Link copied to clipboard # ActiveCampaign vs Keap Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/thryv-keap/export.csv) ActiveCampaignKeap[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **$15.00** Flat Rate Per Month · Starter **$49.00** Flat Rate Per Month · Plus **$79.00** Flat Rate Per Month · Pro **$145.00** Flat Rate Per Month · Enterprise Show more **Keap** Free Trial **$299.00** Usage Based Per Month · Basic **Pricing Insights** from reviews Perceived Cost **ActiveCampaign** $$$$$ **Keap** Not enough reviews yet Average Discount **ActiveCampaign** 8% **Keap** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **ActiveCampaign** 6 months Based on 100 responses **Keap** 6 months Based on 100 responses Return on Investment **ActiveCampaign** 6 months Based on 100 responses **Keap** 6 months Based on 100 responses ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** Ease of Use (848) Automation (787) Learning Curve (419) Expensive (403) **Keap** Automation (8) Automation Features (8) Complexity (3) Expensive (3) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Keap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0842b3d44f7faa7a89436f2be6ff1fa4/40nuggets.png "Product Avatar Image") 40Nuggets ](https://www.g2.com/products/40nuggets/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ddcaf3646ff8eeaafd0f1f84d42ffb1/adespresso-by-hootsuite.png "Product Avatar Image") AdEspresso by Hootsuite ](https://www.g2.com/products/adespresso-by-hootsuite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9cc2a74a5ac39a3c820409ca416ea77/appointmentcore.jpeg "Product Avatar Image") AppointmentCore ](https://www.g2.com/products/appointmentcore/reviews)[ View all ](https://www.g2.com/products/thryv-keap/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Keap** ![Keap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214865/CRM-Data-in-one-place.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** **8.8** /10 Based on 11,397 responses **Keap** **8.1** /10 Based on 18 responses Ease of Use **ActiveCampaign** **8.2** /10 Based on 11,521 responses **Keap** **8.2** /10 Based on 20 responses Ease of Setup **ActiveCampaign** **8.0** /10 Based on 7,457 responses **Keap** **7.8** /10 Based on 20 responses Ease of Admin **ActiveCampaign** **8.4** /10 Based on 6,475 responses **Keap** Not enough data Quality of Support **ActiveCampaign** **8.5** /10 Based on 10,546 responses **Keap** **8.1** /10 Based on 16 responses Has the product been a good partner in doing business? **ActiveCampaign** **8.7** /10 Based on 6,331 responses **Keap** Not enough data Product Direction (% positive) **ActiveCampaign** **8.2** /10 Based on 10,757 responses **Keap** **5.5** /10 Based on 18 responses **Features** ratings from reviews CRM **7.3** /10 Based on 3,796 responses **8.8** /10 Based on 21 responses Marketing Automation **7.8** /10 Based on 7,623 responses Not enough data Conversational Marketing **6.6** /10 Based on 1,887 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Email Deliverability **9.8** /10 Based on 8 responses Not enough data Sales Engagement **6.9** /10 Based on 863 responses Not enough data E-Commerce Personalization **7.6** /10 Based on 582 responses Not enough data Email Template Builder **7.1** /10 Based on 2,448 responses Not enough data SMS Marketing **7.8** /10 Based on 250 responses Not enough data Pop-Up Builder **7.5** /10 Based on 257 responses Not enough data Attribution **7.3** /10 Based on 350 responses Not enough data Social Media Advertising **7.9** /10 Based on 472 responses Not enough data Landing Page Builders **7.6** /10 Based on 722 responses Not enough data Online Form Builder **7.1** /10 Based on 767 responses Not enough data WhatsApp Marketing **8.2** /10 Based on 14 responses Not enough data Lead Scoring **7.6** /10 Based on 601 responses Not enough data Sales Analytics **7.7** /10 Based on 464 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap")](https://www.g2.com/products/thryv-keap/reviews) Keap Marketing and Advertising 20.0% Consulting 15.0% Information Technology and Services 10.0% Health, Wellness and Fitness 10.0% Manufacturing 5.0% Other 40.0% Alternatives **ActiveCampaign Alternatives** ![EngageBay](https://images.g2crowd.com/uploads/product/hd_favicon/a0b88ff17ce915a35f07f0800b76fd4c/engagebay.svg "EngageBay") [ EngageBay ](/products/engagebay/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Keap Alternatives** ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ## ActiveCampaign vs Keap FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Keap vs ActiveCampaign? ActiveCampaign stands out from Keap with higher reviewer ratings, broader adoption, and a stronger reputation for ease of use and support. | [Keap](https://www.g2.com/products/thryv-keap/reviews) | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | | --- | --- | | 3.8/5 (30 reviews) | 4.4/5 (14,780 reviews) | | Small-Business | Small-Business | | 7.6 | 8.0 | | 8.1 | 8.5 | | Automation | Ease of Use | ### How do the pricing models of Keap and ActiveCampaign compare? ActiveCampaign is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Keap. - **Keap:** Reviewers frequently cite Keap as expensive, with several noting that costs increase quickly as contact lists grow and that the pricing model can be a barrier for small businesses. - **ActiveCampaign:** Reviewers describe ActiveCampaign's pricing as manageable and feel that its features justify the cost, though some mention that it can become expensive at higher contact volumes. - **Switching-reason:** Several reviewers report switching from Keap to alternatives due to high costs and a preference for platforms with easier automation and lower pricing. ### What are the best alternatives to Keap and ActiveCampaign? Brevo Marketing Platform, Zoho, and Klaviyo are the top three alternatives to Keap and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | 3.8/5 (30 reviews) | Small-Business | Reviewers frequently cite Keap as expensive, especially as contact lists grow. | Automation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Reviewers describe pricing as manageable, with strong feature value. | Ease of Use | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | Email Marketing | | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2,947 reviews) | Small-Business | — | Customization | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | Segmentation | ### Which CRM features should I prioritize when comparing Keap and ActiveCampaign? Buyers comparing Keap and ActiveCampaign should prioritize automation, integrations, email marketing, support quality, and pricing satisfaction. - **Automation:** Keap (8 all-time mentions), ActiveCampaign (787 all-time mentions) - **Integrations:** Keap (Zapier, Calendly), ActiveCampaign (Shopify, 422 all-time mentions for integrations) - **Email Marketing:** Keap (5 all-time mentions), ActiveCampaign (621 all-time mentions for automations, 417 for marketing automation) - **Support Quality:** Keap (8.1), ActiveCampaign (8.5) - **Pricing Satisfaction:** Keap is frequently cited as expensive, while ActiveCampaign is described as manageable but can become costly at scale. ### What are the pros and cons of Keap vs ActiveCampaign? Keap's headline strength is automation, while ActiveCampaign excels in ease of use and integrations. - **Keap strengths:** Automation (8 all-time mentions), client relationship management (5), lead management (4), email marketing (5), easy setup (3) - **Keap trade-offs:** Complexity (3), expensive (3), learning curve (3), lack of flexibility (3), limitations (3) - **ActiveCampaign strengths:** Ease of use (848), automation (787), integrations (422), marketing automation (417), helpful support (398), intuitive interface (474), easy setup (328) - **ActiveCampaign trade-offs:** Learning curve (419), expensive (403), missing features (388), limited features (294) ### Is Keap or ActiveCampaign better for small businesses? ActiveCampaign is the better fit for small businesses, with a higher satisfaction rating and broader adoption among small-business reviewers. - **Keap:** Small-Business segment; reviewers note automation strengths but frequently cite high costs and complexity as barriers for small teams. - **ActiveCampaign:** Small-Business segment; reviewers highlight ease of use, strong automation, and integrations as key benefits for small businesses. ### Which CRM platform has better integrations? ActiveCampaign is favored for integrations, with a significantly higher number of reviewer-cited integration mentions. - **Keap:** Reviewers mention integrations with Zapier and Calendly, with qualitative praise for API connectivity and workflow automation. - **ActiveCampaign:** 422 all-time reviews mention integrations, with Shopify as a frequently cited integration and strong support for connecting with other CRMs and marketing tools. ### How do Keap and ActiveCampaign compare on customer support? ActiveCampaign scores higher on Quality of Support, with a 0.4-point advantage over Keap, indicating a material difference in reviewer satisfaction. - **Keap:** Reviewers describe support as helpful but inconsistent, with some citing delays or variable quality. - **ActiveCampaign:** Reviewers consistently praise support for responsiveness and helpful onboarding, though a minority report slow or difficult experiences. ### Which is easier to implement, Keap or ActiveCampaign? ActiveCampaign is rated higher for Ease of Setup, with a 0.4-point advantage over Keap, reflecting a smoother implementation experience. - **Keap:** Reviewers describe setup as moderately challenging, with a learning curve for automation and some manual configuration required. - **ActiveCampaign:** Reviewers highlight intuitive onboarding, user-friendly setup, and helpful resources that make implementation straightforward. ### Which product has better Email? ActiveCampaign is the stronger performer for Email, with higher reviewer satisfaction and more frequent positive mentions. - **Keap:** Email Marketing cited in 5 all-time reviews; reviewers note reliable deliverability but mention limited customization and a rigid email builder. - **ActiveCampaign:** 621 all-time reviews mention automations, 417 mention marketing automation, and 848 mention ease of use, with reviewers praising the email builder, segmentation, and analytics.