# ActiveCampaign vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in user-friendliness, with many users appreciating its intuitive interface and ease of use. One user highlighted how easy it is to integrate with tools like Google Sheets, making daily tasks more efficient.
- **Users say** that Oracle Responsys shines in its ability to deliver real-time personalization, allowing marketers to send highly targeted emails and SMS. This feature is particularly valued for creating a more personal connection with customers, as noted by a user who praised its effectiveness in pulling customer data on the fly.
- **Reviewers mention** that ActiveCampaign's automation capabilities are a standout feature, with users enjoying the visual automation builder that allows them to create complex workflows easily. This visual approach helps users see the paths contacts take, enhancing their marketing strategies.
- **According to verified reviews** , Oracle Responsys is recognized for its robust orchestration and cross-channel campaign management, which is designed for executing complex campaigns across various platforms. Users appreciate this capability for its effectiveness in managing multiple channels from a single interface.
- **G2 reviewers highlight** that ActiveCampaign offers a more affordable entry point, starting at just $15.00, making it particularly appealing for small businesses looking for a cost-effective marketing solution.
- **Users report** that while Oracle Responsys has a strong feature set, it faces challenges in ease of setup and overall user satisfaction compared to ActiveCampaign. Many users have noted that the initial setup can be more complex, which may hinder quick implementation for new users.



| | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 14,700 | 130 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11222 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.2 (11342 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 8.0 (7277 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 8.4 (6352 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 8.5 (10387 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6210 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10612 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3777 |
| **Oracle Responsys** | N/A | N/A |

#### Sales Force Automation

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2116 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.6 (1438 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Customization** | 7.9 (2000 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.3 (1457 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (91 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (87 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.5 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (88 reviews) | Not enough data | 
| **Decision Making** | 6.6 (89 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7464 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6501 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (6337 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (6146 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4395 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 7.9 (4078 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (3537 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (4867 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (3470 reviews) ✓ Verified | 7.7 (33 reviews) | 

#### Lead Management

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (3964 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.5 (5127 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (3492 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (4365 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (4004 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.2 (3797 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (3582 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.0 (3491 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (3106 reviews) ✓ Verified | 8.1 (24 reviews) | 
| **Calendaring** | 7.2 (2637 reviews) | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (2337 reviews) ✓ Verified | 7.9 (20 reviews) | 

#### Social

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Social Listening** | 6.9 (2323 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Social Sharing** | 7.3 (2679 reviews) ✓ Verified | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.3 (2549 reviews) ✓ Verified | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (2441 reviews) ✓ Verified | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.0 (2400 reviews) ✓ Verified | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 8.1 (5207 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 7.6 (3589 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (2919 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.1 (2724 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (2442 reviews) ✓ Verified | 7.9 (19 reviews) | 

#### Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.0 (3734 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (3551 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (2401 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.0 (2133 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.4 (3738 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (223 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (223 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (3663 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (3144 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1883 |
| **Oracle Responsys** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Sequencing** | 7.4 (1123 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1001 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1043 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Social Media** | 6.5 (987 reviews) | Not enough data | 
| **Website** | 7.3 (1172 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (914 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (831 reviews) | Not enough data | 
| **Other** | 6.0 (838 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Targeting** | 7.6 (1233 reviews) | Not enough data | 
| **Profiles** | 7.4 (1155 reviews) | Not enough data | 
| **Analytics** | 7.6 (1293 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1234 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1181 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Diagnosis

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Oracle Responsys** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Oracle Responsys** | N/A | N/A |

#### Visitor Behavior

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | Not enough data | 
| **Targeting** | 7.9 (399 reviews) | Not enough data | 
| **Guided Selling** | 7.1 (355 reviews) | Not enough data | 

#### Templates

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | Not enough data | 
| **Customization** | 8.0 (439 reviews) | Not enough data | 
| **Optimization** | 7.8 (411 reviews) | Not enough data | 

#### Personalization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | Not enough data | 
| **Content** | 7.6 (404 reviews) | Not enough data | 
| **Cart Abandonment** | 7.2 (360 reviews) | Not enough data | 
| **Search** | 7.1 (346 reviews) | Not enough data | 
| **Personalization Engine** | 7.3 (336 reviews) | Not enough data | 
| **Product Recommendations** | 7.1 (324 reviews) | Not enough data | 
| **A/B Testing** | 7.4 (346 reviews) | Not enough data | 
| **Personalized Messaging** | 8.0 (396 reviews) | Not enough data | 

#### Multichannel

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | Not enough data | 
| **Email** | 8.5 (463 reviews) | Not enough data | 
| **Mobile** | 7.6 (419 reviews) | Not enough data | 

#### Administration 

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | Not enough data | 
| **Reports & Analytics** | 7.9 (469 reviews) | Not enough data | 
| **User Data** | 7.9 (439 reviews) | Not enough data | 
| **Integrations** | 8.0 (461 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 

#### Optimization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Oracle Responsys** | N/A | N/A |

#### Templates

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | Not enough data | 
| **Stock Images** | 6.3 (1517 reviews) | Not enough data | 
| **Proofing** | 7.0 (1618 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (1682 reviews) | Not enough data | 

#### Edit

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | Not enough data | 
| **Build** | 8.0 (1970 reviews) | Not enough data | 
| **HTML** | 7.4 (1664 reviews) | Not enough data | 

#### Logistics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | Not enough data | 
| **Issues** | 7.0 (1582 reviews) | Not enough data | 
| **Integrations** | 7.8 (1777 reviews) | Not enough data | 
| **Shareable Link** | 7.8 (1545 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (676 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (109 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | Not enough data | 
| **Text Scheduler** | 7.6 (155 reviews) | Not enough data | 
| **Automatic Replies** | 7.6 (144 reviews) | Not enough data | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | Not enough data | 
| **MMS Marketing** | Feature Not Available | Not enough data | 
| **Personalization** | 8.2 (171 reviews) | Not enough data | 
| **Transactional SMS** | 7.1 (144 reviews) | Not enough data | 

#### SMS Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | Not enough data | 
| **Automation** | 8.8 (174 reviews) | Not enough data | 
| **White Label** | 7.6 (130 reviews) | Not enough data | 
| **Text-to-Landline** | 6.8 (123 reviews) | Not enough data | 
| **Short Codes** | 7.0 (125 reviews) | Not enough data | 
| **API Integration** | 8.0 (146 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (20 reviews) | Not enough data | 
| **Decision Making** | 8.2 (20 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Oracle Responsys** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Oracle Responsys** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Interoperability

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (17 reviews) | Not enough data | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | Not enough data | 
| **Campaign Optimization** | 8.3 (320 reviews) | Not enough data | 
| **Reach** | 8.1 (305 reviews) | Not enough data | 
| **Bulk Editing** | 7.8 (284 reviews) | Not enough data | 
| **Batch Uploading** | 7.9 (273 reviews) | Not enough data | 
| **Brand Safety** | 8.3 (264 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (257 reviews) | Not enough data | 
| **Frequency Capping** | 7.9 (238 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (230 reviews) | Not enough data | 
| **Creative Optimization** | 7.9 (264 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (220 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | Not enough data | 

#### Targeting

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | Not enough data | 
| **Retargeting** | 8.3 (282 reviews) | Not enough data | 
| **Geo-Targeting** | 7.8 (255 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (249 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | Not enough data | 
| **Custom Reports** | 8.0 (287 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (336 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.4 (270 reviews) | Not enough data | 
| **Customization** | 8.3 (302 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (297 reviews) | Not enough data | 
| **Internationalization** | 8.1 (242 reviews) | Not enough data | 
| **Notifications** | 8.1 (286 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Oracle Responsys** | N/A | N/A |

#### Page Customization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | Not enough data | 
| **Templates** | 7.9 (612 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (530 reviews) | Not enough data | 
| **Content Library** | 7.6 (552 reviews) | Not enough data | 

#### Page Optimization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | Not enough data | 
| **Mobile Responsive** | 7.8 (529 reviews) | Not enough data | 
| **Web Analytics** | 7.5 (472 reviews) | Not enough data | 
| **SEO** | 7.2 (413 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | Not enough data | 
| **Email Marketing Integration** | 8.5 (542 reviews) | Not enough data | 
| **Domain Integration** | 8.2 (515 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 765 |
| **Oracle Responsys** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Custom Fields** | 8.0 (662 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (552 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (463 reviews) | Not enough data | 
| **Design** | 7.4 (652 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Embedded Forms** | 7.9 (671 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (422 reviews) | Not enough data | 
| **Notifications** | 7.4 (530 reviews) | Not enough data | 
| **Payments** | 6.2 (432 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (506 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Oracle Responsys** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | Not enough data | 
| **Conversational Messaging** | 8.0 (11 reviews) | Not enough data | 
| **Personalization** | 8.5 (11 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (11 reviews) | Not enough data | 
| **Automated Replies** | 8.0 (11 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **API Integration** | 8.3 (11 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Push Notifications** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (8 reviews) | 
| **Internationalization** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to ActiveCampaign (17):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Oracle Responsys (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 91.9% | 13.7% | 
| **Mid-Market** | 7.2% | 47.6% | 
| **Enterprise** | 0.9% | 38.7% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Financial Services:** 3.2%
- **Information Technology and Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2572 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1126 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-oracle-responsys)