2026 Best Software Awards are here!See the list
Compare ActiveCampaign and Salesloft 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Mid-Market (56.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,594)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSalesloft
Star Rating
(4,269)4.5 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced approach to marketing automation, CRM, and email marketing, making it easy for users to create personalized customer journeys without needing multiple tools. Users appreciate its scalability, especially when handling large contact batches or running multiple automations simultaneously.
- Users say that Salesloft shines in its user-friendly interface and features like Time Zone Calling, which simplifies scheduling calls across different time zones. Reviewers also highlight the organized prospect profiling and the ability to take notes during interactions, enhancing the overall user experience.
- According to verified reviews, ActiveCampaign's segmentation engine is a standout feature, allowing users to effectively target their marketing efforts. This capability is particularly praised for its power and usability, helping businesses tailor their communications to specific audience segments.
- Reviewers mention that Salesloft offers robust CRM integration, particularly with Dynamics 365, which streamlines workflows and enhances productivity. Users find the ability to track calls and their durations in the productivity tab particularly beneficial for managing sales activities.
- G2 reviewers highlight that while ActiveCampaign has a strong focus on automation and email marketing, it may not fully meet the needs of users looking for advanced sales engagement features. Some users express a desire for more comprehensive tools for task management and sales coaching.
- Users report that Salesloft's flexibility in building cadences allows for tailored outreach based on buyer signals, which is crucial for effective sales engagement. This adaptability helps teams deliver the right content at the right time, enhancing their overall sales strategy.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Salesloft
Advanced
Contact Us
For revenue teams that need to build pipeline, increase revenue, convert deals, and win customers.
- Pipeline Generation
- Rep Coaching
- Full Customer Lifecycle Workflows
Free Trial
ActiveCampaign
Free Trial is available
Salesloft
No trial information availableRatings
Meets Requirements
8.8
11,121
8.9
3,393
Ease of Use
8.2
11,237
8.8
3,438
Ease of Setup
8.0
7,170
8.6
1,029
Ease of Admin
8.4
6,330
8.5
784
Quality of Support
8.5
10,295
8.6
3,071
Has the product been a good partner in doing business?
8.8
6,188
8.9
774
Product Direction (% positive)
8.2
10,528
8.8
3,294
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1762
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1276
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2200
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1480
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1448
|
Verified
Not enough data
Reporting & Analytics
7.7
1949
|
Verified
Not enough data
7.9
2141
|
Verified
Not enough data
7.1
1288
|
Verified
Not enough data
Mobile & Social
7.3
1222
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1369
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2097
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6473
|
Verified
Not enough data
8.9
6305
|
Verified
Not enough data
8.5
6137
|
Verified
Not enough data
8.8
5763
|
Verified
Not enough data
Online Marketing
7.4
4385
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4358
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5106
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4351
|
Verified
Not enough data
8.1
3997
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3571
|
Verified
Not enough data
Campaign Management
8.0
3487
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5188
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3520
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
8.7
1525
|
Verified
8.6
781
9.2
1656
|
Verified
6.3
498
8.6
1489
|
Verified
6.8
524
8.3
1330
|
Verified
7.6
631
8.8
1602
|
Verified
6.9
543
8.7
752
6.9
515
8.4
671
Repeatability and Reportability
7.5
622
8.7
1424
|
Verified
7.5
620
8.8
1553
|
Verified
7.4
584
8.8
1516
|
Verified
6.7
515
8.3
1275
|
Verified
6.0
471
7.8
601
AI and Automation
7.1
556
8.2
684
7.1
558
8.0
637
7.2
564
8.3
664
6.6
497
7.9
590
6.4
475
7.7
561
Generative AI
6.1
414
7.4
208
Agentic AI - Sales Engagement
6.9
36
7.3
50
6.7
36
7.3
50
7.1
36
7.6
50
6.6
36
7.6
50
6.7
36
7.4
50
6.6
36
7.3
50
6.9
36
7.4
49
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Call Analytics
Not enough data
9.0
741
|
Verified
Not enough data
8.3
595
|
Verified
Not enough data
8.5
667
|
Verified
Not enough data
8.3
633
Artificial Intelligence - Conversation Intelligence
Not enough data
8.2
591
|
Verified
Not enough data
8.0
484
|
Verified
Not enough data
Not enough data
Generative AI
Not enough data
7.7
123
Agentic AI - Conversation Intelligence
Not enough data
6.7
13
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.6
12
Not enough data
6.4
12
Not enough data
7.1
12
Not enough data
7.9
12
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
347
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.6
56
Not enough data
8.1
59
Not enough data
8.2
59
Not enough data
7.8
54
Not enough data
8.0
57
Not enough data
7.5
52
Not enough data
7.5
53
CRM Data Enrichment
Not enough data
8.5
55
Not enough data
8.5
56
Not enough data
8.2
49
Not enough data
7.8
48
Not enough data
7.6
48
Account Management
Not enough data
7.9
49
Not enough data
7.8
49
Not enough data
8.0
47
Not enough data
8.1
47
Not enough data
8.3
50
Not enough data
7.7
46
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
6.9
17
Not enough data
6.8
17
Not enough data
7.1
17
Incentives
Not enough data
8.1
350
Not enough data
8.2
515
Not enough data
7.3
296
Not enough data
8.5
551
|
Verified
Personalization
Not enough data
8.4
412
Not enough data
8.4
567
|
Verified
Not enough data
8.8
693
|
Verified
Not enough data
8.5
412
|
Verified
Administrative
Not enough data
8.8
663
|
Verified
Not enough data
8.4
568
|
Verified
Not enough data
8.6
561
Agentic AI - Email Tracking
Not enough data
7.0
38
Not enough data
7.5
38
Not enough data
7.4
38
Not enough data
7.1
38
Not enough data
6.7
37
Not enough data
6.7
38
Not enough data
6.7
38
Analytics
Not enough data
8.7
2102
Not enough data
8.6
2047
Not enough data
8.4
1832
Customizations
Not enough data
8.9
2051
Not enough data
9.1
2035
Not enough data
8.8
2045
Not enough data
8.6
1767
Not enough data
9.0
2057
Generative AI
Not enough data
7.4
252
Agentic AI - Sales Analytics
8.2
19
6.9
25
8.1
19
7.5
25
8.1
19
7.2
25
7.8
19
6.9
25
8.3
19
6.9
25
Data Sourcing
7.8
285
7.9
296
7.9
313
8.1
303
7.8
269
7.8
286
7.9
308
8.5
317
8.2
330
8.0
291
Predictive Analytics
8.0
292
8.1
310
7.8
276
8.1
312
7.3
240
7.3
290
7.4
266
7.7
294
Sales Management
8.2
318
8.2
305
7.6
181
7.7
283
8.0
304
8.2
319
8.3
349
9.2
333
Agentic AI - Outbound Call Tracking
Not enough data
6.4
33
Not enough data
6.8
32
Calling
Not enough data
9.0
1592
|
Verified
Not enough data
8.3
1410
Not enough data
8.7
1523
Not enough data
9.0
1668
|
Verified
Not enough data
7.7
37
Contacts
Not enough data
8.8
1682
|
Verified
Not enough data
8.4
1498
|
Verified
Not enough data
8.7
1567
|
Verified
Insights
Not enough data
8.8
1678
Not enough data
8.7
1545
Not enough data
8.5
1274
Not enough data
9.1
1646
|
Verified
Not enough data
8.4
1418
|
Verified
Not enough data
7.3
36
Agentic AI - Sales Coaching
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.1
7
Training
Not enough data
8.6
590
|
Verified
Not enough data
8.5
585
|
Verified
Not enough data
8.2
492
|
Verified
Not enough data
8.3
494
|
Verified
Feedback
Not enough data
8.8
530
|
Verified
Not enough data
8.6
462
|
Verified
Not enough data
8.5
429
|
Verified
Not enough data
8.7
529
|
Verified
Not enough data
8.8
576
|
Verified
Not enough data
8.8
573
|
Verified
Not enough data
8.5
481
|
Verified
Generative AI
Not enough data
8.1
54
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Salesloft are categorized as Sales Engagement and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Salesloft is categorized as Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Email Tracking, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesloft
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
33.1%
Information Technology and Services
18.0%
Marketing and Advertising
5.9%
Internet
4.1%
Financial Services
3.9%
Other
35.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
can I compare metrics of team members month on month? for example reply rate for individuals and teams over the last 3 months in a graph?
7 Comments
AR
Hi Kat!
There are a couple different ways of getting to this information in SalesLoft. The first place I'd check out is the "Email Leaderboard" panel on...Read more
Is SalesLoft a CRM?
5 Comments
ZF
Sales loft is a Sales Engagement platform. While it does hold information about potential customers it’s not made to take on the role of a full CRM.Read more
What is SalesLoft used for?
4 Comments
JM
Developing outreach cadences, organizing outreach, and putting email templates together for outreach purposesRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
