Compare ActiveCampaign and SAP Sales Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Enterprise (44.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSAP Sales Cloud
Star Rating
(978)4.2 out of 5
Market Segments
Enterprise (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about SAP Sales CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Sales Cloud excels in providing a unified view of prospects and account information, which helps users avoid switching between multiple tools. This feature is particularly appreciated by those in quality departments who find it easy to track customer interactions and record data efficiently.
- Users say that ActiveCampaign strikes a balance between power and usability, making it a favorite for those who need robust marketing automation without overwhelming complexity. The segmentation engine is highlighted as a standout feature, allowing users to create personalized customer journeys seamlessly.
- According to verified reviews, SAP Sales Cloud is praised for its quick implementation and integration capabilities, with many users noting that customer support is readily available for any issues that arise during setup. This responsiveness contributes to a smoother onboarding experience.
- Reviewers mention that ActiveCampaign's scalability is a significant advantage, especially when handling large contact batches or running multiple automations simultaneously. Users appreciate that the system remains stable under heavy loads, which is crucial for businesses with growing needs.
- G2 reviewers highlight that while SAP Sales Cloud has a strong focus on sales analytics and reporting features, some users feel it could improve in areas like email marketing compared to ActiveCampaign, which boasts a higher rating in that category. This makes ActiveCampaign a more appealing choice for those prioritizing email campaigns.
- Users report that both platforms offer solid support, but ActiveCampaign edges out slightly with higher ratings for quality of support. This is particularly important for users who rely on timely assistance to navigate challenges in their marketing and sales processes.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
SAP Sales Cloud
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
SAP Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.8
11,141
8.5
700
Ease of Use
8.2
11,257
7.9
712
Ease of Setup
8.0
7,190
8.1
397
Ease of Admin
8.4
6,337
8.0
262
Quality of Support
8.5
10,314
8.3
670
Has the product been a good partner in doing business?
8.8
6,195
8.5
262
Product Direction (% positive)
8.2
10,547
8.5
674
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.3
473
|
Verified
7.0
1018
8.2
312
7.9
1764
|
Verified
8.2
438
|
Verified
7.7
1680
|
Verified
8.3
452
|
Verified
7.0
1220
|
Verified
8.1
406
|
Verified
7.6
1431
|
Verified
8.1
426
|
Verified
7.0
1206
|
Verified
8.1
427
|
Verified
6.9
1138
|
Verified
8.2
430
|
Verified
7.3
1280
|
Verified
8.2
445
|
Verified
Marketing Automation
9.0
2316
|
Verified
7.9
378
|
Verified
8.8
2204
|
Verified
8.2
303
8.5
2150
|
Verified
8.4
402
|
Verified
7.8
1483
|
Verified
8.1
348
|
Verified
Customer Support
7.6
1470
|
Verified
8.4
411
|
Verified
7.7
1628
|
Verified
8.2
421
|
Verified
7.9
1762
|
Verified
8.2
418
|
Verified
7.0
1323
|
Verified
8.0
381
|
Verified
7.5
1450
|
Verified
8.2
409
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
8.2
463
|
Verified
7.9
2144
|
Verified
8.2
462
|
Verified
7.1
1289
|
Verified
8.2
419
|
Verified
Mobile & Social
7.3
1223
|
Verified
8.1
270
7.3
1327
|
Verified
8.0
217
7.1
1370
|
Verified
7.8
341
|
Verified
Platform
7.8
1983
|
Verified
8.0
291
|
Verified
8.0
1937
|
Verified
8.3
289
|
Verified
8.1
2028
|
Verified
8.5
293
|
Verified
7.3
1452
|
Verified
8.3
260
|
Verified
7.0
1349
|
Verified
8.2
269
|
Verified
Feature Not Available
8.4
276
|
Verified
8.2
2100
|
Verified
8.3
294
|
Verified
7.4
1475
|
Verified
8.3
280
|
Verified
Integration
8.1
1929
|
Verified
8.4
288
|
Verified
8.1
1935
|
Verified
8.2
270
|
Verified
7.8
1635
|
Verified
8.1
251
|
Verified
Generative AI
6.1
644
7.6
137
Agentic AI - CRM
6.5
89
7.2
41
6.4
88
7.3
41
6.7
90
7.7
43
6.3
86
7.3
42
6.5
88
7.6
40
6.5
87
7.6
41
6.6
88
7.7
41
Email Marketing
8.7
6479
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
7.6
11
8.1
19
7.9
11
8.1
19
7.6
11
7.8
19
7.4
11
8.3
19
7.9
11
Data Sourcing
7.8
285
8.6
132
7.9
313
8.8
131
7.8
269
8.6
128
7.9
308
9.0
130
8.2
330
8.6
130
Predictive Analytics
8.0
292
8.8
128
7.8
276
8.9
129
7.3
240
8.7
132
7.4
266
8.9
136
Sales Management
8.2
318
8.6
133
7.6
181
8.3
131
8.0
304
8.7
133
8.3
349
9.0
134
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and SAP Sales Cloud are categorized as CRM and Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
SAP Sales Cloud has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
13.8%
Computer Software
4.8%
Accounting
4.7%
Financial Services
3.8%
Automotive
3.3%
Other
69.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is CRM features?
2 Comments
JM
Automate & streamline sales activities such as managing leads, sales funnel, sales forecasting, sales executives' performance, and so on by leveraging...Read more
Businesses always required customer relationship management services for better growth and maintenance of the business. SAP CRM offers the solution for the small and large companies to get customer relationship management services through the software system by SAP. SAP CRM Company provides the facilities for building better relationships with present and future customers of the company. It includes software that automates the integration and activities of the business to keep interaction with the customers.
1 Comment
SH
I need to implement the appropriate omnichannel solutions based on the needs of my company, I've come across some appealing tactics that this provider,...Read more
What is CRM system in SAP?
1 Comment
Official Response from SAP Sales Cloud
SAP Sales Cloud is a comprehensive sales automation solution, commonly referred to as a 'sales CRM'. SAP also has integrated cloud marketing, commerce,...Read more
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