Compare ActiveCampaign and Qualified 
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (70.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Contact Us
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansQualified
Star Rating
(1,457)4.9 out of 5
Market Segments
Mid-Market (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say Qualified stands out for its AI-driven lead qualification through its AI SDR Agent, Piper. Reviewers highlight how Piper not only engages with leads but also effectively books meetings around the clock, automating top-of-funnel processes and improving efficiency for sales teams.
- According to verified reviews, ActiveCampaign is particularly favored by small businesses, with a majority of its users coming from this segment. This focus allows it to cater specifically to the needs of smaller teams looking for comprehensive marketing automation solutions.
- Reviewers mention that Qualified offers an impressive level of customer support, with many users noting the helpfulness of their support team. This strong support model is a key differentiator, especially for teams navigating complex sales conversations.
- Users report that while ActiveCampaign has a robust set of features, some find it challenging to configure for specific workflows, which can lead to a steeper learning curve compared to Qualified's more intuitive interface.
- G2 reviewers highlight that both platforms have their strengths, but Qualified's focus on ease of use and setup is a significant advantage, with users appreciating its straightforward onboarding process and user-friendly design, making it easier for teams to get started quickly.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Qualified
Premier
Contact Us
Scale pipeline with Piper the AI SDR and sales rep conversations.
- Real-Time Website Conversations
- Schedule Sales Meetings
- Send 1:1 Personalized Emails
Free Trial
ActiveCampaign
Free Trial is available
Qualified
No trial information availableRatings
Meets Requirements
8.8
11,142
9.6
1,145
Ease of Use
8.2
11,258
9.2
1,158
Ease of Setup
8.0
7,191
9.2
849
Ease of Admin
8.4
6,339
9.2
831
Quality of Support
8.5
10,315
9.9
1,147
Has the product been a good partner in doing business?
8.8
6,197
9.9
849
Product Direction (% positive)
8.2
10,548
9.9
1,080
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1123
9.3
351
|
Verified
5.9
975
9.1
410
|
Verified
6.5
1001
9.6
442
|
Verified
6.9
1043
9.2
404
|
Verified
Channels
6.4
987
Feature Not Available
7.3
1172
9.6
432
|
Verified
6.0
913
7.3
173
5.5
831
Feature Not Available
6.0
838
8.5
174
|
Verified
Customers
7.6
1233
9.4
387
|
Verified
7.4
1155
9.4
334
|
Verified
7.6
1293
9.1
408
|
Verified
7.6
1233
9.5
399
|
Verified
7.2
1181
9.4
392
|
Verified
Agentic AI - Conversational Marketing
6.2
30
8.5
40
6.1
30
8.4
34
6.4
29
8.9
42
6.2
30
8.8
40
5.9
29
9.1
42
6.0
29
8.6
37
6.2
29
8.7
36
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
9.6
73
|
Verified
Not enough data
9.2
73
|
Verified
Not enough data
9.2
63
|
Verified
Not enough data
9.7
78
|
Verified
Organization
Not enough data
9.3
54
|
Verified
Not enough data
9.3
57
|
Verified
Not enough data
9.3
66
|
Verified
Performance Analysis
Not enough data
9.1
45
|
Verified
Not enough data
9.5
48
|
Verified
Sales Analysis
Not enough data
8.8
44
|
Verified
Not enough data
8.8
42
|
Verified
Generative AI
Not enough data
9.5
44
Not enough data
9.6
41
Agentic AI - AI Sales Assistant
Not enough data
9.9
12
Not enough data
9.7
11
Not enough data
9.9
13
Not enough data
8.9
14
Not enough data
9.4
14
Not enough data
9.1
13
Not enough data
9.7
10
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Data Availability
Not enough data
9.4
171
Not enough data
9.4
183
Not enough data
9.2
130
Platform Additional Functionality
Not enough data
9.5
201
Not enough data
9.5
161
Not enough data
Feature Not Available
Not enough data
9.5
185
Not enough data
9.6
188
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Responses
Not enough data
9.5
36
Not enough data
9.6
37
Not enough data
9.6
35
Automation - AI Agents
Not enough data
9.7
30
Not enough data
9.3
30
Not enough data
9.6
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
9.6
34
Not enough data
9.7
35
Not enough data
9.8
35
Autonomy - AI Agents
Not enough data
9.4
33
Not enough data
9.5
32
Not enough data
9.8
30
Not enough data
9.4
30
Generative AI
Not enough data
9.6
29
Not enough data
9.6
29
Responses
Not enough data
9.4
532
Not enough data
9.5
505
Not enough data
9.6
536
Not enough data
9.3
451
Not enough data
9.0
365
Platform
Not enough data
9.7
550
Not enough data
9.5
542
Not enough data
9.4
510
Not enough data
9.3
531
Not enough data
9.2
417
Not enough data
9.4
473
Not enough data
9.5
485
Generative AI
Not enough data
9.0
180
Not enough data
8.9
174
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Notifications
Not enough data
9.3
218
Not enough data
9.2
204
Not enough data
9.4
221
Settings
Not enough data
9.4
221
Not enough data
9.5
229
Not enough data
9.5
218
Personalization
Not enough data
9.4
222
Not enough data
9.5
206
Integrations
Not enough data
9.4
219
Not enough data
9.6
240
Not enough data
7.7
152
Not enough data
8.6
183
Not enough data
8.9
184
Generative AI
Not enough data
9.0
113
Not enough data
8.9
101
Not enough data
8.5
91
Not enough data
8.7
91
Not enough data
8.3
86
Agentic AI - Online Appointment Scheduling
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
9.6
26
Customization
8.0
660
Not enough data
7.5
552
Not enough data
6.8
464
Not enough data
7.4
653
Not enough data
Additional Functionality
7.9
671
Not enough data
5.7
423
Not enough data
7.4
531
Not enough data
6.2
433
Not enough data
7.0
507
Not enough data
Integrations
Not enough data
8.5
113
Not enough data
9.1
131
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.6
154
Branding & Customizatio
Not enough data
9.2
143
Not enough data
9.3
137
Not enough data
9.2
121
Automatic Rules & Configurations
Not enough data
9.5
150
Not enough data
9.5
141
Not enough data
9.2
138
Agentic AI - Business Scheduling
Not enough data
9.4
15
Not enough data
9.5
14
Generative AI
Not enough data
9.3
48
Not enough data
9.3
47
Agentic AI - Bot Platforms
Not enough data
10.0
7
Not enough data
10.0
5
Not enough data
9.7
6
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
Not enough data
Generative AI
Not enough data
9.1
153
Not enough data
9.1
149
Not enough data
8.5
104
Communication
Not enough data
9.7
653
|
Verified
Not enough data
9.4
635
|
Verified
Not enough data
8.7
393
Not enough data
9.4
487
|
Verified
Not enough data
9.1
421
|
Verified
Internal Use
Not enough data
9.4
567
|
Verified
Not enough data
9.3
520
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.3
528
|
Verified
Not enough data
9.1
413
|
Verified
Not enough data
9.3
511
|
Verified
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Automation
Not enough data
9.4
71
Not enough data
8.8
56
Not enough data
8.1
50
Not enough data
9.6
84
Not enough data
9.2
74
Autonomy
Not enough data
8.9
63
Not enough data
9.1
65
Not enough data
9.0
64
Not enough data
8.8
62
Outbound Sales
Not enough data
9.3
59
Not enough data
9.0
57
Not enough data
8.4
50
Not enough data
9.3
64
Not enough data
9.1
56
Inbound Sales
Not enough data
9.0
62
Not enough data
9.4
74
Not enough data
8.8
56
Not enough data
9.6
83
Not enough data
9.4
80
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Qualified are categorized as Conversational Marketing and Salesforce AppExchange Apps
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, and Social Media Advertising
Qualified is categorized as AI SDRs, Business Scheduling, Buyer Intent Data Providers, AI Sales Assistant, Chatbots, Bot Platforms, Online Appointment Scheduling, Live Chat, and AI Agents For Business Operations
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualified
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
44.0%
Information Technology and Services
18.8%
Computer & Network Security
4.1%
Marketing and Advertising
4.0%
Financial Services
3.3%
Other
25.7%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What's the most creative experience you've created?
1 Comment
MB
Saying hello to competitors when they are on our site 😝Read more
Qualified has no more discussions with answers
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