Compare ActiveCampaign and ROI Hunter 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Enterprise (36.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,649)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansROI Hunter
Star Rating
(205)4.8 out of 5
Market Segments
Enterprise (36.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us
Learn more about ROI HunterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that ROI Hunter stands out for its user-friendly interface and responsive customer support. Many find the dashboard easy to navigate, and the quick implementation process is frequently highlighted as a major advantage, making it accessible for teams looking to get started without a steep learning curve.
- Reviewers mention that while ActiveCampaign has a robust set of features, some users feel it can be overwhelming due to its complexity. However, the integrated CRM and advanced segmentation tools are often noted as powerful assets for creating personalized campaigns and tracking customer engagement.
- According to verified reviews, ROI Hunter's strength lies in its optimization features, with users appreciating the control it offers over product management and the ability to test new strategies easily. This flexibility is particularly beneficial for teams that need to adapt quickly to market changes.
- G2 reviewers highlight that ActiveCampaign has a higher overall satisfaction score, indicating a strong market presence and user loyalty. Users frequently commend its ability to make complex marketing automation feel personal and approachable, which enhances customer communication.
- Users report that while ROI Hunter has a higher star rating, the limited number of recent reviews suggests that its user base may not be as active or engaged as that of ActiveCampaign. This could impact the reliability of feedback regarding its long-term performance and feature updates.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
ROI Hunter
ROI Hunter Pricing
Contact Us
All-in-one platform for collecting and analysing product performance data, building campaigns, designing campaign creatives (for Meta), launching campaigns on the ad networks, and analysing the results.
- Collect and integrate product performance data
- Analyse individual product performance
- Visualise product performance at scale
Free Trial
ActiveCampaign
Free Trial is available
ROI Hunter
No trial information availableRatings
Meets Requirements
8.8
11,173
9.0
138
Ease of Use
8.2
11,289
8.8
141
Ease of Setup
8.0
7,223
8.5
64
Ease of Admin
8.4
6,340
8.8
66
Quality of Support
8.5
10,343
9.8
139
Has the product been a good partner in doing business?
8.8
6,198
9.4
67
Product Direction (% positive)
8.2
10,573
9.6
126
Features by Category
Sales Force Automation
8.2
2107
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1765
|
Verified
Not enough data
7.7
1682
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2319
|
Verified
Not enough data
8.8
2207
|
Verified
Not enough data
8.5
2151
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1953
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1991
|
Verified
Not enough data
8.0
1943
|
Verified
Not enough data
8.1
2031
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2103
|
Verified
Not enough data
7.5
1476
|
Verified
Not enough data
Integration
8.1
1931
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1636
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6487
|
Verified
Not enough data
8.9
6322
|
Verified
Not enough data
8.5
6139
|
Verified
Not enough data
8.8
5781
|
Verified
Not enough data
Online Marketing
7.4
4392
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4363
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5118
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
4000
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5195
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3725
|
Verified
Not enough data
8.2
3534
|
Verified
Not enough data
8.3
3706
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3724
|
Verified
Not enough data
7.5
2426
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
220
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Not enough data
Integration
8.1
3758
|
Verified
Not enough data
8.1
3658
|
Verified
Not enough data
7.8
3133
|
Verified
Not enough data
Messenger
7.4
1122
Not enough data
5.9
975
Not enough data
6.5
1000
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8
201
8.5(won by 0.7)
47
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9
300
9.3(won by 1.4)
70
Campaign Management
8.3
348
9.1(won by 0.8)
83
8.3
320
9.1(won by 0.8)
82
8.1(won by default)
305
Feature Not Available
7.8
284
9.1(won by 1.3)
76
7.9
273
9.0(won by 1.1)
67
8.3
264
9.5(won by 1.2)
60
8.2
257
9.4(won by 1.2)
54
7.9
238
9.0(won by 1.1)
53
7.7
230
9.2(won by 1.5)
61
7.9
264
9.3(won by 1.4)
71
7.8
238
9.1(won by 1.3)
59
7.5
220
9.0(won by 1.5)
52
7.7
222
9.0(won by 1.3)
50
Targeting
8.3
294
9.3(won by 1.0)
75
8.3
282
9.4(won by 1.1)
73
7.8
255
9.2(won by 1.4)
64
8.0
249
9.1(won by 1.1)
57
Platform
8.2
308
9.0(won by 0.8)
58
8.0
287
8.9(won by 0.9)
72
8.5
300
9.1(won by 0.6)
73
8.5
336
9.1(won by 0.6)
74
8.4
270
9.2(won by 0.8)
67
8.3
302
9.2(won by 0.9)
70
8.6
297
9.2(won by 0.6)
62
8.1
242
9.2(won by 1.1)
59
8.1
286
8.7(won by 0.6)
66
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
663
Not enough data
7.5
553
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
672
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Data management - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product catalogs - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
9.0
21
Not enough data
9.2
18
Not enough data
9.3
23
Not enough data
8.8
23
Not enough data
8.2
13
Campaign Activity
Not enough data
8.8
23
Not enough data
8.7
25
Not enough data
8.9
19
Not enough data
8.9
18
Not enough data
8.4
17
Not enough data
8.6
17
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Operations
Not enough data
8.6
13
Not enough data
8.6
13
Inventory
Not enough data
9.2
6
Not enough data
10.0
12
Not enough data
9.9
12
Platform
Not enough data
8.9
9
Not enough data
9.2
11
Not enough data
9.3
9
Not enough data
8.8
10
Processing
Not enough data
8.3
10
Not enough data
8.1
8
Not enough data
7.6
7
Categories
Categories
Shared Categories
ActiveCampaign and ROI Hunter are categorized as Social Media Advertising
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Salesforce AppExchange Apps
ROI Hunter is categorized as Cross-Channel Advertising, Multichannel Retail, Catalog Management, and Marketing Analytics
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ROI Hunter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
33.8%
Apparel & Fashion
26.8%
Marketing and Advertising
14.1%
Cosmetics
6.1%
Consumer Goods
3.0%
Other
16.2%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is it possible to see activity in both the 'Mixed Ads' & another virtual account?
1 Comment
Official Response from ROI Hunter
Hello Radhika,
if the motivation is to move the campaigns under one virtual account, there is actually a nice solution (only for RH users:...Read more
ROI Hunter has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
