Compare ActiveCampaign and SMS-Magic 
At a Glance
Market Segments
ActiveCampaign
Small-Business (92.3% of reviews)
SMS-Magic
Small-Business (59.4% of reviews)
Entry-Level Pricing
ActiveCampaign
Starting at $15.00 Per MonthSMS-Magic
Free TrialFeatured Products
Sponsored
rampmetrics
(25)
Attribution
Visit Website
Sponsored
Cobrowse.io
(15)
Salesforce AppExchange Apps
Visit Website
Sponsored
Netcapz
(0)
SMS Marketing
Visit Website
ActiveCampaign vs SMS-Magic
- Users report that ActiveCampaign excels in Email Marketing, particularly in Automated Email Responses with a score of 8.9, while SMS-Magic's strength lies in Text Messaging, especially in Two-Way Text Messaging which scored 8.4. This indicates that ActiveCampaign is better suited for comprehensive email campaigns, whereas SMS-Magic is more effective for direct SMS communication.
- Reviewers mention that ActiveCampaign's Marketing Automation features, particularly Email Marketing with a score of 9.0, provide robust tools for managing campaigns, while SMS-Magic's Automation capabilities scored 7.8, suggesting that ActiveCampaign offers a more advanced suite for marketers looking to automate their email strategies.
- G2 users highlight that ActiveCampaign's Customer Support is rated at 8.6, indicating a strong support system, while SMS-Magic's support is rated at 8.2. This suggests that users of ActiveCampaign may have a better experience when seeking assistance or guidance.
- Users on G2 report that ActiveCampaign's Ease of Use is rated at 8.2, which is slightly lower than SMS-Magic's 8.3. This indicates that while both platforms are user-friendly, SMS-Magic may offer a more intuitive experience for new users.
- Reviewers say that ActiveCampaign shines in Lead Management with a score of 8.6, particularly in Segmentation, while SMS-Magic's lead management features are less robust, scoring lower in similar categories. This suggests that ActiveCampaign is better equipped for businesses focused on detailed lead tracking and management.
- Users report that ActiveCampaign's Campaign Management features, particularly in Triggered Campaigns with a score of 8.3, are superior to SMS-Magic's offerings, which indicates that ActiveCampaign provides more effective tools for executing targeted marketing strategies.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
SMS-Magic
Free Trial
Free Trial
- Access to all of SMS Magic's features
- Ability to send and receive text messages
- Automate workflows
Free Trial
ActiveCampaign
Free Trial is available
SMS-Magic
Free Trial is available
Ratings
Meets Requirements
8.8
10,247
8.5
95
Ease of Use
8.2
10,344
8.3
99
Ease of Setup
8.1
6,281
7.9
82
Ease of Admin
8.4
5,903
8.1
74
Quality of Support
8.6
9,519
8.2
88
Has the product been a good partner in doing business?
8.8
5,772
8.1
72
Product Direction (% positive)
8.3
9,651
7.4
97
Features by Category
Sales Force Automation
8.3
1797
|
Verified
Not enough data
7.1
738
Not enough data
8.0
1476
|
Verified
Not enough data
7.8
1397
|
Verified
Not enough data
7.1
951
|
Verified
Not enough data
7.7
1157
|
Verified
Not enough data
7.2
944
|
Verified
Not enough data
7.1
884
|
Verified
Not enough data
7.5
1024
|
Verified
Not enough data
Marketing Automation
9.0
1999
|
Verified
Not enough data
8.8
1894
|
Verified
Not enough data
8.5
1856
|
Verified
Not enough data
8.0
1194
|
Verified
Not enough data
Customer Support
7.7
1189
|
Verified
Not enough data
7.9
1354
|
Verified
Not enough data
8.1
1487
|
Verified
Not enough data
7.1
1065
|
Verified
Not enough data
7.7
1183
|
Verified
Not enough data
Reporting & Analytics
7.8
1682
|
Verified
Not enough data
8.0
1881
|
Verified
Not enough data
7.3
1046
|
Verified
Not enough data
Mobile & Social
7.4
987
|
Verified
Not enough data
7.4
1088
|
Verified
Not enough data
7.2
1138
|
Verified
Not enough data
Platform
7.9
1620
|
Verified
Not enough data
8.1
1566
|
Verified
Not enough data
8.2
1675
|
Verified
Not enough data
7.4
1111
|
Verified
Not enough data
7.2
1017
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1742
|
Verified
Not enough data
7.5
1143
|
Verified
Not enough data
Integration
8.2
1630
|
Verified
Not enough data
8.2
1641
|
Verified
Not enough data
7.9
1355
|
Verified
Not enough data
Generative AI
6.1
447
Not enough data
Email Marketing
8.8
5912
|
Verified
Not enough data
8.9
5737
|
Verified
Not enough data
8.6
5597
|
Verified
Not enough data
8.9
5211
|
Verified
Not enough data
Online Marketing
7.4
3879
|
Verified
Not enough data
8.0
3592
|
Verified
Not enough data
7.9
3051
|
Verified
Not enough data
8.2
4383
|
Verified
Not enough data
7.9
3007
|
Verified
Not enough data
Lead Management
8.3
3875
|
Verified
Not enough data
8.1
3491
|
Verified
Not enough data
8.6
4595
|
Verified
Not enough data
8.1
3026
|
Verified
Not enough data
8.6
3872
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3338
|
Verified
Not enough data
8.1
3113
|
Verified
Not enough data
Campaign Management
8.1
3038
|
Verified
Not enough data
7.9
2657
|
Verified
Not enough data
7.3
2207
Not enough data
7.0
1909
|
Verified
Not enough data
Social
7.0
1898
|
Verified
Not enough data
7.5
2257
|
Verified
Not enough data
7.4
2129
|
Verified
Not enough data
7.3
2023
|
Verified
Not enough data
7.2
1984
|
Verified
Not enough data
Reporting & Analytics
8.2
4723
|
Verified
Not enough data
7.7
3157
|
Verified
Not enough data
7.3
2497
|
Verified
Not enough data
7.2
2305
|
Verified
Not enough data
7.0
2028
|
Verified
Not enough data
Platform
8.0
3195
|
Verified
Not enough data
8.2
2983
|
Verified
Not enough data
8.4
3189
|
Verified
Not enough data
7.6
1916
|
Verified
Not enough data
7.1
1651
|
Verified
Not enough data
8.4
3205
|
Verified
Not enough data
7.6
1951
|
Verified
Not enough data
Integration
8.2
3230
|
Verified
Not enough data
8.3
3136
|
Verified
Not enough data
7.9
2625
|
Verified
Not enough data
Messenger
7.5
993
Not enough data
6.1
846
Not enough data
6.7
875
Not enough data
7.0
919
Not enough data
Channels
6.6
863
Not enough data
7.4
1043
Not enough data
6.0
794
Not enough data
5.6
712
Not enough data
6.1
720
Not enough data
Customers
7.7
1104
Not enough data
7.4
1030
Not enough data
7.7
1164
Not enough data
7.7
1107
Not enough data
7.3
1059
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
500
Not enough data
8.7
674
Not enough data
6.3
401
Not enough data
6.7
425
Not enough data
7.6
530
Not enough data
6.9
444
Not enough data
6.9
416
Not enough data
Repeatability and Reportability
7.5
516
Not enough data
7.5
514
Not enough data
7.5
482
Not enough data
6.7
416
Not enough data
6.0
374
Not enough data
AI and Automation
7.3
460
Not enough data
7.3
462
Not enough data
7.3
465
Not enough data
6.7
400
Not enough data
6.5
379
Not enough data
Generative AI
6.3
318
Not enough data
Visitor Behavior
7.6
372
Not enough data
7.9
362
Not enough data
7.2
321
Not enough data
Templates
7.3
374
Not enough data
8.0
402
Not enough data
7.8
375
Not enough data
Personalization
7.7
363
Not enough data
7.6
367
Not enough data
7.2
324
Not enough data
7.2
313
Not enough data
7.3
303
Not enough data
7.2
290
Not enough data
7.4
310
Not enough data
8.0
361
Not enough data
Multichannel
7.4
346
Not enough data
8.5
426
Not enough data
7.6
384
Not enough data
Administration
8.5
448
Not enough data
7.9
436
Not enough data
7.9
406
Not enough data
8.0
427
Not enough data
Templates
7.7
1753
Not enough data
6.3
1259
Not enough data
7.0
1362
Not enough data
7.6
1426
Not enough data
Edit
7.4
1488
Not enough data
7.9
1701
Not enough data
7.4
1399
Not enough data
Logistics
7.8
1560
Not enough data
7.0
1329
Not enough data
7.8
1524
Not enough data
7.8
1298
Not enough data
Generative AI
6.0
610
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
133
8.3
71
6.5
114
8.4
71
7.4
128
8.0
71
7.5
118
7.7
66
7.1
106
7.2
63
Feature Not Available
6.8
57
8.1
144
7.8
64
6.9
119
7.7
58
SMS Platform
7.6
129
6.7
61
8.9
146
7.8
63
7.5
104
6.7
53
6.5
97
5.7
53
6.8
99
6.5
55
8.0
119
7.2
58
Design and Customization
7.7
176
Not enough data
7.7
171
Not enough data
8.0
153
Not enough data
8.1
163
Not enough data
Campaigns
7.9
141
Not enough data
8.3
154
Not enough data
7.9
120
Not enough data
7.8
154
Not enough data
Integrations
8.3
146
Not enough data
7.0
91
Not enough data
8.1
107
Not enough data
7.4
119
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
172
Not enough data
Social Functionality
7.9(won by default)
260
Not enough data
Campaign Management
8.3(won by default)
308
Not enough data
8.3(won by default)
281
Not enough data
8.1(won by default)
266
Not enough data
7.8(won by default)
245
Not enough data
7.9(won by default)
234
Not enough data
8.3(won by default)
226
Not enough data
8.1(won by default)
219
Not enough data
7.8(won by default)
201
Not enough data
7.6(won by default)
196
Not enough data
7.9(won by default)
228
Not enough data
7.8(won by default)
203
Not enough data
7.7(won by default)
184
Not enough data
7.8(won by default)
188
Not enough data
Targeting
8.3(won by default)
256
Not enough data
8.4(won by default)
246
Not enough data
7.8(won by default)
219
Not enough data
8.0(won by default)
214
Not enough data
Platform
8.2(won by default)
274
Not enough data
7.9(won by default)
252
Not enough data
8.5(won by default)
265
Not enough data
8.5(won by default)
300
Not enough data
8.4(won by default)
235
Not enough data
8.3(won by default)
267
Not enough data
8.6(won by default)
262
Not enough data
8.2(won by default)
206
Not enough data
8.1(won by default)
253
Not enough data
Page Customization
8.2
528
Not enough data
7.9
553
Not enough data
7.8
473
Not enough data
7.5
495
Not enough data
Page Optimization
7.7
370
Not enough data
7.8
475
Not enough data
7.5
417
Not enough data
7.2
358
Not enough data
Integrations
7.5
351
Not enough data
8.6
487
Not enough data
8.2
457
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.1
541
Not enough data
7.7
441
Not enough data
6.9
354
Not enough data
7.5
536
Not enough data
Additional Functionality
7.9
551
Not enough data
5.7
316
Not enough data
7.4
417
Not enough data
6.2
328
Not enough data
7.1
402
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
130
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
241
Not enough data
7.9
269
Not enough data
7.8
228
Not enough data
7.9
265
Not enough data
8.2
289
Not enough data
Predictive Analytics
8.1
254
Not enough data
7.9
237
Not enough data
7.3
201
Not enough data
7.4
227
Not enough data
Sales Management
8.2
274
Not enough data
7.7
139
Not enough data
8.1
263
Not enough data
8.4
307
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
390
Not enough data
8.3
365
Not enough data
8.1
347
Not enough data
Discovery
8.2
400
Not enough data
8.2
405
Not enough data
8.1
356
Not enough data
Management
8.0
342
Not enough data
8.3
384
Not enough data
Platform
8.1
362
Not enough data
8.1
391
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and SMS-Magic are categorized as SMS Marketing and Salesforce AppExchange Apps
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, and Marketing Automation
SMS-Magic has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SMS-Magic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Financial Services
15.1%
Consulting
8.5%
Non-Profit Organization Management
8.5%
Legal Services
8.5%
Staffing and Recruiting
7.5%
Other
51.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
SMS-Magic
Most Helpful Favorable Review
Mary Grace T.
Verified User in Consulting
We have been using SMS Screen Magic for our SMS needs, we do B2B sales and we couldn't be happier with their service. The platform is incredibly user-friendly, making sending bulk messages quickly and efficiently easy. The delivery rate is outstanding,...
Most Helpful Critical Review
Verified User in Hospital & Health Care
Integration & Out of the box User Exp. & User Interface
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Mary Grace T.
Verified User in Consulting
We have been using SMS Screen Magic for our SMS needs, we do B2B sales and we couldn't be happier with their service. The platform is incredibly user-friendly, making sending bulk messages quickly and efficiently easy. The delivery rate is outstanding,...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Hospital & Health Care
Integration & Out of the box User Exp. & User Interface
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
SMS-Magic has no discussions with answers
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