Compare ActiveCampaign and Nutshell 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $13.00 1 user Per Month
ActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansNutshell
Star Rating
(1,413)4.3 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $13.00 1 user Per Month
Free Trial is available
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Nutshell excels in ease of use, with users appreciating its intuitive interface and straightforward features. One user highlighted how easy it is to build connections between companies and leads, making it less convoluted than previous tools they used.
- Users say ActiveCampaign stands out for its powerful automation capabilities. Reviewers have praised the flexibility of its workflow builder, which allows for detailed customer journeys based on user behavior, significantly enhancing their marketing efforts.
- According to verified reviews, Nutshell's implementation process is notably quick and user-friendly. Recent users have mentioned the intuitive onboarding wizard, which helps teams get up and running without a steep learning curve.
- Reviewers mention that ActiveCampaign offers robust segmentation and personalization features, enabling users to create tailored experiences for their audience. This capability has been particularly beneficial for automating targeted email campaigns, making communication feel more personal.
- G2 reviewers highlight that while Nutshell is well-suited for small businesses, it may not meet the complex needs of larger organizations as effectively as ActiveCampaign, which has a broader range of features designed for scaling marketing efforts.
- Users report that both platforms provide solid customer support, but ActiveCampaign edges out slightly with a higher quality rating. Reviewers have noted that the support team is responsive and helpful, which is crucial for users navigating complex automation setups.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Nutshell
Sales Foundation
Starting at $13.00
1 user Per Month
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
- Unlimited storage, contacts & accounts
- Contact management and communication timelines
- Email and calendar sync
Free Trial
ActiveCampaign
Free Trial is available
Nutshell
Free Trial is available
Ratings
Meets Requirements
8.8
11,142
8.4
1,125
Ease of Use
8.2
11,258
8.7
1,223
Ease of Setup
8.0
7,191
8.5
656
Ease of Admin
8.4
6,339
8.7
523
Quality of Support
8.5
10,315
8.7
1,028
Has the product been a good partner in doing business?
8.8
6,197
8.8
516
Product Direction (% positive)
8.2
10,548
8.5
1,113
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.5
891
|
Verified
7.0
1018
Feature Not Available
7.9
1764
|
Verified
8.3
865
|
Verified
7.7
1680
|
Verified
8.1
880
|
Verified
7.0
1220
|
Verified
7.5
677
|
Verified
7.6
1431
|
Verified
8.1
729
|
Verified
7.0
1206
|
Verified
7.4
676
|
Verified
6.9
1138
|
Verified
7.3
585
7.3
1280
|
Verified
7.6
652
Marketing Automation
9.0
2316
|
Verified
7.7
672
|
Verified
8.8
2204
|
Verified
7.6
604
8.5
2150
|
Verified
8.4
815
|
Verified
7.8
1483
|
Verified
7.2
575
Customer Support
7.6
1470
|
Verified
7.9
638
7.7
1628
|
Verified
7.9
661
|
Verified
7.9
1762
|
Verified
8.0
691
|
Verified
7.0
1323
|
Verified
7.4
558
|
Verified
7.5
1450
|
Verified
7.8
578
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
7.8
796
|
Verified
7.9
2144
|
Verified
8.2
858
|
Verified
7.1
1289
|
Verified
7.4
684
|
Verified
Mobile & Social
7.3
1223
|
Verified
7.2
553
|
Verified
7.3
1327
|
Verified
7.0
552
|
Verified
7.1
1370
|
Verified
7.1
650
|
Verified
Platform
7.8
1983
|
Verified
7.7
640
|
Verified
8.0
1937
|
Verified
7.9
613
|
Verified
8.1
2028
|
Verified
8.4
662
|
Verified
7.3
1452
|
Verified
7.2
484
|
Verified
7.0
1349
|
Verified
6.5
428
|
Verified
Feature Not Available
7.2
503
8.2
2100
|
Verified
8.4
641
|
Verified
7.4
1475
|
Verified
7.3
483
|
Verified
Integration
8.1
1929
|
Verified
7.9
608
|
Verified
8.1
1935
|
Verified
7.5
542
|
Verified
7.8
1635
|
Verified
7.3
479
|
Verified
Generative AI
6.1
644
Feature Not Available
Agentic AI - CRM
6.5
89
7.6
42
6.4
88
7.5
40
6.7
90
7.2
41
6.3
86
7.3
41
6.5
88
7.2
41
6.5
87
7.3
40
6.6
88
7.2
41
Email Marketing
Not enough data
8.1
249
Not enough data
8.4
261
Not enough data
Feature Not Available
Not enough data
8.3
260
Not enough data
8.5
264
Not enough data
8.1
249
Not enough data
Feature Not Available
Not enough data
8.2
222
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
7.1
139
Not enough data
8.1
241
Generative AI
Not enough data
6.5
159
Not enough data
6.7
159
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.0
246
Not enough data
7.2
206
Not enough data
7.0
197
Not enough data
7.8
218
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Email Marketing
8.7
6480
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6141
|
Verified
Not enough data
8.8
5774
|
Verified
Not enough data
Online Marketing
7.4
4388
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3469
|
Verified
Not enough data
Lead Management
8.3
4361
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5109
|
Verified
Not enough data
8.0
3490
|
Verified
Not enough data
8.5
4356
|
Verified
Not enough data
8.1
3999
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3574
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2336
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2548
|
Verified
Not enough data
7.1
2441
|
Verified
Not enough data
7.0
2399
|
Verified
Not enough data
Reporting & Analytics
8.1
5190
|
Verified
Not enough data
7.6
3589
|
Verified
Not enough data
7.2
2919
|
Verified
Not enough data
7.1
2724
|
Verified
Not enough data
6.9
2442
|
Verified
Not enough data
Platform
7.9
3720
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3715
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3652
|
Verified
Not enough data
7.8
3128
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
913
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
8.3
195
8.6
781
8.2
192
6.3
498
7.3
160
6.8
524
Feature Not Available
7.6
631
8.1
170
6.9
543
8.0
180
6.9
515
8.1
168
Repeatability and Reportability
7.5
622
Feature Not Available
7.5
620
8.2
173
7.4
584
8.2
168
6.7
515
7.4
151
6.0
471
Feature Not Available
AI and Automation
7.1
556
7.7
165
7.1
558
7.9
164
7.2
564
Feature Not Available
6.6
497
Feature Not Available
6.4
475
Feature Not Available
Generative AI
6.1
414
Feature Not Available
Agentic AI - Sales Engagement
6.9
36
6.8
12
6.7
36
7.5
12
7.1
36
7.2
12
6.6
36
7.2
13
6.7
36
7.5
12
6.6
36
7.7
13
6.9
36
7.4
12
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2021
Not enough data
6.3
1516
Not enough data
7.0
1617
Not enough data
7.6
1681
Not enough data
Edit
7.4
1755
Not enough data
8.0
1969
Not enough data
7.4
1663
Not enough data
Logistics
7.8
1818
Not enough data
7.0
1581
Not enough data
7.8
1775
Not enough data
7.8
1544
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
660
8.3
44
7.5
552
Feature Not Available
6.8
464
Feature Not Available
7.4
653
8.7
41
Additional Functionality
7.9
671
8.6
43
5.7
423
6.8
35
7.4
531
8.5
42
6.2
433
6.6
33
7.0
507
8.0
40
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
6.7
9
Not enough data
7.4
9
Not enough data
6.9
9
Incentives
Not enough data
6.8
94
Not enough data
6.6
98
Not enough data
6.5
94
Not enough data
7.6
99
Personalization
Not enough data
7.5
107
Not enough data
7.7
106
Not enough data
8.2
118
Not enough data
7.7
105
Administrative
Not enough data
7.7
109
Not enough data
7.5
103
Not enough data
7.3
97
Agentic AI - Email Tracking
Not enough data
7.9
12
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
8.2
11
Not enough data
8.5
11
Not enough data
8.5
11
Analytics
Not enough data
8.0
187
Not enough data
8.0
181
Not enough data
7.9
175
Customizations
Not enough data
8.4
185
Not enough data
8.3
192
Not enough data
8.3
192
Not enough data
8.0
176
Not enough data
8.4
190
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
8.2
19
6.9
13
8.1
19
6.9
13
8.1
19
7.1
13
7.8
19
7.2
13
8.3
19
7.7
13
Data Sourcing
7.8
285
7.6
164
7.9
313
7.9
174
7.8
269
Feature Not Available
7.9
308
8.5
184
8.2
330
8.2
170
Predictive Analytics
8.0
292
7.9
172
7.8
276
7.8
167
7.3
240
Feature Not Available
7.4
266
7.5
161
Sales Management
8.2
318
8.4
189
7.6
181
Feature Not Available
8.0
304
Feature Not Available
8.3
349
8.5
197
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Nutshell are categorized as CRM, Sales Engagement, Online Form Builder, and Sales Analytics
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Nutshell is categorized as Google Workspace for Sales, Sales Performance Management, Email Tracking, and Email Marketing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nutshell
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Marketing and Advertising
7.9%
Computer Software
7.4%
Construction
5.3%
Information Technology and Services
5.0%
Financial Services
3.3%
Other
71.1%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
I am unable to email from Nutshell. This started after my company did an upgrade. Also, How do I could get multiple bcc emails to show in their account? Or is they a way to use a distribution group list and have each email show up in members accounts? I may need help getting it set up.
2 Comments
AR
Call the Help Desk; they typically answer earlier in the day or call you back the same day. There is no BCC availability that I am aware of.Read more
What integration options have you found that work best for Nutshell?
2 Comments
AB
I love fireflies.ai but it requires API or zapier
Google workplaces has a great chrome extension for gmail which has caught a lot more for input f...Read more
Is there a limit to the number of contacts that I can add to Nutshell?
1 Comment
Official Response from Nutshell
No. All Nutshell subscriptions include unlimited contacts and data storage.Read more
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