Compare ActiveCampaign and Outgrow 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (81.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$14.00
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOutgrow
Star Rating
(329)4.7 out of 5
Market Segments
Small-Business (81.4% of reviews)
Pros & Cons
Entry-Level Pricing
$14.00
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising its flexible workflow builder that allows for detailed customer journeys based on user behavior. This feature significantly enhances the ability to send targeted emails automatically, saving time and effort.
- Users say that Outgrow stands out for its user-friendly design and conditional logic builder, which many find intuitive and effective for creating engaging quizzes and forms. Reviewers appreciate the responsive design and the high conversion rates achieved through its features.
- According to verified reviews, ActiveCampaign has a higher overall satisfaction score, reflecting its robust integration of CRM and marketing tools. Users highlight the platform's ability to create personalized campaigns and analyze engagement from a single interface, making it a comprehensive solution for small businesses.
- Reviewers mention that while Outgrow offers excellent customization options, it may not match the depth of automation found in ActiveCampaign. Users have noted that while Outgrow is great for quizzes, it lacks some of the advanced segmentation and tracking features that ActiveCampaign provides.
- G2 reviewers highlight that ActiveCampaign's support quality is commendable, but it does not reach the high praise that Outgrow receives for its responsive customer service. Users of Outgrow frequently commend the support team for being readily available and helpful, enhancing the overall user experience.
- Users report that both platforms cater well to small businesses, but ActiveCampaign has a broader market presence and a larger user base, which may provide more community support and resources. However, Outgrow's focus on quizzes and interactive content offers a unique niche that some users find particularly beneficial for engagement.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Outgrow
Freelancer Limited
$14.00
3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- 3 Content Types including Outcome Quiz, Asesssment, Form and Survey
- Embed
- Custom Branding - Limited Access
Free Trial
ActiveCampaign
Free Trial is available
Outgrow
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
9.4
263
Ease of Use
8.2
11,258
9.3
262
Ease of Setup
8.0
7,191
9.1
159
Ease of Admin
8.4
6,339
9.4
144
Quality of Support
8.5
10,315
9.4
261
Has the product been a good partner in doing business?
8.8
6,197
9.4
144
Product Direction (% positive)
8.2
10,548
9.4
246
Features by Category
Sales Force Automation
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Not enough data
Marketing Automation
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Not enough data
Customer Support
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Not enough data
Reporting & Analytics
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Not enough data
Generative AI
6.1
644
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
9.7
5
7.9
399
10.0
5
7.1
354
9.0
5
Templates
7.3
411
10.0
5
8.0
438
10.0
5
7.8
410
10.0
5
Personalization
7.6
400
9.3
5
7.6
404
10.0
5
7.2
360
8.3
5
7.1
346
8.3
5
7.3
336
10.0
5
7.1
324
9.7
5
7.4
345
8.7
5
8.0
395
9.0
5
Multichannel
7.4
379
9.0
5
8.5
462
9.3
5
7.6
419
9.3
5
Administration
8.5
481
9.7
5
7.9
468
10.0
5
7.9
439
10.0
5
8.0
461
9.0
5
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
9.8
15
7.6
198
9.5
11
8.1
180
9.1
16
8.0
190
9.1
15
Campaigns
7.9
169
9.8
10
8.3
180
9.6
13
7.9
147
9.2
10
7.8
181
9.5
14
Integrations
8.1
173
9.6
15
6.7
116
9.0
13
7.9
131
9.6
12
7.3
144
9.5
14
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Basics
Not enough data
9.1
20
Not enough data
8.9
20
Platform Reporting
Not enough data
8.7
19
Not enough data
8.8
21
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Responses
Not enough data
9.1
17
Not enough data
8.6
18
Not enough data
8.9
17
Not enough data
9.3
17
Not enough data
9.3
17
Platform
Not enough data
9.4
18
Not enough data
9.2
17
Not enough data
9.4
16
Not enough data
8.9
18
Not enough data
8.8
18
Not enough data
8.9
18
Not enough data
8.9
18
Generative AI
Not enough data
8.3
14
Not enough data
8.9
14
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Lead Monitoring
Not enough data
9.0
54
|
Verified
Not enough data
9.0
51
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
8.1
20
Not enough data
7.7
20
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
50
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
51
|
Verified
Analytics
Not enough data
8.9
47
Not enough data
8.9
52
|
Verified
Customization
Not enough data
9.0
52
|
Verified
Not enough data
8.6
54
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.7
53
|
Verified
Content Creation
Not enough data
8.7
19
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.9
7
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
7.1
8
Optimization
Not enough data
8.9
18
|
Verified
Survey Management
Not enough data
9.0
13
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
9.0
13
Survey Customization
Not enough data
8.7
13
Not enough data
8.7
13
Not enough data
9.1
13
Not enough data
7.8
12
Survey Insights
Not enough data
9.1
13
Not enough data
9.2
12
Not enough data
9.1
13
Not enough data
9.0
13
Agentic AI - Survey
Not enough data
8.9
11
Not enough data
8.3
12
Not enough data
8.8
12
Customization
8.0
660
9.1
25
7.5
552
9.2
25
6.8
464
9.3
26
7.4
653
9.4
24
Additional Functionality
7.9
671
9.4
26
5.7
423
7.5
25
7.4
531
9.2
24
6.2
433
8.2
25
7.0
507
9.1
26
Planning
Not enough data
8.8
27
Publishing
Not enough data
8.5
27
Social Media
Not enough data
8.6
26
Planning
Not enough data
8.7
85
Generative AI
Not enough data
8.3
26
Not enough data
8.1
26
Not enough data
8.6
21
Not enough data
7.6
26
Not enough data
7.1
22
Agentic AI - Content Creation
Not enough data
7.5
19
Not enough data
8.1
18
Not enough data
8.2
17
Not enough data
8.4
18
Not enough data
7.9
18
Not enough data
8.2
17
Not enough data
8.3
16
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.7
10
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
9.0
12
|
Verified
Not enough data
9.2
12
|
Verified
Process Management
Not enough data
9.8
9
|
Verified
Not enough data
9.1
9
Not enough data
9.3
9
|
Verified
Not enough data
9.2
10
System Management
Not enough data
9.2
11
Not enough data
9.2
11
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Personalization
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.1
7
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
Not enough data
9.4
27
|
Verified
Not enough data
9.5
31
|
Verified
Not enough data
9.3
28
|
Verified
Not enough data
9.5
24
|
Verified
Data Control
Not enough data
8.9
23
|
Verified
Not enough data
9.5
23
|
Verified
Not enough data
9.4
24
|
Verified
Publishing
Not enough data
9.3
27
|
Verified
Not enough data
9.6
28
|
Verified
Not enough data
9.5
24
|
Verified
Agentic AI - No-Code Development Platforms
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
9.4
9
Analysis
Not enough data
9.1
25
Not enough data
9.3
25
|
Verified
Not enough data
8.3
23
Not enough data
8.8
24
Campaigns
Not enough data
9.3
23
|
Verified
Not enough data
8.8
23
Not enough data
8.5
22
Not enough data
8.7
22
Not enough data
9.3
25
Not enough data
9.2
24
Engagement
Not enough data
8.7
22
Platform
Not enough data
9.5
25
Not enough data
9.1
23
|
Verified
Not enough data
9.1
23
Agentic AI - Mobile Marketing
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
8.3
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
8.1
9
Categories
Categories
Shared Categories
ActiveCampaign and Outgrow are categorized as Pop-Up Builder, E-Commerce Personalization, Online Form Builder, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, SMS Marketing, Email Template Builder, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outgrow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
21.2%
Computer Software
6.5%
Internet
5.9%
Information Technology and Services
5.6%
Professional Training & Coaching
5.6%
Other
55.2%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can we integrate the quiz on our website?
2 Comments
MK
Yes, very easily. Either by embedding it or using the entire survey as a landing pageRead more
Can I move a user to a specific path depending on the answer selected in a particular question?
2 Comments
NP
Definitely. I utilized the logic jump twice for my calculator-- so your path can be quite complex!Read more
How likely are you to continue using Outgrows products as you see your company grow over the years?
2 Comments
JB
The company will certainly keep on improving and its pace with the latest technical advances is phenomenal. The scalability and flexibility is inspiring and...Read more
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