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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansPrivy
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly with features like "Automated Email Responses" and "Manage Email Deliverability," which received high ratings of 9.7 and 9.1 respectively. In contrast, Privy, while strong in "Bulk SMS" and "Text Scheduler" features, does not match the depth of email marketing tools that ActiveCampaign offers.
- Reviewers mention that Privy shines in its "Pop-Up Types" and "No-Code Customization," with ratings of 8.3 and 9.3 respectively, making it easier for users to create engaging lead capture forms without technical skills. ActiveCampaign, while offering customization, does not provide the same level of user-friendly options for non-technical users.
- G2 users highlight that ActiveCampaign's "Campaign Management" and "Lead Management" features are robust, with scores of 8.9 and 8.5, respectively. Users appreciate the comprehensive tools for tracking and nurturing leads, which Privy lacks in comparison, as it focuses more on pop-ups and SMS marketing.
- Users on G2 report that Privy has a more straightforward setup process, scoring 9.2 in "Ease of Setup," compared to ActiveCampaign's 8.1. This makes Privy a preferred choice for small businesses looking for quick implementation without a steep learning curve.
- Reviewers mention that ActiveCampaign's "Quality of Support" is rated at 8.6, with many users praising the responsiveness and helpfulness of the support team. In contrast, while Privy also has a good support rating of 8.9, some users feel that the depth of knowledge in email marketing is not as strong as that of ActiveCampaign.
- Users say that ActiveCampaign's "Marketing Automation Integration" is rated at 8.6, which allows for seamless integration with various CRM systems, enhancing its functionality for users who require advanced marketing automation. Privy, while strong in e-commerce integrations, does not offer the same level of marketing automation capabilities.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Privy
15-Day Free Trial
Free Trial
Try Privy's list growth and email marketing tools for free during your first 15 days.
- Unlimited popups & flyouts to grow your email list
- Create and send emails, with a 100-person send limit per day, during trial.
Free Trial
ActiveCampaign
Free Trial is available
Privy
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
9.0
82
Ease of Use
8.2
11,127
8.9
81
Ease of Setup
8.0
7,064
9.0
32
Ease of Admin
8.4
6,283
9.0
31
Quality of Support
8.5
10,192
8.8
78
Has the product been a good partner in doing business?
8.8
6,142
9.4
30
Product Direction (% positive)
8.2
10,420
9.0
72
Features by Category
Sales Force Automation
8.2
2086
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1753
|
Verified
Not enough data
7.7
1670
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Not enough data
Marketing Automation
9.0
2296
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2141
|
Verified
Not enough data
7.8
1478
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Not enough data
Reporting & Analytics
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1326
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Not enough data
Integration
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Not enough data
Generative AI
6.1
642
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
Not enough data
8.9
6273
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5730
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5074
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4335
|
Verified
Not enough data
8.1
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3484
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5167
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3716
|
Verified
Not enough data
8.1
3495
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3702
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
8.7
10
6.8
139
Feature Not Available
7.6
153
9.7
10
7.6
142
Feature Not Available
7.3
130
Feature Not Available
Feature Not Available
Feature Not Available
8.2
169
9.5
10
7.1
142
Feature Not Available
SMS Platform
7.7
154
Feature Not Available
8.8
171
Feature Not Available
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
Feature Not Available
8.0
144
Feature Not Available
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
200
7.8
33
7.6
195
8.2
33
8.1
177
9.2
30
8.0
187
8.5
32
Campaigns
7.9
166
8.7
28
8.3
177
8.4
31
7.9
144
8.7
20
7.7
178
8.7
32
Integrations
8.1
170
9.2
26
6.7
113
8.8
15
7.9
128
9.2
30
7.3
141
8.9
19
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
8.8
24
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
28
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
8.1
27
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
29
|
Verified
Not enough data
9.1
28
|
Verified
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Privy are categorized as Pop-Up Builder, Marketing Automation, Email Template Builder, and SMS Marketing
Unique Categories
ActiveCampaign is categorized as CRM, WhatsApp Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Privy is categorized as Lead Capture
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Privy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Retail
25.4%
Consumer Goods
11.9%
Apparel & Fashion
11.9%
Food & Beverages
10.2%
Marketing and Advertising
5.1%
Other
35.6%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can an option be added to have a landing page linked to social media so followers can sign up for my list?
1 Comment
KS
You can set this up in your Privy account today! Here's a guide that walks through the steps:...Read more
Privy has no more discussions with answers
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