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At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$65.00 1 User
ActiveCampaign
Star Rating
(14,477)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansPipeliner CRM
Star Rating
(473)4.6 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Entry-Level Pricing
$65.00 1 User
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pipeliner CRM excels in Sales Force Automation, particularly in Opportunity & Pipeline Management with a score of 9.2, while ActiveCampaign falls behind with a score of 8.0. Reviewers mention that Pipeliner's visual pipeline management is intuitive and helps in tracking sales progress effectively.
- Reviewers mention that ActiveCampaign shines in Email Marketing, especially in Automated Email Responses with a score of 8.9, compared to Pipeliner's lower score in this area. Users on G2 appreciate ActiveCampaign's robust automation features that allow for personalized customer engagement.
- G2 users highlight Pipeliner CRM's superior Ease of Use with a score of 9.3, which is significantly higher than ActiveCampaign's score of 8.2. Users report that Pipeliner's user-friendly interface makes it easier for teams to adopt and utilize the software without extensive training.
- Users say that Pipeliner CRM offers better Quality of Support, scoring 9.2, while ActiveCampaign's support is rated at 8.6. Reviewers mention that Pipeliner's customer support is responsive and knowledgeable, which enhances the overall user experience.
- Reviewers mention that ActiveCampaign provides a more comprehensive Marketing Automation suite, particularly in Campaign Management with a score of 8.9, compared to Pipeliner's score of 8.8. Users appreciate the flexibility and depth of ActiveCampaign's marketing tools for creating targeted campaigns.
- Users on G2 report that Pipeliner CRM's Customization Options are robust, scoring 9.1, which allows businesses to tailor the software to their specific needs. In contrast, ActiveCampaign's customization features are rated lower, with users noting limitations in adapting the platform to unique workflows.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Pipeliner CRM
Starter
$65.00
1 User
Basic sales management, tracking and collaboration.
- Contact Management
Free Trial
ActiveCampaign
Free Trial is available
Pipeliner CRM
Free Trial is available
Ratings
Meets Requirements
8.8
11,012
9.1
374
Ease of Use
8.2
11,127
9.3
374
Ease of Setup
8.0
7,064
9.1
137
Ease of Admin
8.4
6,283
9.2
136
Quality of Support
8.5
10,192
9.1
364
Has the product been a good partner in doing business?
8.8
6,142
9.3
133
Product Direction (% positive)
8.2
10,420
9.2
367
Features by Category
Sales Force Automation
8.2
2086
|
Verified
9.0
300
|
Verified
7.0
1015
9.0
212
|
Verified
7.9
1753
|
Verified
9.2
299
|
Verified
7.7
1670
|
Verified
9.0
291
|
Verified
7.0
1219
|
Verified
8.9
236
|
Verified
7.6
1426
|
Verified
9.1
275
|
Verified
7.0
1204
|
Verified
8.9
235
|
Verified
6.9
1137
|
Verified
8.8
231
|
Verified
7.3
1275
|
Verified
8.9
233
Marketing Automation
9.0
2296
|
Verified
8.8
224
|
Verified
8.8
2190
|
Verified
8.8
207
|
Verified
8.5
2141
|
Verified
9.3
272
|
Verified
7.8
1478
|
Verified
Feature Not Available
Customer Support
7.6
1467
|
Verified
8.9
237
7.7
1625
|
Verified
9.1
234
|
Verified
7.9
1757
|
Verified
9.1
249
|
Verified
7.0
1322
|
Verified
8.9
204
7.5
1446
|
Verified
9.1
219
Reporting & Analytics
7.7
1943
|
Verified
9.1
286
|
Verified
7.9
2138
|
Verified
9.2
276
|
Verified
7.1
1287
|
Verified
9.2
252
|
Verified
Mobile & Social
7.3
1223
|
Verified
9.0
222
|
Verified
7.3
1326
|
Verified
9.1
231
|
Verified
7.1
1370
|
Verified
9.0
257
|
Verified
Platform
7.8
1972
|
Verified
9.0
102
|
Verified
8.0
1922
|
Verified
9.2
97
|
Verified
8.1
2022
|
Verified
9.2
103
|
Verified
7.3
1449
|
Verified
9.1
80
|
Verified
7.0
1347
|
Verified
9.0
74
|
Verified
Feature Not Available
8.8
90
|
Verified
8.2
2088
|
Verified
9.2
100
|
Verified
7.5
1473
|
Verified
9.0
83
|
Verified
Integration
8.1
1923
|
Verified
9.1
101
|
Verified
8.1
1931
|
Verified
8.9
89
|
Verified
7.8
1631
|
Verified
9.2
75
|
Verified
Generative AI
6.1
642
8.3
6
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6448
|
Verified
Not enough data
8.9
6273
|
Verified
Not enough data
8.5
6128
|
Verified
Not enough data
8.8
5730
|
Verified
Not enough data
Online Marketing
7.4
4370
|
Verified
Not enough data
7.9
4074
|
Verified
Not enough data
7.8
3531
|
Verified
Not enough data
8.1
4863
|
Verified
Not enough data
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4350
|
Verified
Not enough data
8.0
3958
|
Verified
Not enough data
8.5
5074
|
Verified
Not enough data
7.9
3484
|
Verified
Not enough data
8.5
4335
|
Verified
Not enough data
8.1
3984
|
Verified
Not enough data
8.2
3790
|
Verified
Not enough data
8.0
3561
|
Verified
Not enough data
Campaign Management
8.0
3484
|
Verified
Not enough data
7.7
3103
|
Verified
Not enough data
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5167
|
Verified
Not enough data
7.6
3584
|
Verified
Not enough data
7.2
2915
|
Verified
Not enough data
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3716
|
Verified
Not enough data
8.1
3495
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3702
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
219
Not enough data
6.5
218
Not enough data
6.4
216
Not enough data
6.2
217
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
5.9
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.1
29
Not enough data
6.1
29
Not enough data
6.4
28
Not enough data
6.1
29
Not enough data
5.9
28
Not enough data
6.0
28
Not enough data
6.1
28
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2016
Not enough data
6.3
1512
Not enough data
7.0
1612
Not enough data
7.5
1676
Not enough data
Edit
7.4
1750
Not enough data
8.0
1963
Not enough data
7.4
1658
Not enough data
Logistics
7.8
1810
Not enough data
7.0
1577
Not enough data
7.8
1768
Not enough data
7.7
1541
Not enough data
Generative AI
5.9
835
Not enough data
6.1
673
Not enough data
Agentic AI - Email Template Builder
6.1
108
Not enough data
6.2
107
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Sales Team
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
200
Not enough data
7.6
195
Not enough data
8.1
177
Not enough data
8.0
187
Not enough data
Campaigns
7.9
166
Not enough data
8.3
177
Not enough data
7.9
144
Not enough data
7.7
178
Not enough data
Integrations
8.1
170
Not enough data
6.7
113
Not enough data
7.9
128
Not enough data
7.3
141
Not enough data
Generative AI
6.0
63
Not enough data
Agentic AI - Vulnerability Scanner
6.4
14
Not enough data
6.7
14
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Notifications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Settings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
656
Not enough data
7.5
550
Not enough data
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
667
Not enough data
5.7
421
Not enough data
7.4
527
Not enough data
6.2
430
Not enough data
7.0
505
Not enough data
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
Feature Not Available
Not enough data
8.8
32
|
Verified
Not enough data
9.0
27
|
Verified
Not enough data
8.5
32
Personalization
Not enough data
8.8
39
Not enough data
9.0
46
|
Verified
Not enough data
8.9
38
|
Verified
Not enough data
9.3
34
|
Verified
Administrative
Not enough data
9.0
38
|
Verified
Not enough data
8.9
43
|
Verified
Not enough data
9.0
13
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
9.1
9
7.9
314
9.1
9
7.8
270
9.0
8
7.9
309
8.9
9
8.2
331
9.0
8
Predictive Analytics
8.0
293
9.3
9
7.8
277
9.6
8
7.4
240
9.4
8
7.4
266
9.4
8
Sales Management
8.2
318
9.3
9
7.6
181
9.3
9
8.0
305
9.6
8
8.3
349
9.4
9
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Pipeliner CRM are categorized as CRM and Sales Analytics
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Pipeliner CRM is categorized as Customer Revenue Optimization, AI Sales Assistant, Email Tracking, Sales Performance Management, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipeliner CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Information Technology and Services
8.9%
Marketing and Advertising
7.1%
Computer Software
5.9%
Construction
4.3%
Telecommunications
3.9%
Other
69.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How can Pipeliner fit into lottery businesses in Nigeria?
5 Comments
AU
The Pipeliner CRM can be fit into any business as far as sales management is concerned. It
provide solution for current challenges in the business...Read more
Can Pipeliner CRM work on mobile phone
5 Comments
NU
Thank you Sunny Ukandu for your interest in Pipeliner CRM software. Pipeliner CRM works perfectly with the mobile device. You can download it from your apple...Read more
How do i learn its usage quickly
4 Comments
SA
It’s very simple sir. Simply sign up and you can get access to trail versionRead more
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