# ActiveCampaign vs Sailthru by Marigold Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Sailthru by Marigold. Users appreciate its intuitive interface and powerful automation features, such as the visual automation builder that allows for easy flowchart creation of triggers and actions.
- **Users say** that ActiveCampaign's integration capabilities are a standout feature, with many highlighting its seamless connection with tools like Google Sheets and quiz software. This flexibility enhances the platform's usability for small businesses, which make up the majority of its user base.
- **Reviewers mention** that while Sailthru by Marigold offers advanced personalization and predictive analytics, it struggles with user engagement compared to ActiveCampaign. Users value Sailthru's behavioral profiling but note that its lower review activity suggests less frequent updates and community interaction.
- **According to verified reviews** , both platforms receive similar scores for ease of setup and administration, but ActiveCampaign's user-friendly onboarding process is frequently praised. New users find it easier to get started with ActiveCampaign, which can be crucial for small teams with limited resources.
- **G2 reviewers highlight** that ActiveCampaign's email deliverability features are more robust, with users reporting higher success rates in reaching their audience. In contrast, Sailthru by Marigold lacks specific metrics in this area, which may concern users focused on effective email marketing.
- **Users appreciate** Sailthru by Marigold's strong capabilities in managing large volumes of emails and its drag-and-drop campaign builder. However, they also express a desire for more comprehensive support and resources, which ActiveCampaign seems to provide more effectively, as indicated by its higher quality of support ratings.



| | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 14,695 | 155 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (59.5% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Sailthru by Marigold

Pros:
- Automation (2 reviews)
- Automation Features (2 reviews)

Cons:
- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11217 reviews) | 8.7 (134 reviews) | 
  | **Ease of Use** | 8.2 (11336 reviews) | 8.3 (134 reviews) | 
  | **Ease of Setup** | 8.0 (7271 reviews) | 8.0 (53 reviews) | 
  | **Ease of Admin** | 8.4 (6351 reviews) | 8.5 (54 reviews) | 
  | **Quality of Support** | 8.5 (10381 reviews) | 8.5 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6209 reviews) | 8.7 (51 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10607 reviews) | 7.6 (130 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Sailthru by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3776 |
| **Sailthru by Marigold** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2115 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Customization** | 7.8 (1999 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7458 |
| **Sailthru by Marigold** | 8.1/10 | 101 |

#### Email Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6499 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (6336 reviews) ✓ Verified | 9.0 (94 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | 8.6 (95 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | 8.6 (78 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | 7.9 (57 reviews) ✓ Verified | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | 8.3 (72 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | 8.6 (82 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | 8.7 (73 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | 8.1 (12 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | 7.9 (22 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | 7.7 (37 reviews) ✓ Verified | 
| **Segmentation** | 8.5 (5127 reviews) ✓ Verified | 8.1 (41 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | 7.5 (25 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (4363 reviews) ✓ Verified | 7.8 (30 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | 7.7 (35 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (3581 reviews) ✓ Verified | 7.5 (27 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | 7.9 (12 reviews) | 
| **Calendaring** | 7.2 (2638 reviews) | 9.2 (10 reviews) | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | 8.3 (9 reviews) | 

#### Social

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | 8.2 (46 reviews) ✓ Verified | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | 7.0 (11 reviews) | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | 8.2 (10 reviews) | 
| **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | 7.5 (12 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Basic Reporting** | 8.1 (5205 reviews) ✓ Verified | 7.9 (95 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | 7.8 (74 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | 8.0 (57 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | 7.7 (62 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | 7.7 (13 reviews) | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Customization ** | 7.9 (3731 reviews) ✓ Verified | 7.9 (33 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (3548 reviews) ✓ Verified | 7.8 (29 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 8.8 (32 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | 7.3 (5 reviews) | 
| **Performance and Reliability** | 8.4 (3738 reviews) ✓ Verified | 8.6 (32 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | 8.2 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (222 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 8.4 (30 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (3662 reviews) ✓ Verified | 8.6 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (3143 reviews) ✓ Verified | 7.5 (24 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Administration

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Sailthru by Marigold** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Sailthru by Marigold** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Sailthru by Marigold** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Campaigns

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Customize** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Segmentation

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (8 reviews) | 
| **Customer Profiles** | Not enough data | 9.2 (6 reviews) | 

#### Targeting

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (5 reviews) | 

#### Triggered Content

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Geofencing** | Not enough data | 10.0 (5 reviews) | 
| **Triggered Emails** | Not enough data | 9.6 (9 reviews) | 
| **Triggered Messages** | Not enough data | 9.5 (7 reviews) | 

#### Personalized Content

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.3 (7 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Sailthru by Marigold** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Sailthru by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Sailthru by Marigold** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Sailthru by Marigold** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Sailthru by Marigold** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Sailthru by Marigold** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Sailthru by Marigold** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | 8.6/10 | 18 |

#### Analysis

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (9 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (13 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 9.0 (7 reviews) ✓ Verified | 

#### Campaigns

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.1 (9 reviews) | 
| **Push Notifications** | Not enough data | 8.5 (9 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.9 (6 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 9.0 (5 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (12 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.3 (10 reviews) ✓ Verified | 

#### Engagement

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (11 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Optimization** | Not enough data | 8.3 (13 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 7.9 (12 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 9.2 (12 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to ActiveCampaign (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Sailthru by Marigold (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Testing Software](https://www.g2.com/categories/email-testing), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Sailthru by Marigold | 
|---|---|---|
| **Small-Business** | 91.9% | 20.9% | 
| **Mid-Market** | 7.1% | 59.5% | 
| **Enterprise** | 1.0% | 19.6% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### Sailthru by Marigold

- **Retail:** 12.5%
- **Publishing:** 12.5%
- **Marketing and Advertising:** 8.6%
- **Media Production:** 7.9%
- **Apparel & Fashion:** 7.2%
- **Consumer Goods:** 6.6%
- **Internet:** 6.6%
- **Online Media:** 6.6%
- **Newspapers:** 4.6%
- **Entertainment:** 4.6%
- **Other:** 22.4%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2568 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4596 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

### Alternatives to Sailthru by Marigold

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4596 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12969 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2568 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Sailthru by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-sailthru-by-marigold)