Compare ActiveCampaign and SendPulse 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (89.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSendPulse
Star Rating
(710)4.6 out of 5
Market Segments
Small-Business (89.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that SendPulse stands out for its ease of use, with many finding the platform seamless and intuitive. Reviewers highlight how even non-tech-savvy team members can quickly navigate the system to send important communications, such as safety alerts and client updates.
- According to verified reviews, ActiveCampaign's integrated CRM and advanced segmentation tools are highly regarded, enabling users to create personalized campaigns and track customer engagement effectively. This comprehensive approach makes it a powerful hub for marketing automation.
- Reviewers mention that SendPulse offers valuable segmentation options for push notifications, allowing users to target alerts based on specific behaviors. This feature enhances the relevance of communications, making them feel more personalized and timely.
- G2 reviewers highlight that while ActiveCampaign has a higher overall satisfaction score, SendPulse receives commendations for its customer support, with users appreciating the quality and responsiveness of assistance provided, which contributes to a smoother user experience.
- Users report that ActiveCampaign's recent updates and features, such as its powerful automation builder, keep it competitive, but some find it can be complex to set up initially. In contrast, SendPulse's straightforward setup process is frequently noted as a significant advantage for users looking for quick implementation.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
ActiveCampaign
Free Trial is available
SendPulse
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
9.0
586
Ease of Use
8.2
11,257
9.0
598
Ease of Setup
8.0
7,190
8.9
418
Ease of Admin
8.4
6,338
8.9
362
Quality of Support
8.5
10,314
8.8
530
Has the product been a good partner in doing business?
8.8
6,196
9.0
341
Product Direction (% positive)
8.2
10,547
9.3
590
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.4
77
7.0
1018
8.4
69
7.9
1764
|
Verified
8.3
78
7.7
1680
|
Verified
8.2
73
7.0
1220
|
Verified
8.1
68
7.6
1431
|
Verified
8.3
69
7.0
1206
|
Verified
8.2
68
6.9
1138
|
Verified
8.2
69
7.3
1280
|
Verified
8.2
72
Marketing Automation
9.0
2316
|
Verified
8.6
82
8.8
2204
|
Verified
8.6
82
8.5
2150
|
Verified
8.5
79
7.8
1483
|
Verified
8.1
75
Customer Support
7.6
1470
|
Verified
8.3
78
7.7
1628
|
Verified
8.4
79
7.9
1762
|
Verified
8.6
81
7.0
1323
|
Verified
7.8
73
7.5
1450
|
Verified
8.2
74
Reporting & Analytics
7.7
1952
|
Verified
8.4
74
7.9
2144
|
Verified
8.6
76
7.1
1289
|
Verified
Feature Not Available
Mobile & Social
7.3
1223
|
Verified
8.4
71
7.3
1327
|
Verified
8.7
74
7.1
1370
|
Verified
8.3
68
Platform
7.8
1983
|
Verified
8.6
95
8.0
1937
|
Verified
8.5
99
8.1
2028
|
Verified
8.5
94
7.3
1452
|
Verified
8.2
85
7.0
1349
|
Verified
Feature Not Available
Feature Not Available
8.3
84
8.2
2100
|
Verified
8.8
98
7.4
1475
|
Verified
8.5
84
Integration
8.1
1929
|
Verified
8.5
92
8.1
1935
|
Verified
8.4
90
7.8
1635
|
Verified
8.3
80
Generative AI
6.1
644
7.8
42
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
Not enough data
8.8
240
|
Verified
Not enough data
8.7
249
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.6
239
|
Verified
Not enough data
8.5
218
|
Verified
Not enough data
8.5
166
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.2
204
|
Verified
Not enough data
8.5
242
|
Verified
Generative AI
Not enough data
7.8
112
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
6.9
13
Not enough data
6.4
13
Not enough data
6.8
12
Not enough data
6.8
13
Not enough data
6.9
13
Integration
Not enough data
8.7
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.1
152
|
Verified
Not enough data
8.5
164
|
Verified
Not enough data
8.2
153
|
Verified
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6312
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5773
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3523
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Administration
Not enough data
8.9
46
Not enough data
Feature Not Available
Not enough data
8.5
47
Not enough data
8.9
43
Not enough data
8.4
43
Not enough data
Feature Not Available
Integrations
Not enough data
8.6
38
Not enough data
8.6
37
Not enough data
9.0
41
Not enough data
Feature Not Available
Platform
Not enough data
8.8
40
Not enough data
8.5
37
Not enough data
8.1
36
Not enough data
8.8
42
Not enough data
8.6
39
Not enough data
8.8
43
Not enough data
8.5
38
Not enough data
9.0
44
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
79
Not enough data
8.9
76
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.8
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Campaigns
Not enough data
8.8
40
Not enough data
9.0
41
Not enough data
Feature Not Available
Not enough data
8.2
37
Not enough data
8.8
38
Analytics
Not enough data
8.8
39
Not enough data
8.7
39
Optimization
Not enough data
8.9
34
Not enough data
8.6
38
Not enough data
8.8
36
Not enough data
8.4
37
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
2020
9.2
51
6.3
1515
7.7
41
7.0
1616
8.3
41
7.5
1680
8.9
50
Edit
7.4
1754
8.7
46
8.0
1968
9.1
50
7.4
1662
9.1
49
Logistics
7.8
1817
9.1
48
7.0
1580
7.9
46
7.8
1774
8.4
45
7.8
1543
8.9
47
Generative AI
6.0
838
Feature Not Available
6.1
674
Feature Not Available
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
8.9
58
|
Verified
6.8
139
8.3
48
|
Verified
7.6
153
8.8
50
|
Verified
7.6
142
8.4
48
|
Verified
7.3
130
8.1
45
|
Verified
Feature Not Available
8.3
45
|
Verified
8.2
169
8.9
49
|
Verified
7.1
142
8.6
51
SMS Platform
7.7
154
8.5
47
|
Verified
8.8
172
8.5
49
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
8.7
47
|
Verified
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Responses
Not enough data
8.7
207
Not enough data
8.7
208
Not enough data
8.8
193
Not enough data
8.6
193
Not enough data
8.6
181
Platform
Not enough data
8.7
198
Not enough data
8.7
202
Not enough data
8.6
184
Not enough data
8.6
190
Not enough data
Feature Not Available
Not enough data
8.6
174
Not enough data
8.8
186
Generative AI
Not enough data
8.2
143
Not enough data
Feature Not Available
Page Customization
8.2
586
9.1
41
7.9
612
8.6
41
7.8
530
8.9
34
7.6
552
8.5
36
Page Optimization
7.6
425
8.6
33
7.8
529
8.8
36
7.5
472
8.5
34
7.2
413
8.5
29
Integrations
7.5
405
8.2
34
8.5
542
8.9
38
8.2
515
8.6
36
Generative AI
6.2
166
Feature Not Available
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
8.5
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
8.8
30
Not enough data
8.7
30
Not enough data
8.5
29
Not enough data
8.7
26
Not enough data
Feature Not Available
Internal Use
Not enough data
8.6
31
Not enough data
8.7
26
Not enough data
8.8
27
Not enough data
Feature Not Available
Not enough data
8.8
26
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
47
|
Verified
Not enough data
9.1
51
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.8
34
|
Verified
Campaigns
Not enough data
Feature Not Available
Not enough data
8.8
47
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
9.0
37
|
Verified
Not enough data
8.7
36
|
Verified
Engagement
Not enough data
8.8
42
|
Verified
Platform
Not enough data
9.0
49
|
Verified
Not enough data
8.9
52
|
Verified
Not enough data
8.6
45
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and SendPulse are categorized as CRM, Email Deliverability, SMS Marketing, Email Template Builder, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
SendPulse is categorized as Push Notification, Email Verification, Chatbots, Transactional Email, Mobile Marketing, Email Marketing, and Live Chat
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SendPulse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
12.5%
Information Technology and Services
6.4%
Education Management
5.6%
Computer Software
5.2%
Financial Services
4.3%
Other
66.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
