Compare ActiveCampaign and Microsoft Forms
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,678)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plans
Microsoft Forms
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Microsoft Forms
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising the flexibility of its workflow builder. Many find it invaluable for creating detailed customer journeys and automating targeted email campaigns, which significantly enhances their marketing efforts.
- Users say Microsoft Forms stands out for its user-friendly interface and quick setup process. Reviewers appreciate how easy it is to create and share surveys and quizzes, making it accessible even for beginners who want to get started without any hassle.
- According to verified reviews, ActiveCampaign has a strong focus on personalization and advanced segmentation, allowing users to tailor their marketing communications effectively. This feature is particularly beneficial for businesses looking to engage their audience on a more personal level.
- Reviewers mention that Microsoft Forms offers seamless integration with Microsoft 365, which enhances its functionality for users already within that ecosystem. The ability to receive instant notifications and access real-time results is also highlighted as a significant advantage.
- G2 reviewers highlight that while ActiveCampaign has a robust set of features, it may face challenges in ease of use compared to Microsoft Forms. Users have noted that the learning curve can be steeper, especially for those unfamiliar with marketing automation tools.
- Users report that both platforms provide solid support, but Microsoft Forms edges out slightly with higher ratings in this area. Reviewers appreciate the responsive assistance they receive, which is crucial for resolving issues quickly and efficiently.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Microsoft Forms
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Microsoft Forms
No trial information availableRatings
Meets Requirements
8.8
11,199
8.8
387
Ease of Use
8.2
11,315
9.2
390
Ease of Setup
8.0
7,250
9.3
175
Ease of Admin
8.4
6,346
9.1
90
Quality of Support
8.5
10,361
8.7
315
Has the product been a good partner in doing business?
8.8
6,204
8.8
75
Product Direction (% positive)
8.2
10,592
9.0
371
Features by Category
Sales Force Automation
8.2
2110
|
Verified
Not enough data
7.0
1020
Not enough data
7.9
1769
|
Verified
Not enough data
7.7
1685
|
Verified
Not enough data
7.0
1222
|
Verified
Not enough data
7.6
1434
|
Verified
Not enough data
7.0
1208
|
Verified
Not enough data
6.9
1140
|
Verified
Not enough data
7.3
1283
|
Verified
Not enough data
Marketing Automation
9.0
2323
|
Verified
Not enough data
8.8
2210
|
Verified
Not enough data
8.5
2154
|
Verified
Not enough data
7.8
1485
|
Verified
Not enough data
Customer Support
7.6
1472
|
Verified
Not enough data
7.7
1630
|
Verified
Not enough data
7.9
1764
|
Verified
Not enough data
7.0
1325
|
Verified
Not enough data
7.5
1453
|
Verified
Not enough data
Reporting & Analytics
7.7
1956
|
Verified
Not enough data
7.9
2147
|
Verified
Not enough data
7.1
1291
|
Verified
Not enough data
Mobile & Social
7.3
1225
|
Verified
Not enough data
7.3
1329
|
Verified
Not enough data
7.1
1372
|
Verified
Not enough data
Platform
7.8
1993
|
Verified
Not enough data
8.0
1944
|
Verified
Not enough data
8.1
2033
|
Verified
Not enough data
7.3
1453
|
Verified
Not enough data
7.0
1350
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2105
|
Verified
Not enough data
7.4
1476
|
Verified
Not enough data
Integration
8.1
1932
|
Verified
Not enough data
8.1
1936
|
Verified
Not enough data
7.8
1637
|
Verified
Not enough data
Generative AI
6.1
646
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6492
|
Verified
Not enough data
8.9
6330
|
Verified
Not enough data
8.5
6142
|
Verified
Not enough data
8.8
5787
|
Verified
Not enough data
Online Marketing
7.4
4393
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3535
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4369
|
Verified
Not enough data
8.0
3962
|
Verified
Not enough data
8.5
5120
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4359
|
Verified
Not enough data
8.1
4001
|
Verified
Not enough data
8.2
3795
|
Verified
Not enough data
8.0
3575
|
Verified
Not enough data
Campaign Management
8.0
3489
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2636
Not enough data
6.8
2335
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2677
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2439
|
Verified
Not enough data
7.0
2397
|
Verified
Not enough data
Reporting & Analytics
8.1
5198
|
Verified
Not enough data
7.6
3587
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3725
|
Verified
Not enough data
8.2
3538
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2399
|
Verified
Not enough data
7.0
2131
|
Verified
Not enough data
8.4
3729
|
Verified
Not enough data
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
221
Not enough data
6.4
221
Not enough data
6.5
219
Not enough data
6.4
218
Not enough data
6.3
221
Not enough data
6.4
220
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3656
|
Verified
Not enough data
7.8
3135
|
Verified
Not enough data
Messenger
7.4
1123
Not enough data
5.9
975
Not enough data
6.5
1001
Not enough data
6.9
1043
Not enough data
Channels
6.4
987
Not enough data
7.3
1172
Not enough data
6.0
914
Not enough data
5.5
831
Not enough data
6.0
838
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1234
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.7
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
411
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
379
Not enough data
8.5
463
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
469
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1775
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Page Customization
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Not enough data
Page Optimization
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Not enough data
Integrations
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Survey Management
Not enough data
9.1
183
Not enough data
8.8
185
Not enough data
8.2
175
Not enough data
8.7
175
Survey Customization
Not enough data
8.3
161
Not enough data
8.1
155
Not enough data
7.8
153
Not enough data
8.1
135
Survey Insights
Not enough data
8.6
170
Not enough data
8.2
130
Not enough data
8.9
168
Not enough data
8.8
159
Agentic AI - Survey
Not enough data
7.3
33
Not enough data
7.4
33
Not enough data
7.3
33
Customization
8.0
663
8.5
123
7.5
553
8.4
114
6.8
464
8.8
112
7.4
653
8.2
130
Additional Functionality
7.9
672
8.5
107
5.7
423
7.3
96
7.4
531
8.7
116
6.2
433
7.4
78
7.0
507
8.6
114
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.1
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.3
241
Not enough data
7.4
267
Not enough data
Sales Management
8.2
319
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
350
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Microsoft Forms are categorized as Online Form Builder
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Microsoft Forms is categorized as Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Information Technology and Services
16.7%
Education Management
7.4%
Higher Education
7.1%
Pharmaceuticals
6.0%
Computer Software
5.1%
Other
57.6%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is Microsoft Forms used for?
2 Comments
JA
MS Forms can be used to get answers and opinions in the form of surveys from different individuals.
There are several types of questions that can be...Read more
