# ActiveCampaign vs Square Marketing Comparison --- ## AI Generated Summary - **G2 reviewers report** that ActiveCampaign excels in its **automation capabilities** , with users praising features like the visual automation builder that allows for easy creation of complex workflows. This feature helps users visualize the paths contacts take, making it a favorite for those who value detailed automation. - **Users say** Square Marketing is particularly user-friendly, especially for beginners. Many appreciate the **'schedule ahead'** feature, which allows them to plan communications without needing to be at their computers, making it a convenient choice for busy small business owners. - **According to verified reviews** , ActiveCampaign has a strong integration capability, with users highlighting its ability to connect seamlessly with tools like Google Sheets and quiz software. This flexibility is a significant advantage for businesses looking to streamline their operations. - **Reviewers mention** that while Square Marketing is effective for basic email and text communications, it may lack some of the advanced features that ActiveCampaign offers, such as detailed tagging and automation triggers, which can limit its appeal for more complex marketing needs. - **Users appreciate** the overall support quality from both platforms, but ActiveCampaign users have noted a slightly lower satisfaction with support compared to Square Marketing. This could be a consideration for businesses that prioritize responsive customer service. - **G2 reviewers highlight** that while both platforms cater primarily to small businesses, ActiveCampaign has a broader range of features that can adapt to growing needs, whereas Square Marketing is often seen as a more straightforward solution for those who prefer simplicity over complexity. | | ActiveCampaign | Square Marketing | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 14,682 | 39 | | **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (68.6% of reviews) | | **Entry Level Price** | Starting at $15.00 Per Month | No pricing available | --- ## Top Pros & Cons ### ActiveCampaign Pros: - Ease of Use (848 reviews) - Automation (787 reviews) Cons: - Learning Curve (419 reviews) - Expensive (403 reviews) ### Square Marketing Pros: - Ease of Use (6 reviews) - Quick Setup (3 reviews) Cons: - Expensive (2 reviews) - SMS (2 reviews) --- ## Ratings Comparison | Rating | ActiveCampaign | Square Marketing | |---|---|---| | **Meets Requirements** | 8.8 (11206 reviews) | 8.5 (26 reviews) | | **Ease of Use** | 8.2 (11324 reviews) | 9.0 (26 reviews) | | **Ease of Setup** | 8.0 (7259 reviews) | 8.6 (14 reviews) | | **Ease of Admin** | 8.4 (6350 reviews) | 7.5 (6 reviews) | | **Quality of Support** | 8.5 (10370 reviews) | 8.7 (23 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.1 (6 reviews) | | **Product Direction (% positive)** | 8.2 (10600 reviews) | 7.0 (23 reviews) | --- ## Pricing ### ActiveCampaign #### Entry-Level Pricing Plan: Starter Price: Starting at $15.00 Per Month Description: Get started with personalized marketing campaigns. Key Features: - 5 actions per automation - Basic & Inline Forms - Site Tracking [Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing) #### Free Trial Yes ### Square Marketing #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.3/10 | 3771 | | **Square Marketing** | N/A | N/A | #### Sales Force Automation | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | Not enough data | | **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | | **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | | **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | Not enough data | | **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | | **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | Not enough data | | **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | | **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | | **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | #### Marketing Automation | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | Not enough data | | **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | Not enough data | | **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | | **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | #### Customer Support | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | | **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | | **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | Not enough data | | **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | | **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Reporting** | 7.7 (1960 reviews) ✓ Verified | Not enough data | | **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | | **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | #### Mobile & Social | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | | **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | #### Platform | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Customization** | 7.8 (1996 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.3 (1456 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | | **Document & Content Mgmt.** | Feature Not Available | Not enough data | | **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | #### Integration | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | 6.1 (650 reviews) | Not enough data | #### Agentic AI - CRM | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | | **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | | **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | | **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | | **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | | **Decision Making** | 6.6 (89 reviews) | Not enough data | ### Email Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | 8.8/10 | 22 | #### Email Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Email and Mobile Preview** | Not enough data | 9.5 (16 reviews) | | **Manage Email Lists** | Not enough data | 9.1 (15 reviews) | | **High-Volume Sending** | Not enough data | 8.9 (12 reviews) | | **Building and Personalizing Emails** | Not enough data | 7.8 (13 reviews) | | **Sending Outbound Emails** | Not enough data | 9.1 (15 reviews) | | **Manage Email Deliverability** | Not enough data | 8.8 (11 reviews) | | **Automated Email Responses** | Not enough data | 8.9 (12 reviews) | | **Multi-user Account** | Not enough data | 9.0 (13 reviews) | | **Surveys** | Not enough data | 8.7 (9 reviews) | #### Reporting & Analytics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **A/B Testing** | Not enough data | 7.9 (8 reviews) | | **Basic Reporting** | Not enough data | 9.1 (13 reviews) | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Email Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | #### Integration | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **E-Commerce Integration** | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 7447 | | **Square Marketing** | N/A | N/A | #### Email Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.8 (5793 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | #### Lead Management | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | | **Segmentation** | 8.5 (5124 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 8.0 (3579 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | | **Calendaring** | 7.2 (2638 reviews) | Not enough data | | **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | #### Social | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | | **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | | **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Basic Reporting** | 8.1 (5203 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | #### Platform | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Customization ** | 7.9 (3729 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.2 (3544 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.4 (3733 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | | **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | | **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | | **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | | **Decision Making** | 6.4 (220 reviews) | Not enough data | #### Integration | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.1 (3659 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.8 (3140 reviews) ✓ Verified | Not enough data | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 6.6/10 | 1884 | | **Square Marketing** | N/A | N/A | #### Messenger | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Sequencing** | 7.4 (1124 reviews) | Not enough data | | **AI** | 5.9 (976 reviews) | Not enough data | | **Live Chat** | 6.6 (1002 reviews) | Not enough data | | **Customization Interface** | 6.9 (1044 reviews) | Not enough data | #### Channels | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Social Media** | 6.4 (988 reviews) | Not enough data | | **Website** | 7.3 (1173 reviews) | Not enough data | | **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | | **Voice Assistants** | 5.5 (832 reviews) | Not enough data | | **Other** | 6.0 (839 reviews) | Not enough data | #### Customers | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Targeting** | 7.6 (1234 reviews) | Not enough data | | **Profiles** | 7.4 (1156 reviews) | Not enough data | | **Analytics** | 7.6 (1294 reviews) | Not enough data | | **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | | **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | #### Agentic AI - Conversational Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | | **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | | **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | | **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | | **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | | **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | | **Decision Making** | 6.2 (29 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Lead Generation | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Email Deliverability | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Diagnosis | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **IP Address ** | Not enough data | Not enough data | | **Domains** | Not enough data | Not enough data | | **Content ** | Not enough data | Not enough data | | **Policy Compliance** | Not enough data | Not enough data | #### Tracking | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Processing Time** | Not enough data | Not enough data | | **Placement ** | Not enough data | Not enough data | | **Open Rate** | Not enough data | Not enough data | | **Time to Open** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | #### Reporting | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Campaign Performance** | Not enough data | Not enough data | | **Domain Reputation** | Not enough data | Not enough data | | **Brand Reputation** | Not enough data | Not enough data | | **Blacklist and Whitelist** | Not enough data | Not enough data | #### Agentic AI - Email Deliverability | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Sales Engagement | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 6.9/10 | 861 | | **Square Marketing** | N/A | N/A | #### Integrated Workflows | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Task Management** | 7.1 (605 reviews) | Not enough data | | **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | | **Calls and Voice** | 6.3 (499 reviews) | Not enough data | | **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | | **CRM Integration** | 7.6 (632 reviews) | Not enough data | | **Calendar** | 6.9 (544 reviews) | Not enough data | | **Shared Records** | 6.9 (516 reviews) | Not enough data | #### Repeatability and Reportability | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Content Management** | 7.5 (623 reviews) | Not enough data | | **Workflow Management** | 7.5 (621 reviews) | Not enough data | | **Workflow Performance** | 7.4 (585 reviews) | Not enough data | | **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | | **Gamification** | 6.0 (472 reviews) | Not enough data | #### AI and Automation | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | | **Lead Scoring** | 7.1 (559 reviews) | Not enough data | | **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | | **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | | **Machine Learning** | 6.4 (476 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | 6.1 (415 reviews) | Not enough data | #### Agentic AI - Sales Engagement | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | | **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | | **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | | **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | | **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | | **Decision Making** | 6.9 (35 reviews) | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 581 | | **Square Marketing** | N/A | N/A | #### Visitor Behavior | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Monitoring** | 7.6 (409 reviews) | Not enough data | | **Targeting** | 7.9 (399 reviews) | Not enough data | | **Guided Selling** | 7.1 (355 reviews) | Not enough data | #### Templates | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Library** | 7.3 (411 reviews) | Not enough data | | **Customization** | 8.0 (439 reviews) | Not enough data | | **Optimization** | 7.8 (411 reviews) | Not enough data | #### Personalization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Recommendation** | 7.6 (400 reviews) | Not enough data | | **Content** | 7.6 (404 reviews) | Not enough data | | **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | | **Search** | 7.1 (346 reviews) | Not enough data | | **Personalization Engine** | 7.3 (336 reviews) | Not enough data | | **Product Recommendations** | 7.1 (324 reviews) | Not enough data | | **A/B Testing** | 7.4 (346 reviews) | Not enough data | | **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | #### Multichannel | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Web** | 7.4 (379 reviews) | Not enough data | | **Email** | 8.5 (463 reviews) | Not enough data | | **Mobile** | 7.6 (419 reviews) | Not enough data | #### Administration | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | | **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | | **User Data** | 7.9 (439 reviews) | Not enough data | | **Integrations** | 8.0 (461 reviews) | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.1/10 | 2445 | | **Square Marketing** | N/A | N/A | #### Templates | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Text and Themes** | 7.7 (2022 reviews) | Not enough data | | **Stock Images** | 6.3 (1517 reviews) | Not enough data | | **Proofing** | 7.0 (1618 reviews) | Not enough data | | **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | #### Edit | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Pre-Made** | 7.4 (1756 reviews) | Not enough data | | **Build** | 8.0 (1970 reviews) | Not enough data | | **HTML** | 7.4 (1664 reviews) | Not enough data | #### Logistics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Analytics** | 7.8 (1819 reviews) | Not enough data | | **Issues** | 7.0 (1582 reviews) | Not enough data | | **Integrations** | 7.8 (1777 reviews) | Not enough data | | **Shareable Link** | 7.8 (1545 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | 6.0 (840 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | #### Agentic AI - Email Template Builder | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | | **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.8/10 | 248 | | **Square Marketing** | N/A | N/A | #### Text Messaging | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Bulk SMS** | 7.5 (161 reviews) | Not enough data | | **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | | **Text Scheduler** | 7.6 (155 reviews) | Not enough data | | **Automatic Replies** | 7.6 (144 reviews) | Not enough data | | **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | | **MMS Marketing** | Feature Not Available | Not enough data | | **Personalization** | 8.2 (171 reviews) | Not enough data | | **Transactional SMS** | 7.1 (144 reviews) | Not enough data | #### SMS Platform | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Reporting** | 7.7 (156 reviews) | Not enough data | | **Automation** | 8.8 (174 reviews) | Not enough data | | **White Label** | 7.6 (130 reviews) | Not enough data | | **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | | **Short Codes** | 7.0 (125 reviews) | Not enough data | | **API Integration** | 8.0 (146 reviews) | Not enough data | #### Agentic AI - SMS Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | | **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | | **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | | **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | | **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | | **Decision Making** | 8.2 (20 reviews) | Not enough data | ### Pop-Up Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.5/10 | 256 | | **Square Marketing** | N/A | N/A | #### Design and Customization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | | **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | | **No-Code Customization** | 8.1 (180 reviews) | Not enough data | | **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | #### Campaigns | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Targeting** | 7.9 (169 reviews) | Not enough data | | **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | | **A/B Testing** | 7.9 (147 reviews) | Not enough data | | **Analytics** | 7.8 (181 reviews) | Not enough data | #### Integrations | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | | **WCM Integrations** | 6.7 (116 reviews) | Not enough data | | **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | | **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | 6.1 (65 reviews) | Not enough data | #### Agentic AI - Vulnerability Scanner | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.3/10 | 348 | | **Square Marketing** | N/A | N/A | #### Attribution Modeling | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | | **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | | **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | | **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | | **Offline Attribution** | 6.3 (176 reviews) | Not enough data | | **Custom Attribution** | 7.0 (190 reviews) | Not enough data | #### Agentic AI - Attribution | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | #### Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **B2B Attribution** | 7.2 (199 reviews) | Not enough data | | **B2C Attribution** | 7.1 (195 reviews) | Not enough data | | **Marketing Channels** | 7.3 (211 reviews) | Not enough data | | **Integrations** | 7.9 (250 reviews) | Not enough data | #### Reporting | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Dashboards** | 7.5 (283 reviews) | Not enough data | | **Data Visualizations** | 7.3 (264 reviews) | Not enough data | | **Custom Reporting** | 7.0 (250 reviews) | Not enough data | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.9/10 | 471 | | **Square Marketing** | N/A | N/A | #### Platform Interoperability | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | | **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | | **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | | **Decision Making** | 7.3 (17 reviews) | Not enough data | #### Social Functionality | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Social Functionality** | 7.9 (300 reviews) | Not enough data | #### Campaign Management | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | | **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | | **Reach** | 8.1 (305 reviews) | Not enough data | | **Bulk Editing** | 7.8 (284 reviews) | Not enough data | | **Batch Uploading** | 7.9 (273 reviews) | Not enough data | | **Brand Safety** | 8.3 (264 reviews) | Not enough data | | **Fraud Protection** | 8.2 (257 reviews) | Not enough data | | **Frequency Capping** | 7.9 (238 reviews) | Not enough data | | **Budget Pacing** | 7.7 (230 reviews) | Not enough data | | **Creative Optimization** | 7.9 (264 reviews) | Not enough data | | **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | | **In-App Ads** | 7.5 (220 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | #### Targeting | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Targeting** | 8.3 (294 reviews) | Not enough data | | **Retargeting** | 8.3 (282 reviews) | Not enough data | | **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | | **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | #### Platform | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **API / Integrations** | 8.2 (308 reviews) | Not enough data | | **Custom Reports** | 8.0 (287 reviews) | Not enough data | | **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | | **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | | **Customization** | 8.3 (302 reviews) | Not enough data | | **Workflow Capability** | 8.6 (297 reviews) | Not enough data | | **Internationalization** | 8.1 (242 reviews) | Not enough data | | **Notifications** | 8.1 (286 reviews) | Not enough data | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 722 | | **Square Marketing** | N/A | N/A | #### Page Customization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Drag and Drop** | 8.2 (586 reviews) | Not enough data | | **Templates** | 7.9 (612 reviews) | Not enough data | | **Advanced Customization** | 7.8 (530 reviews) | Not enough data | | **Content Library** | 7.6 (552 reviews) | Not enough data | #### Page Optimization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **A/B Testing** | 7.6 (425 reviews) | Not enough data | | **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | | **Web Analytics** | 7.5 (472 reviews) | Not enough data | | **SEO** | 7.2 (413 reviews) | Not enough data | #### Integrations | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | | **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | | **Domain Integration** | 8.2 (515 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **AI Text Generation** | 6.2 (166 reviews) | Not enough data | #### Agentic AI - Landing Page Builders | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.2/10 | 766 | | **Square Marketing** | N/A | N/A | #### Customization | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Custom Fields** | 8.0 (663 reviews) | Not enough data | | **Conditional Logic** | 7.5 (553 reviews) | Not enough data | | **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | | **Design** | 7.4 (653 reviews) | Not enough data | #### Additional Functionality | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Embedded Forms** | 7.9 (672 reviews) | Not enough data | | **Offline Capability** | 5.7 (423 reviews) | Not enough data | | **Notifications** | 7.4 (531 reviews) | Not enough data | | **Payments** | 6.2 (433 reviews) | Not enough data | | **Mobile Forms** | 7.0 (507 reviews) | Not enough data | ### WhatsApp Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 8.2/10 | 12 | | **Square Marketing** | N/A | N/A | #### WhatsApp Messaging - WhatsApp Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Transactional Messages** | 8.3 (11 reviews) | Not enough data | | **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | | **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | | **Personalization** | 8.5 (11 reviews) | Not enough data | | **Promotional Messages** | 8.0 (11 reviews) | Not enough data | | **Automated Replies** | 8.0 (11 reviews) | Not enough data | #### WhatsApp Business Platform - WhatsApp Marketing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Segmentation** | 8.5 (11 reviews) | Not enough data | | **API Integration** | 8.3 (11 reviews) | Not enough data | | **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | | **Analytics** | 8.2 (11 reviews) | Not enough data | ### Lead Scoring | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 601 | | **Square Marketing** | N/A | N/A | #### Agentic AI - Lead Scoring | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | | **Decision Making** | 7.2 (26 reviews) | Not enough data | #### Attribution | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | | **Lead Assignment** | 8.2 (410 reviews) | Not enough data | | **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | #### Discovery | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lead Management** | 8.1 (444 reviews) | Not enough data | | **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | | **Lead Context** | 8.0 (400 reviews) | Not enough data | #### Management | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Conversion Viability** | 8.0 (385 reviews) | Not enough data | | **Workflow** | 8.3 (427 reviews) | Not enough data | #### Platform | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Data Synchronization** | 8.1 (406 reviews) | Not enough data | | **Analysis** | 8.1 (435 reviews) | Not enough data | ### Salesforce AppExchange Apps | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Agentic AI - Salesforce AppExchange Apps | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.7/10 | 464 | | **Square Marketing** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | #### Data Sourcing | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Data Sourcing** | 7.8 (286 reviews) | Not enough data | | **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | | **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | | **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | | **Data Segmentation** | 8.1 (331 reviews) | Not enough data | #### Predictive Analytics | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lead Scoring** | 8.0 (293 reviews) | Not enough data | | **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | | **Risk Analysis** | 7.3 (241 reviews) | Not enough data | | **Live Forecasting** | 7.4 (267 reviews) | Not enough data | #### Sales Management | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | | **Sales Gamification** | 7.6 (181 reviews) | Not enough data | | **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | | **Activity Tracking** | 8.3 (350 reviews) | Not enough data | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **End-to-End Campaign Execution** | Not enough data | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | Not enough data | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | Not enough data | Not enough data | | **Personalized Content Creation** | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Event & Data Ingestion** | Not enough data | Not enough data | | **CRM & CDP Integration** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Marketing Distribution | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **Square Marketing** | N/A | N/A | #### Agentic AI - AI Agents | Feature | ActiveCampaign | Square Marketing | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) **Unique to ActiveCampaign (17):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps) **Unique to Square Marketing (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | ActiveCampaign | Square Marketing | |---|---|---| | **Small-Business** | 91.9% | 68.6% | | **Mid-Market** | 7.2% | 28.6% | | **Enterprise** | 1.0% | 2.9% | ### By Industry #### ActiveCampaign - **Marketing and Advertising:** 14.4% - **Health, Wellness and Fitness:** 11.3% - **Professional Training & Coaching:** 9.2% - **E-Learning:** 4.5% - **Computer Software:** 3.3% - **Financial Services:** 3.2% - **Information Technology and Services:** 3.2% - **Education Management:** 2.9% - **Management Consulting:** 2.6% - **Real Estate:** 2.6% - **Other:** 42.9% #### Square Marketing - **Marketing and Advertising:** 21.9% - **Food & Beverages:** 12.5% - **Accounting:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Information Technology and Services:** 6.3% - **Retail:** 6.3% - **Media Production:** 3.1% - **Internet:** 3.1% - **Music:** 3.1% - **Hospitality:** 3.1% - **Other:** 28.1% --- ## Alternatives ### Alternatives to ActiveCampaign - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14735 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1231 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews) ### Alternatives to Square Marketing - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12962 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7388 reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1107 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews) - [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (738 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews) - [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4087 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3039 reviews) --- ## Top Discussions ### ActiveCampaign - Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments > **Top comment:** "Email Marketing. " - Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments > **Top comment:** "YES, for an additional charge" - Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..." - Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes > **Top comment:** "Hi Max - I'll paste the official AC definition here and then comment with an example: "a Goal action is a way to move a contact to another location..." - Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote > **Top comment:** "You're not alone, I'd love that too!" ### Square Marketing No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-square-marketing)