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Compare ActiveCampaign and SOCi 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,491)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSOCi
Star Rating
(3,596)4.5 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SOCiActiveCampaign vs SOCi
When assessing the two solutions, reviewers found SOCi easier to use, set up, and administer. Reviewers also preferred doing business with SOCi overall.
- Reviewers felt that SOCi meets the needs of their business better than ActiveCampaign.
- When comparing quality of ongoing product support, reviewers felt that SOCi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SOCi over ActiveCampaign.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
SOCi
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
SOCi
No trial information availableRatings
Meets Requirements
8.8
11,023
8.9
3,075
Ease of Use
8.2
11,138
8.7
3,251
Ease of Setup
8.0
7,075
8.8
2,016
Ease of Admin
8.4
6,285
8.9
1,302
Quality of Support
8.5
10,202
8.8
2,534
Has the product been a good partner in doing business?
8.8
6,144
9.0
1,288
Product Direction (% positive)
8.2
10,431
8.8
3,081
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2191
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1944
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6275
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5168
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3497
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Social Analytics
Not enough data
7.8(won by default)
766
Not enough data
8.2(won by default)
801
Not enough data
8.6(won by default)
815
Not enough data
7.9(won by default)
725
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
726
Not enough data
8.1(won by default)
726
Reports & Dashboards
Not enough data
8.2(won by default)
785
Not enough data
8.3(won by default)
786
Not enough data
8.5(won by default)
779
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
7.7(won by default)
197
Not enough data
7.8(won by default)
195
Not enough data
7.8(won by default)
193
Not enough data
7.7(won by default)
195
Not enough data
7.8(won by default)
194
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Business Tools
Not enough data
8.1
157
Not enough data
Feature Not Available
Not enough data
7.6
149
Not enough data
7.8
161
Not enough data
8.0
161
Customer Tools
Not enough data
8.5
169
Not enough data
8.2
161
Not enough data
8.0
161
Not enough data
8.1
158
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
7.6
49
Not enough data
7.4
49
Not enough data
7.5
48
Not enough data
7.4
47
Not enough data
7.6
46
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Listing Management
Not enough data
8.2
629
Not enough data
8.3
623
Not enough data
8.1
617
Not enough data
8.4
637
Performance
Not enough data
8.4
654
Not enough data
8.5
662
Local Search Optimization
Not enough data
8.2
410
Not enough data
8.4
423
Not enough data
8.5
428
Not enough data
8.6
421
Not enough data
8.7
430
Not enough data
8.5
436
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Content & Collaboration
Not enough data
8.9
1555
Not enough data
8.4
1525
Not enough data
8.3
1401
Not enough data
8.3
1416
Not enough data
8.6
1467
Not enough data
8.4
1457
Social Management
Not enough data
8.6
1683
Not enough data
8.9
1713
Not enough data
8.3
1609
Not enough data
8.6
1668
Not enough data
8.1
1515
Not enough data
8.4
1507
Not enough data
Feature Not Available
Agentic AI - Social Media Management
Not enough data
7.9
375
Not enough data
7.9
373
Not enough data
8.1
374
Not enough data
7.9
373
Not enough data
8.0
374
Not enough data
7.9
374
Not enough data
8.0
373
Platform Interoperability
7.8
202
Feature Not Available
Agentic AI - Social Media Advertising
7.0
17
8.1
227
7.3
17
8.1
229
7.3
17
8.1
230
7.0
17
8.1
230
6.9
17
8.0
229
7.3
17
8.2
230
Social Functionality
7.9
301
8.8
1243
Campaign Management
8.3
348
8.6
1186
8.3
321
8.5
693
8.1
306
8.5
1185
7.8
285
8.3
1143
7.9
274
8.5
1144
8.3
265
Feature Not Available
8.2
258
8.5
1101
7.9
239
Feature Not Available
7.7
231
8.3
1077
7.9
265
8.5
1120
7.8
239
8.4
1081
7.5
221
8.1
1055
7.7
223
8.3
1060
Targeting
8.3
295
8.4
1161
8.3
283
Feature Not Available
7.8
256
8.3
1090
8.0
250
8.3
1103
Platform
8.2
309
8.3
1082
8.0
288
8.4
1112
8.5
301
8.7
1156
8.5
337
8.8
1169
8.4
271
8.6
1089
8.3
303
8.6
1133
8.6
298
8.7
1121
8.1
243
Feature Not Available
8.1
287
8.3
681
Responses
Not enough data
8.2
35
Not enough data
8.4
33
Not enough data
8.1
33
Automation - AI Agents
Not enough data
8.0
33
Not enough data
8.0
32
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
32
Platform
Not enough data
8.3
32
Not enough data
8.4
32
Not enough data
8.2
31
Autonomy - AI Agents
Not enough data
8.2
32
Not enough data
8.3
32
Not enough data
8.5
32
Not enough data
8.3
32
Generative AI
Not enough data
8.5
32
Not enough data
8.5
32
Responses
Not enough data
8.2
90
Not enough data
Feature Not Available
Not enough data
8.2
81
Not enough data
8.5
84
Not enough data
Feature Not Available
Platform
Not enough data
8.0
78
Not enough data
8.3
82
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
Feature Not Available
Not enough data
8.3
76
Not enough data
8.3
87
Generative AI
Not enough data
8.3
66
Not enough data
8.1
66
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
8.6
186
Not enough data
8.6
187
Not enough data
8.7
185
Not enough data
8.6
184
Survey Customization
Not enough data
8.6
180
Not enough data
8.7
179
Not enough data
8.7
141
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.8
181
Not enough data
8.6
180
Not enough data
8.7
182
Not enough data
8.7
183
Agentic AI - Survey
Not enough data
8.7
60
Not enough data
8.6
60
Not enough data
8.6
60
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
Content Generation - AI Content Creation Platforms
Not enough data
8.4
48
Not enough data
8.5
47
Not enough data
8.5
48
Management - AI Content Creation Platforms
Not enough data
8.5
48
Not enough data
8.6
48
Not enough data
8.4
48
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
980
|
Verified
Not enough data
8.3
952
|
Verified
Not enough data
8.5
978
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
8.3
933
|
Verified
Not enough data
8.8
1027
|
Verified
Media Monitoring
Not enough data
8.8
1019
|
Verified
Not enough data
8.9
1032
Not enough data
8.6
957
|
Verified
In-House Management
Not enough data
8.0
576
Not enough data
8.2
919
|
Verified
Generative AI
Not enough data
8.1
757
Agentic AI - Online Reputation Management
Not enough data
7.8
210
Not enough data
7.8
208
Not enough data
8.0
212
Not enough data
7.9
211
Not enough data
7.9
212
Not enough data
7.9
211
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.1
35
Not enough data
7.7
35
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.0
35
Not enough data
8.0
35
Automation
Not enough data
8.1
35
Not enough data
8.0
35
Not enough data
8.1
35
Autonomy
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
8.2
35
Not enough data
8.3
35
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and SOCi are categorized as Social Media Advertising
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Live Chat, and Salesforce AppExchange Apps
SOCi is categorized as AI Content Creation Platforms, Multi-Location Marketing Platforms, AI Agents For Business Operations, Store Locator, Local Listing Management, Chatbots, Local SEO, Online Reputation Management, Social Media Analytics, Social Media Suites, Social Media Management, Survey, and AI Customer Support Agents
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SOCi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Real Estate
23.2%
Marketing and Advertising
6.8%
Health, Wellness and Fitness
6.8%
Retail
5.7%
Leisure, Travel & Tourism
4.9%
Other
52.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
I need step by step quidance
3 Comments
CD
Within the SOCi dashboard is SOCi University. They have a plethora of knowledge-based articles and videos to guide you through all dashboard functions.Read more
What type of integrations are available with SOCi?
1 Comment
NA
Hi Ashley, your Customer Success Manager will be happy to discuss these options with you via phone. SOCi has many integration methods for agencies that would...Read more
When will we be able to post more than 4 pictures at a time on Instagram and google account?
1 Comment
AC
Hi Fei,
Apologies for the delay on responding here. Earlier this year, the Instagram API was opened up so 3rd party applications can post multiple images...Read more
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