Introducing G2.ai, the future of software buying.Try now
Compare ActiveCampaign and Salesmate 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (79.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$23.00 1 USER Per Month
ActiveCampaign
Star Rating
(14,492)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSalesmate
Star Rating
(106)4.6 out of 5
Market Segments
Small-Business (79.4% of reviews)
Pros & Cons
Entry-Level Pricing
$23.00 1 USER Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Salesmate. Users appreciate its robust features and strong automation capabilities, which help streamline marketing and customer engagement efforts.
- According to verified reviews, ActiveCampaign has a much larger volume of feedback, with over 13,000 reviews compared to Salesmate's 101. This suggests that ActiveCampaign's user experiences are more diverse and reliable, providing a clearer picture of its strengths and weaknesses.
- Users say that ActiveCampaign's customer support is responsive and effective, which is a crucial factor for many businesses. In contrast, while Salesmate also receives positive remarks about its support, it doesn't match the volume of praise seen for ActiveCampaign, indicating a potential area for improvement.
- Reviewers mention that ActiveCampaign's integration capabilities are a strong point, allowing for seamless connections with other tools once set up. This flexibility is highlighted by users who find it essential for maintaining organized communication and managing sales pipelines effectively.
- Users highlight that Salesmate offers an intuitive interface that simplifies lead tracking and management, particularly for smaller teams. This ease of use is a significant advantage for users who prioritize straightforward navigation and quick access to essential features.
- According to recent feedback, while both platforms provide automation features, ActiveCampaign's tools are noted for their depth and effectiveness in email marketing, which users find invaluable for driving engagement and conversions. Salesmate, while effective, is seen as less comprehensive in this area.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Salesmate
BASIC
$23.00
1 USER Per Month
Basic plan is suitable for all types of small sales team. Starting from $23 per month per user when billed annually & $29 per month per user when billed monthly.
- Contact management
- Company management
- Deal management
Free Trial
ActiveCampaign
Free Trial is available
Salesmate
Free Trial is available
Ratings
Meets Requirements
8.8
11,024
9.0
78
Ease of Use
8.2
11,139
9.1
88
Ease of Setup
8.0
7,076
9.1
56
Ease of Admin
8.4
6,285
9.3
38
Quality of Support
8.5
10,203
9.0
78
Has the product been a good partner in doing business?
8.8
6,144
9.3
38
Product Direction (% positive)
8.2
10,432
9.2
83
Features by Category
Sales Force Automation
8.2
2088
|
Verified
9.1
53
|
Verified
7.0
1015
8.6
28
7.9
1754
|
Verified
9.1
55
|
Verified
7.7
1671
|
Verified
8.9
49
|
Verified
7.0
1219
|
Verified
8.4
41
7.6
1426
|
Verified
9.0
45
7.0
1204
|
Verified
8.6
41
|
Verified
6.9
1137
|
Verified
8.4
38
7.3
1275
|
Verified
8.6
40
Marketing Automation
9.0
2298
|
Verified
8.7
49
|
Verified
8.8
2191
|
Verified
8.9
43
8.5
2142
|
Verified
9.0
52
|
Verified
7.8
1478
|
Verified
8.6
40
Customer Support
7.6
1467
|
Verified
8.3
44
7.7
1625
|
Verified
8.6
43
|
Verified
7.9
1757
|
Verified
8.7
43
|
Verified
7.0
1322
|
Verified
8.5
44
|
Verified
7.5
1446
|
Verified
8.7
41
|
Verified
Reporting & Analytics
7.7
1944
|
Verified
8.4
47
|
Verified
7.9
2138
|
Verified
9.0
52
|
Verified
7.1
1287
|
Verified
8.7
41
|
Verified
Mobile & Social
7.3
1223
|
Verified
8.4
37
|
Verified
7.3
1327
|
Verified
8.9
21
7.1
1370
|
Verified
8.6
44
|
Verified
Platform
7.8
1972
|
Verified
8.8
38
|
Verified
8.0
1922
|
Verified
8.9
35
|
Verified
8.1
2022
|
Verified
9.2
33
|
Verified
7.3
1449
|
Verified
8.5
29
|
Verified
7.0
1347
|
Verified
8.6
28
|
Verified
Feature Not Available
8.7
30
|
Verified
8.2
2088
|
Verified
9.2
35
|
Verified
7.5
1473
|
Verified
8.6
29
Integration
8.1
1923
|
Verified
8.6
32
|
Verified
8.1
1931
|
Verified
8.6
31
|
Verified
7.8
1631
|
Verified
8.3
29
|
Verified
Generative AI
6.1
642
7.6
20
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
Not enough data
8.9
6276
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5733
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5078
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3497
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
7.9
166
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
9.1
22
8.6
781
9.3
25
6.3
498
8.7
23
6.8
524
8.4
21
7.6
631
8.9
24
6.9
543
9.0
20
6.9
515
8.5
19
Repeatability and Reportability
7.5
622
Feature Not Available
7.5
620
8.9
21
7.4
583
8.9
21
6.7
515
8.2
20
6.0
471
Feature Not Available
AI and Automation
7.1
556
8.7
21
7.1
558
8.7
21
7.2
564
8.5
13
6.6
497
8.5
12
6.4
475
8.2
12
Generative AI
6.1
414
7.9
11
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
14
Not enough data
8.7
20
Personalization
Not enough data
8.7
20
Not enough data
8.6
22
Not enough data
8.7
23
Not enough data
8.6
20
Administrative
Not enough data
8.7
22
Not enough data
8.3
20
Not enough data
8.7
20
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.1
19
Not enough data
9.4
21
Not enough data
Feature Not Available
Customizations
Not enough data
9.6
22
Not enough data
9.7
21
Not enough data
9.1
22
Not enough data
9.1
21
Not enough data
9.2
22
Generative AI
Not enough data
8.3
12
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
9.0
21
Not enough data
9.0
19
Not enough data
9.1
21
Not enough data
9.3
20
Not enough data
Not enough data
Contacts
Not enough data
8.9
22
Not enough data
8.8
21
Not enough data
9.2
22
Insights
Not enough data
9.3
22
Not enough data
9.4
21
Not enough data
9.2
20
Not enough data
9.1
21
Not enough data
9.1
22
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Salesmate are categorized as CRM, Sales Engagement, Sales Analytics, and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Salesmate is categorized as AI Sales Assistant, Outbound Call Tracking, Email Tracking, Sales Performance Management, Help Desk, AI Agents For Business Operations, and Insurance CRM
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesmate
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Marketing and Advertising
14.7%
Computer Software
10.8%
Information Technology and Services
9.8%
Hospitality
8.8%
Real Estate
5.9%
Other
50.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Who owns Salesmate?
1 Comment
MK
Salesmate seems to be generic enough and powerful enough to be used by different industries. It is easily customizable. Read more
Salesmate has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
