Compare ActiveCampaign and Thryv 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $255.00 Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansThryv
Star Rating
(1,989)4.3 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $255.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Thryv is a strong contender for business management, as it consolidates various functions like customer handling, appointments, and payments into one platform. This integration helps users stay organized and simplifies scheduling and payment processes.
- According to verified reviews, ActiveCampaign's email template builder is highly rated, with a score of 94.89. Users appreciate its ability to create personalized campaigns and analyze engagement effectively, making it a powerful tool for email marketing.
- Reviewers mention that while Thryv offers solid features for lead capture and scoring, it falls short in comparison to ActiveCampaign's advanced segmentation and automation capabilities, which allow for more tailored marketing experiences.
- Users highlight that ActiveCampaign's ease of use is a significant advantage, with a score of 8.2. Many find the platform intuitive, making it easier to navigate and implement marketing strategies without extensive training.
- G2 reviewers note that both platforms provide quality support, but ActiveCampaign's overall user satisfaction is higher, reflected in its G2 Score of 89.82 compared to Thryv's 59.66. This suggests that users feel more supported in their marketing efforts with ActiveCampaign.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Thryv
Thryv Marketing Center
Starting at $255.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings
- Online Review Management
Free Trial
ActiveCampaign
Free Trial is available
Thryv
No trial information availableRatings
Meets Requirements
8.8
11,141
8.4
1,553
Ease of Use
8.2
11,257
7.5
1,576
Ease of Setup
8.0
7,190
7.2
929
Ease of Admin
8.4
6,338
7.9
898
Quality of Support
8.5
10,314
8.5
1,535
Has the product been a good partner in doing business?
8.8
6,196
8.5
893
Product Direction (% positive)
8.2
10,547
7.9
1,518
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.5
457
|
Verified
7.0
1018
Feature Not Available
7.9
1764
|
Verified
7.9
406
|
Verified
7.7
1680
|
Verified
8.1
433
|
Verified
7.0
1220
|
Verified
7.2
257
7.6
1431
|
Verified
8.1
391
|
Verified
7.0
1206
|
Verified
7.8
335
|
Verified
6.9
1138
|
Verified
7.7
317
|
Verified
7.3
1280
|
Verified
7.7
342
Marketing Automation
9.0
2316
|
Verified
8.7
461
|
Verified
8.8
2204
|
Verified
8.7
448
|
Verified
8.5
2150
|
Verified
8.4
442
|
Verified
7.8
1483
|
Verified
7.7
357
|
Verified
Customer Support
7.6
1470
|
Verified
7.7
349
7.7
1628
|
Verified
8.0
386
|
Verified
7.9
1762
|
Verified
8.0
396
|
Verified
7.0
1323
|
Verified
7.5
340
7.5
1450
|
Verified
7.8
343
Reporting & Analytics
7.7
1952
|
Verified
7.9
412
|
Verified
7.9
2144
|
Verified
8.2
457
|
Verified
7.1
1289
|
Verified
7.2
324
Mobile & Social
7.3
1223
|
Verified
7.8
181
|
Verified
7.3
1327
|
Verified
8.0
199
|
Verified
7.1
1370
|
Verified
7.6
340
|
Verified
Platform
7.8
1983
|
Verified
8.1
320
|
Verified
8.0
1937
|
Verified
8.3
306
8.1
2028
|
Verified
8.5
334
|
Verified
7.3
1452
|
Verified
7.5
231
7.0
1349
|
Verified
7.6
248
Feature Not Available
7.7
278
|
Verified
8.2
2100
|
Verified
8.4
343
|
Verified
7.4
1475
|
Verified
7.6
270
Integration
8.1
1929
|
Verified
7.9
318
|
Verified
8.1
1935
|
Verified
8.0
306
|
Verified
7.8
1635
|
Verified
7.9
277
|
Verified
Generative AI
6.1
644
6.6
111
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
6.3
5
Email Marketing
8.7
6479
|
Verified
8.4
574
|
Verified
8.9
6312
|
Verified
8.5
560
|
Verified
8.5
6140
|
Verified
8.2
548
|
Verified
8.8
5773
|
Verified
8.6
548
|
Verified
Online Marketing
7.4
4387
|
Verified
7.9
516
|
Verified
7.9
4075
|
Verified
7.9
463
|
Verified
7.8
3533
|
Verified
7.2
365
|
Verified
8.1
4864
|
Verified
7.6
481
|
Verified
7.8
3468
|
Verified
7.6
379
Lead Management
8.3
4360
|
Verified
8.3
492
|
Verified
8.0
3961
|
Verified
8.1
471
|
Verified
8.5
5108
|
Verified
8.4
478
|
Verified
8.0
3489
|
Verified
7.9
403
|
Verified
8.5
4355
|
Verified
8.4
479
|
Verified
8.1
3998
|
Verified
7.7
411
|
Verified
8.2
3794
|
Verified
8.3
477
|
Verified
8.0
3573
|
Verified
8.3
480
|
Verified
Campaign Management
8.0
3488
|
Verified
8.2
456
|
Verified
7.8
3104
|
Verified
8.1
409
7.2
2635
7.9
374
|
Verified
6.8
2335
|
Verified
7.2
324
Social
6.9
2321
|
Verified
7.1
309
|
Verified
7.3
2676
|
Verified
7.6
346
|
Verified
7.3
2547
|
Verified
7.6
338
|
Verified
7.1
2440
|
Verified
7.4
332
|
Verified
7.0
2398
|
Verified
7.3
319
|
Verified
Reporting & Analytics
8.1
5189
|
Verified
8.0
518
|
Verified
7.6
3588
|
Verified
7.5
404
|
Verified
7.2
2918
|
Verified
7.3
372
|
Verified
7.1
2723
|
Verified
7.5
363
|
Verified
6.9
2441
|
Verified
6.9
330
Platform
7.9
3719
|
Verified
7.9
391
|
Verified
8.2
3523
|
Verified
8.0
356
|
Verified
8.3
3703
|
Verified
8.2
383
|
Verified
7.5
2400
|
Verified
7.3
265
|
Verified
7.0
2133
|
Verified
7.5
270
|
Verified
8.4
3714
|
Verified
8.2
380
|
Verified
7.5
2424
|
Verified
7.4
299
|
Verified
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
8.0
374
|
Verified
8.1
3651
|
Verified
7.8
347
|
Verified
7.8
3127
|
Verified
7.8
342
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
7.6
104
6.3
1515
6.4
87
7.0
1616
6.8
87
7.5
1680
7.4
95
Edit
7.4
1754
7.4
93
8.0
1968
7.9
102
7.4
1662
7.5
88
Logistics
7.8
1817
7.3
96
7.0
1580
7.1
92
7.8
1774
7.6
93
7.8
1543
7.7
90
Generative AI
6.0
838
5.5
48
6.1
674
5.5
48
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Listing Management
Not enough data
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Performance
Not enough data
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Payment Processing
Not enough data
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Administration
Not enough data
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
45
Not enough data
9.4
63
Security
Not enough data
Feature Not Available
Platform
Not enough data
8.5
50
Not enough data
8.6
44
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Content & Collaboration
Not enough data
8.9(won by default)
141
Not enough data
8.3(won by default)
140
Not enough data
8.3(won by default)
124
Not enough data
8.0(won by default)
116
Not enough data
8.4(won by default)
127
Not enough data
8.7(won by default)
110
Social Management
Not enough data
8.8(won by default)
160
Not enough data
8.9(won by default)
171
Not enough data
8.8(won by default)
166
Not enough data
8.9(won by default)
163
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
110
Not enough data
8.6(won by default)
52
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.8
201
Not enough data
Agentic AI - Social Media Advertising
7.0
17
Not enough data
7.3
17
Not enough data
7.3
17
Not enough data
7.0
17
Not enough data
6.9
17
Not enough data
7.3
17
Not enough data
Social Functionality
7.9
300
Not enough data
Campaign Management
8.3
348
Not enough data
8.3
320
Not enough data
8.1
305
Not enough data
7.8
284
Not enough data
7.9
273
Not enough data
8.3
264
Not enough data
8.2
257
Not enough data
7.9
238
Not enough data
7.7
230
Not enough data
7.9
264
Not enough data
7.8
238
Not enough data
7.5
220
Not enough data
7.7
222
Not enough data
Targeting
8.3
294
Not enough data
8.3
282
Not enough data
7.8
255
Not enough data
8.0
249
Not enough data
Platform
8.2
308
Not enough data
8.0
287
Not enough data
8.5
300
Not enough data
8.5
336
Not enough data
8.4
270
Not enough data
8.3
302
Not enough data
8.6
297
Not enough data
8.1
242
Not enough data
8.1
286
Not enough data
Page Customization
8.2
586
8.0
63
7.9
612
7.7
67
7.8
530
7.3
61
7.6
552
7.4
61
Page Optimization
7.6
425
7.1
45
7.8
529
7.4
58
7.5
472
6.8
47
7.2
413
6.1
43
Integrations
7.5
405
7.2
55
8.5
542
8.4
61
8.2
515
7.6
54
Generative AI
6.2
166
6.6
18
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.2
98
Not enough data
8.0
93
Not enough data
7.1
81
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.4
84
Not enough data
7.9
90
Not enough data
6.4
70
Not enough data
7.4
85
Analytics
Not enough data
8.2
90
Not enough data
7.7
93
Customization
Not enough data
7.7
97
Not enough data
8.1
94
Not enough data
7.9
94
Not enough data
7.8
88
Notifications
Not enough data
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Settings
Not enough data
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Personalization
Not enough data
8.9
75
Not enough data
8.9
74
Integrations
Not enough data
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Generative AI
Not enough data
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
7.5
27
8.1
409
7.5
26
8.0
391
7.2
26
Discovery
8.1
443
7.6
27
8.2
450
7.1
26
8.0
399
6.9
21
Management
8.0
384
6.8
21
8.3
426
7.6
22
Platform
8.1
405
6.9
22
8.1
434
6.9
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Media Monitoring
Not enough data
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
41
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Thryv are categorized as Marketing Automation, CRM, Email Template Builder, Landing Page Builders, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Thryv is categorized as Lead Capture, Local Listing Management, Payment Processing, Online Reputation Management, Online Appointment Scheduling, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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