# Best Marketing Automation Software - Page 2 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 492 ### Category Stats (May 2026) - **Average Rating**: 4.41/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 1,291 - **Buyer Segments**: Small-Business 57% │ Mid-Market 32% │ Enterprise 11% - **Top Trending Product**: Ubiquity Engage (+0.75) *Last updated: May 18, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 91,300+ Authentic Reviews - 492+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,097 reviews) | CRM-connected marketing automation | "[All-in-One HubSpot CRM with Powerful Automation and Easy Email Building](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12827028)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,336 reviews) | — | "—" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,149 reviews) | Customer journey automation for email-led campaigns | "[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,657 reviews) | Omnichannel lifecycle messaging | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,304 reviews) | E-commerce email and SMS automation | "[Klaviyo Delivers Strong ROI with Seamless Integrations and Powerful Automation](https://www.g2.com/survey_responses/klaviyo-review-12634864)" | | 6 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (623 reviews) | — | "[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)" | | 7 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,375 reviews) | — | "[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)" | | 8 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (815 reviews) | — | "[The Agent Feature Feels Like a Personal Assistant for Messaging](https://www.g2.com/survey_responses/customer-io-review-12817730)" | | 9 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,143 reviews) | E-commerce email and SMS campaign setup | "[Far above the competition](https://www.g2.com/survey_responses/omnisend-review-12650962)" | | 10 | [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) | 4.4/5.0 (5,192 reviews) | Email campaigns for growing contact lists | "[Communications Gem](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-4130494)" | ## Which Marketing Automation Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ## Which Type of Marketing Automation Software Tools Are You Looking For? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) *(current)* - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [CRM Software](https://www.g2.com/categories/crm) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation&secure%5Btoken%5D=9442429f9d9e1d59d1f6bf6187103633e2d522f7495ddb3bd93919191e0dfc40&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Buyer Guide: Key Questions for Choosing Marketing Automation Software Software ### How should I choose Marketing Automation software? Based on my evaluation of review patterns, I recommend starting with the campaigns your team sends most often. If lifecycle messaging is the priority, focus on segmentation, triggers, flow editing, and behavior data. If lead management matters more, review CRM sync, forms, scoring, and sales handoff. If e-commerce is central, prioritize product data, email and SMS flows, attribution, and checkout-related messaging. ### What does Marketing Automation software do? I frame Marketing Automation software as a system for planning, sending, and measuring customer communication across marketing channels. These platforms help teams manage contacts, build segments, create campaigns, and trigger messages based on customer or lead activity. In the review patterns I evaluated, users connect this category with email, SMS, forms, landing pages, CRM data, lifecycle flows, and follow-up after specific actions. It gives marketing teams a more organized way to turn audience data into timely campaigns without relying on manual lists or one-off sends. ### Why do businesses use Marketing Automation software? Across the review patterns I evaluated, businesses used Marketing Automation software when customer communication became harder to manage across campaigns, channels, and audience segments. Users often describe the value in faster campaign setup, cleaner lead handling, and more relevant follow-up after a customer takes an action. Several benefits show up clearly: - Reviewers like simple builders for emails, forms, and campaign flows. - Users value contact organization and segmentation when lists become harder to manage manually. - Automation rules help teams send follow-ups after form fills, events, purchases, or product activity. - Reporting helps marketers understand what is working across sends and audience groups. Common friction areas include advanced setup, pricing changes, reporting gaps, slow screens, and data sync issues. ### Who uses Marketing Automation software primarily? After reviewing the user roles and use cases, I found that Marketing Automation software supports both marketing-owned and sales-adjacent work. - **Marketing teams:** Build campaigns, manage audiences, and track channel performance. - **CRM teams:** Keep contact data, fields, and campaign lists organized. - **Email and lifecycle teams:** Create triggered messages, nurture flows, and retention campaigns. - **Sales teams:** Use lead capture, scoring, and follow-up activity tied to prospects. - **Small business owners:** Use these platforms when they need one system for outreach, forms, and customer updates. - **Product marketing teams:** Send release messages, account updates, and behavior-based education. ### What types of Marketing Automation software should I consider? From the way reviewers describe the category, I see Marketing Automation software falling into these groups: - **Customer engagement platforms:** Best for teams that need email, SMS, push, and in-app messages tied to user behavior. - **CRM-centered marketing suites:** Best for teams that want contact records, forms, sales follow-up, and campaigns in one place. - **E-commerce marketing tools:** Best for product messages, email and SMS flows, purchase-based segments, and abandoned-cart work. - **Outbound-focused tools:** Best for prospect filters, lead scoring, LinkedIn outreach, and sales email sequences. ### What are the core features to look for in Marketing Automation software? When I review this category, some of the leading Marketing Automation software includes the following features: - Campaign builders for emails, forms, pages, and flows. - Contact management with clear fields, lists, and segments. - Automation workflows based on behavior, dates, or CRM status. - Email templates and editing tools that non-technical users can manage. - CRM integrations and data sync controls. - Multichannel messaging across email, SMS, push, or in-app channels. - Reporting for campaign results, audience performance, and follow-up activity. - Consent controls, A/B testing, and behavioral triggers. ### What trends are shaping Marketing Automation software right now? From my evaluation of review patterns and current marketing technology, these themes are shaping the category: - **AI-assisted campaign work:** Teams are using AI to plan, draft, test, and refine campaign content. - **Real-time personalization:** More tools are built around customer behavior, timing, and context. - **Better data foundations:** Marketers need cleaner customer data before automation can work well. - **Agentic marketing workflows:** AI agents are moving into audience setup, content production, and campaign planning. - **Multichannel orchestration:** Email remains central, but buyers are comparing SMS, push, in-app, and web messages. --- ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 4,219 **Why buyers love it?:** In Agentforce Marketing’s G2 feedback, I noticed its fit in customer journey orchestration where automation, segmentation, and Salesforce data need to work together. Review sentiment points to Journey Builder, AI-assisted personalization, campaign setup, KPI tracking, SMS, push, WhatsApp, and data-driven audience targeting. A good match for teams that need complex lifecycle campaigns with room for human control and review. ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Agentforce Marketing, enjoying intuitive features that streamline marketing automation processes. - Users value the **advanced automation features** of Agentforce Marketing, enhancing customer engagement and streamlining marketing efforts. - Users value the **seamless integrations** of Agentforce Marketing, enhancing real-time communication and mobile engagement effortlessly. - Users appreciate the **powerful email marketing capabilities** of Agentforce Marketing, enabling tailored and relevant customer communications. - Users value the **powerful functionalities and user-friendly design** of Agentforce Marketing, enhancing their marketing efforts significantly. **Cons:** - Users find the **steep learning curve** of Agentforce Marketing challenging, requiring time and effort to master. - Users find the **steep learning curve** of Agentforce Marketing challenging, requiring significant time and effort to master. - Users find the **complexity** of Agentforce Marketing challenging, especially those without prior experience or SQL knowledge. - Users find the **initial costs high** for Agentforce Marketing, with cheaper alternatives available in the market. - Users find the **complex usage** of Agentforce Marketing challenging, particularly with setup and navigating its interface. #### Key Features - Data Import & Export Tools - Workflow Capability - Manage Email Deliverability - Marketing Lead Database - Program Management #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Agentforce Marketing Makes Campaigns and Customer Journeys Easy to Manage](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096)"** **Rating:** 5.0/5.0 stars *— Rahul H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12729096) --- **"[Journey Builder Shines for True Cross-Channel, Real-Time Orchestration](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12712625)"** **Rating:** 4.5/5.0 stars *— Corinn B.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12712625) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments ### 2. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 938 **Product Description:** Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com ### What Do G2 Reviewers Say About Constant Contact Advanced Automation? *AI-generated summary from verified user reviews* **Pros:** - Users find Constant Contact Advanced Automation to be **intuitive and user-friendly** , making email campaign setup effortless for everyone. - Users love the **easy editing and automation features** of Constant Contact, simplifying their email marketing efforts. - Users appreciate the **ease of building and managing automations** , significantly enhancing efficiency and engagement with minimal effort. - Users appreciate the **user-friendly automation features** of Constant Contact, enhancing engagement and saving valuable time. - Users appreciate the **easy creation** of Constant Contact Advanced Automation, making it highly intuitive and user-friendly. **Cons:** - Users find the **limited customization** of Constant Contact Advanced Automation restricts their ability to optimize workflows effectively. - Users find **limited features** , particularly in user access and integration options, affecting their overall experience with automation. - Users find the **limited features** of Constant Contact's Advanced Automation restrictive, hindering customization and workflow options. - Users experience **editing issues** with Constant Contact Advanced Automation, leading to time-consuming restarts of email sequences. - Users find it challenging to **parse email performance reports** , which complicates analysis and leads to inefficiencies. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **"[Easy Set-Up, Multi-Domain Capability](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)"** **Rating:** 5.0/5.0 stars *— James C.* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) --- **"[Simple, All-in-One Marketing Platform with Easy Email Campaigns](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) --- #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote ### 3. [Appier AIQUA](https://www.g2.com/products/appier-aiqua/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 22 **Product Description:** AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels. 1) Omnichannel Engagement: Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs. 2) AI-based Recommendation: Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world. 3) Customer Journey Automation: Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature. 4) A/B and Multivariate Testing: Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics. 5) Custom Algorithms and Scenarios: Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics. 6) Audience Segmentation: Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future. 7) Rich Creatives: Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios. ### What Do G2 Reviewers Say About Appier AIQUA? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Appier AIQUA, ensuring smooth and efficient event management. - Users appreciate the **user-friendly interface** of Appier AIQUA, which enhances their overall experience without distractions. - Users appreciate the **user-friendly interface** of Appier AIQUA, enhancing their overall experience without distractions. - Users appreciate the **user-friendly interface** of Appier AIQUA, ensuring a smooth and efficient experience. #### What Are Recent G2 Reviews of Appier AIQUA? **"[Collect users' website behavior and quickly reach out to users for contact](https://www.g2.com/survey_responses/appier-aiqua-review-9685150)"** **Rating:** 5.0/5.0 stars *— Roaddy H.* [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9685150) --- **"[Easy to use for efficient marketing automation, and best support team ever](https://www.g2.com/survey_responses/appier-aiqua-review-9729165)"** **Rating:** 5.0/5.0 stars *— Keven S.* [Read full review](https://www.g2.com/survey_responses/appier-aiqua-review-9729165) --- #### What Are G2 Users Discussing About Appier AIQUA? - [How do you use Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-how-do-you-use-appier-aiqua) - [How do you use Appier Aiqua?](https://www.g2.com/discussions/how-do-you-use-appier-aiqua) - [What is the use of Appier Aiqua?](https://www.g2.com/discussions/appier-aiqua-what-is-the-use-of-appier-aiqua) ### 4. [indigitall](https://www.g2.com/products/indigitall/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 414 **Product Description:** indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of indigitall, enabling effortless management of multiple communication channels from one platform. - Users value the **helpful customer support** and effective communication features, enhancing overall satisfaction and interaction. - Users find Indigitall **extremely useful** for easy, personalized messaging across multiple channels, enhancing marketing efficiency and engagement. - Users value the **responsive customer support** of indigitall, enhancing their experience with quick and helpful assistance. - Users value the **automation capabilities** of Indigitall, enabling efficient and effective marketing campaigns across various channels. **Cons:** - Users find the **steep learning curve** of Indigitall challenging initially, requiring time to master its features. - Users find the **steep learning curve** of Indigitall challenging at first, requiring time to master its features. - Users note the **initial complexity** of indigitall's features, which may overwhelm beginners and require significant learning. - Users find the **integration issues** with Salesforce Marketing Cloud and APIs can complicate their overall experience. - Users find the **learning curve steep** for Indigitall, making it challenging to navigate its features effectively. #### What Are Recent G2 Reviews of indigitall? **"[Perfect for digital journalists](https://www.g2.com/survey_responses/indigitall-review-11408201)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/indigitall-review-11408201) --- **"[Intuitive with Excellent Support, But Needs Better Integration](https://www.g2.com/survey_responses/indigitall-review-10658159)"** **Rating:** 5.0/5.0 stars *— maria augusta m.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-10658159) --- ### 5. [vcita](https://www.g2.com/products/vcita/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 79 **Product Description:** vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all. ### What Do G2 Reviewers Say About vcita? *AI-generated summary from verified user reviews* **Pros:** - Users find vcita's interface exceptionally **easy to use** , with seamless integrations enhancing their experience and productivity. - Users value the **automated confirmations and reminders** , making client management easy and efficient for their businesses. - Users praise the **exceptional customer support** from vcita, highlighting quick responses and helpful solutions for their business needs. - Users value the **seamless integration** with apps, enhancing customer interactions and simplifying business processes. - Users appreciate the **seamless app integrations** of vcita, enhancing business operations and client interactions effectively. **Cons:** - Users experience **integration issues** with Google Calendar, leading to confusing availability and complicating scheduling efforts. - Users are frustrated by **missing features** , such as limited refunds and document uploads, affecting usability and efficiency. - Users find vcita **expensive** due to high upgrade costs for essential features and limitations on document uploads. - Users face a **lack of integration** with other services, making workflow management and task tracking more challenging. - Users often face **linking issues** with vcita, particularly with integrations and inaccurate availability, leading to frustration. #### What Are Recent G2 Reviews of vcita? **"[Outstanding backend system transformed my business](https://www.g2.com/survey_responses/vcita-review-9522081)"** **Rating:** 5.0/5.0 stars *— Neil D.* [Read full review](https://www.g2.com/survey_responses/vcita-review-9522081) --- **"[A god-send for our non-profit community mental health service](https://www.g2.com/survey_responses/vcita-review-12206525)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/vcita-review-12206525) --- #### What Are G2 Users Discussing About vcita? - [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do) - [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app) - [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work) ### 6. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 595 **Product Description:** SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. ### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly features** of SAP Engagement Cloud, enabling quick campaign launches and effective client tracking. - Users value the **automation features** of SAP Engagement Cloud, enhancing efficiency while maintaining a personal touch in campaigns. - Users praise the **user-friendly interface and automation features** of SAP Engagement Cloud, enhancing their marketing capabilities effectively. - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing CRM strategies effectively. **Cons:** - Users find the **missing features** in SAP Engagement Cloud frustrating, as functionality and navigation have degraded significantly. - Users find the **learning curve challenging** , requiring extensive training and leaving some features inadequately explained. - Users find the **difficult learning curve** of SAP Engagement Cloud overwhelming and in need of better feature explanations. - Users find the **limited features** of SAP Engagement Cloud frustrating, impacting usability and overall satisfaction. - Users find SAP Engagement Cloud **not intuitive** , requiring extensive training and facing challenges with its setup and features. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **"[Automation Excellence with Engaging Email Strategies](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12828062)"** **Rating:** 4.5/5.0 stars *— Luke B.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12828062) --- **"[User-Friendly Tool with Seamless Integration and Robust Features](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11876688)"** **Rating:** 4.0/5.0 stars *— Varsha R.* [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-11876688) --- #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### 7. [edrone](https://www.g2.com/products/edrone/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 237 **Product Description:** edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers. ### What Do G2 Reviewers Say About edrone? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and helpful customer support** of edrone, highlighting professional and friendly staff interactions. - Users find edrone's **ease of use** enhanced by clear support, making implementation and daily use straightforward and effective. - Users find edrone to be a **helpful and user-friendly app** , praising its excellent support and clear functionality. - Users appreciate the **intuitive design** of edrone, making it user-friendly and easy to implement effectively. - Users value the **extensive automation capabilities** of edrone, enhancing customer engagement and saving valuable time. **Cons:** - Users face a **steep learning curve** with edrone, struggling with initial setup and sales data absorption issues. - Users report a **learning difficulty** with edrone, citing challenges in data absorption and initial setup complications. - Users find **missing features** in edrone, particularly lacking in mobile functionality and database customization. - Users find the **complex setup** of edrone challenging, requiring a learning curve to navigate effectively. - Users find the **difficult setup** process of edrone to be confusing and challenging, especially for advanced features. #### What Are Recent G2 Reviews of edrone? **"[Exceptional Marketing Automation Tool for E-commerce](https://www.g2.com/survey_responses/edrone-review-10655834)"** **Rating:** 5.0/5.0 stars *— Marcin C.* [Read full review](https://www.g2.com/survey_responses/edrone-review-10655834) --- **"[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)"** **Rating:** 4.0/5.0 stars *— Saurabh B.* [Read full review](https://www.g2.com/survey_responses/edrone-review-12209118) --- #### What Are G2 Users Discussing About edrone? - [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for) ### 8. [Marketing Star](https://www.g2.com/products/marketing-star/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 23 **Product Description:** Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers. ### What Do G2 Reviewers Say About Marketing Star? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Marketing Star, enjoying seamless integration and smooth onboarding for their marketing needs. - Users value the **automation efficiency** of Marketing Star, streamlining tasks and enhancing productivity across marketing campaigns. - Users praise the **intuitive workflow** of Marketing Star, making campaign management and navigation exceptionally easy. - Users value the **helpful features** of Marketing Star, enhancing campaign management and audience engagement effortlessly. - Users value the **user analytics** of Marketing Star for delivering precise insights and optimizing marketing strategies effectively. **Cons:** - Users are frustrated by the **difficulties in integration** with other tools, limiting functionality and workflow efficiency. - Users often face **integration issues** with Marketing Star, particularly missing connections to essential tools like HubSpot. - Users find the **lack of integrations** with essential tools limits the functionality and effectiveness of Marketing Star. - Users note a **steeper learning curve** that may challenge beginners but leads to significant rewards once mastered. - Users find the **limited integration** capabilities of Marketing Star restrict their workflow and hinder tool connectivity. #### What Are Recent G2 Reviews of Marketing Star? **"[Streamlined Campaign Management with Smart Automation](https://www.g2.com/survey_responses/marketing-star-review-12004950)"** **Rating:** 4.5/5.0 stars *— Pradip S.* [Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950) --- **"[User-Friendly Tool Saving Campaign Costs](https://www.g2.com/survey_responses/marketing-star-review-12033758)"** **Rating:** 4.5/5.0 stars *— Falva F.* [Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758) --- ### 9. [Voyado](https://www.g2.com/products/voyado/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **Product Description:** Voyado is a type of software-as-a-service (SaaS) solution designed to help retail brands enhance customer engagement and foster loyalty through hyper-relevant shopping experiences. By leveraging advanced artificial intelligence, Voyado provides a comprehensive customer experience cloud that empowers brands to understand and anticipate customer needs, ultimately driving business growth. This innovative product suite is particularly beneficial for e-commerce businesses looking to optimize their online presence and improve customer satisfaction. Targeting retail brands across various sectors, Voyado caters to businesses that seek to elevate their customer interactions and streamline their marketing efforts. The products are designed for marketers, e-commerce managers, and business owners who want to harness data-driven insights to create personalized shopping experiences. With its robust product discovery engine, Voyado enables brands to predict and respond to visitors' intentions, ensuring that customers find the products that best meet their needs quickly and efficiently. Key products of Voyado include its powerful product discovery engine, which utilizes deep product knowledge to enhance the online shopping experience. This engine not only helps customers navigate through vast product catalogs but also tailors recommendations based on individual preferences and behaviors. Additionally, a CRM platform that offers invaluable insights and tools for executing automated campaigns, allowing brands to engage customers across various touchpoints seamlessly. This product helps businesses maintain consistent communication with their audience, ultimately fostering stronger customer relationships. The benefits of using Voyado extend beyond just improved customer experiences. By automating marketing efforts and providing actionable insights, brands can save time and resources while maximizing their marketing ROI. The products' ability to deliver personalized content and recommendations enhances customer loyalty, encouraging repeat purchases and long-term engagement. Furthermore, Voyado's rapid growth and expanding customer base across Europe and beyond demonstrate its effectiveness in meeting the evolving needs of retail brands in a competitive landscape. In summary, Voyado stands out in the SaaS market by offering a unique combination of AI-driven product discovery and multichannel marketing capabilities tailored specifically for retail brands. Its focus on creating hyper-relevant shopping experiences positions it as a valuable partner for businesses looking to thrive in the age of AI. ### What Do G2 Reviewers Say About Voyado? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **intuitive interface** of Voyado, making complex tasks easier and enhancing overall productivity. - Users value the **outstanding customer support** from Voyado, highlighting helpfulness and professionalism in addressing concerns effectively. - Users commend the **helpful support team** at Voyado for their professionalism and responsiveness in assisting with campaigns. - Users value the **intuitive interface** of Voyado, which simplifies tasks and enhances communication effortlessly. - Users love the **user-friendly interface** of Voyado, which simplifies navigation and enhances the overall experience. **Cons:** - Users find the **limited features** of Voyado hinder integration and flexibility across the platform, affecting overall satisfaction. - Users express frustration with the **missing features** in Voyado, particularly regarding integration and flexible APIs. - Users find the **learning curve challenging** due to slow initial setup and reliance on developers for customization. - Users find the **lack of customization** in Voyado limits their ability to tailor the platform to their needs. - Users find the **limited customization** options in Voyado restrict their ability to tailor features to their needs. #### What Are Recent G2 Reviews of Voyado? **"[Integrates Seamlessly, Enhances B2B Efficiency](https://www.g2.com/survey_responses/voyado-review-12448809)"** **Rating:** 4.0/5.0 stars *— Chenauls W.* [Read full review](https://www.g2.com/survey_responses/voyado-review-12448809) --- **"[Powerful tool for retail marketing, but challenging in setup](https://www.g2.com/survey_responses/voyado-review-12313049)"** **Rating:** 5.0/5.0 stars *— shivshankar k.* [Read full review](https://www.g2.com/survey_responses/voyado-review-12313049) --- #### What Are G2 Users Discussing About Voyado? - [What is Voyado used for?](https://www.g2.com/discussions/what-is-voyado-used-for) ### 10. [ProFundCom](https://www.g2.com/products/profundcom/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 40 **Product Description:** ProFundCom is a specialized marketing automation solution tailored for the financial services industry, specifically designed to assist firms in raising Assets under Management (AuM) through effective email marketing strategies. This platform enables users to streamline their marketing efforts, enhance client engagement, and ultimately drive growth in their investment portfolios. Targeted primarily at investment managers, financial advisors, and wealth management firms, ProFundCom addresses the unique challenges these professionals face in reaching potential clients and maintaining relationships with existing ones. By leveraging the power of email marketing, the platform allows users to create personalized campaigns that resonate with their audience, ensuring that communications are relevant and timely. The integration capabilities with industry-specific Customer Relationship Management (CRM) systems, such as Dynamo, Satuit, and FolioMetrics, as well as widely-used platforms like Salesforce and Dynamics, further enhance its utility, allowing for seamless data management and campaign execution. One of the key features of ProFundCom is its robust email marketing capabilities. Users can design and automate campaigns that target specific segments of their audience, utilizing data-driven insights to optimize messaging and timing. This not only increases the likelihood of engagement but also helps in nurturing leads throughout the investment decision-making process. Additionally, the platform offers analytics tools that provide detailed reports on campaign performance, enabling users to refine their strategies based on measurable outcomes. ProFundCom also stands out with its user-friendly interface, which simplifies the process of creating and managing marketing campaigns. The platform's automation features allow users to set up workflows that trigger communications based on client behavior or specific events, ensuring that no opportunity for engagement is missed. This level of automation not only saves time but also enhances the overall efficiency of marketing operations within financial firms. By focusing on the specific needs of the financial services sector, ProFundCom offers a comprehensive solution that integrates seamlessly with existing systems, enhances client communication, and ultimately supports firms in achieving their growth objectives. Its combination of email marketing prowess and automation capabilities makes it a valuable tool for any organization looking to elevate its marketing efforts in a competitive landscape. ### What Do G2 Reviewers Say About ProFundCom? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **responsive customer support** of ProFundCom, noting their accessibility and helpfulness in resolving issues. - Users appreciate the **robust customer engagement tools** of ProFundCom, which enhance their investor interaction and support compliance. - Users value the **seamless integrations** of ProFundCom, enhancing data flow and real-time insights for better investor engagement. - Users appreciate the **ease of use** of ProFundCom, enjoying smooth implementation and intuitive design for effective marketing. - Users praise ProFundCom for its **enhanced email deliverability** , significantly improving lead quality and engagement metrics. **Cons:** - Users note a **challenging learning curve** for newcomers, though support and resources help ease the transition. - Users find the **navigational difficulty** in ProFundCom due to the overwhelming range of functionalities available. - Users find ProFundCom **expensive** , especially for small firms, despite valuing its powerful features and supportive onboarding. - Users find the **time-consuming manual updates** necessary due to lack of CRM integration frustrating and inefficient. - Users note that the **dashboard issues** are minor but suggest a need for more template options. #### What Are Recent G2 Reviews of ProFundCom? **"[Exceptional Service with Cutting-Edge Analytics](https://www.g2.com/survey_responses/profundcom-review-12555289)"** **Rating:** 5.0/5.0 stars *— Tom S.* [Read full review](https://www.g2.com/survey_responses/profundcom-review-12555289) --- **"[User-Friendly and Highly Competent](https://www.g2.com/survey_responses/profundcom-review-12692797)"** **Rating:** 4.5/5.0 stars *— Marco B.* [Read full review](https://www.g2.com/survey_responses/profundcom-review-12692797) --- #### What Are G2 Users Discussing About ProFundCom? - [What is ProFundCom used for?](https://www.g2.com/discussions/what-is-profundcom-used-for) ### 11. [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 96 **Product Description:** Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors. ### What Do G2 Reviewers Say About Brevo Customer Data Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Brevo's **ease of use** unparalleled, making it intuitive and perfect for marketing automation needs. - Users praise the **responsive customer support** of Brevo, appreciating quick solutions and effective assistance. - Users love the **ease of marketing automation** with Brevo, making campaign management intuitive and efficient. - Users value the **easy-to-use email marketing features** of Brevo, making campaign management seamless and intuitive. - Users find Brevo's **easy setup** remarkable, enabling quick implementation of CRM and marketing automation effortlessly. **Cons:** - Users find Brevo Customer Data Platform to be **expensive compared to competitor platforms** , with high costs for pay-as-you-go plans. - Users find the **learning curve steep** , making it challenging to navigate features without guidance or training resources. - Users express frustration about the **missing features** like segmented merchant accounts and domain-specific chatbot connections. - Users find some features **not intuitive** , requiring extra effort to navigate menus and understand functionalities. - Users experience **poor support** , facing delays and a lack of guidance when needing assistance with Brevo's features. #### What Are Recent G2 Reviews of Brevo Customer Data Platform? **"[Brevo has been my reliable system for marketing automation for years.](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)"** **Rating:** 5.0/5.0 stars *— Helen W.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108) --- **"[Brevo: easy to use, affordable, and ideal for sending newsletters](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12563518)"** **Rating:** 4.5/5.0 stars *— Amelie R.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12563518) --- ### 12. [eSputnik](https://www.g2.com/products/esputnik/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 62 **Product Description:** eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty. ### What Do G2 Reviewers Say About eSputnik? *AI-generated summary from verified user reviews* **Pros:** - Users commend eSputnik for its **strong customer engagement tools** , leading to significant growth and improved retention. - Users commend the **easy integration** of eSputnik, appreciating the smooth and timely setup with expert support. - Users are thrilled with the **seamless integration** of eSputnik, enhancing their marketing and overall business efficiency. - Users appreciate the **user-friendly interface** of eSputnik, enabling smooth integration and effective marketing implementation. - Users commend eSputnik for its **analytics expertise** , enhancing marketing effectiveness and user engagement through insightful tools. #### What Are Recent G2 Reviews of eSputnik? **"[Great CDP for customer engagement and retention](https://www.g2.com/survey_responses/esputnik-review-11434288)"** **Rating:** 5.0/5.0 stars *— Alyona T.* [Read full review](https://www.g2.com/survey_responses/esputnik-review-11434288) --- **"[Simple Integration and Responsive Support](https://www.g2.com/survey_responses/esputnik-review-11257985)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/esputnik-review-11257985) --- #### What Are G2 Users Discussing About eSputnik? - [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for) ### 13. [Vero Cloud](https://www.g2.com/products/getvero/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 36 **Product Description:** Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. ### What Do G2 Reviewers Say About Vero Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users find that **customer communication integration** dramatically enhances personalization and efficiency in email management. - Users value the **detailed understanding** of Vero Cloud's team, appreciating their transparent pricing and flexible roadmap. - Users find the **easy integration** with customer databases a game changer for efficient, personalized communication at scale. - Users appreciate the **easy integrations** of Vero Cloud, enabling seamless updates and personalized communication effortlessly. - Users find the **easy setup** of Vero Cloud invaluable, enhancing personalized communication without the hassle of data management. **Cons:** - Users experienced some **initial learning curve** with Vero Cloud, particularly with triggered email setup, but it's improved. - Users note the **limitation of in-app functionality** , seeking improvements for better integration with other channels. - Users find the **limited features** of Vero Cloud restrict their experience, wishing for more in-app capabilities. - Users note a **limitation in texting features** that restricts their ability to communicate effectively in-app. - Users find the **platform limitations** restrictive, wishing for more in-app functionalities and integration with other channels. #### What Are Recent G2 Reviews of Vero Cloud? **"[The right price for the right features](https://www.g2.com/survey_responses/vero-cloud-review-12523101)"** **Rating:** 5.0/5.0 stars *— Elyes G.* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101) --- **"[Customer engagement platform that gets the job done](https://www.g2.com/survey_responses/vero-cloud-review-12804942)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942) --- #### What Are G2 Users Discussing About Vero Cloud? - [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for) ### 14. [Optimove](https://www.g2.com/products/optimove/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 230 **Product Description:** Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard. For more information, visit Optimove.com. ### What Do G2 Reviewers Say About Optimove? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly interface** of Optimove, making it accessible and efficient for effective marketing campaigns. - Users appreciate the **exceptional customer support** from Optimove, ensuring timely assistance and effective communication throughout their experience. - Users value the **advanced data integration** and predictive analytics of Optimove, enhancing personalized marketing campaigns effectively. - Users value the **robust analytics** of Optimove, enhancing their ability to create personalized marketing campaigns effectively. - Users value the **advanced customer segmentation** in Optimove, enhancing targeted marketing and improving engagement significantly. **Cons:** - Users find the **learning curve steep** , as the complexity of features can overwhelm new users initially. - Users experience **slow performance** with longer loading times and delayed functions, impacting efficiency in daily processes. - Users find the **campaign issues** in Optimove frustrating due to limited visibility and data accessibility for effective reporting. - Users find certain **missing features** in Optimove, like improved filtering and scheduling options, affecting their experience. - Users find **data management complex and slow** , requiring time and effort to understand various platform components. #### What Are Recent G2 Reviews of Optimove? **"[Feature-Rich Platform with Outstanding Support, But Data Loading Needs Improvement](https://www.g2.com/survey_responses/optimove-review-11841342)"** **Rating:** 4.0/5.0 stars *— Tina M.* [Read full review](https://www.g2.com/survey_responses/optimove-review-11841342) --- **"[Excellent for CRM Campaigns, But Onboarding Can Improve](https://www.g2.com/survey_responses/optimove-review-12244870)"** **Rating:** 4.0/5.0 stars *— Guy S.* [Read full review](https://www.g2.com/survey_responses/optimove-review-12244870) --- #### What Are G2 Users Discussing About Optimove? - [What is Optimove used for?](https://www.g2.com/discussions/what-is-optimove-used-for) ### 15. [LocaliQ](https://www.g2.com/products/localiq/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,034 **Product Description:** LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users value the **dedicated customer support** of LocaliQ, highlighting the team's commitment to their success. - Users appreciate the **personalized support** from LocaliQ, enhancing collaboration and fostering a sense of partnership for success. - Users appreciate the **dedicated support team** that ensures seamless campaign implementation and dashboard usability. - Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and digital marketing efforts. - Users find LocaliQ's **ease of use** exceptional, facilitating streamlined workflows and effective lead management effortlessly. **Cons:** - Users find LocaliQ to be **expensive** , with costs not justified by the low number of leads generated. - Users find the **high costs** of LocaliQ challenging, especially for small businesses with limited budgets. - Users report **limited features** in LocaliQ, with vague metrics and insufficient regional support affecting their experience. - Users report **poor customer support** from LocaliQ, citing slow responses and lack of effective communication. - Users report **vague metrics and overpromising sales** , leading to frustration and financial strain from wasted resources. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Effortless Marketing with Outstanding Support](https://www.g2.com/survey_responses/localiq-review-12352042)"** **Rating:** 5.0/5.0 stars *— Jennifer L.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12352042) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote ### 16. [Textline](https://www.g2.com/products/textline/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 375 **Product Description:** Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows. ### What Do G2 Reviewers Say About Textline? *AI-generated summary from verified user reviews* **Pros:** - Users find Textline to be **easy to use** , appreciating its straightforward interface and seamless communication capabilities. - Users praise the **friendly and responsive customer support** , ensuring quick resolutions to all inquiries and issues. - Users appreciate the **excellent customer support** from Textline, highlighting quick responses and effective issue resolution. - Users appreciate the **excellent communication capabilities** of Textline, enhancing customer support and service efficiency. - Users appreciate the **efficient communication capabilities** of Textline, enhancing support service and patient engagement significantly. **Cons:** - Users desire **missing features** like message tracking, editing, and advanced billing options in Textline. - Users experience **messaging issues** , including needing to refresh for new messages and app navigation challenges. - Users face **notification issues** , desiring better filtering options for delivered messages and tag combinations. - Users find the **limited integration features** of Textline restrict their ability to communicate efficiently with students. - Users report encountering **unexplained SMS errors** that complicate message sending and user experience. #### What Are Recent G2 Reviews of Textline? **"[Textline Makes Patient Communication Smooth, Fast, and Easy](https://www.g2.com/survey_responses/textline-review-12696238)"** **Rating:** 5.0/5.0 stars *— Bahareh H.* [Read full review](https://www.g2.com/survey_responses/textline-review-12696238) --- **"[Efficient, Versatile, and Essential Communication Tool](https://www.g2.com/survey_responses/textline-review-10345791)"** **Rating:** 5.0/5.0 stars *— Greg S.* [Read full review](https://www.g2.com/survey_responses/textline-review-10345791) --- #### What Are G2 Users Discussing About Textline? - [How much is textline a month?](https://www.g2.com/discussions/how-much-is-textline-a-month) - [How does text line work?](https://www.g2.com/discussions/how-does-text-line-work) - [What is Textline com?](https://www.g2.com/discussions/what-is-textline-com) ### 17. [OneSignal](https://www.g2.com/products/onesignal/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 1,167 **Product Description:** OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. ### What Do G2 Reviewers Say About OneSignal? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of OneSignal, which simplifies notification setup and management across platforms. - Users praise OneSignal for its **easy setup and effective notifications** , enhancing user engagement across platforms effortlessly. - Users value the **ease of setting up notifications** with OneSignal, making multi-platform communication seamless and effective. - Users find OneSignal's **easy setup** greatly simplifies sending notifications across platforms with effective analytics. - Users appreciate the **seamless automation** of OneSignal, enabling effortless multichannel communication from a single integration. **Cons:** - Users note a lack of **features** in OneSignal, suggesting improvements for better engagement and documentation consistency. - Users find a **steep learning curve** with OneSignal, as documentation and feature clarity could be improved. - Users find the **limited features** of OneSignal make it difficult to utilize email and manage multiple subdomains effectively. - Users find OneSignal's **expensive pricing** and locked advanced features limiting for small bloggers and beginners. - Users often face **notification issues** with OneSignal, leading to inconsistent delivery and challenges in setup. #### What Are Recent G2 Reviews of OneSignal? **"[Scalable, Reliable, and Essential for App Retention](https://www.g2.com/survey_responses/onesignal-review-12666767)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12666767) --- **"[Finally a push notification service that doesn't overcomplicate everything](https://www.g2.com/survey_responses/onesignal-review-12785834)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/onesignal-review-12785834) --- #### What Are G2 Users Discussing About OneSignal? - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes ### 18. [Conversion](https://www.g2.com/products/conversion-conversion/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 22 **Product Description:** Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x. ### What Do G2 Reviewers Say About Conversion? *AI-generated summary from verified user reviews* **Pros:** - Users benefit from **automated audience grouping** in Conversion, simplifying segmentation based on real behavior and engagement. - Users love the **automation features** of Conversion, significantly simplifying email marketing with intelligent workflows and personalized outreach. - Users find Conversion's **ease of use** exceptional, appreciating its intuitive UI and smooth migration experience. - Users value the **time efficiency** of Conversion, appreciating how it streamlines marketing tasks and reduces manual effort. - Users experience **enhanced automation efficiency** with Conversion, significantly speeding up workflows and campaign creation. **Cons:** - Users note the **missing features** in Conversion, especially in complex workflows and maturing enterprise tools. - Users find the tool **inefficient** if their marketing strategy is flawed, as it exacerbates existing issues. - Users notice **limited features** in Conversion, revealing some areas that are still evolving and not fully developed. - Users find the platform **not intuitive** , facing challenges as they adapt to new technology from legacy systems. - Users experience **slow performance** in the UI, leading to frustrating delays in their workflow tasks. #### What Are Recent G2 Reviews of Conversion? **"[Best Vendor Relationship We Have Had in Martech](https://www.g2.com/survey_responses/conversion-review-12697986)"** **Rating:** 5.0/5.0 stars *— Kate A.* [Read full review](https://www.g2.com/survey_responses/conversion-review-12697986) --- **"[The Ops Team Finally found a life vest to stop from drowning.](https://www.g2.com/survey_responses/conversion-review-12697953)"** **Rating:** 5.0/5.0 stars *— Mario A.* [Read full review](https://www.g2.com/survey_responses/conversion-review-12697953) --- ### 19. [Thryv](https://www.g2.com/products/thryv/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,877 **Why buyers love it?:** Thryv’s G2 feedback gave me a focused read on sales campaign automation supported by deliverability and easier navigation. The review data points to inbox placement, automation, UI clarity, reduced manual input, and outreach to priority clients. Most relevant for teams that want simple campaign automation tied to sales communication and follow-up. ### What Do G2 Reviewers Say About Thryv? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Thryv for scheduling appointments and managing customer interactions efficiently. - Users value the **efficiency of automation** in Thryv, as it helps save time and streamline processes effectively. - Users praise the **excellent customer support** of Thryv, enhancing their overall experience and satisfaction. - Users value the **automation features** of Thryv, simplifying follow-ups and enhancing client management efficiency. - Users appreciate the **helpful support** from Thryv, noting the responsiveness and assistance received in managing tasks. **Cons:** - Users feel that the **missing features** , like advanced invoice capabilities, limit the overall effectiveness of Thryv. - Users find the **learning curve steep** , requiring time to fully understand and navigate Keap's robust features. - Users express frustration with **pricing limitations** and insufficient support, affecting overall satisfaction with Thryv's functionality. - Users find the **limited features** of Thryv frustrating, desiring more customization and functionality for their needs. - Users find **Thryv's pricing model too expensive** , especially given the limitations on user licenses and contact lists. #### Key Features - Sandbox / Test Environments - Territory & Quota Management - Support Analytics - Social Collaboration Features - Basic Reporting #### What Are Recent G2 Reviews of Thryv? **"[The Thryv/Keap Incodent](https://www.g2.com/survey_responses/thryv-review-4707323)"** **Rating:** 4.0/5.0 stars *— John B.* [Read full review](https://www.g2.com/survey_responses/thryv-review-4707323) --- **"[Great Support from Team](https://www.g2.com/survey_responses/thryv-review-9231078)"** **Rating:** 4.5/5.0 stars *— scott m.* [Read full review](https://www.g2.com/survey_responses/thryv-review-9231078) --- #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments ### 20. [D·engage](https://www.g2.com/products/d-engage/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 114 **Product Description:** D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com ### What Do G2 Reviewers Say About D·engage? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of D·engage, valuing its intuitive design and straightforward campaign setup. - Users praise the **responsive customer support** of D·engage, highlighting their helpfulness and commitment to resolving issues swiftly. - Users find D·engage **extremely helpful** for data measurement and personalized campaign optimization, supported by excellent customer service. - Users value the **exceptional customer engagement** features of D·engage, enhancing effectiveness and confidence in their campaigns. - Users highly value the **smart automation** of D·engage, simplifying marketing campaigns and enhancing customer engagement effortlessly. **Cons:** - Users find the **learning curve challenging** , particularly with segment building and lack of guidance for effective usage. - Users find D·engage has **limited features** , particularly in design capabilities and integration with customer data platforms. - Users express concerns over **missing features** that hinder functionality and delay product evolution in D·engage. - Users find **inadequate reporting** in D·engage, lacking insights and requiring manual data exports for analysis. - Users experience **slow customer support** , often finding services require client initiative and lacking timely communication during updates. #### What Are Recent G2 Reviews of D·engage? **"[Backbone for our business...](https://www.g2.com/survey_responses/d-engage-review-10307725)"** **Rating:** 5.0/5.0 stars *— Nilay A.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-10307725) --- **"[Powerful CDP and Real-Time Personalization That Boosts Conversions](https://www.g2.com/survey_responses/d-engage-review-12567992)"** **Rating:** 5.0/5.0 stars *— Barış S.* [Read full review](https://www.g2.com/survey_responses/d-engage-review-12567992) --- #### What Are G2 Users Discussing About D·engage? - [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment ### 21. [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 46 **Product Description:** Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismart, Alinma Bank, Bladestorm, and justDice. Effortlessly engage with your customer base through Pushwoosh, leveraging multiple channels like mobile and web push notifications, in-app messages, emails, WhatsApp, and SMS for seamless communication. Stay in touch with your customers at every stage of their lifecycle, from day 1 to lifetime. Keep them coming to your app or website regularly with triggered and scheduled campaigns — enjoy related long-term benefits such as higher retention and revenue. - Elevate customer engagement with tailored push notifications, emails, in-app messages, SMS, and WhatsApp. - Target specific audiences with behavior-triggered campaigns to boost retention rates and enhance customer lifetime value. - Streamline campaign management through segmentation, automation, and optimization tools offered by Pushwoosh. Utilize data-driven analytics provided by Pushwoosh to gain valuable insights via visual dashboards and comprehensive reporting features. Optimize your campaigns by A/B/n testing different variations and improving performance. Benefit from swift integration and onboarding processes, with SDK integration typically completed within hours and full setup within a month. Integrate seamlessly with third-party services such as Amplitude, Google Analytics, Mixpanel, Adjust, Twilio, mParticle, Make, Piano, Tealium, and others to centralize data and enhance functionality for a holistic customer view. Prioritize data security for enterprise compliance and end users’ safety and receive top-notch 24/7 customer support, backed by 5-star reviews. Maximize revenue growth and key app metrics accessing enterprise-grade features starting at $0 per month. ### What Do G2 Reviewers Say About Pushwoosh? *AI-generated summary from verified user reviews* **Pros:** - Users find Pushwoosh to be **extremely user-friendly** , facilitating easy navigation and seamless execution of campaigns. - Users commend the **outstanding customer support** from Pushwoosh, noting prompt and professional assistance with every inquiry. - Users value the **automation capabilities** of Pushwoosh, enhancing campaign accuracy and simplifying user engagement processes. - Users value the **intuitive Journey Builder** of Pushwoosh, allowing seamless automation of user engagement without technical hurdles. - Users commend the **easy integration** of Pushwoosh, appreciating its simple setup and versatile functionality across platforms. **Cons:** - Users often face issues with **reporting and notifications** , leading to a frustrating experience with Pushwoosh. - Users find the **dashboard issues** frustrating, citing slow load times and a need for more detailed reporting options. - Users suggest that **feature improvements** like enhanced analytics and better tagging could simplify the user experience. - Users find the **admin UI unintuitive** , making navigation and accessing features a challenging experience. - Users experience **delays in notification delivery** and report generation, impacting the overall effectiveness of Pushwoosh. #### What Are Recent G2 Reviews of Pushwoosh? **"[Effortless User Communication with Pushwoosh](https://www.g2.com/survey_responses/pushwoosh-review-12822603)"** **Rating:** 4.5/5.0 stars *— Tarek M.* [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12822603) --- **"[Much better than many of the well-known email tools](https://www.g2.com/survey_responses/pushwoosh-review-12022013)"** **Rating:** 5.0/5.0 stars *— Wenddy D.* [Read full review](https://www.g2.com/survey_responses/pushwoosh-review-12022013) --- #### What Are G2 Users Discussing About Pushwoosh? - [What is a mobile push notification?](https://www.g2.com/discussions/pushwoosh-what-is-a-mobile-push-notification) - 1 comment - [What is the best push notification service?](https://www.g2.com/discussions/pushwoosh-what-is-the-best-push-notification-service) - [Is Pushwoosh free?](https://www.g2.com/discussions/is-pushwoosh-free) - 1 comment ### 22. [Nvecta](https://www.g2.com/products/nvecta/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 334 **Product Description:** Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration ### What Do G2 Reviewers Say About Nvecta? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of NotifyVisitors, praising its user-friendly interface and straightforward implementation. - Users love the **user-friendly interface** of Nvecta, making marketing campaigns easy and efficient to manage. - Users love the **seamless automation** of NotifyVisitors, enhancing client journeys with minimal human effort and personalized engagement. - Users appreciate the **customer engagement** capabilities of NotifyVisitors, enhancing audience interaction with ease and efficiency. - Users commend the **excellent customer support** of Nvecta, appreciating its responsiveness and readiness to assist. **Cons:** - Users find the **learning curve challenging** , struggling to navigate initial setup and integrate features effectively. - Users find some **missing features** in Nvecta, making it challenging for newcomers to navigate and set up campaigns. - Users find the **pricing to be quite stiff** , which poses challenges for small companies wanting to use Nvecta. - Users feel that **limited customization** in templates hinders flexibility and design options during campaign setup. - Users find the **limited features** of Nvecta hinder their customization options and campaign setup experience. #### What Are Recent G2 Reviews of Nvecta? **"[All-in-One Engagement Platform That's Easy for Beginners](https://www.g2.com/survey_responses/nvecta-review-12103392)"** **Rating:** 4.5/5.0 stars *— Nishant S.* [Read full review](https://www.g2.com/survey_responses/nvecta-review-12103392) --- **"[Effortlessly Activates Customer Data into Personalized Campaigns](https://www.g2.com/survey_responses/nvecta-review-12189652)"** **Rating:** 4.0/5.0 stars *— sakthivel 2.* [Read full review](https://www.g2.com/survey_responses/nvecta-review-12189652) --- #### What Are G2 Users Discussing About Nvecta? - [What is NotifyVisitors used for?](https://www.g2.com/discussions/what-is-notifyvisitors-used-for) - 1 upvote ### 23. [SALESmanago](https://www.g2.com/products/salesmanago/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 295 **Product Description:** We’re a European SaaS company helping mid-market eCommerce businesses grow sales through deep customer understanding and seamless omnichannel interactions. Our AI Customer Engagement Platform collects real-time data on transactions, preferences, and website behaviour within an integrated Customer Data Platform. These insights power our Omnichannel Marketing Automation and AI-driven personalisation, enabling teams to automate orchestrated customer journeys across multiple channels. Our platform, co-developed with eCommerce marketers, introduces innovative tools across four critical areas: Audiences to centralise customer data, Web Experience to turn visitors into leads, Channels to deliver engaging messages across multiple touchpoints, and Recommendations to boost conversions with AI-driven suggestions and predictive analytics. This infrastructure, trusted by over 3,000 mid-size businesses worldwide, is designed to facilitate hyper-personalised experiences while supporting the specific scalability needs of mid-market organisations. More information on salesmanago.com ### What Do G2 Reviewers Say About SALESmanago? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive and helpful customer support** from SALESmanago, ensuring a positive experience with prompt assistance. - Users value the **automation capabilities** of SALESmanago, enhancing efficiency and personalizing marketing efforts effectively. - Users value the **automation efficiency** of SALESmanago, enhancing campaign performance and personalizing communication across channels. - Users value the **fast and helpful support** , alongside the continuous improvements and great functionalities of SALESmanago. - Users find the **customer support helpful** , enjoying fast responses and effective resolutions for their queries. **Cons:** - Users find the **learning curve challenging** due to complex systems, overwhelming options, and a need for improved UI and analytics. - Users find the **interface and features not intuitive** , leading to a steep learning curve and frustrating workarounds. - Users find the **complex usability** of SALESmanago challenging, as mastering features can be time-consuming and unintuitive. - Users find the **complexity of the interface** hinders their ability to utilize all functions effectively. - Users find that **missing features** hinder adaptability and efficiency, creating challenges in project-specific implementations and integrations. #### What Are Recent G2 Reviews of SALESmanago? **"[Sales Manago comprehensive tool for marketing automation and customer communication](https://www.g2.com/survey_responses/salesmanago-review-12605948)"** **Rating:** 4.0/5.0 stars *— Maciej S.* [Read full review](https://www.g2.com/survey_responses/salesmanago-review-12605948) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/salesmanago-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/salesmanago-review-1910860) --- #### What Are G2 Users Discussing About SALESmanago? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 24. [Convertedin](https://www.g2.com/products/convertedin/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 19 **Product Description:** Convertedin is a marketing operating system for e-commerce, which utilizes data and shoppers' insights to create personalized multi-channel marketing that boosts customer engagement and maximizes ROI. Scale Your Campaigns Using Ad Automation Run, scale, and automate your advertising campaigns on five different platforms (Facebook, Instagram, Snapchat, TikTok, and Google) Send Targeted Campaigns Using SMS & Email Automation Utilize your customers' data to send highly personalized campaigns; that drive conversions and sales for your business. Connect Your Store Using Catalog Intelligence Import all your e-commerce store products and categorize them into customizable sets to be able to launch dynamic campaigns using them. AI-Powered Segmentation Segment your customers based on their shopping behavior into highly detailed segments that you could easily use in your marketing campaigns. 24/7 Support If you need support or advice, we will be there for you. Our team is available 24 hours a day. ### What Do G2 Reviewers Say About Convertedin? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of Convertedin, making ad automation and user segmentation seamless and straightforward. - Users value the **user segmentation feature** of Convertedin, enhancing targeted marketing across digital platforms. - Users praise the **automation efficiency** of Convertedin, highlighting its ease of technical setup for ads management. - Users value the **variety of features** in Convertedin, enhancing their marketing strategies across multiple channels. - Users value the **complete marketing automation solution** from Convertedin, allowing them to focus on additional channels. **Cons:** - Users feel that the product is too **expensive** , especially with recent changes in support for starter plans. - Users feel the platform suffers from **limited templates** , hindering SMS and Email automation effectiveness. - Users feel the platform lacks **advanced features and templates** for SMS and Email automation to enhance functionality. #### What Are Recent G2 Reviews of Convertedin? **"[Efficiency Booster for Marketing Campaigns!](https://www.g2.com/survey_responses/convertedin-review-8515309)"** **Rating:** 5.0/5.0 stars *— Hesham A.* [Read full review](https://www.g2.com/survey_responses/convertedin-review-8515309) --- **"[Convertedin:Powerful Platform and Automated Marketing, Delivering Outstanding ROAS](https://www.g2.com/survey_responses/convertedin-review-8414062)"** **Rating:** 5.0/5.0 stars *— mohamed a.* [Read full review](https://www.g2.com/survey_responses/convertedin-review-8414062) --- ### 25. [SimplyCast 360](https://www.g2.com/products/simplycast-360/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 16 **Product Description:** SimplyCast is an ISO 27001:2013-certified, leading provider of engagement software for organizations worldwide. Providing both emergency and non-emergency communication technology, SimplyCast offers 20+ communication tools and channels to help organizations maximize their efficiency. The company's 360 engagement platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. ### What Do G2 Reviewers Say About SimplyCast 360? *AI-generated summary from verified user reviews* **Pros:** - Users love the **customizability** of SimplyCast 360, enabling impactful email blasts and personalized newsletters with ease. - Users value the **customization options** in SimplyCast 360, enhancing the effectiveness of their email marketing efforts. - Users find it easy to **create impactful email blasts** and customize newsletters using various layouts and photos. - Users find it easy to create **impactful email blasts** and customize newsletters with diverse layouts and images. - Users find the **easy implementation** of SimplyCast 360 enables simple and effective email blast creation and customization. **Cons:** - Users experience frustrating **delays** in loading and saving on SimplyCast 360, hindering their overall productivity. - Users experience frustrating **performance issues** with delays in loading and saving, negatively affecting productivity. - Users experience **slow loading** times that frustrate them and hinder their productivity while using SimplyCast 360. - Users experience **slow performance** with SimplyCast 360, leading to frustrating delays that impact productivity significantly. - Users experience **time-consuming delays** in loading and saving, which can hinder their productivity on SimplyCast 360. #### What Are Recent G2 Reviews of SimplyCast 360? **"[automation platform designed help businesses manage their marketing efforts across multiple channels](https://www.g2.com/survey_responses/simplycast-360-review-11082554)"** **Rating:** 5.0/5.0 stars *— Heinz K.* [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-11082554) --- **"[Effortless Client Communication and Marketing Insights](https://www.g2.com/survey_responses/simplycast-360-review-12596375)"** **Rating:** 5.0/5.0 stars *— David M.* [Read full review](https://www.g2.com/survey_responses/simplycast-360-review-12596375) --- #### What Are G2 Users Discussing About SimplyCast 360? - [What is SimplyCast 360 used for?](https://www.g2.com/discussions/what-is-simplycast-360-used-for) ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [CRM Software](https://www.g2.com/categories/crm) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.