# ActiveCampaign vs AdRoll ABM (Formerly RollWorks) Comparison --- ## AI Generated Summary - **G2 reviewers report** that ActiveCampaign excels in user experience, particularly with its intuitive visual automation builder. Users appreciate how it allows them to create flowcharts that visually represent contact paths, making it easier to manage complex workflows. - **Users say** that AdRoll ABM (Formerly RollWorks) stands out for its simplicity in setting up and running campaigns. Many find it reduces manual overhead, which is a significant advantage for teams looking to streamline their advertising efforts. - **Reviewers mention** that ActiveCampaign has a strong focus on small businesses, with a high percentage of reviews coming from this segment. This suggests that its features and pricing are well-tailored to meet the needs of smaller organizations, making it a popular choice among them. - **According to verified reviews** , AdRoll ABM (Formerly RollWorks) offers robust account-based targeting and audience segmentation tools. Users highlight its ability to effectively use budget and messaging to reach high-intent audiences, which is crucial for mid-market companies. - **G2 reviewers note** that while ActiveCampaign has a slightly lower score in ease of use compared to AdRoll ABM, it compensates with a higher overall satisfaction score. Users appreciate its integration capabilities, such as syncing with Google Sheets and other tools, enhancing its functionality. - **Users highlight** that both platforms provide solid support, but AdRoll ABM (Formerly RollWorks) receives slightly higher marks for quality of support. This can be a deciding factor for businesses that prioritize responsive customer service and assistance during implementation. | | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 14,703 | 649 | | **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (57.9% of reviews) | | **Entry Level Price** | Starting at $15.00 Per Month | No pricing available | --- ## Top Pros & Cons ### ActiveCampaign Pros: - Ease of Use (847 reviews) - Automation (786 reviews) Cons: - Learning Curve (418 reviews) - Expensive (402 reviews) ### AdRoll ABM (Formerly RollWorks) Pros: - Ease of Use (168 reviews) - Audience Targeting (105 reviews) Cons: - Learning Curve (66 reviews) - Missing Features (60 reviews) --- ## Ratings Comparison | Rating | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Meets Requirements** | 8.8 (11224 reviews) | 8.4 (530 reviews) | | **Ease of Use** | 8.2 (11344 reviews) | 8.4 (535 reviews) | | **Ease of Setup** | 8.0 (7279 reviews) | 8.3 (359 reviews) | | **Ease of Admin** | 8.4 (6352 reviews) | 8.6 (262 reviews) | | **Quality of Support** | 8.5 (10389 reviews) | 8.9 (510 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (6210 reviews) | 8.9 (267 reviews) | | **Product Direction (% positive)** | 8.2 (10613 reviews) | 8.6 (490 reviews) | --- ## Pricing ### ActiveCampaign #### Entry-Level Pricing Plan: Starter Price: Starting at $15.00 Per Month Description: Get started with personalized marketing campaigns. Key Features: - 5 actions per automation - Basic & Inline Forms - Site Tracking [Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing) #### Free Trial Yes ### AdRoll ABM (Formerly RollWorks) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.3/10 | 3777 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Sales Force Automation | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Contact & Account Management** | 8.2 (2116 reviews) ✓ Verified | Not enough data | | **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | | **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | | **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | Not enough data | | **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | | **Desktop Integration** | 7.6 (1438 reviews) ✓ Verified | Not enough data | | **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | | **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | | **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | #### Marketing Automation | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | Not enough data | | **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | Not enough data | | **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | | **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | #### Customer Support | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | | **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | | **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | Not enough data | | **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | | **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Reporting** | 7.7 (1961 reviews) ✓ Verified | Not enough data | | **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | | **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | #### Mobile & Social | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | | **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Customization** | 7.9 (2000 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.3 (1457 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | | **Document & Content Mgmt.** | Feature Not Available | Not enough data | | **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | #### Integration | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI Text Generation** | 6.1 (650 reviews) | Not enough data | #### Agentic AI - CRM | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | | **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | | **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | | **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | | **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | | **Decision Making** | 6.6 (89 reviews) | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 7468 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Email Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Building and Personalizing Emails** | 8.7 (6502 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.9 (6337 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.5 (6146 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.8 (5798 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 7.8 (3539 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | #### Lead Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Marketing Lead Database** | 8.3 (4376 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | | **Segmentation** | 8.5 (5127 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 8.5 (4366 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 8.0 (3584 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | | **Calendaring** | 7.2 (2638 reviews) | Not enough data | | **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | #### Social | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | | **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | | **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Basic Reporting** | 8.1 (5209 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Customization ** | 7.9 (3734 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.2 (3551 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | | **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.4 (3739 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 7.5 (2428 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.3 (222 reviews) | Not enough data | | **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | | **Cross-system Integration** | 6.5 (220 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | | **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | | **Decision Making** | 6.4 (220 reviews) | Not enough data | #### Integration | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.1 (3663 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 7.8 (3144 reviews) ✓ Verified | Not enough data | ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 | #### Data Availability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Contact Data Availability** | Not enough data | 7.9 (68 reviews) | | **Company Data Availability** | Not enough data | 8.4 (71 reviews) | | **Industry Research Availability** | Not enough data | 7.0 (54 reviews) ✓ Verified | | **Technographic Data Availability** | Not enough data | 6.2 (21 reviews) | #### Data Accuracy | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Contact Data Accuracy** | Not enough data | 8.1 (62 reviews) | | **Company Data Accuracy** | Not enough data | 8.3 (65 reviews) | | **Technographic Data Accuracy** | Not enough data | 6.8 (19 reviews) | #### Agentic AI - Sales Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | | **Adaptive Learning** | Not enough data | 6.7 (5 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | | **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | | **Decision Making** | Not enough data | 6.7 (5 reviews) | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Internationalization** | Not enough data | Feature Not Available | | **User, Role, and Access Management** | Not enough data | 8.5 (52 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.8 (47 reviews) | | **Reporting/Dashboards** | Not enough data | 8.1 (53 reviews) ✓ Verified | | **Mobile User Support** | Not enough data | 5.9 (33 reviews) ✓ Verified | | **APIs** | Not enough data | 7.5 (38 reviews) | #### Features | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Builder** | Not enough data | 8.2 (58 reviews) | | **Integration to CRM/Marketing Automation** | Not enough data | 8.7 (65 reviews) | | **Data Cleaning/Enrichment** | Not enough data | 7.0 (33 reviews) | | **Data Segmentation/Filtering** | Not enough data | 8.0 (50 reviews) | | **Search** | Not enough data | 7.9 (59 reviews) ✓ Verified | | **News/People Alerts** | Not enough data | 7.2 (32 reviews) | | **Connections** | Not enough data | Feature Not Available | | **Reporting** | Not enough data | 8.1 (61 reviews) ✓ Verified | | **Messaging** | Not enough data | 7.3 (48 reviews) ✓ Verified | ### Display Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 | #### Channel Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Display Functionality** | Not enough data | 8.7 (189 reviews) | #### Platform Interoperability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Close Ecosystem API** | Not enough data | 7.4 (75 reviews) | #### Agentic AI - Display Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.6 (19 reviews) | | **Multi-step Planning** | Not enough data | 6.8 (19 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (19 reviews) | | **Adaptive Learning** | Not enough data | 6.8 (19 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (19 reviews) | | **Decision Making** | Not enough data | 6.9 (19 reviews) | #### Campaign Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Dashboard** | 8.3 (348 reviews) | 8.3 (184 reviews) | | **Campaign Optimization** | 8.3 (320 reviews) | 8.0 (172 reviews) | | **Reach** | 8.1 (305 reviews) | 8.3 (173 reviews) | | **Bulk Editing** | 7.8 (284 reviews) | 7.5 (140 reviews) | | **Batch Uploading** | 7.9 (273 reviews) | 8.3 (152 reviews) | | **Brand Safety** | 8.3 (264 reviews) | 8.5 (128 reviews) | | **Fraud Protection** | 8.2 (257 reviews) | 8.2 (112 reviews) | | **Frequency Capping** | 7.9 (238 reviews) | 7.8 (116 reviews) | | **Budget Pacing** | 7.7 (230 reviews) | 8.2 (149 reviews) | | **Creative Optimization** | 7.9 (264 reviews) | 7.7 (138 reviews) | | **Rich Media Capabilties** | 7.8 (238 reviews) | 7.8 (113 reviews) | | **In-App Ads** | 7.5 (220 reviews) | Feature Not Available | | **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | 7.5 (98 reviews) | #### Targeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 8.3 (294 reviews) | 8.6 (188 reviews) | | **Retargeting** | 8.3 (282 reviews) | 8.9 (183 reviews) | | **Geo-Targeting** | 7.8 (255 reviews) | 8.3 (151 reviews) | | **Contextual Targeting** | 8.0 (249 reviews) | 8.0 (129 reviews) | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **API / Integrations** | 8.2 (308 reviews) | 8.2 (146 reviews) | | **Custom Reports** | 8.0 (287 reviews) | 7.6 (143 reviews) | | **User, Role, and Access Management** | 8.5 (300 reviews) | 8.7 (165 reviews) | | **Performance and Reliability** | 8.5 (336 reviews) | 8.6 (168 reviews) | | **Enterprise Scalability** | 8.4 (270 reviews) | 8.3 (136 reviews) | | **Customization** | 8.3 (302 reviews) | 8.0 (138 reviews) | | **Workflow Capability** | 8.6 (297 reviews) | 8.0 (127 reviews) | | **Internationalization** | 8.1 (242 reviews) | Feature Not Available | | **Notifications** | 8.1 (286 reviews) | 7.9 (127 reviews) | ### Account Data Management | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 | #### Lead Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Market Insights ** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Account-level Insights ** | Not enough data | 8.6 (98 reviews) | | **Lead Analysis ** | Not enough data | 7.9 (80 reviews) | #### Lead Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Segmentation ** | Not enough data | 8.3 (110 reviews) | | **Predictive Scoring ** | Not enough data | 7.6 (81 reviews) | | **Account Identification ** | Not enough data | 8.3 (111 reviews) | #### Marketing Campaigns | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 8.1 (95 reviews) | | **Revenue Planning ** | Not enough data | 7.5 (76 reviews) | | **Media Attribution ** | Not enough data | 7.6 (88 reviews) | | **Opportunity Timeline ** | Not enough data | 7.8 (75 reviews) ✓ Verified | | **Customization ** | Not enough data | 7.8 (89 reviews) | #### Campaign Execution | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Website Personalization ** | Not enough data | 7.3 (62 reviews) | | **Prioritized Accounts ** | Not enough data | 8.4 (93 reviews) | | **Trending Accounts ** | Not enough data | 8.4 (84 reviews) | | **Email Campaigns ** | Not enough data | 7.4 (64 reviews) | #### Agentic AI - Account Data Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (30 reviews) | | **Cross-system Integration** | Not enough data | 7.3 (37 reviews) | | **Adaptive Learning** | Not enough data | 6.9 (29 reviews) | | **Proactive Assistance** | Not enough data | 6.7 (29 reviews) | | **Decision Making** | Not enough data | 7.0 (30 reviews) | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 6.6/10 | 1884 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Messenger | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Sequencing** | 7.4 (1124 reviews) | Not enough data | | **AI** | 5.9 (976 reviews) | Not enough data | | **Live Chat** | 6.6 (1002 reviews) | Not enough data | | **Customization Interface** | 6.9 (1044 reviews) | Not enough data | #### Channels | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Social Media** | 6.4 (988 reviews) | Not enough data | | **Website** | 7.3 (1173 reviews) | Not enough data | | **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | | **Voice Assistants** | 5.5 (832 reviews) | Not enough data | | **Other** | 6.0 (839 reviews) | Not enough data | #### Customers | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 7.6 (1234 reviews) | Not enough data | | **Profiles** | 7.4 (1156 reviews) | Not enough data | | **Analytics** | 7.6 (1294 reviews) | Not enough data | | **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | | **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | #### Agentic AI - Conversational Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | | **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | | **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | | **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | | **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | | **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | | **Decision Making** | 6.2 (29 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Lead Generation | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Email Deliverability | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Diagnosis | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **IP Address ** | Not enough data | Not enough data | | **Domains** | Not enough data | Not enough data | | **Content ** | Not enough data | Not enough data | | **Policy Compliance** | Not enough data | Not enough data | #### Tracking | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Processing Time** | Not enough data | Not enough data | | **Placement ** | Not enough data | Not enough data | | **Open Rate** | Not enough data | Not enough data | | **Time to Open** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | #### Reporting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Performance** | Not enough data | Not enough data | | **Domain Reputation** | Not enough data | Not enough data | | **Brand Reputation** | Not enough data | Not enough data | | **Blacklist and Whitelist** | Not enough data | Not enough data | #### Agentic AI - Email Deliverability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Sales Engagement | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 6.9/10 | 861 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Integrated Workflows | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Task Management** | 7.1 (605 reviews) | Not enough data | | **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | | **Calls and Voice** | 6.3 (499 reviews) | Not enough data | | **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | | **CRM Integration** | 7.6 (632 reviews) | Not enough data | | **Calendar** | 6.9 (544 reviews) | Not enough data | | **Shared Records** | 6.9 (516 reviews) | Not enough data | #### Repeatability and Reportability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Content Management** | 7.5 (623 reviews) | Not enough data | | **Workflow Management** | 7.5 (621 reviews) | Not enough data | | **Workflow Performance** | 7.4 (585 reviews) | Not enough data | | **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | | **Gamification** | 6.0 (472 reviews) | Not enough data | #### AI and Automation | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | | **Lead Scoring** | 7.1 (559 reviews) | Not enough data | | **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | | **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | | **Machine Learning** | 6.4 (476 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI Text Generation** | 6.1 (415 reviews) | Not enough data | #### Agentic AI - Sales Engagement | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | | **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | | **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | | **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | | **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | | **Decision Making** | 6.9 (35 reviews) | Not enough data | ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 581 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Visitor Behavior | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Monitoring** | 7.6 (409 reviews) | Not enough data | | **Targeting** | 7.9 (399 reviews) | Not enough data | | **Guided Selling** | 7.1 (355 reviews) | Not enough data | #### Templates | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Library** | 7.3 (411 reviews) | Not enough data | | **Customization** | 8.0 (439 reviews) | Not enough data | | **Optimization** | 7.8 (411 reviews) | Not enough data | #### Personalization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Recommendation** | 7.6 (400 reviews) | Not enough data | | **Content** | 7.6 (404 reviews) | Not enough data | | **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | | **Search** | 7.1 (346 reviews) | Not enough data | | **Personalization Engine** | 7.3 (336 reviews) | Not enough data | | **Product Recommendations** | 7.1 (324 reviews) | Not enough data | | **A/B Testing** | 7.4 (346 reviews) | Not enough data | | **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | #### Multichannel | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Web** | 7.4 (379 reviews) | Not enough data | | **Email** | 8.5 (463 reviews) | Not enough data | | **Mobile** | 7.6 (419 reviews) | Not enough data | #### Administration | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | | **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | | **User Data** | 7.9 (439 reviews) | Not enough data | | **Integrations** | 8.0 (461 reviews) | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | | **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | ### Retargeting | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 | #### Retargeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **A/B Testing** | Not enough data | 7.4 (65 reviews) | | **Audience Segmentation** | Not enough data | 8.6 (142 reviews) | | **Behavioral Targeting** | Not enough data | 8.2 (131 reviews) | | **Reporting & Analytics** | Not enough data | 8.1 (148 reviews) | | **Geo Targeting** | Not enough data | 8.3 (114 reviews) | | **Cross-channel Retargeting** | Not enough data | 8.0 (117 reviews) | | **Personalization** | Not enough data | 7.8 (113 reviews) | #### Agentic AI - Retargeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | | **Multi-step Planning** | Not enough data | 6.6 (18 reviews) | | **Cross-system Integration** | Not enough data | 6.8 (18 reviews) | | **Adaptive Learning** | Not enough data | 6.8 (19 reviews) | | **Proactive Assistance** | Not enough data | 6.7 (18 reviews) | | **Decision Making** | Not enough data | 7.2 (19 reviews) | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.1/10 | 2445 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Templates | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Text and Themes** | 7.7 (2022 reviews) | Not enough data | | **Stock Images** | 6.3 (1517 reviews) | Not enough data | | **Proofing** | 7.0 (1618 reviews) | Not enough data | | **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | #### Edit | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Pre-Made** | 7.4 (1756 reviews) | Not enough data | | **Build** | 8.0 (1970 reviews) | Not enough data | | **HTML** | 7.4 (1664 reviews) | Not enough data | #### Logistics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Analytics** | 7.8 (1819 reviews) | Not enough data | | **Issues** | 7.0 (1582 reviews) | Not enough data | | **Integrations** | 7.8 (1777 reviews) | Not enough data | | **Shareable Link** | 7.8 (1545 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI Text Generation** | 6.0 (840 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | #### Agentic AI - Email Template Builder | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | | **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.8/10 | 248 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Text Messaging | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Bulk SMS** | 7.5 (161 reviews) | Not enough data | | **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | | **Text Scheduler** | 7.6 (155 reviews) | Not enough data | | **Automatic Replies** | 7.6 (144 reviews) | Not enough data | | **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | | **MMS Marketing** | Feature Not Available | Not enough data | | **Personalization** | 8.2 (171 reviews) | Not enough data | | **Transactional SMS** | 7.1 (144 reviews) | Not enough data | #### SMS Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Reporting** | 7.7 (156 reviews) | Not enough data | | **Automation** | 8.8 (174 reviews) | Not enough data | | **White Label** | 7.6 (130 reviews) | Not enough data | | **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | | **Short Codes** | 7.0 (125 reviews) | Not enough data | | **API Integration** | 8.0 (146 reviews) | Not enough data | #### Agentic AI - SMS Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | | **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | | **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | | **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | | **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | | **Decision Making** | 8.2 (20 reviews) | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 | #### Data Sourcing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Data Enrichment** | Not enough data | 9.1 (9 reviews) | | **Expandability** | Not enough data | 8.1 (7 reviews) | | **Content Marketing** | Not enough data | 8.1 (6 reviews) | | **Multiple Devices** | Not enough data | 7.8 (6 reviews) | #### Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Marketing Metrics** | Not enough data | 8.1 (8 reviews) | | **Predictive Modeling** | Not enough data | 8.9 (6 reviews) | | **Recommendation Engine** | Not enough data | 7.7 (5 reviews) | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 | #### Data Availability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Contact Data Availability** | Not enough data | 7.4 (90 reviews) | | **Account Data Availability** | Not enough data | 8.1 (97 reviews) | | **Offline Data** | Not enough data | 6.9 (60 reviews) | #### Platform Additional Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Integrations** | Not enough data | 8.4 (96 reviews) | | **Topic Customization** | Not enough data | 7.9 (71 reviews) | | **Natural Language Processing (NLP)** | Not enough data | 7.3 (51 reviews) | | **Alerts** | Not enough data | 8.0 (76 reviews) | | **Real-time Intent** | Not enough data | 8.2 (88 reviews) | ### Pop-Up Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.5/10 | 256 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Design and Customization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | | **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | | **No-Code Customization** | 8.1 (180 reviews) | Not enough data | | **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | #### Campaigns | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 7.9 (169 reviews) | Not enough data | | **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | | **A/B Testing** | 7.9 (147 reviews) | Not enough data | | **Analytics** | 7.8 (181 reviews) | Not enough data | #### Integrations | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | | **WCM Integrations** | 6.7 (116 reviews) | Not enough data | | **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | | **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI Text Generation** | 6.1 (65 reviews) | Not enough data | #### Agentic AI - Vulnerability Scanner | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.3/10 | 348 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Attribution Modeling | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | | **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | | **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | | **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | | **Offline Attribution** | 6.3 (176 reviews) | Not enough data | | **Custom Attribution** | 7.0 (190 reviews) | Not enough data | #### Agentic AI - Attribution | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | #### Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **B2B Attribution** | 7.2 (199 reviews) | Not enough data | | **B2C Attribution** | 7.1 (195 reviews) | Not enough data | | **Marketing Channels** | 7.3 (211 reviews) | Not enough data | | **Integrations** | 7.9 (250 reviews) | Not enough data | #### Reporting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Dashboards** | 7.5 (283 reviews) | Not enough data | | **Data Visualizations** | 7.3 (264 reviews) | Not enough data | | **Custom Reporting** | 7.0 (250 reviews) | Not enough data | ### Account-Based Orchestration Platforms | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 | #### Platform Basics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Centralization** | Not enough data | 8.7 (35 reviews) | | **Account Identification and Segmentation** | Not enough data | 8.2 (37 reviews) | | **Lead-to-Account Matching** | Not enough data | 8.0 (34 reviews) | | **Multichannel Engagement** | Not enough data | 9.3 (9 reviews) | | **Personalized Content and Messaging** | Not enough data | 8.6 (6 reviews) | #### Platform Data | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Measurement** | Not enough data | 8.5 (40 reviews) | | **Revenue Analytics** | Not enough data | 8.2 (33 reviews) | #### Platform Additional Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Integrations** | Not enough data | 8.7 (39 reviews) | #### Agentic AI - Account-Based Orchestration Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | | **Cross-system Integration** | Not enough data | 7.8 (6 reviews) | | **Adaptive Learning** | Not enough data | 7.2 (6 reviews) | | **Natural Language Interaction** | Not enough data | 7.2 (6 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | #### Artificial Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI-Powered Data Analysis** | Not enough data | 8.6 (7 reviews) | | **AI Personalization** | Not enough data | 6.7 (5 reviews) | ### Account-Based Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 | #### Platform Basics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Retargeting** | Not enough data | 8.6 (217 reviews) | #### Platform Data | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Measurement** | Not enough data | 8.3 (215 reviews) | | **Attribution** | Not enough data | 7.6 (198 reviews) | #### Platform Additional Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Multivariate Testing** | Not enough data | Feature Not Available | | **Integrations** | Not enough data | 8.1 (207 reviews) | #### Agentic AI - Account-Based Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.4 (22 reviews) | | **Multi-step Planning** | Not enough data | 6.4 (22 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (22 reviews) | | **Adaptive Learning** | Not enough data | 6.9 (21 reviews) | | **Natural Language Interaction** | Not enough data | 6.1 (22 reviews) | | **Decision Making** | Not enough data | 6.6 (24 reviews) | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 | #### Platform Interoperability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Video Functionality** | Not enough data | 9.0 (8 reviews) | #### Agentic AI - Video Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Dashboard** | 8.3 (348 reviews) | 8.3 (184 reviews) | | **Campaign Optimization** | 8.3 (320 reviews) | 8.0 (172 reviews) | | **Reach** | 8.1 (305 reviews) | 8.3 (173 reviews) | | **Bulk Editing** | 7.8 (284 reviews) | 7.5 (140 reviews) | | **Batch Uploading** | 7.9 (273 reviews) | 8.3 (152 reviews) | | **Brand Safety** | 8.3 (264 reviews) | 8.5 (128 reviews) | | **Fraud Protection** | 8.2 (257 reviews) | 8.2 (112 reviews) | | **Frequency Capping** | 7.9 (238 reviews) | 7.8 (116 reviews) | | **Budget Pacing** | 7.7 (230 reviews) | 8.2 (149 reviews) | | **Creative Optimization** | 7.9 (264 reviews) | 7.7 (138 reviews) | | **Rich Media Capabilties** | 7.8 (238 reviews) | 7.8 (113 reviews) | | **In-App Ads** | 7.5 (220 reviews) | Feature Not Available | | **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | 7.5 (98 reviews) | #### Targeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 8.3 (294 reviews) | 8.6 (188 reviews) | | **Retargeting** | 8.3 (282 reviews) | 8.9 (183 reviews) | | **Geo-Targeting** | 7.8 (255 reviews) | 8.3 (151 reviews) | | **Contextual Targeting** | 8.0 (249 reviews) | 8.0 (129 reviews) | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **API / Integrations** | 8.2 (308 reviews) | 8.2 (146 reviews) | | **Custom Reports** | 8.0 (287 reviews) | 7.6 (143 reviews) | | **User, Role, and Access Management** | 8.5 (300 reviews) | 8.7 (165 reviews) | | **Performance and Reliability** | 8.5 (336 reviews) | 8.6 (168 reviews) | | **Enterprise Scalability** | 8.4 (270 reviews) | 8.3 (136 reviews) | | **Customization** | 8.3 (302 reviews) | 8.0 (138 reviews) | | **Workflow Capability** | 8.6 (297 reviews) | 8.0 (127 reviews) | | **Internationalization** | 8.1 (242 reviews) | Feature Not Available | | **Notifications** | 8.1 (286 reviews) | 7.9 (127 reviews) | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.9/10 | 471 | | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 | #### Platform Interoperability | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Close Ecosystem API** | 7.8 (201 reviews) | 7.3 (25 reviews) | #### Agentic AI - Social Media Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | | **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | | **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | | **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | | **Decision Making** | 7.3 (17 reviews) | Not enough data | #### Social Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Social Functionality** | 7.9 (300 reviews) | 7.3 (48 reviews) | #### Campaign Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Dashboard** | 8.3 (348 reviews) | 8.3 (184 reviews) | | **Campaign Optimization** | 8.3 (320 reviews) | 8.0 (172 reviews) | | **Reach** | 8.1 (305 reviews) | 8.3 (173 reviews) | | **Bulk Editing** | 7.8 (284 reviews) | 7.5 (140 reviews) | | **Batch Uploading** | 7.9 (273 reviews) | 8.3 (152 reviews) | | **Brand Safety** | 8.3 (264 reviews) | 8.5 (128 reviews) | | **Fraud Protection** | 8.2 (257 reviews) | 8.2 (112 reviews) | | **Frequency Capping** | 7.9 (238 reviews) | 7.8 (116 reviews) | | **Budget Pacing** | 7.7 (230 reviews) | 8.2 (149 reviews) | | **Creative Optimization** | 7.9 (264 reviews) | 7.7 (138 reviews) | | **Rich Media Capabilties** | 7.8 (238 reviews) | 7.8 (113 reviews) | | **In-App Ads** | 7.5 (220 reviews) | Feature Not Available | | **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | 7.5 (98 reviews) | #### Targeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 8.3 (294 reviews) | 8.6 (188 reviews) | | **Retargeting** | 8.3 (282 reviews) | 8.9 (183 reviews) | | **Geo-Targeting** | 7.8 (255 reviews) | 8.3 (151 reviews) | | **Contextual Targeting** | 8.0 (249 reviews) | 8.0 (129 reviews) | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **API / Integrations** | 8.2 (308 reviews) | 8.2 (146 reviews) | | **Custom Reports** | 8.0 (287 reviews) | 7.6 (143 reviews) | | **User, Role, and Access Management** | 8.5 (300 reviews) | 8.7 (165 reviews) | | **Performance and Reliability** | 8.5 (336 reviews) | 8.6 (168 reviews) | | **Enterprise Scalability** | 8.4 (270 reviews) | 8.3 (136 reviews) | | **Customization** | 8.3 (302 reviews) | 8.0 (138 reviews) | | **Workflow Capability** | 8.6 (297 reviews) | 8.0 (127 reviews) | | **Internationalization** | 8.1 (242 reviews) | Feature Not Available | | **Notifications** | 8.1 (286 reviews) | 7.9 (127 reviews) | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 | #### Lead Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Validation** | Not enough data | 7.8 (10 reviews) | | **Lead Enrichment** | Not enough data | 7.2 (10 reviews) | | **Lead Quality** | Not enough data | 7.0 (11 reviews) | | **Lead Analysis** | Not enough data | 7.1 (11 reviews) | | **Browser Extension** | Not enough data | 7.0 (10 reviews) | #### Agentic AI - Lead Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 722 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Page Customization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Drag and Drop** | 8.2 (586 reviews) | Not enough data | | **Templates** | 7.9 (612 reviews) | Not enough data | | **Advanced Customization** | 7.8 (530 reviews) | Not enough data | | **Content Library** | 7.6 (552 reviews) | Not enough data | #### Page Optimization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **A/B Testing** | 7.6 (425 reviews) | Not enough data | | **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | | **Web Analytics** | 7.5 (472 reviews) | Not enough data | | **SEO** | 7.2 (413 reviews) | Not enough data | #### Integrations | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | | **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | | **Domain Integration** | 8.2 (515 reviews) | Not enough data | #### Generative AI | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **AI Text Generation** | 6.2 (166 reviews) | Not enough data | #### Agentic AI - Landing Page Builders | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.2/10 | 766 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Customization | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Custom Fields** | 8.0 (663 reviews) | Not enough data | | **Conditional Logic** | 7.5 (553 reviews) | Not enough data | | **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | | **Design** | 7.4 (653 reviews) | Not enough data | #### Additional Functionality | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Embedded Forms** | 7.9 (672 reviews) | Not enough data | | **Offline Capability** | 5.7 (423 reviews) | Not enough data | | **Notifications** | 7.4 (531 reviews) | Not enough data | | **Payments** | 6.2 (433 reviews) | Not enough data | | **Mobile Forms** | 7.0 (507 reviews) | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 | #### Demand Side Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Campaign Dashboard** | 8.3 (348 reviews) | 8.3 (184 reviews) | | **Campaign Optimization** | 8.3 (320 reviews) | 8.0 (172 reviews) | | **Reach** | 8.1 (305 reviews) | 8.3 (173 reviews) | | **Bulk Editing** | 7.8 (284 reviews) | 7.5 (140 reviews) | | **Batch Uploading** | 7.9 (273 reviews) | 8.3 (152 reviews) | | **Brand Safety** | 8.3 (264 reviews) | 8.5 (128 reviews) | | **Fraud Protection** | 8.2 (257 reviews) | 8.2 (112 reviews) | | **Frequency Capping** | 7.9 (238 reviews) | 7.8 (116 reviews) | | **Budget Pacing** | 7.7 (230 reviews) | 8.2 (149 reviews) | | **Creative Optimization** | 7.9 (264 reviews) | 7.7 (138 reviews) | | **Rich Media Capabilties** | 7.8 (238 reviews) | 7.8 (113 reviews) | | **In-App Ads** | 7.5 (220 reviews) | Feature Not Available | | **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | 7.5 (98 reviews) | #### Targeting | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Targeting** | 8.3 (294 reviews) | 8.6 (188 reviews) | | **Retargeting** | 8.3 (282 reviews) | 8.9 (183 reviews) | | **Geo-Targeting** | 7.8 (255 reviews) | 8.3 (151 reviews) | | **Contextual Targeting** | 8.0 (249 reviews) | 8.0 (129 reviews) | #### Demand Side Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Machine Learning Optimization** | Not enough data | 9.0 (7 reviews) | | **Estimate and Projections** | Not enough data | 8.3 (7 reviews) | | **Cross-Device Capabilities** | Not enough data | 8.3 (7 reviews) | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **API / Integrations** | 8.2 (308 reviews) | 8.2 (146 reviews) | | **Custom Reports** | 8.0 (287 reviews) | 7.6 (143 reviews) | | **User, Role, and Access Management** | 8.5 (300 reviews) | 8.7 (165 reviews) | | **Performance and Reliability** | 8.5 (336 reviews) | 8.6 (168 reviews) | | **Enterprise Scalability** | 8.4 (270 reviews) | 8.3 (136 reviews) | | **Customization** | 8.3 (302 reviews) | 8.0 (138 reviews) | | **Workflow Capability** | 8.6 (297 reviews) | 8.0 (127 reviews) | | **Internationalization** | 8.1 (242 reviews) | Feature Not Available | | **Notifications** | 8.1 (286 reviews) | 7.9 (127 reviews) | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | Not enough data | 9.0 (5 reviews) | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Creative Assets** | Not enough data | 9.0 (5 reviews) | | **Campaign Dashboard** | Not enough data | 9.3 (5 reviews) | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### WhatsApp Marketing | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 8.2/10 | 12 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### WhatsApp Messaging - WhatsApp Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Transactional Messages** | 8.3 (11 reviews) | Not enough data | | **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | | **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | | **Personalization** | 8.5 (11 reviews) | Not enough data | | **Promotional Messages** | 8.0 (11 reviews) | Not enough data | | **Automated Replies** | 8.0 (11 reviews) | Not enough data | #### WhatsApp Business Platform - WhatsApp Marketing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Segmentation** | 8.5 (11 reviews) | Not enough data | | **API Integration** | 8.3 (11 reviews) | Not enough data | | **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | | **Analytics** | 8.2 (11 reviews) | Not enough data | ### Visitor Identification | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - Visitor Identification | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Lead Scoring | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.6/10 | 601 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - Lead Scoring | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | | **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | | **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | | **Decision Making** | 7.2 (26 reviews) | Not enough data | #### Attribution | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | | **Lead Assignment** | 8.2 (410 reviews) | Not enough data | | **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | #### Discovery | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Management** | 8.1 (444 reviews) | Not enough data | | **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | | **Lead Context** | 8.0 (400 reviews) | Not enough data | #### Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Conversion Viability** | 8.0 (385 reviews) | Not enough data | | **Workflow** | 8.3 (427 reviews) | Not enough data | #### Platform | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Data Synchronization** | 8.1 (406 reviews) | Not enough data | | **Analysis** | 8.1 (435 reviews) | Not enough data | ### Salesforce AppExchange Apps | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - Salesforce AppExchange Apps | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | 7.7/10 | 464 | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | | **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | | **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | #### Data Sourcing | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Data Sourcing** | 7.8 (286 reviews) | Not enough data | | **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | | **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | | **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | | **Data Segmentation** | 8.1 (331 reviews) | Not enough data | #### Predictive Analytics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lead Scoring** | 8.0 (293 reviews) | Not enough data | | **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | | **Risk Analysis** | 7.3 (241 reviews) | Not enough data | | **Live Forecasting** | 7.4 (267 reviews) | Not enough data | #### Sales Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | | **Sales Gamification** | 7.6 (181 reviews) | Not enough data | | **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | | **Activity Tracking** | 8.3 (350 reviews) | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 | #### Agentic AI - Marketing Account Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | | **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | | **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | 5.3 (5 reviews) | #### Lead Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Market Insights ** | Not enough data | 8.3 (62 reviews) | | **Account-level Insights ** | Not enough data | 8.4 (77 reviews) | | **Lead Analysis ** | Not enough data | 7.6 (60 reviews) | #### Lead Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Segmentation ** | Not enough data | 8.6 (71 reviews) | | **Predictive Scoring ** | Not enough data | 7.8 (49 reviews) | | **Account Identification ** | Not enough data | 8.4 (57 reviews) | #### Marketing Campaigns | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 7.8 (48 reviews) | | **Revenue Planning ** | Not enough data | 7.3 (40 reviews) | | **Media Attribution ** | Not enough data | 7.8 (42 reviews) | | **Opportunity Timeline ** | Not enough data | 8.1 (42 reviews) | | **Customization ** | Not enough data | 8.1 (47 reviews) | #### Data Availability - Marketing Account Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Technographic Data Availability** | Not enough data | 7.1 (11 reviews) | #### Data Accuracy - Marketing Account Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Technographic Data Accuracy** | Not enough data | 7.0 (11 reviews) | ### Account-Based Analytics | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 | #### Agentic AI - Account-Based Analytics | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.9 (18 reviews) | | **Cross-system Integration** | Not enough data | 7.1 (18 reviews) | | **Adaptive Learning** | Not enough data | 6.8 (18 reviews) | | **Natural Language Interaction** | Not enough data | 6.7 (17 reviews) | | **Proactive Assistance** | Not enough data | 6.6 (18 reviews) | #### Lead Intelligence | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Market Insights ** | Not enough data | 8.0 (112 reviews) | | **Account-level Insights ** | Not enough data | 8.4 (132 reviews) | | **Lead Analysis ** | Not enough data | 7.5 (110 reviews) | #### Lead Management | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Segmentation ** | Not enough data | 8.3 (125 reviews) | | **Predictive Scoring ** | Not enough data | 7.8 (103 reviews) | | **Account Identification ** | Not enough data | 8.4 (124 reviews) | #### Marketing Campaigns | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Omni-Channel Tracking ** | Not enough data | 7.8 (107 reviews) | | **Revenue Planning ** | Not enough data | 7.4 (94 reviews) | | **Media Attribution ** | Not enough data | 7.6 (110 reviews) | | **Opportunity Timeline ** | Not enough data | 7.5 (102 reviews) | | **Customization ** | Not enough data | 7.5 (111 reviews) | | **Journey Analytics** | Not enough data | 8.3 (119 reviews) | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 | #### Agentic AI - Native Advertising | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | | **Multi-step Planning** | Not enough data | 6.2 (7 reviews) | | **Cross-system Integration** | Not enough data | 6.4 (7 reviews) | | **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | | **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | | **Decision Making** | Not enough data | 6.2 (7 reviews) | ### AI Marketing Agents | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Performance Optimization & Learning - AI Marketing Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Send-Time Optimization** | Not enough data | Not enough data | | **Autonomous A/B Testing** | Not enough data | Not enough data | #### Autonomous Campaign Orchestration - AI Marketing Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **End-to-End Campaign Execution** | Not enough data | Not enough data | | **Goal-Based Campaign Planning** | Not enough data | Not enough data | | **Cross-Channel Orchestration** | Not enough data | Not enough data | | **Conversational Campaign Setup** | Not enough data | Not enough data | | **Real-Time Campaign Adaptation** | Not enough data | Not enough data | #### AI Content Generation - AI Marketing Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Dynamic Content Optimization** | Not enough data | Not enough data | | **AI Copy Generation** | Not enough data | Not enough data | | **Personalized Content Creation** | Not enough data | Not enough data | #### Audience Intelligence & Segmentation - AI Marketing Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Lookalike Audience Modeling** | Not enough data | Not enough data | | **Behavioral Triggering** | Not enough data | Not enough data | | **Predictive Audience Segmentation** | Not enough data | Not enough data | #### Integrations & Data Connectivity - AI Marketing Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Event & Data Ingestion** | Not enough data | Not enough data | | **CRM & CDP Integration** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Marketing Distribution | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### AI Agents | Product | Score | Reviews | |---|---|---| | **ActiveCampaign** | N/A | N/A | | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | #### Agentic AI - AI Agents | Feature | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Unique to ActiveCampaign (17):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps) **Unique to AdRoll ABM (Formerly RollWorks) (17):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | ActiveCampaign | AdRoll ABM (Formerly RollWorks) | |---|---|---| | **Small-Business** | 91.9% | 27.2% | | **Mid-Market** | 7.2% | 57.9% | | **Enterprise** | 1.0% | 14.9% | ### By Industry #### ActiveCampaign - **Marketing and Advertising:** 14.4% - **Health, Wellness and Fitness:** 11.3% - **Professional Training & Coaching:** 9.2% - **E-Learning:** 4.5% - **Computer Software:** 3.3% - **Financial Services:** 3.2% - **Information Technology and Services:** 3.2% - **Education Management:** 2.9% - **Management Consulting:** 2.6% - **Real Estate:** 2.6% - **Other:** 43.0% #### AdRoll ABM (Formerly RollWorks) - **Computer Software:** 27.5% - **Information Technology and Services:** 15.6% - **Marketing and Advertising:** 11.4% - **Financial Services:** 5.0% - **Hospital & Health Care:** 2.7% - **Computer & Network Security:** 2.6% - **Health, Wellness and Fitness:** 1.9% - **Human Resources:** 1.9% - **Internet:** 1.8% - **Logistics and Supply Chain:** 1.8% - **Other:** 27.8% --- ## Alternatives ### Alternatives to ActiveCampaign - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14816 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews) ### Alternatives to AdRoll ABM (Formerly RollWorks) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1438 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14816 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9673 reviews) --- ## Top Discussions ### ActiveCampaign - Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments > **Top comment:** "Email Marketing. " - Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments > **Top comment:** "YES, for an additional charge" - Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..." - Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes > **Top comment:** "Hi Max - I'll paste the official AC definition here and then comment with an example: "a Goal action is a way to move a contact to another location..." - Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote > **Top comment:** "You're not alone, I'd love that too!" ### AdRoll ABM (Formerly RollWorks) - Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote > **Top comment:** "Hi Kate, Thanks for your question! RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..." - Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? I almost believed it when I lost my..." - Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "https://help.rollworks.com/" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-adroll-abm-formerly-rollworks)