Compare ActiveCampaign and Signpost 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (88.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSignpost
Star Rating
(55)3.7 out of 5
Market Segments
Small-Business (88.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SignpostSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a seamless user experience, with many praising its intuitive interface and powerful automation capabilities. Users appreciate how it combines CRM, email marketing, and automation into one platform, making it easier to create personalized customer journeys without juggling multiple tools.
- Users say that Signpost is effective for automated customer management, helping businesses maintain relationships and boost revenue. Reviewers highlight its ability to alleviate manual data entry, which allows them to focus more on customer interactions and less on administrative tasks.
- According to verified reviews, ActiveCampaign stands out for its scalability, with users noting that it remains stable even when handling large contact batches or running multiple automations simultaneously. This reliability is a significant advantage for businesses looking to grow without worrying about system performance.
- Reviewers mention that while Signpost offers useful features for tracking customer interactions, it may not provide the same depth of functionality as ActiveCampaign. Users have pointed out that while Signpost is helpful for managing customer messages, it lacks some advanced marketing tools that can enhance engagement.
- G2 reviewers highlight ActiveCampaign's robust segmentation engine, which allows for targeted marketing efforts. Users have expressed satisfaction with how this feature enables them to tailor their campaigns effectively, leading to improved customer engagement and conversion rates.
- Users report that while Signpost is beneficial for startups seeking visibility through customer feedback, it may not be as comprehensive as ActiveCampaign in terms of marketing analytics and reporting capabilities. This can limit users' ability to measure the effectiveness of their marketing strategies fully.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Signpost
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Signpost
No trial information availableRatings
Meets Requirements
8.8
11,141
6.7
41
Ease of Use
8.2
11,257
7.1
40
Ease of Setup
8.0
7,190
6.9
25
Ease of Admin
8.4
6,337
6.9
20
Quality of Support
8.5
10,314
6.9
39
Has the product been a good partner in doing business?
8.8
6,195
7.0
20
Product Direction (% positive)
8.2
10,547
5.0
37
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.3
9
|
Verified
7.0
1018
8.3
6
7.9
1764
|
Verified
8.3
7
|
Verified
7.7
1680
|
Verified
8.6
7
|
Verified
7.0
1220
|
Verified
8.1
7
|
Verified
7.6
1431
|
Verified
8.6
7
|
Verified
7.0
1206
|
Verified
8.1
7
|
Verified
6.9
1138
|
Verified
7.5
6
|
Verified
7.3
1280
|
Verified
8.6
6
|
Verified
Marketing Automation
9.0
2316
|
Verified
7.7
11
|
Verified
8.8
2204
|
Verified
8.5
11
|
Verified
8.5
2150
|
Verified
7.5
10
|
Verified
7.8
1483
|
Verified
7.1
8
Customer Support
7.6
1470
|
Verified
6.2
7
|
Verified
7.7
1628
|
Verified
6.0
8
|
Verified
7.9
1762
|
Verified
7.5
6
|
Verified
7.0
1323
|
Verified
7.3
5
|
Verified
7.5
1450
|
Verified
7.0
5
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
7.9
7
|
Verified
7.9
2144
|
Verified
8.1
8
|
Verified
7.1
1289
|
Verified
7.3
5
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.6
7
|
Verified
7.3
1327
|
Verified
8.3
9
|
Verified
7.1
1370
|
Verified
7.8
6
|
Verified
Platform
7.8
1983
|
Verified
6.5
10
|
Verified
8.0
1937
|
Verified
6.3
9
|
Verified
8.1
2028
|
Verified
6.7
9
|
Verified
7.3
1452
|
Verified
6.0
8
|
Verified
7.0
1349
|
Verified
6.7
9
|
Verified
Feature Not Available
6.7
10
8.2
2100
|
Verified
7.1
11
|
Verified
7.4
1475
|
Verified
6.7
10
|
Verified
Integration
8.1
1929
|
Verified
6.0
8
|
Verified
8.1
1935
|
Verified
6.0
7
|
Verified
7.8
1635
|
Verified
5.2
8
|
Verified
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6479
|
Verified
6.1
9
|
Verified
8.9
6313
|
Verified
6.3
9
|
Verified
8.5
6140
|
Verified
6.5
9
|
Verified
8.8
5774
|
Verified
6.2
7
|
Verified
Online Marketing
7.4
4387
|
Verified
5.8
8
|
Verified
7.9
4075
|
Verified
6.4
6
|
Verified
7.8
3533
|
Verified
6.2
7
|
Verified
8.1
4864
|
Verified
5.6
8
|
Verified
7.8
3468
|
Verified
6.1
6
Lead Management
8.3
4360
|
Verified
7.3
5
|
Verified
8.0
3961
|
Verified
5.7
5
|
Verified
8.5
5108
|
Verified
5.8
6
|
Verified
8.0
3489
|
Verified
6.7
5
|
Verified
8.5
4355
|
Verified
5.8
6
|
Verified
8.1
3998
|
Verified
6.0
5
|
Verified
8.2
3794
|
Verified
6.4
6
|
Verified
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
5.2
7
|
Verified
7.8
3104
|
Verified
5.8
6
7.2
2635
6.7
5
|
Verified
6.8
2335
|
Verified
6.7
5
Social
6.9
2321
|
Verified
7.3
5
7.3
2676
|
Verified
7.7
5
|
Verified
7.3
2547
|
Verified
6.1
6
|
Verified
7.1
2440
|
Verified
6.3
5
|
Verified
7.0
2398
|
Verified
6.3
5
Reporting & Analytics
8.1
5189
|
Verified
6.0
7
|
Verified
7.6
3588
|
Verified
7.2
6
|
Verified
7.2
2918
|
Verified
5.6
6
|
Verified
7.1
2723
|
Verified
5.8
6
|
Verified
6.9
2441
|
Verified
5.8
6
Platform
7.9
3719
|
Verified
5.0
6
|
Verified
8.2
3524
|
Verified
5.3
6
|
Verified
8.3
3703
|
Verified
4.7
6
|
Verified
7.5
2400
|
Verified
4.7
5
|
Verified
7.0
2133
|
Verified
4.7
5
|
Verified
8.4
3714
|
Verified
5.7
7
|
Verified
7.5
2424
|
Verified
5.7
7
|
Verified
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
6.0
7
|
Verified
7.8
3127
|
Verified
4.4
6
|
Verified
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
6.5
13
|
Verified
Not enough data
Feature Not Available
Not enough data
3.3
7
Reporting
Not enough data
Feature Not Available
Not enough data
2.8
6
Not enough data
6.8
14
|
Verified
Media Monitoring
Not enough data
3.1
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Signpost are categorized as Marketing Automation, CRM, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Signpost is categorized as Live Chat and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Signpost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Consumer Services
15.7%
Marketing and Advertising
9.8%
Construction
9.8%
Photography
7.8%
Computer Software
3.9%
Other
52.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Why haven't we integrated other social media platforms. Linkedin Instagram twitter, why only one image in email blast
1 Comment
EN
Hi Kendrick, we focus your email marketing on online review sites and unfortunately LinkedIn and Instagram do not have review functionality. We do recommend...Read more
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