# ActiveCampaign vs Agentforce Sales (formerly Salesforce Sales Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Sales excels in automating administrative tasks, significantly reducing the mental load for users. Many highlight features like the autonomous SDR Agent, which automatically logs call outcomes and updates opportunity stages, making it a game changer for sales teams.
- **Users say** that ActiveCampaign shines in its user-friendly interface and automation capabilities. Reviewers appreciate the visual automation builder, which allows them to create flowcharts for triggers and actions, making it easy to visualize customer journeys.
- **According to verified reviews** , Agentforce Sales offers superior sales analytics and engagement tools, with users praising its real-time insights into customer and pipeline data. This feature helps teams maintain control and make informed decisions, enhancing overall sales performance.
- **Reviewers mention** that while ActiveCampaign is well-suited for small businesses, it may lack some advanced features that larger teams require. Users have noted that its integration with tools like Google Sheets is beneficial, but it may not meet the complex needs of mid-market or enterprise-level organizations.
- **Users highlight** that both platforms have similar ease of use ratings, but Agentforce Sales provides a more comprehensive solution for sales management. The ability to personalize outreach at scale without sounding generic is a standout feature that many users find invaluable.
- **G2 reviewers indicate** that while ActiveCampaign has a strong focus on email marketing, Agentforce Sales offers a more robust CRM integration and pipeline management capabilities. This makes it a better fit for teams looking to streamline their sales processes and improve lead management.



| | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 14,683 | 25,784 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | $25.00 1 User Per Month | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (847 reviews)
- Automation (787 reviews)

Cons:
- Learning Curve (418 reviews)
- Expensive (403 reviews)

### Agentforce Sales (formerly Salesforce Sales Cloud)

Pros:
- Ease of Use (3658 reviews)
- Features (3167 reviews)

Cons:
- Learning Curve (1831 reviews)
- Limitations (1412 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11206 reviews) | 8.8 (14180 reviews) | 
  | **Ease of Use** | 8.2 (11325 reviews) | 8.2 (18177 reviews) | 
  | **Ease of Setup** | 8.0 (7261 reviews) | 7.8 (9114 reviews) | 
  | **Ease of Admin** | 8.4 (6350 reviews) | 7.9 (4494 reviews) | 
  | **Quality of Support** | 8.5 (10371 reviews) | 8.1 (12380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6208 reviews) | 8.4 (4460 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10600 reviews) | 8.3 (13802 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Agentforce Sales (formerly Salesforce Sales Cloud)

#### Entry-Level Pricing

Plan: Starter Edition

Price: $25.00 1 User Per Month

Description: Out-of-the-box CRM for up to 10 users

Key Features:
- Automatic data capture
- Lead Management
- Opportunity Management

[Browse all 4 editions](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3771 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.2/10 | 11151 |

#### Sales Force Automation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2113 reviews) ✓ Verified | 8.8 (9628 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | 8.3 (6403 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.7 (9349 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.7 (1688 reviews) ✓ Verified | 8.3 (9556 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 8.0 (7328 reviews) ✓ Verified | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.2 (7627 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 8.0 (6768 reviews) ✓ Verified | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 8.1 (6669 reviews) ✓ Verified | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 8.3 (7421 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Marketing** | 9.0 (2326 reviews) ✓ Verified | 8.0 (6682 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (2213 reviews) ✓ Verified | 8.1 (7002 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 8.5 (8141 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 7.9 (5430 reviews) | 

#### Customer Support

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.3 (6840 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.1 (6388 reviews) ✓ Verified | 
| **Knowledge Base** | 7.9 (1767 reviews) ✓ Verified | 8.2 (6794 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 8.0 (5500 reviews) ✓ Verified | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.2 (5990 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | 7.7 (1960 reviews) ✓ Verified | 8.5 (9046 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.5 (9208 reviews) ✓ Verified | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.2 (7484 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 7.9 (5631 reviews) ✓ Verified | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 7.8 (5248 reviews) ✓ Verified | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.7 (6111 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization** | 7.8 (1996 reviews) ✓ Verified | 8.5 (3695 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (1948 reviews) ✓ Verified | 8.5 (3698 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (2036 reviews) ✓ Verified | 8.6 (3649 reviews) ✓ Verified | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.4 (2907 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 8.5 (3189 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Feature Not Available | 8.1 (3207 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 8.7 (3686 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.1 (3033 reviews) | 

#### Integration

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.5 (2616 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.5 (3109 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.5 (2922 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 7.6 (900 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 8.1 (294 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 8.0 (254 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 8.3 (274 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 8.1 (239 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 8.1 (244 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 8.2 (265 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 8.3 (262 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7449 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6497 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6334 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5794 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4372 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5124 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4362 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3580 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Basic Reporting** | 8.1 (5204 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customization ** | 7.9 (3730 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3546 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3733 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (221 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3660 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3141 reviews) ✓ Verified | Not enough data | 

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Reports

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 46 |

#### Cartography

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Map Design** | Not enough data | 8.7 (36 reviews) | 
| **Vector Mapping ** | Not enough data | 8.4 (32 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (36 reviews) | 
| **Overlaying** | Not enough data | 8.4 (36 reviews) | 

#### Analysis

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Predictive Analysis** | Not enough data | 8.3 (29 reviews) | 
| **Distance Analysis ** | Not enough data | 8.5 (36 reviews) | 
| **Spatial Analysis** | Not enough data | 8.4 (32 reviews) | 
| **Data Stream** | Not enough data | 8.4 (31 reviews) | 

#### Reporting

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.7 (30 reviews) | 
| **WYSIWYG Design** | Not enough data | 8.3 (25 reviews) | 
| **API Integrations** | Not enough data | 8.6 (23 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 425 |

#### Lead Facilitation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.6 (273 reviews) | 
| **Lead Qualification** | Not enough data | 8.8 (298 reviews) | 
| **Lead Follow-up** | Not enough data | 8.8 (321 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.7 (293 reviews) | 

#### Organization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.0 (356 reviews) | 
| **Data Entry** | Not enough data | 8.8 (349 reviews) | 
| **Integrations / APIs** | Not enough data | 8.8 (343 reviews) | 

#### Performance Analysis

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Coaching ** | Not enough data | 8.4 (287 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (311 reviews) | 

#### Sales Analysis

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.5 (285 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.8 (303 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (125 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (125 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (32 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 9.1 (27 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.3 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (28 reviews) | 
| **Decision Making** | Not enough data | 9.3 (30 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 618 |

#### Integrated Workflows

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | 8.7 (522 reviews) | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | 8.5 (511 reviews) | 
| **Calls and Voice** | 6.3 (499 reviews) | 8.1 (466 reviews) | 
| **Other Outreach Options ** | 6.7 (525 reviews) | 8.1 (460 reviews) | 
| **CRM Integration** | 7.6 (632 reviews) | 8.9 (525 reviews) | 
| **Calendar** | 6.9 (544 reviews) | 8.4 (468 reviews) | 
| **Shared Records** | 6.9 (516 reviews) | 8.6 (481 reviews) | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | 8.4 (482 reviews) | 
| **Workflow Management** | 7.5 (621 reviews) | 8.7 (501 reviews) | 
| **Workflow Performance** | 7.4 (585 reviews) | 8.7 (498 reviews) | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | 8.3 (482 reviews) | 
| **Gamification** | 6.0 (472 reviews) | 7.8 (415 reviews) | 

#### AI and Automation

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | 8.5 (462 reviews) | 
| **Lead Scoring** | 7.1 (559 reviews) | 8.4 (470 reviews) | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | 8.3 (427 reviews) | 
| **Buyer Intelligence** | 6.6 (498 reviews) | 8.0 (431 reviews) | 
| **Machine Learning** | 6.4 (476 reviews) | 7.8 (415 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | 7.4 (269 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | 8.3 (88 reviews) | 
| **Multi-step Planning** | 6.7 (35 reviews) | 8.5 (89 reviews) | 
| **Cross-system Integration** | 7.0 (35 reviews) | 8.6 (87 reviews) | 
| **Adaptive Learning** | 6.5 (35 reviews) | 8.4 (88 reviews) | 
| **Natural Language Interaction** | 6.6 (35 reviews) | 8.3 (88 reviews) | 
| **Proactive Assistance** | 6.6 (35 reviews) | 8.2 (88 reviews) | 
| **Decision Making** | 6.9 (35 reviews) | 8.5 (88 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.9/10 | 184 |

#### Call Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Call Recording** | Not enough data | 8.7 (133 reviews) | 
| **Machine Learning** | Not enough data | 8.6 (137 reviews) | 
| **Call Analysis** | Not enough data | 8.7 (133 reviews) | 
| **Lead Qualification** | Not enough data | 8.9 (134 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Customer Scoring** | Not enough data | 8.7 (142 reviews) | 
| **Speech-to-Text** | Not enough data | 8.7 (126 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.3 (60 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (15 reviews) | 
| **Decision Making** | Not enough data | 9.1 (15 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 82 |

#### Revenue Sourcing and Forecasting

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Revenue History** | Not enough data | 8.7 (66 reviews) | 
| **Pipeline Management** | Not enough data | 8.6 (69 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.9 (69 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (63 reviews) | 
| **Data Segmentation** | Not enough data | 8.5 (66 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.4 (58 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.2 (58 reviews) | 

#### CRM Data Enrichment

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.1 (64 reviews) | 
| **Email Activity Capture** | Not enough data | 8.4 (62 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (59 reviews) | 
| **Marketing Leads** | Not enough data | 8.2 (65 reviews) | 
| **Contact Capture** | Not enough data | 8.5 (56 reviews) | 

#### Account Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.3 (63 reviews) | 
| **Account optimization** | Not enough data | 8.1 (63 reviews) | 
| **Historical Patterns** | Not enough data | 8.1 (60 reviews) | 
| **Rep Performance** | Not enough data | 8.2 (59 reviews) | 
| **Account Engagement** | Not enough data | 8.7 (56 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.4 (56 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (21 reviews) | 
| **Decision Making** | Not enough data | 8.3 (23 reviews) | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 40 |

#### Territory Mapping

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Territory Mapping** | Not enough data | 8.8 (32 reviews) | 
| **Strategic Selling** | Not enough data | 8.6 (30 reviews) | 
| **Automatic Rep Assignment** | Not enough data | 8.5 (30 reviews) | 

#### Route Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Priority** | Not enough data | 9.0 (29 reviews) | 
| **Optimized Sales Routes** | Not enough data | 9.0 (31 reviews) | 
| **Map Directions** | Not enough data | 9.2 (32 reviews) | 

#### Sales Performance Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Gamification** | Not enough data | 8.3 (27 reviews) | 
| **Performance Dashboards** | Not enough data | 8.4 (30 reviews) | 
| **Sales Rep Tracker** | Not enough data | 9.0 (30 reviews) | 

#### Presentation and Forms

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Video and Interactive Media** | Not enough data | 8.1 (26 reviews) | 
| **Digital Contracts** | Not enough data | 8.3 (29 reviews) | 
| **E-signature** | Not enough data | 8.6 (29 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 180 |

#### Integrations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.1 (157 reviews) | 
| **Email Integration** | Not enough data | 8.5 (159 reviews) | 
| **Zoom Integration** | Not enough data | 8.1 (158 reviews) | 
| **Google Meet Integration** | Not enough data | 8.1 (157 reviews) | 
| **Salesforce Integration** | Not enough data | 8.8 (160 reviews) | 

#### Branding & Customizatio

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.1 (152 reviews) | 
| **Personalized Links** | Not enough data | 8.2 (156 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.3 (155 reviews) | 

#### Automatic Rules & Configurations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.4 (156 reviews) | 
| **Automatic Updates** | Not enough data | 8.3 (156 reviews) | 
| **Buffer Times** | Not enough data | 8.0 (158 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (33 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (34 reviews) | 

### Sales Planning

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 196 |

#### Sales Performance Features - Sales Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Account Scoring** | Not enough data | 8.5 (173 reviews) | 
| **Revenue Planning** | Not enough data | 8.5 (162 reviews) | 
| **Account Segmentation** | Not enough data | 8.5 (167 reviews) | 
| **Sales Performance** | Not enough data | 8.6 (169 reviews) | 
| **Sales Forecasting** | Not enough data | 8.7 (171 reviews) | 
| **Integrations** | Not enough data | 8.8 (166 reviews) | 
| **Scenario Modeling** | Not enough data | 8.2 (162 reviews) | 

#### Territory Management - Sales Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Territory Management** | Not enough data | 8.6 (164 reviews) | 
| **Territory Planning** | Not enough data | 8.5 (170 reviews) | 

#### Quota & Capacity Management - Sales Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Quota Management** | Not enough data | 8.4 (166 reviews) | 
| **Capacity Management** | Not enough data | 8.4 (174 reviews) | 
| **Quota Planning** | Not enough data | 8.4 (166 reviews) | 

#### Agentic AI - Sales Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (56 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (55 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 516 |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | 8.0 (57 reviews) | 
| **Cross-system Integration** | 7.0 (26 reviews) | 8.3 (56 reviews) | 
| **Adaptive Learning** | 7.0 (26 reviews) | 8.0 (57 reviews) | 
| **Decision Making** | 7.2 (26 reviews) | 8.2 (58 reviews) | 

#### Attribution

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | 8.9 (455 reviews) | 
| **Lead Assignment** | 8.2 (410 reviews) | 8.9 (461 reviews) | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | 8.6 (436 reviews) | 

#### Discovery

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | 8.9 (465 reviews) | 
| **Scoring/Ranking** | 8.2 (451 reviews) | 8.6 (455 reviews) | 
| **Lead Context** | 8.0 (400 reviews) | 8.6 (432 reviews) | 

#### Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | 8.5 (420 reviews) | 
| **Workflow** | 8.3 (427 reviews) | 8.7 (441 reviews) | 

#### Platform

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | 8.6 (431 reviews) | 
| **Analysis** | 8.1 (435 reviews) | 8.6 (432 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 685 |

#### Agentic AI - Sales Performance Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (69 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.7 (69 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (70 reviews) | 

#### Incentives

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Badges** | Not enough data | 8.2 (433 reviews) | 
| **Triggers** | Not enough data | 8.4 (496 reviews) | 
| **Commission Calculator** | Not enough data | 8.0 (430 reviews) | 
| **Leaderboards** | Not enough data | 8.6 (508 reviews) | 

#### Personalization

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (478 reviews) | 
| **Custom Reports** | Not enough data | 8.8 (556 reviews) | 
| **Dashboards** | Not enough data | 8.9 (589 reviews) | 
| **Goal Setting** | Not enough data | 8.6 (532 reviews) | 

#### Administrative

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (559 reviews) | 
| **Employee Structure** | Not enough data | 8.5 (522 reviews) | 
| **Behavior Monitoring** | Not enough data | 8.4 (503 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.4/10 | 715 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (62 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (60 reviews) | 
| **Decision Making** | Not enough data | 8.4 (63 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Open Rates** | Not enough data | 8.3 (569 reviews) | 
| **Link Activity** | Not enough data | 8.4 (576 reviews) | 
| **Attachment Activity** | Not enough data | 8.3 (590 reviews) | 

#### Customizations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (623 reviews) | 
| **Email Scheduling** | Not enough data | 8.5 (592 reviews) | 
| **Notifications** | Not enough data | 8.6 (625 reviews) | 
| **Email Categorization** | Not enough data | 8.4 (570 reviews) | 
| **Templates** | Not enough data | 8.4 (598 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (289 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.5/10 | 1199 |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | 8.3 (78 reviews) | 
| **Cross-system Integration** | 8.1 (19 reviews) | 8.6 (79 reviews) | 
| **Adaptive Learning** | 8.1 (19 reviews) | 8.4 (78 reviews) | 
| **Natural Language Interaction** | 7.8 (19 reviews) | 8.4 (77 reviews) | 
| **Proactive Assistance** | 8.3 (19 reviews) | 8.2 (78 reviews) | 

#### Data Sourcing

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | 8.5 (967 reviews) | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | 8.7 (997 reviews) | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | 8.4 (899 reviews) | 
| **Interactive Dashboards** | 7.9 (309 reviews) | 8.7 (1028 reviews) | 
| **Data Segmentation** | 8.1 (331 reviews) | 8.6 (959 reviews) | 

#### Predictive Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | 8.4 (944 reviews) | 
| **Opportunity Scoring** | 7.8 (277 reviews) | 8.6 (959 reviews) | 
| **Risk Analysis** | 7.3 (241 reviews) | 8.1 (852 reviews) | 
| **Live Forecasting** | 7.4 (267 reviews) | 8.3 (893 reviews) | 

#### Sales Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | 8.7 (983 reviews) | 
| **Sales Gamification** | 7.6 (181 reviews) | 8.1 (854 reviews) | 
| **Account-Based Analytics** | 8.0 (305 reviews) | 8.6 (977 reviews) | 
| **Activity Tracking** | 8.3 (350 reviews) | 8.8 (1046 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 222 |

#### Agentic AI - Outbound Call Tracking

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (38 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (39 reviews) | 

#### Calling

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Record Calls** | Not enough data | 8.5 (185 reviews) | 
| **Generate Location** | Not enough data | 8.4 (176 reviews) | 
| **Call Types** | Not enough data | 8.7 (185 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (183 reviews) | 
| **Auto Dialer** | Not enough data | 8.6 (44 reviews) | 

#### Contacts

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Personalization** | Not enough data | 8.8 (176 reviews) | 
| **Information Locater** | Not enough data | 8.7 (179 reviews) | 
| **Record Prospect Data** | Not enough data | 8.7 (181 reviews) | 

#### Insights

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Notes** | Not enough data | 9.1 (189 reviews) | 
| **Daily Summary** | Not enough data | 8.9 (182 reviews) | 
| **Automated Voicemails** | Not enough data | 8.3 (178 reviews) | 
| **Automated Emails** | Not enough data | 8.5 (188 reviews) | 
| **Sorts Prospects** | Not enough data | 8.4 (182 reviews) | 
| **Automated Note Taking** | Not enough data | 8.7 (38 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.7/10 | 310 |

#### Agentic AI - Sales Coaching

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 9.0 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 9.1 (20 reviews) | 
| **Decision Making** | Not enough data | 9.2 (20 reviews) | 

#### Training

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.8 (255 reviews) | 
| **Coaching Materials** | Not enough data | 8.8 (247 reviews) | 
| **Playbook Creation** | Not enough data | 8.5 (207 reviews) | 
| **Video Record** | Not enough data | 8.5 (242 reviews) | 

#### Feedback

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Review** | Not enough data | 8.8 (236 reviews) | 
| **Scorecard** | Not enough data | 8.6 (232 reviews) | 
| **Coaching Card** | Not enough data | 8.6 (213 reviews) | 
| **Leaderboard** | Not enough data | 8.6 (200 reviews) | 
| **Real-Time Updates** | Not enough data | 8.8 (225 reviews) | 
| **Notifications** | Not enough data | 8.9 (226 reviews) | 
| **Competition** | Not enough data | 8.7 (198 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (70 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 8.3/10 | 443 |

#### Agentic AI - Sales Enablement

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (33 reviews) | 

#### Content Management

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Content Import** | Not enough data | 8.3 (351 reviews) | 
| **Content Creation** | Not enough data | 8.1 (342 reviews) | 
| **Templates** | Not enough data | 8.2 (328 reviews) | 
| **Advanced Search** | Not enough data | 8.5 (318 reviews) | 
| **Content Storage** | Not enough data | 8.3 (335 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (346 reviews) | 
| **Alerts** | Not enough data | 8.4 (344 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.5 (226 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (351 reviews) | 

#### Learning Management - Sales Enablement

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Sales Training ** | Not enough data | 8.4 (27 reviews) | 
| **Sales Coaching** | Not enough data | 8.4 (27 reviews) | 
| **Sales Onboarding** | Not enough data | 8.5 (27 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 8.3 (26 reviews) | 
| **AI and Automation** | Not enough data | 8.3 (28 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 8.8 (27 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | 10.0/10 | 8 |

#### Agentic AI - Revenue AI Platforms

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | 10.0 (6 reviews) | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | 9.7 (5 reviews) | 
| **Customer Data Capture** | Not enough data | 10.0 (6 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Agentforce Sales (formerly Salesforce Sales Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [CRM Software](https://www.g2.com/categories/crm), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)

**Unique to ActiveCampaign (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Agentforce Sales (formerly Salesforce Sales Cloud) (13):** [Sales Planning Software](https://www.g2.com/categories/sales-planning), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Field Sales Software](https://www.g2.com/categories/field-sales), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Agentforce Sales (formerly Salesforce Sales Cloud) | 
|---|---|---|
| **Small-Business** | 91.9% | 20.6% | 
| **Mid-Market** | 7.1% | 46.0% | 
| **Enterprise** | 1.0% | 33.4% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.9%

#### Agentforce Sales (formerly Salesforce Sales Cloud)

- **Computer Software:** 13.5%
- **Information Technology and Services:** 11.8%
- **Financial Services:** 6.8%
- **Marketing and Advertising:** 4.9%
- **Internet:** 3.2%
- **Non-Profit Organization Management:** 3.0%
- **Telecommunications:** 2.9%
- **Hospital & Health Care:** 2.6%
- **Consulting:** 2.4%
- **Education Management:** 2.4%
- **Other:** 46.6%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Agentforce Sales (formerly Salesforce Sales Cloud)

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6639 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2037 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Agentforce Sales (formerly Salesforce Sales Cloud)

- Title: [When do you need a CRM?](https://www.g2.com/discussions/31049-when-do-you-need-a-crm) — 11 comments, 3 upvotes
  > **Top comment:** "Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions..."
- Title: [How can total cost of ownership (TCO) be made better using Salesforce?](https://www.g2.com/discussions/10232-how-can-total-cost-of-ownership-tco-be-made-better-using-salesforce) — 11 comments, 1 upvote
  > **Top comment:** "TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest "
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/salesforce-sales-cloud-what-are-the-features-of-crm-software) — 8 comments, 1 upvote
  > **Top comment:** " 1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,..."
- Title: [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) — 7 comments
  > **Top comment:** "unify email, social, phone, and chat support and helps manage every channel from one view"
- Title: [How do I figure out how to run report of my own sales techniques](https://www.g2.com/discussions/how-do-i-figure-out-how-to-run-report-of-my-own-sales-techniques) — 7 comments, 1 upvote
  > **Top comment:** "I would need to know about your set up and exactly what you are trying to accomplish."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-agentforce-sales-formerly-salesforce-sales-cloud)