Introducing G2.ai, the future of software buying.Try now
Compare ActiveCampaign and Salesloft 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,491)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSalesloft
Star Rating
(4,252)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansActiveCampaign vs Salesloft
When assessing the two solutions, reviewers found Salesloft easier to use, set up, and administer. Reviewers also preferred doing business with Salesloft overall.
- Reviewers felt that Salesloft meets the needs of their business better than ActiveCampaign.
- When comparing quality of ongoing product support, reviewers felt that Salesloft is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Salesloft over ActiveCampaign.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Salesloft
Advanced
Contact Us
For revenue teams that need to build pipeline, increase revenue, convert deals, and win customers.
- Pipeline Generation
- Rep Coaching
- Full Customer Lifecycle Workflows
Free Trial
ActiveCampaign
Free Trial is available
Salesloft
No trial information availableRatings
Meets Requirements
8.8
11,021
8.9
3,380
Ease of Use
8.2
11,136
8.8
3,425
Ease of Setup
8.0
7,073
8.6
1,017
Ease of Admin
8.4
6,285
8.5
779
Quality of Support
8.5
10,200
8.6
3,058
Has the product been a good partner in doing business?
8.8
6,144
8.9
769
Product Direction (% positive)
8.2
10,429
8.8
3,281
Features by Category
Sales Force Automation
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6449
|
Verified
Not enough data
8.9
6275
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5732
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5076
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4336
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3485
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5168
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
8.7
1517
|
Verified
8.6
781
9.2
1650
|
Verified
6.3
498
8.6
1481
|
Verified
6.8
524
8.3
1328
|
Verified
7.6
631
8.8
1595
|
Verified
6.9
543
8.7
751
6.9
515
8.4
670
Repeatability and Reportability
7.5
622
8.7
1422
|
Verified
7.5
620
8.8
1542
|
Verified
7.4
583
8.8
1508
|
Verified
6.7
515
8.3
1271
|
Verified
6.0
471
7.8
600
AI and Automation
7.1
556
8.2
683
7.1
558
8.0
637
7.2
564
8.3
664
6.6
497
7.9
590
6.4
475
7.7
558
Generative AI
6.1
414
7.4
207
Agentic AI - Sales Engagement
6.9
36
7.3
50
6.7
36
7.3
50
7.1
36
7.6
50
6.6
36
7.6
50
6.7
36
7.4
50
6.6
36
7.3
50
6.9
36
7.4
49
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Call Analytics
Not enough data
9.0
740
|
Verified
Not enough data
8.3
594
|
Verified
Not enough data
8.5
666
|
Verified
Not enough data
8.3
632
Agent Performance Management
Not enough data
8.2
590
|
Verified
Not enough data
8.0
484
|
Verified
Not enough data
8.2
527
|
Verified
Generative AI
Not enough data
7.7
122
Agentic AI - Conversation Intelligence
Not enough data
6.7
13
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.6
12
Not enough data
6.4
12
Not enough data
7.1
12
Not enough data
7.9
12
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.6
56
Not enough data
8.1
59
Not enough data
8.2
59
Not enough data
7.8
54
Not enough data
8.0
57
Not enough data
7.5
52
Not enough data
7.5
53
CRM Data Enrichment
Not enough data
8.5
55
Not enough data
8.5
56
Not enough data
8.2
49
Not enough data
7.8
48
Not enough data
7.6
48
Account Management
Not enough data
7.9
49
Not enough data
7.8
49
Not enough data
8.0
47
Not enough data
8.1
47
Not enough data
8.3
50
Not enough data
7.7
46
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
6.9
17
Not enough data
6.8
17
Not enough data
7.1
17
Incentives
Not enough data
8.1
349
Not enough data
8.2
514
Not enough data
7.3
295
Not enough data
8.5
550
|
Verified
Personalization
Not enough data
8.4
411
Not enough data
8.4
566
|
Verified
Not enough data
8.8
692
|
Verified
Not enough data
8.5
411
|
Verified
Administrative
Not enough data
8.8
662
|
Verified
Not enough data
8.4
567
|
Verified
Not enough data
8.6
560
Agentic AI - Email Tracking
Not enough data
7.0
38
Not enough data
7.5
38
Not enough data
7.4
38
Not enough data
7.1
38
Not enough data
6.7
37
Not enough data
6.7
38
Not enough data
6.7
38
Analytics
Not enough data
8.7
2100
Not enough data
8.6
2045
Not enough data
8.4
1830
Customizations
Not enough data
8.9
2049
Not enough data
9.1
2033
Not enough data
8.8
2044
Not enough data
8.6
1766
Not enough data
9.0
2055
Generative AI
Not enough data
7.4
251
Agentic AI - Sales Analytics
8.2
19
6.9
25
8.1
19
7.5
25
8.1
19
7.2
25
7.8
19
6.9
25
8.3
19
6.9
25
Data Sourcing
7.8
286
7.9
295
7.9
314
8.1
302
7.8
270
7.8
285
7.9
309
8.5
316
8.2
331
8.0
290
Predictive Analytics
8.0
293
8.1
309
7.8
277
8.1
311
7.4
240
7.3
289
7.4
266
7.7
293
Sales Management
8.2
318
8.2
304
7.6
181
7.6
282
8.0
305
8.1
318
8.3
349
9.2
330
Agentic AI - Outbound Call Tracking
Not enough data
6.4
33
Not enough data
6.8
32
Calling
Not enough data
9.0
1591
|
Verified
Not enough data
8.3
1410
Not enough data
8.7
1522
Not enough data
9.0
1668
|
Verified
Not enough data
7.7
37
Contacts
Not enough data
8.8
1682
|
Verified
Not enough data
8.4
1498
|
Verified
Not enough data
8.7
1567
|
Verified
Insights
Not enough data
8.8
1678
Not enough data
8.7
1545
Not enough data
8.5
1274
Not enough data
9.1
1646
|
Verified
Not enough data
8.4
1418
|
Verified
Not enough data
7.3
36
Agentic AI - Sales Coaching
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.1
7
Training
Not enough data
8.6
589
|
Verified
Not enough data
8.5
584
|
Verified
Not enough data
8.2
491
|
Verified
Not enough data
8.3
493
|
Verified
Feedback
Not enough data
8.8
529
|
Verified
Not enough data
8.6
461
|
Verified
Not enough data
8.5
428
|
Verified
Not enough data
8.7
528
|
Verified
Not enough data
8.8
575
|
Verified
Not enough data
8.8
572
|
Verified
Not enough data
8.5
480
|
Verified
Generative AI
Not enough data
8.1
54
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Salesloft are categorized as Sales Engagement and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Salesloft is categorized as Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Email Tracking, Sales Performance Management, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesloft
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Computer Software
33.1%
Information Technology and Services
18.0%
Marketing and Advertising
5.8%
Internet
4.1%
Financial Services
3.9%
Other
35.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
can I compare metrics of team members month on month? for example reply rate for individuals and teams over the last 3 months in a graph?
7 Comments
AR
Hi Kat!
There are a couple different ways of getting to this information in SalesLoft. The first place I'd check out is the "Email Leaderboard" panel on...Read more
Is SalesLoft a CRM?
5 Comments
ZF
Sales loft is a Sales Engagement platform. While it does hold information about potential customers it’s not made to take on the role of a full CRM.Read more
What is SalesLoft used for?
4 Comments
JM
Developing outreach cadences, organizing outreach, and putting email templates together for outreach purposesRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
