Compare ActiveCampaign and Textline 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (68.9% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,617)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansTextline
Star Rating
(371)4.7 out of 5
Market Segments
Small-Business (68.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Textline shines in customer communication, particularly through its text messaging capabilities. Reviewers appreciate the ease of reaching customers who may not respond to calls, allowing for direct communication in a format that is convenient for them.
- According to verified reviews, ActiveCampaign has a higher overall satisfaction score, reflecting its robust features like advanced segmentation and an integrated CRM. Users find these tools invaluable for creating personalized campaigns and tracking customer engagement effectively.
- Reviewers mention that Textline offers a user-friendly interface, making it easy to navigate conversations. This simplicity is highlighted as a key advantage, especially for teams needing to manage multiple customer interactions without feeling overwhelmed.
- G2 reviewers highlight that while ActiveCampaign has a strong presence in the marketing automation space, it faces challenges in ease of setup compared to Textline. Users have noted that ActiveCampaign's onboarding process can be more complex, whereas Textline is often described as straightforward and quick to implement.
- Users appreciate the quality of support provided by Textline, with many noting its responsiveness and helpfulness in resolving issues. This level of support is a significant factor for businesses that rely on timely assistance for customer service and technical inquiries.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Textline
Essentials
Contact Us
The Essentials plan gets you everything the team needs to start texting efficiently.
- 600 Included Message Credits per month
- Multiple departments
- Multiple phone numbers
Free Trial
ActiveCampaign
Free Trial is available
Textline
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
9.2
336
Ease of Use
8.2
11,258
9.3
348
Ease of Setup
8.0
7,191
9.2
303
Ease of Admin
8.4
6,339
9.1
188
Quality of Support
8.5
10,315
9.4
330
Has the product been a good partner in doing business?
8.8
6,197
9.3
188
Product Direction (% positive)
8.2
10,548
9.1
342
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Feature Not Available
8.9
6313
|
Verified
Feature Not Available
8.5
6141
|
Verified
Feature Not Available
8.8
5774
|
Verified
Feature Not Available
Online Marketing
7.4
4388
|
Verified
Feature Not Available
7.9
4076
|
Verified
8.4
25
7.8
3534
|
Verified
Feature Not Available
8.1
4865
|
Verified
8.6
25
7.8
3469
|
Verified
Feature Not Available
Lead Management
8.3
4361
|
Verified
Feature Not Available
8.0
3962
|
Verified
Feature Not Available
8.5
5109
|
Verified
7.9
25
8.0
3490
|
Verified
Feature Not Available
8.5
4356
|
Verified
7.8
24
8.1
3999
|
Verified
Feature Not Available
8.2
3795
|
Verified
7.7
24
8.0
3574
|
Verified
7.6
25
Campaign Management
8.0
3489
|
Verified
Feature Not Available
7.8
3105
|
Verified
Feature Not Available
7.2
2636
Feature Not Available
6.8
2336
|
Verified
Feature Not Available
Social
6.9
2322
|
Verified
Feature Not Available
7.3
2677
|
Verified
Feature Not Available
7.3
2548
|
Verified
Feature Not Available
7.1
2441
|
Verified
Feature Not Available
7.0
2399
|
Verified
Feature Not Available
Reporting & Analytics
8.1
5190
|
Verified
Feature Not Available
7.6
3589
|
Verified
Feature Not Available
7.2
2919
|
Verified
Feature Not Available
7.1
2724
|
Verified
Feature Not Available
6.9
2442
|
Verified
Feature Not Available
Platform
7.9
3720
|
Verified
8.5
31
8.2
3524
|
Verified
8.2
30
8.3
3704
|
Verified
9.4
31
7.5
2401
|
Verified
Feature Not Available
7.0
2134
|
Verified
7.1
31
8.4
3715
|
Verified
8.3
30
7.5
2425
|
Verified
7.3
30
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
8.2
31
8.1
3652
|
Verified
7.0
31
7.8
3128
|
Verified
7.7
32
Messenger
7.4
1123
Feature Not Available
5.9
975
Feature Not Available
6.5
1001
9.1
67
6.9
1043
Feature Not Available
Channels
6.4
987
6.9
63
7.3
1172
7.3
63
6.0
913
9.2
65
5.5
831
Feature Not Available
6.0
838
Feature Not Available
Customers
7.6
1233
8.3
63
7.4
1155
8.2
62
7.6
1293
7.7
60
7.6
1233
7.6
60
7.2
1181
Feature Not Available
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Platform
Not enough data
9.2
42
Not enough data
9.0
42
Not enough data
Feature Not Available
Not enough data
9.2
41
Not enough data
9.3
40
Not enough data
9.3
41
Not enough data
Feature Not Available
Not enough data
9.2
41
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
9.2
80
6.8
139
9.4
85
7.6
153
9.1
80
7.6
142
9.2
79
7.3
130
7.8
72
Feature Not Available
8.5
71
8.2
169
9.0
78
7.1
142
8.7
74
SMS Platform
7.7
154
8.0
71
8.8
172
9.0
72
7.6
128
Feature Not Available
6.8
121
8.1
67
7.0
123
7.4
65
8.0
144
8.0
70
Agentic AI - SMS Marketing
8.4
20
8.9
14
8.5
20
8.8
14
8.5
20
9.0
14
8.3
20
9.0
14
8.4
20
8.5
14
8.2
20
9.2
14
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
7.5
17
Not enough data
8.0
17
Not enough data
7.3
16
Not enough data
8.5
16
Survey Customization
Not enough data
7.7
16
Not enough data
Feature Not Available
Not enough data
7.2
16
Not enough data
7.2
15
Survey Insights
Not enough data
7.6
15
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
8.6
15
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational Platform
Not enough data
8.7
172
Not enough data
8.5
165
Not enough data
8.4
165
Not enough data
9.0
169
Support Automation
Not enough data
8.5
166
Not enough data
8.6
166
Not enough data
8.7
166
Not enough data
8.4
169
Generative AI
Not enough data
7.1
79
Not enough data
6.8
78
Messaging Channels
Not enough data
9.4
66
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
64
Administration
Not enough data
8.5
63
Not enough data
8.2
63
Not enough data
7.3
62
Not enough data
7.8
62
Customization
8.0
660
Not enough data
7.5
552
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
671
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Customer Support
Not enough data
9.6
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
62
Artificial Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.1
62
Not enough data
9.0
62
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Internal Use
Not enough data
Feature Not Available
Not enough data
9.1
62
Not enough data
8.5
62
Not enough data
Feature Not Available
Not enough data
9.1
61
Not enough data
8.9
62
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Feature Not Available
Not enough data
8.5
29
Not enough data
Feature Not Available
Not enough data
8.0
28
Campaigns
Not enough data
Feature Not Available
Not enough data
8.9
28
Not enough data
9.3
29
Not enough data
9.6
29
Not enough data
Feature Not Available
Not enough data
7.9
28
Engagement
Not enough data
7.1
27
Platform
Not enough data
8.0
27
Not enough data
Feature Not Available
Not enough data
8.0
28
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
Feature Not Available
Not enough data
8.4
55
Not enough data
9.5
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
53
Categories
Categories
Shared Categories
ActiveCampaign and Textline are categorized as Marketing Automation, SMS Marketing, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, CRM, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Textline is categorized as Conversational Support, HIPAA Compliant Messaging, Mobile Marketing, Survey, Proactive Notification, Appointment Reminder, Customer Service Automation, and Live Chat
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Textline
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Health, Wellness and Fitness
6.9%
Hospital & Health Care
6.6%
Consumer Services
5.8%
Insurance
5.5%
Transportation/Trucking/Railroad
4.4%
Other
70.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is Textline good?
2 Comments
LS
Textline is a great alternative for customer support without compromising your personal phone number Read more
Textline has no more discussions with answers
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