Link copied to clipboard # ActiveCampaign vs MassMailer Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/massmailer/export.csv) ActiveCampaignMassMailer[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **MassMailer** Free Trial **Starting at $219.00** 1 users, email volume Per Month · Basic **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 month Based on 2283 responses **MassMailer** \<1 monthFaster Based on 7 responses Return on Investment **ActiveCampaign** 12 months Based on 1975 responses **MassMailer** 6 months6 months sooner Based on 6 responses Perceived Cost **ActiveCampaign** $$$$$ **MassMailer** $$$$$ Average Discount **ActiveCampaign** 8% **MassMailer** Not enough reviews yet ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![MassMailer](https://images.g2crowd.com/uploads/product/hd_favicon/4ffb7ef3d2aab6faa7bceee0b288eb54/massmailer.svg "MassMailer") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (1270) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (1254) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Missing Features (535) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1407678&qs=pros-and-cons#reviews)[ Expensive (506) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **MassMailer** [ Customer Support (6) ](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2324953&qs=pros-and-cons#reviews)[ Ease of Use (5) ](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2324945&qs=pros-and-cons#reviews)[ Template Limitations (2) ](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2368966&qs=pros-and-cons#reviews)[ Data Deletion (1) ](https://www.g2.com/products/massmailer/reviews?filters%5Bsentiment_snippet%5D=2368933&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **MassMailer** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e63eb2d0ef10e2df421befaed80bed3c/agentforce-service-formerly-salesforce-service-cloud.jpg "Product Avatar Image") Salesforce Service Cloud ](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ba656fb412fbcd71ad54714286a770bf/twilio-sendgrid-email-marketing-campaigns.jpg "Product Avatar Image") Twilio SendGrid Marketing Campaigns ](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews)[ View all ](https://www.g2.com/products/massmailer/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **MassMailer** ![MassMailer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1548685/What-is-MassMailer.jpg) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,356 **MassMailer** 9.2 9.220 Ease of Use **ActiveCampaign** 8.2 8.211,479 **MassMailer** 8.9 8.920 Ease of Setup **ActiveCampaign** 8.0 8.07,413 **MassMailer** 7.4 7.418 Ease of Admin **ActiveCampaign** 8.4 8.46,451 **MassMailer** 8.5 8.516 Quality of Support **ActiveCampaign** 8.5 8.510,509 **MassMailer** 8.9 8.919 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,307 **MassMailer** 9.1 9.116 Product Direction (% positive) **ActiveCampaign** 8.2 8.210,726 **MassMailer** 8.8 8.819 **Features** ratings from reviews Email Marketing 9.2 78 9.2 12 CRM 7.3 3,792 Not enough data Marketing Automation 7.7 7,587 Not enough data Attribution 7.3 350 Not enough data Email Tracking Not enough data 9.2 9 Lead Scoring 7.6 601 Not enough data Sales Analytics 7.7 464 Not enough data Online Form Builder 7.1 767 Not enough data Pop-Up Builder 7.5 257 Not enough data Email Deliverability 9.7 7 Not enough data Sales Engagement 6.9 862 Not enough data Conversational Marketing 6.6 1,887 Not enough data Landing Page Builders 7.6 722 Not enough data Social Media Advertising 7.9 472 Not enough data Email Template Builder 7.1 2,449 Not enough data SMS Marketing 7.8 250 Not enough data E-Commerce Personalization 7.6 583 Not enough data WhatsApp Marketing 8.2 14 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 38.1% Mid-Market(51-1000 emp.) 52.4% Enterprise(\> 1000 emp.) 9.5% Small-Business(50 or fewer emp.) 38.1% Mid-Market(51-1000 emp.) 52.4% Enterprise(\> 1000 emp.) 9.5% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.5% Computer Software 3.3% Other 57.5% [![MassMailer](https://images.g2crowd.com/uploads/product/hd_favicon/4ffb7ef3d2aab6faa7bceee0b288eb54/massmailer.svg "MassMailer")](https://www.g2.com/products/massmailer/reviews) MassMailer Financial Services 19.0% Internet 9.5% Higher Education 9.5% Telecommunications 4.8% Staffing and Recruiting 4.8% Other 52.4% FAQs ## ActiveCampaign vs MassMailer FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between ActiveCampaign vs MassMailer? ActiveCampaign and MassMailer differ most clearly in scale and reviewer volume, with ActiveCampaign commanding a much larger user base and review count, while both products achieve identical average ratings and strong support scores. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [MassMailer](https://www.g2.com/products/massmailer/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.4/5 (23 reviews) | | Small-Business | Mid-Market | | 8.0 | 7.4 | | 8.5 | 8.9 | | Ease of Use (848 all-time mentions) | Customer Support (6 all-time mentions) | ### How do the pricing models of ActiveCampaign and MassMailer compare? ActiveCampaign and MassMailer are rated at parity for value, with reviewers expressing similar satisfaction with pricing and cost. - **ActiveCampaign:** In recent reviews, several small-business users note that the price point can feel high for basic usage or smaller lists, but many still find the features worth the cost. - **MassMailer:** Reviewers highlight MassMailer as inexpensive and transparent, with one noting it is a "very reasonable price compared to other options out there." ### What are the best alternatives to ActiveCampaign and MassMailer? The top three alternatives to ActiveCampaign and MassMailer are Brevo Marketing Platform, Klaviyo, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | Price can be high for small lists, but features are valued | Ease of Use (848 all-time mentions) | | [MassMailer](https://www.g2.com/products/massmailer/reviews) | 4.4/5 (23 reviews) | Mid-Market | Inexpensive and transparent pricing | Customer Support (6 all-time mentions) | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | — | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and MassMailer? Buyers comparing ActiveCampaign and MassMailer should prioritize Automation, Integrations, Ease of Use, Customer Support, and Email campaign capabilities. - **Automation:** ActiveCampaign: 787 all-time mentions; MassMailer: 2 all-time mentions. - **Integrations:** ActiveCampaign: 422 all-time mentions; MassMailer: 4 all-time mentions. - **Ease of Use:** ActiveCampaign: 848 all-time mentions, score 8.2; MassMailer: 5 all-time mentions, score 8.9. - **Customer Support:** ActiveCampaign: 398 all-time mentions, score 8.5; MassMailer: 6 all-time mentions, score 8.9. - **Email:** ActiveCampaign: 574 all-time mentions for Features; MassMailer: 2 all-time mentions for Features. ### What are the pros and cons of ActiveCampaign vs MassMailer? ActiveCampaign's headline strength is automation, while MassMailer's is customer support. - **ActiveCampaign strengths:** Automation (787 all-time mentions), Ease of Use (848), Integrations (422), Features (574), Helpful (498), Intuitive (474), Time-saving (349), Easy Setup (328). - **ActiveCampaign trade-offs:** Learning Curve (419), Expensive (403), Missing Features (388), Limited Features (294). - **MassMailer strengths:** Customer Support (6), Ease of Use (5), Easy Integration (4), Salesforce Integration (2), Efficiency (2). - **MassMailer trade-offs:** Template Limitations (2), Editing Issues (1), Editing Limitations (1), Document Management (1), Data Deletion (1). ### Is ActiveCampaign or MassMailer better for small businesses? ActiveCampaign is the better fit for small businesses, as it is most widely adopted in the Small-Business segment and receives strong small-business reviewer sentiment. - **ActiveCampaign:** Largest reviewer segment is Small-Business; reviewers highlight ease of use, automation, and integrations as valuable for small teams. - **MassMailer:** Largest reviewer segment is Mid-Market; reviewers note ease of use and strong support, but adoption is less concentrated among small businesses. ### Which Marketing Automation platform has better integrations? ActiveCampaign is favored for integrations, with a higher volume of reviewer-cited integrations and specific third-party tool mentions. - **ActiveCampaign:** Shopify integration is cited in 112 reviews; integrations are mentioned in 422 all-time reviews. - **MassMailer:** Integrations are mentioned in 4 reviews, with Salesforce integration specifically highlighted in recent feedback. ### How do ActiveCampaign and MassMailer compare on customer support? MassMailer and ActiveCampaign are rated at parity for Quality of Support, with MassMailer holding a slight edge at 8.9 versus ActiveCampaign's 8.5, below the materiality threshold. - **ActiveCampaign:** Reviewers frequently mention helpful onboarding, responsive support, and available resources, though some cite slow response times and difficulty with certain support requests. - **MassMailer:** Reviewers consistently praise the support team for being quick to respond, providing above-and-beyond assistance, and resolving issues efficiently. ### Which is easier to implement, ActiveCampaign or MassMailer? ActiveCampaign and MassMailer are rated at parity for Ease of Setup, with scores of 8.0 and 7.4 respectively, below the materiality threshold. - **ActiveCampaign:** Reviewers describe setup as straightforward and manageable, with many noting that onboarding resources and guides are helpful for new users. - **MassMailer:** Reviewers highlight easy setup and integration, especially with Salesforce, and consistently mention that the support team is available to assist during implementation. ### Which product has better Email? ActiveCampaign is favored for Email, with a higher volume of reviewer-cited strengths and feature mentions. - **ActiveCampaign:** 574 all-time mentions for Features, 848 for Ease of Use, and 787 for Automation; reviewers highlight robust email campaign tools, automation, and segmentation. - **MassMailer:** 2 all-time mentions for Features, 5 for Ease of Use; reviewers note efficient mass email sending and strong Salesforce integration, but also mention template limitations. Alternatives **ActiveCampaign Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) **MassMailer Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma") [ Emma ](/products/emma/reviews) ![iContact](https://images.g2crowd.com/uploads/product/hd_favicon/1487565450/icontact.svg "iContact") [ iContact ](/products/icontact/reviews)