Based on 11,515 responses

**Wishpond**

**7.3** /10

Based on 141 responses

Ease of Setup

**ActiveCampaign**

**8.0** /10

Based on 7,452 responses

**Wishpond**

**7.4** /10

Based on 60 responses

Ease of Admin

**ActiveCampaign**

**8.4** /10

Based on 6,472 responses

**Wishpond**

**7.1** /10

Based on 48 responses

Quality of Support

**ActiveCampaign**

**8.5** /10

Based on 10,540 responses

**Wishpond**

**7.6** /10

Based on 146 responses

Has the product been a good partner in doing business?

**ActiveCampaign**

**8.7** /10

Based on 6,328 responses

**Wishpond**

**7.2** /10

Based on 52 responses

Product Direction (% positive)

**ActiveCampaign**

**8.2** /10

Based on 10,754 responses

**Wishpond**

**6.6** /10

Based on 140 responses

**Features**
ratings from reviews

Marketing Automation

**7.8** /10

Based on 7,618 responses

**7.3** /10

Based on 54 responses

Pop-Up Builder

**7.5** /10

Based on 257 responses

**7.7** /10

Based on 33 responses

Landing Page Builders

**7.6** /10

Based on 722 responses

**6.9** /10

Based on 33 responses

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

CRM

**7.3** /10

Based on 3,796 responses

Not enough data

Email Marketing

**9.4** /10

Based on 102 responses

Not enough data

Sweepstakes

Not enough data

**7.7** /10

Based on 28 responses

Conversational Marketing

**6.6** /10

Based on 1,887 responses

Not enough data

Email Deliverability

**9.8** /10

Based on 8 responses

Not enough data

Sales Engagement

**6.9** /10

Based on 863 responses

Not enough data

E-Commerce Personalization

**7.6** /10

Based on 582 responses

Not enough data

Email Template Builder

**7.1** /10

Based on 2,448 responses

Not enough data

SMS Marketing

**7.8** /10

Based on 250 responses

Not enough data

Attribution

**7.3** /10

Based on 350 responses

Not enough data

Social Media Advertising

**7.9** /10

Based on 472 responses

Not enough data

Online Form Builder

**7.1** /10

Based on 767 responses

Not enough data

WhatsApp Marketing

**8.2** /10

Based on 14 responses

Not enough data

Lead Scoring

**7.5** /10

Based on 601 responses

Not enough data

Sales Analytics

**7.7** /10

Based on 464 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
91.8%

Mid-Market(51-1000 emp.)
7.2%

Enterprise(\> 1000 emp.)
1.0%

Small-Business(50 or fewer emp.)
88.7%

Mid-Market(51-1000 emp.)
10.2%

Enterprise(\> 1000 emp.)
1.1%

Small-Business(50 or fewer emp.)
88.7%

Mid-Market(51-1000 emp.)
10.2%

Enterprise(\> 1000 emp.)
1.1%

**Reviewers' Industry**

[![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews)
ActiveCampaign

Marketing and Advertising
14.3%

Health, Wellness and Fitness
11.3%

Professional Training & Coaching
9.1%

E-Learning
4.4%

Computer Software
3.3%

Other
57.6%

[![Wishpond](https://images.g2crowd.com/uploads/product/hd_favicon/1543950424/wishpond.svg "Wishpond")](https://www.g2.com/products/wishpond/reviews)
Wishpond

Marketing and Advertising
16.4%

Health, Wellness and Fitness
11.9%

Retail
9.0%

Apparel & Fashion
5.6%

Leisure, Travel & Tourism
3.4%

Other
53.7%

Alternatives

**ActiveCampaign Alternatives**

 ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay")

[
EngageBay
](/products/engagebay/reviews)

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

**Wishpond Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto")

[
Ortto
](/products/ortto/reviews)

 ![ShortStack](https://images.g2crowd.com/uploads/product/hd_favicon/1522947568/shortstack.svg "ShortStack")

[
ShortStack
](/products/shortstack/reviews)

 ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")

[
Act-On
](/products/act-on/reviews)

## ActiveCampaign vs Wishpond FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between ActiveCampaign vs Wishpond?

ActiveCampaign stands out from Wishpond with higher ratings, stronger support, and more advanced automation features according to G2 reviewers.

| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Wishpond](https://www.g2.com/products/wishpond/reviews) |
| --- | --- |
| 4.4/5 (14,780 reviews) | 3.6/5 (180 reviews) |
| Small-Business | Small-Business |
| 8.0 | 7.4 |
| 8.5 | 7.6 |
| Automation (787 all-time mentions) | Customer Support (3 all-time mentions) |

### How do the pricing models of ActiveCampaign and Wishpond compare?

ActiveCampaign is rated higher for value than Wishpond, with reviewers expressing greater satisfaction with its pricing and feature set.

- **ActiveCampaign:** Reviewers frequently mention that while ActiveCampaign is more expensive than some competitors, its features and automation capabilities justify the cost for many small businesses.
- **Wishpond:** Recent reviews highlight frustration with contract terms, unexpected charges, and additional fees for services, with several reviewers citing dissatisfaction with value for money.
- **Switching reasons:** Multiple reviewers report leaving Wishpond due to rigid contracts, ongoing charges after cancellation, and perceived lack of value compared to alternatives.

### What are the best alternatives to ActiveCampaign and Wishpond?

The top three alternatives to ActiveCampaign and Wishpond are HubSpot Marketing Hub, Brevo Marketing Platform, and Klaviyo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Features justify cost for many small businesses | Automation (787 all-time mentions) |
| [Wishpond](https://www.g2.com/products/wishpond/reviews) | 3.6/5 (180 reviews) | Small-Business | Reviewers cite frustration with contract terms and value | Customer Support (3 all-time mentions) |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,920 reviews) | Small-Business | — | Comprehensive marketing automation |
| [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Ease of use and affordability |
| [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Email marketing and segmentation |

### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Wishpond?

Buyers comparing ActiveCampaign and Wishpond should prioritize automation, integrations, ease of use, support quality, and analytics.

- **Automation:** ActiveCampaign: 787 all-time mentions; Wishpond: 2 all-time mentions.
- **Integrations:** ActiveCampaign: 422 all-time mentions; Wishpond: temporal-qualitative mentions only.
- **Ease of Use:** ActiveCampaign: 8.2 score, 848 all-time mentions; Wishpond: 7.3 score, 2 all-time mentions.
- **Quality of Support:** ActiveCampaign: 8.5 score, 398 all-time mentions; Wishpond: 7.6 score, 3 all-time mentions.
- **Analytics and Reporting:** ActiveCampaign offers ROI analytics, revenue analytics, and advanced reporting features not cited for Wishpond.

### What are the pros and cons of ActiveCampaign vs Wishpond?

ActiveCampaign's headline strength is automation, while Wishpond's is customer support according to recent reviewer sentiment.

- **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), and time-saving features (349 all-time mentions).
- **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), higher cost (403 all-time mentions), and occasional missing features (388 all-time mentions).
- **Wishpond strengths:** Customer support (3 all-time mentions), campaign management, and effectiveness for simple marketing tasks.
- **Wishpond trade-offs:** Steep learning curve, contract rigidity, landing page issues, and slower performance, each cited in recent reviews.

### Is ActiveCampaign or Wishpond better for small businesses?

ActiveCampaign is the better fit for small businesses, with a higher satisfaction rating and more positive small-business reviewer sentiment.

- **ActiveCampaign:** Small-Business is the largest segment, with reviewers highlighting ease of use, automation, and integrations as key benefits for small teams.
- **Wishpond:** Small-Business is also the largest segment, but reviewers frequently mention contract frustrations and a steeper learning curve.

### Which Marketing Automation platform has better integrations?

ActiveCampaign is favored over Wishpond for integrations, with more reviewer-cited integrations and higher mention counts.

- **ActiveCampaign:** Shopify integration is cited in 112 all-time reviews, and integrations are mentioned in 422 all-time reviews.
- **Wishpond:** Reviewers mention integrations in recent reviews, but with fewer than 25 all-time mentions.

### How do ActiveCampaign and Wishpond compare on customer support?

ActiveCampaign scores higher than Wishpond on Quality of Support by 0.9 points, a material difference.

- **ActiveCampaign:** Reviewers frequently praise customer service, onboarding, and support responsiveness, with 398 all-time mentions of support quality.
- **Wishpond:** Support is cited positively in 3 all-time mentions, but recent reviews also highlight frustrations with contract handling and responsiveness.

### Which is easier to implement, ActiveCampaign or Wishpond?

ActiveCampaign and Wishpond score within 0.6 points on Ease of Setup, with ActiveCampaign at 8.0 and Wishpond at 7.4, indicating near parity.

- **ActiveCampaign:** Reviewers describe setup as straightforward, with many citing easy onboarding and helpful resources, though some note a learning curve for advanced features.
- **Wishpond:** Setup experiences are mixed, with some reviewers finding it easy and others citing a steep learning curve and challenges with landing page customization.

### Which product has better Email?

ActiveCampaign is the stronger product for Email, with higher scores and more reviewer-cited strengths.

- **ActiveCampaign:** Email is cited in 848 all-time reviews for ease of use, 787 for automation, and 422 for integrations; reviewers highlight robust email campaign management and segmentation.
- **Wishpond:** Email marketing is mentioned positively in recent reviews, but with fewer than 25 all-time mentions and lower overall satisfaction scores.