Compare ActiveCampaign and Signpost
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (86.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,679)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Signpost
Star Rating
(56)3.6 out of 5
Market Segments
Small-Business (86.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Signpost
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in user satisfaction, boasting a significantly higher overall rating compared to Signpost. Users appreciate its powerful automation builder and advanced segmentation, which allow for personalized marketing campaigns that effectively engage customers.
- According to verified reviews, ActiveCampaign's implementation process is praised for its intuitive onboarding wizard, making it easier for users to get started. In contrast, some Signpost users have mentioned challenges with setup, indicating a less streamlined experience.
- Users say that ActiveCampaign's comprehensive features, such as automated email responses and campaign management, provide a robust platform for managing customer interactions. Signpost, while helpful for customer management, is noted for its more limited feature set, which may not meet the needs of all users.
- Reviewers mention that ActiveCampaign's customer support is highly rated, with users highlighting the quality of assistance they receive. In contrast, Signpost users have expressed some dissatisfaction with support, indicating that it may not always meet their expectations.
- According to recent feedback, ActiveCampaign's ability to create tailored customer journeys is a standout feature, allowing businesses to automate targeted communications effectively. Signpost users appreciate its automated reminders, but some feel it lacks the depth of automation found in ActiveCampaign.
- G2 reviewers highlight that ActiveCampaign's reporting and analytics capabilities are superior, enabling users to track marketing ROI and customer engagement effectively. Signpost, while offering basic analytics, does not provide the same level of insight, which may limit users' ability to optimize their marketing strategies.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Signpost
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Signpost
No trial information availableRatings
Meets Requirements
8.8
11,199
6.7
42
Ease of Use
8.2
11,315
7.2
41
Ease of Setup
8.0
7,250
6.9
26
Ease of Admin
8.4
6,346
6.9
20
Quality of Support
8.5
10,361
6.9
40
Has the product been a good partner in doing business?
8.8
6,204
7.0
20
Product Direction (% positive)
8.2
10,592
5.1
38
Features by Category
Sales Force Automation
8.2
2110
|
Verified
8.3
9
|
Verified
7.0
1020
8.3
6
7.9
1769
|
Verified
8.3
7
|
Verified
7.7
1685
|
Verified
8.6
7
|
Verified
7.0
1222
|
Verified
8.1
7
|
Verified
7.6
1434
|
Verified
8.6
7
|
Verified
7.0
1208
|
Verified
8.1
7
|
Verified
6.9
1140
|
Verified
7.5
6
|
Verified
7.3
1283
|
Verified
8.6
6
|
Verified
Marketing Automation
9.0
2323
|
Verified
7.7
11
|
Verified
8.8
2210
|
Verified
8.5
11
|
Verified
8.5
2154
|
Verified
7.7
11
|
Verified
7.8
1485
|
Verified
7.1
8
Customer Support
7.6
1472
|
Verified
6.0
8
|
Verified
7.7
1630
|
Verified
6.0
8
|
Verified
7.9
1764
|
Verified
7.5
6
|
Verified
7.0
1325
|
Verified
7.3
5
|
Verified
7.5
1453
|
Verified
7.0
5
|
Verified
Reporting & Analytics
7.7
1956
|
Verified
7.9
7
|
Verified
7.9
2147
|
Verified
8.1
8
|
Verified
7.1
1291
|
Verified
7.3
5
|
Verified
Mobile & Social
7.3
1225
|
Verified
7.6
7
|
Verified
7.3
1329
|
Verified
8.3
9
|
Verified
7.1
1372
|
Verified
7.8
6
|
Verified
Platform
7.8
1993
|
Verified
6.5
10
|
Verified
8.0
1944
|
Verified
6.3
10
|
Verified
8.1
2033
|
Verified
6.7
9
|
Verified
7.3
1453
|
Verified
6.0
8
|
Verified
7.0
1350
|
Verified
6.7
9
|
Verified
Feature Not Available
6.7
10
8.3
2105
|
Verified
7.1
11
|
Verified
7.4
1476
|
Verified
6.7
10
|
Verified
Integration
8.1
1932
|
Verified
6.0
8
|
Verified
8.1
1936
|
Verified
6.0
7
|
Verified
7.8
1637
|
Verified
5.2
8
|
Verified
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
6.1
9
|
Verified
8.9
6330
|
Verified
6.3
9
|
Verified
8.5
6142
|
Verified
6.5
9
|
Verified
8.8
5787
|
Verified
6.2
7
|
Verified
Online Marketing
7.4
4393
|
Verified
5.8
8
|
Verified
7.9
4075
|
Verified
6.4
6
|
Verified
7.8
3535
|
Verified
6.2
7
|
Verified
8.1
4865
|
Verified
5.6
8
|
Verified
7.8
3468
|
Verified
6.1
6
Lead Management
8.3
4369
|
Verified
7.3
5
|
Verified
8.0
3962
|
Verified
5.7
5
|
Verified
8.5
5120
|
Verified
5.8
6
|
Verified
8.0
3489
|
Verified
6.7
5
|
Verified
8.5
4359
|
Verified
5.8
6
|
Verified
8.1
4001
|
Verified
6.0
5
|
Verified
8.2
3795
|
Verified
6.4
6
|
Verified
8.0
3575
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
5.2
7
|
Verified
7.8
3104
|
Verified
5.8
6
7.2
2636
6.7
5
|
Verified
6.8
2335
|
Verified
6.7
5
Social
6.9
2321
|
Verified
7.3
5
7.3
2677
|
Verified
7.7
5
|
Verified
7.3
2547
|
Verified
6.1
6
|
Verified
7.1
2439
|
Verified
6.3
5
|
Verified
7.0
2397
|
Verified
6.3
5
Reporting & Analytics
8.1
5198
|
Verified
6.0
7
|
Verified
7.6
3587
|
Verified
7.2
6
|
Verified
7.2
2918
|
Verified
5.6
6
|
Verified
7.1
2723
|
Verified
5.8
6
|
Verified
6.9
2441
|
Verified
5.8
6
Platform
7.9
3725
|
Verified
5.0
6
|
Verified
8.2
3538
|
Verified
5.3
6
|
Verified
8.3
3704
|
Verified
4.7
6
|
Verified
7.5
2399
|
Verified
4.7
5
|
Verified
7.0
2131
|
Verified
4.7
5
|
Verified
8.4
3729
|
Verified
5.7
7
|
Verified
7.5
2423
|
Verified
5.7
7
|
Verified
Agentic AI - Marketing Automation
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3656
|
Verified
6.0
7
|
Verified
7.8
3135
|
Verified
4.4
6
|
Verified
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
6.5
13
|
Verified
Not enough data
Feature Not Available
Not enough data
3.3
7
Reporting
Not enough data
Feature Not Available
Not enough data
2.8
6
Not enough data
6.8
14
|
Verified
Media Monitoring
Not enough data
3.1
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Signpost are categorized as Marketing Automation, CRM, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Signpost is categorized as Live Chat and Online Reputation Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Signpost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Consumer Services
15.4%
Marketing and Advertising
11.5%
Construction
9.6%
Photography
7.7%
Computer Software
3.8%
Other
51.9%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Why haven't we integrated other social media platforms. Linkedin Instagram twitter, why only one image in email blast
1 Comment
EN
Hi Kendrick, we focus your email marketing on online review sites and unfortunately LinkedIn and Instagram do not have review functionality. We do recommend...Read more
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